What causes certain novels to be forgotten over time while others achieve bestseller status upon release only to vanish later? This research suggests the answers may lie within the intricacies of their language and sentence structure.

Prior studies have delved into the attributes that elevate certain books to bestseller status. Charming male protagonists often dominate; however, we know little about the factors that sustain a novel’s popularity a century later.

For deeper insights, refer to Leyao Wang from York University in Toronto, Canada. She and her colleagues examined 300 English novels published between 1909 and 1923. Half of these titles have made it to the top 10 bestseller lists. Publishers weekly commenced its trade in 1872 with titles like Lucky Young Man by William John Locke and Black Cow by Gertrude Thurston.

However, these novels don’t appear in readers’ top 10 read lists—past, present, or future. This data reflects the publication year of the novels. The other half, which includes titles like The Mysterious Affair at Styles by Agatha Christie and Anne of Avonlea by Lucy Maud Montgomery, regardless of their bestseller status at the time, continue to gain traction on Goodreads today.

The research team employed AI models to classify these two categories based on 70% of the selected novels. When these models analyzed the full text for word patterns, it was observed that bestsellers were generally longer and incorporated more colloquial expressions like “yeah,” “oh,” and “okay.” These books also made greater use of punctuation.

Researchers assert these characteristics don’t carry the same weight in capturing today’s readers’ interest, yet they significantly enhance readability and overall appeal.

Notably, modern favorites tend to be concise yet feature more complex sentences and vocabulary. This prompted researchers to question whether this necessitates greater attention from readers.

When the AI models were evaluated against the remaining 30% of books, they successfully categorized them with approximately 70% accuracy.

“Numerous other factors likely influence longevity, such as themes, marketing strategies, and author recognition, yet our findings indicate that aspects of the text alone can potentially predict timelessness without considering these more apparent external factors,” the researchers noted. Gaining an understanding of what elements render literature both captivating and enduring “could prove crucial for both publishers and authors.”

However, Dorothy Hale at the University of California, Berkeley cautions that the impact of a novel should be assessed over a century before deeming it timeless. She highlights that the popularity of well-established classics also varies over time. “While many might regard Shakespeare as the quintessential timeless author in English literature, there’s a current trend in American institutions to drop Shakespeare requirements from English majors,” she observes.

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