The Danish government is taking action to curb the creation and distribution of AI-generated deepfakes by revising copyright laws, ensuring that individuals hold rights over their own bodies, facial features, and voices.

On Thursday, Danish officials announced they would strengthen protections against digital imitation of personal identities, marking what they believe to be the first such law in Europe.

With support from a broad coalition across political parties, the Ministry of Culture is set to propose amendments to the existing law for consultation before the summer break, with the intention of submitting the changes in the fall.

Deepfake technology is described as an exceedingly realistic digital representation of an individual, including their appearance and voice.

Danish Minister of Culture, Jacob Engel Schmidt, expressed his hopes that the proposed legislation will convey a “clear message” to Parliament.

He stated to the Guardian: “We collectively send a clear message that everyone has the right to their body, their voice, and their facial features.”

He continued: “Humans can exploit digital duplication techniques for various malicious purposes. I will not accept that.”

The initiative reportedly enjoys support from 9 out of 10 MPs, reflecting rapid advancements in AI technology which have made it simpler than ever to create convincing fake images, videos, or sounds that mimic others.

If passed, the changes to Danish copyright law would allow citizens to request the removal of content from online platforms that is shared without their consent.

Additionally, the law would regulate “realistic and digitally generated imitations” of artistic performances without consent, with violations potentially leading to compensation for affected individuals.

The government has clarified that the new regulations will not interfere with parody and satire, which will still be allowed.

“Certainly, this is a new foundation for us being dismantled, and we are prepared to take further actions if platforms do not comply,” Engel Schmidt remarked.

Other European nations are looking to follow Denmark’s example. He plans to utilize Denmark’s upcoming EU presidency to share the initiative with his fellow European leaders.

Should tech platforms fail to comply with the new law, they may face “significant fines,” which could escalate to a matter for the European Commission. “This is why I believe high-tech platforms will take this very seriously,” he added.