Women are often underestimated in the aerospace industry globally, despite their frequent journeys beyond Earth’s atmosphere. Since Sally Ride became the first American woman in space in 1983, over 100 individuals have ventured into space. The concept of an all-female spaceflight organized by NASA could symbolize the culmination of years of investment in female astronauts, showcasing their capabilities and achievements. (In 2019, NASA faced criticism for lacking enough suits to accommodate all women astronauts during a planned mission.) Blue Origin’s all-women spaceflight has provided several women with the opportunity to build social capital and connect with individuals like Lauren Sanchez.

Blue Origin, among other private space flight companies like Virgin Galactic, Space Adventures, and SpaceX, introduced the New Shepard Rocket with a crew of six women, none of whom had technical roles on the flight. While two participants had previous aerospace experience, Sanchez curated the crew based on their storytelling abilities to share their experiences through various media platforms like journalism, film, and music. Value in this mission lies in embracing amateurism, offering a fresh perspective compared to the traditional image of astronauts as white male military test pilots. This shift in astronaut representation signifies progress towards a more inclusive and diverse space exploration community.

Sanchez’s initiative to collaborate with fashion designers for the crew’s mission suits served as a branding opportunity, further enhancing their public image. Flight souvenirs available on Blue Origin’s website featured a unique Yassified Shuttle Patch Design, incorporating personalized elements for each crew member. Each woman had the chance to utilize the 4 minutes of weightlessness during the flight for individual activities tailored to their interests, demonstrating a blend of personal passions and scientific curiosity. The mission aimed to inspire young girls by showing that they can pursue their dreams, whether it be in rocket science, entertainment, journalism, or beyond, while also highlighting the importance of family and support networks back on Earth.

The mission’s narrative resonates with the message of empowerment and ambition, emphasizing that individuals, especially women, can aspire to varied career paths and accomplishments. The story echoes the advice from Cheryl Sandberg’s book “Lean In,” encouraging women to seize opportunities and pursue their goals without hesitation. The analogy of a rocket ship seat reflects the idea of embracing challenges and taking risks to gain proximity to power and success, ultimately symbolizing the limitless potential of individuals to achieve their aspirations.