At some point, many of us yearn to be perceived as cool. This pursuit significantly influences our purchases, fashion choices, hobbies, social circles, and even our vocabulary.

Being accepted by a group has its advantages. Research indicates that those deemed cool are often more admired, likable, and viewed as friendly and competent. But what truly defines “cool”?

The idea of coolness has historical roots, with parallels in cultures worldwide, including West Africa and China. In Europe, the concept traces back to the 16th century Italian term sprezzatura, embodying a refined and effortless style (think of the Mona Lisa—her enigmatic smile and poise exemplify this ideal). This form of coolness hinges on nonchalance and mastering the art of making challenges appear effortless.

Perhaps one key to being cool is to be effortlessly yourself. We all recognize the discomfort of trying too hard to impress others (just recall former British Prime Minister Theresa May’s infamous dance video).

Cool slang evolves over time, from rad and hip to swell, dope, fresh, and light, but “cool” remains timeless.

This term, signifying “fashionable,” originates from African American culture in the 1930s and 1940s, particularly in the jazz music scene.

Jazz musicians with a relaxed playing style were labeled as cool, a term later embraced by bohemian groups like beatniks and hippies in the 1950s and 1960s. Subsequently, the concept of coolness became commercialized, with businesses exploiting it to market everything from apparel to cars.

So, what might define coolness in 2026? A recent study involving around 6,000 participants from six continents outlined the characteristics of individuals considered cool. Findings revealed six core traits: power, hedonism, adventure, autonomy, openness, and extroversion. However, balance is crucial; excessive hedonism or a desperate pursuit of power can disrupt credibility.

The consistency of these traits across cultures suggests that coolness fulfills a universal social function.

Individuals embodying these traits are more likely to challenge the status quo, innovate, and inspire others to embrace new perspectives.

Moreover, simply being perceived as cool can elevate a person’s social status by showcasing their creativity and promoting cultural evolution.

But what if you don’t identify as cool or prefer not to chase that label? The same study identified personality traits regarded as “good” rather than cool, such as kindness, sincerity, friendliness, and warmth. Pursuing these qualities can also leave a lasting impression.

This article responds to the query (posed by Jonathan Schaefer of Wakefield): “What truly makes someone cool?”

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