TikTok creator embroiled in legal dispute over own tagline

The originator of TikTok’s “demure” catchphrase has begun to pay more attention to U.S. trademark law.

Jules Lebron, a social media influencer with over 2 million followers on the platform, skyrocketed to fame by sharing guidance on embodying “modesty,” “kindness,” and “cuteness” in both work and personal life. This trend has picked up steam, leading to collaborations with major brands like Verizon and Netflix featuring Lebron in sponsored content, as well as big-name celebrities such as Jennifer Lopez, Olivia Rodrigo, and Gillian Anderson incorporating the phrase into their own videos.

Recently, Lebron, who is transgender, expressed that the news surrounding her video had a significant impact on her life. A video showing her emotional reaction to this development was shared and then deleted on TikTok, where she disclosed that she had failed to register the trademark in time. According to TMZ, a man named Jefferson Bates from Washington submitted a trademark registration application for a slogan very similar to Lebron’s catchphrase, obviously attempting to capitalize on her success.

In response to this, Raluca Pop, the founder of Hive Social, a social media platform similar to Elon Musk’s X, stepped forward, stating that she had filed an application in California for the phrase “Very Demure Very Cutesy” as a gesture of solidarity with Lebron.

Popp further divulged that she took action after witnessing another individual’s attempt to appropriate Lebron’s words. Not wanting to see Lebron’s catchphrase exploited, Popp decided to secure the trademark and plans to later transfer it to Lebron to ensure she benefits from it.

If Bates’ trademark application receives approval, Lebron may find herself unable to use her catchphrase on any official merchandise or sponsored material in Washington without obtaining a federal trademark. However, trademark lawyers are optimistic that Lebron will be able to defend her rights against Bates’ claim of being “very modest, very considerate…”

Arie Elmanzer, an attorney and the founder of Influencer Legal, a law firm that assists content creators in resolving trademark and contract issues, remarked, “If I were her, I wouldn’t be worried. She was clearly the first to use it, and she should capitalize on it to strengthen her claim as the original creator.”

Elmanzer mentioned that Bates has lodged a $1 billion trademark application, asserting his intention to utilize the trademark. Elmanzer stated, “He claims he’ll use the trademark, but he hasn’t done so yet. This breaches the Trademark Act. When Lebron objects, she can argue that he hasn’t used it, but she has, backed by substantial evidence, providing her with an advantage.”

Additionally, U.S. trademark law grants rights to whoever first uses a mark, not necessarily the first to apply for it. “I have full confidence Revlon could mount a successful defense against this. While pathways exist to secure a trademark, it requires both time and financial investment.”

Kyona McGehee, an attorney and the founder of Trademark My Stuff law firm, emphasized that were she Lebron’s legal counsel, she would promptly issue a cease and desist letter to Bates, demanding withdrawal of his application, asserting full rights to the phrase, and outlining Lebron’s strategy for monetizing the trademark.

McGehee added, “Lebron must file for a federal trademark with the U.S. Patent and Trademark Office as that grants authority nationwide. Once Lebron secures federal registration, she won’t need anything further on the state level.”

Bates, residing in Washington, appears to have no connection either to Lebron, based in Chicago, or her catchphrase. Legal representatives for both parties speculate that if a restraining order fails to dissuade Bates, they may be embroiled in a lengthy legal dispute. In the meantime, Lebron should exploit her catchphrase however she sees fit.

“Just because she lacks a trademark presently doesn’t mean brands will think twice about incorporating her phrases to capitalize on the current momentum,” McGehee commented.

Lebron, originally from Puerto Rico, is making the most of her newfound stardom. She is engaging in sponsored content for “demure” with the hair care brand K18, teasing a potential collaboration with Netflix, and making an appearance after RuPaul guest-hosted the Jimmy Kimmel Show.

However, her copyright dilemma underscores a recurring issue for content creators whose original work becomes viral only to be leveraged by others for profit. In 2021, Black TikTok creators staged a strike in protest against the lack of credit for their work, highlighting disparities in recognition and treatment compared to white creators on the app.

“There’s a digital gap within minority communities,” McGehee noted. “It’s not a shortage of talent but rather a scarcity of information. Those with better resources and financial capabilities are better equipped to seize trend opportunities. At our firm, we advise clients: Act swiftly and file a trademark application when your work gains traction. In the legal realm, it’s more advantageous to take the offensive than play defense.”

Source: www.theguardian.com

Kate, Duchess of Wales, Princess of Wales, embroiled in scandal over photo tampering sensitivity.

In a time where concerns over media manipulation are at an all-time high, the Princess of Wales’ photo scandal highlights the sensitivity towards image manipulation.

Back in 2011, Duchess Kate found herself in an image-editing scandal when Grazia altered a photo of her on her wedding day. However, this was before advancements in artificial intelligence raised significant concerns for everyone.

Recent years have seen an abundance of AI-generated deepfakes, from manipulated videos of Volodymyr Zelensky to explicit images of Taylor Swift. While historical instances of image manipulation have been controversial, AI-generated content is now highly reliable.

Duchess Kate’s recent adjustment to a family photo amidst social media speculation about her health reflects growing questions about trust in images, texts, and audio content as the world faces crucial elections.

Shweta Singh, an assistant professor at Warwick Business School, emphasized the importance of addressing manipulated media in the critical year of 2024.

Michael Green, a senior lecturer at the University of Kent, noted that the Welsh family photos were amateurishly edited but pointed out that recent online uproar prompted major video agencies to remove them for violating guidelines.

Despite guidelines against manipulation, the photos passed through. This incident serves as a reminder for media organizations to thoroughly scrutinize every story in an age of technological sophistication.

