tFanfiction once involved sharing secret sketches in the hidden nooks of the internet. There, Darcy was envisioned as the roommate of a peculiar vampire. It was an underground pastime that went unnoticed by Tinseltown executives. Yet, here we are in 2025, according to Hollywood Reporter News. The iconic photo fetched at least $3 million (a staggering £2.2 million).

The backstory of Alchemy, Senlinyu appears somewhat nebulous. The original narrative by Senlinyu, titled Manacled, resided in a niche genre known as “Dramione,” where Hermione Granger often found herself entangled in an improbable romance with Draco Malfoy. Now devoid of any references to Hogwarts, Butterbeer, or Nimbus from the 2000s, and with characters renamed, Alchemy will hit shelves and online platforms later this month as a dark fantasy saga about a young woman grappling with memory loss, who finds herself at the mercy of a formidable and ruthless necromancer.

In a similar vein, The Love Hypothesis is making its way to cinemas. Lili Reinhart portrays a doctoral candidate who becomes involved with Professor Tom Bateman. If you think the pairing of Hermione and Draco is unusual, this one draws inspiration from a Star Wars fanfic subgenre known as Reiro, focusing on the taboo romance between Rey and Kylo Ren.

This isn’t the first occasion Hollywood has sought inspiration from fanfiction for its next blockbuster. While studios previously turned to pulp novels, classic theater, or acclaimed short stories from The New Yorker to fill theaters, producers are now increasingly looking towards Tumblr and our own archives, including AO3. In 2019, Sony Pictures Television secured a first-look deal with Wattpad, an online platform that has become a breeding ground for aspiring authors, generating scripted series and films based on the site’s most popular narratives. Wattpad started as a sassy take on One Direction but remarkably led to five films (direct-to-streaming) between 2019 and 2023, and also birthed the After series along the way.

And then, of course, there are the infamous 50 Shades. Originally a Twilight fanfic, it evolved into a trilogy of films that grossed over $1.3 billion worldwide, even though it was panned by critics. Its success demonstrated to studios that original research isn’t always essential. The saga begins with Edward and Bella’s intriguing narrative and could still be a billion-dollar franchise.

What drives Hollywood’s attraction to these projects? Logically, it relates to the brand recognition garnered through proxies. When given the option, Harry Potter enthusiasts are likely to want to see their beloved Hermione and Draco engaged in magical escapades. Meanwhile, readers of AO3’s “original” works, often numbering in the millions, feel a shared sense of ownership over this odd transition from fanfiction to the big screen—something studios greatly value.

Fanfiction is a source of existing enthusiasm that works to corporate advantage. Such immense online followings provide proof of concept, eliminating the need for focus groups or test screenings. They come equipped with a ready-made, highly enthusiastic community. In an industry where original scripts are often treated as financial risks, this data suggests that these films aren’t mere gambles; they are seen as incubators for franchises.