While cat videos, selfies, and dad jokes dominate social media, Mark Zuckerberg’s Meta has added an innovative twist: all content is generated by artificial intelligence.

The founder and CEO of Meta has unveiled Vibes, a fresh feed showcasing AI-produced videos from various Meta AI applications.

With the introduction of advanced video models, discussions surrounding internet phenomena like AI “slop” (referring to bizarre, mass-produced content) have intensified. A report in August from The Guardian indicated that 10% of the fastest-growing YouTube channels exclusively feature AI-generated content.

As the technology evolves, AI-generated content is becoming increasingly prominent in consumer feeds. Google’s VEO3 model, released in May, has enabled filmmakers to produce high-quality material.

Zuckerberg, in an Instagram post, described Vibes as “a feed of expressive AI-generated videos from artists and creators.” This feature will launch in the US and over 40 other countries, although it won’t be available in the UK.

In an explanatory clip featuring an AI maid titled “Dad trying to calculate tips for a $30 lunch,” Zuckerberg received a comment from an Instagram user, “The Brothers post AI Slops to their apps.”

Additional videos shared by Zuckerberg include an Egyptian princess snapping selfies, a kitten in a custom bakery outfit kneading dough, an adorable fluffy creature, and a dog dashing through a flooded area.

In a statement introducing the Vibes Feed, Meta mentioned that users can create their content and “remix” videos with fresh visuals and music. This was illustrated in videos featuring charming animals like honey monsters riding bicycles and moose bouncing on trampolines.

While Meta has its own range of AI models called llamas, Vibe leverages video generation technologies from AI Labs Midjourney and Black Forest. I’ll post it on the thread shared by Meta’s new Chief AI Officer, Alexandre Wan.

Meta’s announcement coincides with a Harvard Business Review article addressing the rise of “Workslop,” a term for low-quality documents and presentations generated by workplace AI tools. HBR’s survey of over 1,100 full-time employees revealed that four out of ten respondents reported receiving Workslop within the past month.