Hany Farid, a professor at the University of California, Berkeley, provided assurance that the images were not entirely generated by AI, indicating the need for deeper scrutiny.

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Technological advancements like AI pose new challenges in detecting manipulated media, requiring a diverse approach to combat disinformation.

Efforts to address this issue include the Coalition on Content Authenticity, involving members like Adobe, the BBC, and Google, to establish standards for identifying AI-generated disinformation.

Dame Wendy Hall, a professor at the University of Southampton, emphasized that the Welsh family photo incident underscores the ongoing challenge of trusting the narrative in evolving technological landscapes.

Source: www.theguardian.com

British inventor embroiled in intense patent battle with Apple over $18 billion

aA big name in the plumbing industry. Patrick Lutz They were used to withstanding floods. But the circumstances led to a completely different kind of soaking, sitting in the rain in a local park and pondering the demise of the business in the dot-com crash. “I lost everything. I had a young child. I was embarrassed and angry that I had let my family down. I couldn't look them in the face,” he said. look back.

His lowest point came just before the patent battle with Apple erupted that would define his life. Nearly two decades later, he's still at odds with his company and the U.S. courts.

He presents an interesting profile. The reputable and established British inventor, who first found wealth and success in the 1980s, now dominates his online reputation, leaving onlookers wondering whether Raz or Apple is in the right. After years of David vs. Goliath dogfights, he was clearly feeling hurt and angry. It's on the right.

Racz is the creator of Triflow, the world's first three-way mixer faucet. This system added additional channels and valves to a typical sink mixer to deliver filtered water along with hot and cold water. A “multi-million pound” sale in 1998 sealed his profits after expanding the business to sell in 45 countries.

But he says the second chapter turned rocky when his dot-com-era venture, a file-sharing and payments technology company, was taken over by Apple's iTunes store. He claims that a US company stole his system.

“I went through a period of severe depression,” Raz said, opening up for the first time about the mental strain. “I'm embarrassed to say that I hit the bottle. I got completely lost in time and didn't remember much.”

It was a patent for the technology, first filed in 1999 and granted almost a decade later, that gave him a “new lease on life” and is still in the process of seeking $18 billion in damages. A large-scale legal battle has begun.

Apple is no stranger to patent disputes like this. U.S. sales of Apple's Series 9 and Ultra 2 smartwatches were suspended before Christmas due to a conflict with medical technology company Masimo. Mr. Lutz has won several rounds of court action against the company, but there is no guarantee that either side will ultimately prevail. The only certainty is that the road ahead will be long, winding and expensive.


Racz grew up on a strawberry farm in Jersey and spent his early career as a salesman. When he sold his tap business, Avillion, he pursued the digital download market in the same way that Napster transformed the music industry with illegal file sharing.

Racz quickly filed a patent for Smartflash, an anti-piracy alternative, and an accompanying system for enabling payments and secure downloads. He has finalized deals with retailers and manufacturers, including French SIM card company Gemplus. Pop star Britney Spears has been appointed as a brand ambassador.

But in the aftermath of 9/11 and the dot-com crash, Spears and GemPlus withdrew, and Luck's said in court that GemPlus, also an Apple partner, subsequently claimed the product as its own. .

The late Apple president Steve Jobs is “soaking in praise” for a series of products, starting with iTunes in 2003, that blended hardware and software in a way Raz claims he first invented. His blood boiled when he saw it. After receiving patent approval in 2008, he achieved an unlikely victory. He sued Apple in Texas in 2015 and won $533 million in damages. According to Lutz, this was one of the largest jury awards for a private inventor.

However, the court's decision was later reversed. He was first hurt by a U.S. Patent Trial and Appeals Board ruling that his patent was invalid, and then lost when Apple appealed in commercial court. He later lost his case on appeal, but he vowed to keep fighting. He has faced considerable backlash among Apple supporters online in recent years, including receiving death threats via email from unknown individuals.

“When you're told your kids should be burned at the stake and beheaded for what they do, those things start to get hard. My kids were being bullied. The kids said, “Your dad says he invented this, but he didn't steal it. Apple invented it.'' Your dad is a liar.'' The Rats were having coffee in London. I say this while drinking. He's tall and stocky, with close-cropped dark hair, and he's still visibly furious as he tells his story.

Lutz's latest battle is with the U.S. Patent Office, which he is suing for refusing to release uncensored emails and documents related to his intellectual property. He seeks to prove that the group of judges was intentionally populated with former lawyers and close Apple supporters. Lutz argues that the company has used its “wealth and power” to influence the U.S. patent system.

Asked for comment, Apple pointed to a previous statement issued in 2015, saying: “SmartFlash makes no products, has no employees, does not create jobs, has no presence in the United States, and uses our patent system to seek royalties for technology invented by Apple. They are abusing it.”

“We refused to reimburse the company for the ideas our employees spent years innovating. Unfortunately, we are left with no other option but to take this fight to court.”

Gem Plus did not respond to a request for comment.

Away from legal pursuits, he is a supporter of Regent Sounds, a music store on Denmark Street in central London. The music store, once used as a studio by the Rolling Stones, has been locked in its own battle with its landlord behind a major development by media venture Outernet. .

His main mission remains to tell his story.he wrote smart flashHe has written an autobiography titled “, and there is interest from a publisher. His friend Simon Morris, Amazon's former global chief creative officer and the man behind Amazon Prime Video, struck a deal to sell the rights to a documentary about Ratt's life and persuaded the studio to pursue the project. I'm selling it.

Meanwhile, Latz continues to focus on his legal work and is supported by private investors who will share in his winnings. “They say that what doesn't kill you makes you stronger. That made me even more determined.”

Source: www.theguardian.com