Meta has dedicated months to enhancing its artificial intelligence capabilities, whether that involves attracting top talent from competitors, acquiring an AI startup, or planning to construct a data center the size of Manhattan.

Mark Zuckerberg, Meta’s CEO, asserts that this significant investment is yielding results. In a new Note shared on Wednesday before the quarterly revenue report, he outlines his vision for what he refers to as “super intelligence.”

Zuckerberg notes, “In recent months, we have begun to reveal glimpses of AI systems enhancing our capabilities. Though the improvements are gradual, they are undeniable. We are now on the path towards ultra-intelligence.”

Wall Street investors are responding positively to Zuckerberg’s bold strategy, with stocks climbing by double digits following the company’s unexpectedly strong financial results for the quarter.

While Zuckerberg did not elaborate on the differences between “Superintelligence” and standard artificial intelligence, he acknowledged that it introduces “new safety concerns.”

He emphasized the need for stringent measures to mitigate these risks and to be cautious with what is made open source.

Zuckerberg contends that Meta distinguishes itself from other AI firms, aiming to “bring something personal and intimate to everyone.” He notes that other companies primarily leverage “super intelligence” for productivity, focusing on the automation of “all valuable jobs.”

He remarks, “The remainder of this decade is pivotal in determining whether superintelligence serves as a tool for personal empowerment or a force aimed at replacing large segments of society.”

Investors are curious: Does AI signify cash flow?

Investors are searching for indicators that Meta, the parent company of WhatsApp, Instagram, and Facebook, is spending its billions wisely. The social media giant reported second-quarter earnings that exceeded market expectations, with stocks gaining 10% after the closing of the New York Stock Exchange. Analysts predict META will need to address whether the revenue generated will offset the substantial capital expenditures related to recruitment and infrastructure.

Minda Smiley, a senior analyst at Emarketer, stated, “AI-led investments in Meta’s advertising division are likely to continue yielding returns and enhancing revenues as the company invests billions into its AI ambitions like super intelligence.” However, she cautioned that Meta’s significant spending on AI initiatives will persistently invite questions from investors eager for tangible returns.

Meta reported earnings per share (EPS) of $7.14, with total earnings at $475.2 billion, marking the latest in a series of quarterly successes that surpassed Wall Street’s financial forecasts despite substantial AI investments.

The company also projected revenues between $47.5 billion and $50.5 billion for the third quarter of 2025.

Zuckerberg provided minimal specifics in the notes; however, one clear takeaway is that Meta recorded a 12% rise in total expenses for the second quarter of 2025, reaching $270.7 billion. Capital expenditures for this period amounted to $170.1 billion.

Meta outlined its anticipated spending for upcoming months, budgeting between $114 billion and $118 billion in total costs for 2025. From this, the company expects capital expenditures to fall between $660 billion and $720 billion, revising its earlier forecast of $640 billion to $720 billion, which was increased from $600 billion to $65 billion.

Looking ahead to 2026, Meta anticipates that total costs for that year will surpass those of 2025.

According to the company, “The primary drivers of growth will be the rapid expansion of infrastructure and the associated costs of increased operational capabilities as we broaden our infrastructure assets.” Additionally, employee compensation is expected to be the second-largest growth factor as Meta recruits technical talent for its priority areas and acknowledges the one-year compensation for employees throughout 2025.

Meta is forming a new Superintelligence Labs team, recruiting talent from competing AI firms. Initially, they invested $14.3 billion in Scale AI for a 49% stake, appointing startup CEO Alexandr Wang as the chief AI officer. Reports indicate that Meta has successfully attracted engineers and other personnel from various startups, offering lucrative reward packages, including one reported to exceed $200 million for at least one hire from Apple or GitHub (according to Bloomberg).

Mike Pulx, director of research at Forester, stated, “To excel in the super intelligence race, it’s essential to recruit the best talent, and Meta is making significant efforts to attract leading AI professionals.” He added, “They’re leveraging their substantial financial resources to invest in data centers and support AI initiatives, while also providing attractive packages to pull in top talent from competitors.”

Reality Lab continues to generate revenue, contributing $370 million in the second quarter, but Zuckerberg maintains a vibrant outlook on AI glasses. He likens wearing AI glasses to using contact lenses, suggesting that without them, one faces a cognitive disadvantage.

He mentioned, “Personally, I believe that not having AI-enabled glasses puts you at a cognitive disadvantage. It’s akin to being in the forefront of evolving life sciences.”

The company’s primary revenue source, advertising, remains on an upward trajectory. Meta recorded $46.6 billion in advertising revenue for the second quarter, significantly up from $38.3 billion in the previous year’s quarter. Susan Li, Meta’s CFO, noted in a call with investors that she does not anticipate WhatsApp, a new advertising channel, becoming a “meaningful contributor” to growth in the coming years.

Li added, “We expect that ads on WhatsApp and Status will garner lower average prices than Facebook or Instagram ads due to challenges in the WhatsApp monetization market and limited targeting information.”