Originally Facebook The group was started by people during the 2020 coronavirus lockdown to make healthy meals for those close to them. home cook has evolved into a comprehensive marketplace for chefs. We facilitate the entire process from chef preparation to delivery, offering over 200 meal options. The company recently raised $3.2 million in crowdfunding on Seedrs.
HomeCooks positions itself as the “Etsy of food” and has grown rapidly and now serves approximately 7,000 customers. Take a look at how the company told its story with its crowdfunding campaign.
Quick spoiler alert here: This deck is way too long at 25 slides, but it’s also one of the best pitch decks I’ve seen in this heat of the moment.
This deck slide
The company shared 25 slides in their entirety without any edits or edits. The situation is as follows.
cover slide
mission slide
“Food Etsy” slide
How Eater Slide works
…
social impact slides
end slide
3 things to love
This is not a perfect pitch deck, but it has to be an incredibly good one. Below are some highlights.
threading the market needle
There is So There are many reasons why marketplaces are so difficult to succeed…
[Slide 17] Homecooks argues that the audience will grow with supply. Normally he would call BS, but the numbers support their claims. image credits: Home Cook
sustainability perspective
…
[Slide 14] Yass! image credits: Home Cook
It’s an incredible team
…
[Slide 20] good . . . Fuck! That’s impressive! image credits: Home Cook
Bravo.
In the rest of this teardown, we’ll look at three things HomeCooks could have improved or done differently, along with its full pitch deck.
Approximately 2% The world’s CO₂ emissions come from pressurized, jet-driven sausages traveling through the air. Earlier this week, he covered Metafuels, a startup that believes it has a solution to reducing aircraft emissions.
I also negotiated with the company’s founders to provide them with pitch materials for their $8 million seed round, allowing me to take a closer look at the materials the company used to raise money.
We’re looking for more unique proposal decks, so if you’d like to submit your own, you can do so in the following ways:
This deck slide
Metafuels was kind enough to share its entire deck with TechCrunch+ for this teardown. There are some minor edits, but the majority of this slide deck remains intact.
cover slide
Market size slide
Product/Technology Slide 3
product manufacturing slides
Unit economics (large scale production numbers)
unique selling point
technology roadmap
Business model slides (production version)
Business model slide (license)
Commercialization slide
Market traction slide
team slide
end slide
3 things to love
If you’ve been reading my Pitch Deck Deconstruction article, even just skimming the list of slides above, you’re probably thinking, “Oh, Haje won’t be happy with this, there’s a ton of information missing!” . And yes, you would definitely be right. However, this is an interesting challenge for deep tech startups. If it takes a long time to get your product to market, by definition you’re missing a lot of things.
Is it a bird? Is it an airplane?No, the market size is skyrocketing
It takes special chutzpah to say “all aviation fuel” is your market, but that’s what Metafuels is doing here.
[Slide 2] Aiming for 70% of the aviation fuel market is quite bold. I like that. Image credits: meta fuel
Currently, the market size for sustainable aviation fuel (SAF) is quite limited. According to the International Air Transport Association (IATA), around 300 million liters of sustainable aviation fuel will be produced in 2022, doubling to more than 600 million liters this year. This is equivalent to a drop in the ocean of all the fuel used in the world. Although there was a significant drop during the pandemic; Approximately 360 billion liters of fuel were used by commercial airlines in 2019.
In other words, SAF represents approximately 0.17% of the total aviation fuel consumed.
It is therefore no surprise that Metafuels has decided to start forecasting from 2030. That’s when the company really ramps up production, and that’s when the market is likely to take off. A major enforcement feature is the RefuelEU aviation regulation, which sets targets for blending sustainable fuels with petroleum-compatible fuels.
Metafuels tells its story well. It provides a comprehensive picture of a rapidly growing market, in which the company has established itself as a key player.
From this slide, you can learn how to connect the “why now” part of your story to broader macro changes. If you know which way the wind is blowing, you can set up your company to make the most of it.
Let’s get geeky about technology
When building a deep tech company, the tallest pole in the tent will always be the technology itself.what do you have you Did you notice that no one else has been able to identify it?
[Slide 4] Oh yeah, talk about nerdy stuff, baby. Image credits: meta fuel
Metafuels has discovered one exception to the “investors don’t care about your product” rule. Metafuels is a deep technology company, and its failure or success will be based entirely on its ability to deliver on the technology side. Refreshingly, the three-slide set (slides 3-5) explains the process itself, how it works at scale, and how the company can produce fuel at an affordable price. is.
clear roadmap
[Slide 7] I like the clarity of Metafuels’ plan. Image credits: meta fuel
Make it work, then make it work on a small scale, then scale it to production scale. This is a very obvious route, but it’s rarely explained this clearly. Slide 10 details how the company scaled up from his 50 liters per day to 700 million liters per day. This is a tremendous scale operation.
The main takeaway from this part of the deck is to look to the future and how it can be expanded upon. In particular, having a clear understanding of unit economics (i.e., how the financials of your product change as you start increasing volumes) is often a key part of the story.
Here, Metafuels is talking about producing 1-2 liters per day and scaling it up to 700 million. That’s… a tough job. And while the manufacturing processes and factories to produce that much fuel will be more expensive, the cost per liter will be significantly lower. Metafuels tackles that beautifully with this deck.
In the rest of this teardown, we’ll take a look at three things Metafuels could have improved or done differently, as well as its full pitch deck.
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