CRisti Thomas called 911 for the second time on a warm October day, but when she couldn’t get through, she began to panic. She watched anxiously as a plume of black smoke grew over a rural community in central California.
Just then, I heard a familiar ping.
Watch Duty, an app that warns users of the risk of wildfires and provides critical information in the event of a fire, was already recording the fires. She relaxed. The cavalry was coming.
“I can’t describe the sigh of relief,” she said, recalling the moments after sirens wailed through her neighborhood and helicopters roared overhead. “We saw it happen, so we had questions, and the oversight mandate answered them all.”
Thomas is one of the millions of Watch Duty evangelists who have helped the app spread rapidly. This organization has only been in existence for three years. Currently boasts up to 7.2 million active users At peak times, it receives up to 512 million page views. For a nonprofit organization run mostly by volunteers, those numbers are impressive even by startup standards. But they are not surprising.
Lookout duties have changed the lives of people in fire-prone areas. When the skies darken and ash fills the air, users no longer have to scramble for information, they can now rely on the app to get fast, accurate information for free.
Provides access to critical information about where the danger is, including fire perimeters, evacuation areas, and evacuation location maps. Users can find wildfire camera feeds, track aircraft locations, and see wind data all in one place. The app can also help identify when there is little need for alarm, when risks have subsided, and which agencies are active on the ground.
“This app isn’t just about alerts, it’s about your state of mind,” said Watch Duty CEO John Mills. The Silicon Valley alumnus founded the organization after moving from San Francisco to a large, fire-prone ranch in Sonoma County. After starting in just four California counties, Watch Duty covered the entire state in its first year and quickly expanded from the American West to Hawaii.
As the community grows to reach people in 14 states by 2024, Mills says new features and improved accuracy have made it more popular and filled an unmet need.
It’s not just residents who have become reliant on apps in recent years. A variety of responders, from firefighters to city officials to journalists, are also logging on to ensure key stakeholders are on the same page.
“People thank me for on-duty duty, but I’m like, ‘You’re welcome, I’m sorry you need it,'” Mills said. But it’s clear that the need is real. In each new area we served, word of mouth drove adoption.
“We didn’t spend any money on marketing,” Mills said. “To let the world know that we just let the genie out of the bottle and things are not going back to the way they were.”
Source: www.theguardian.com
