The unexpected tale of Crash Bandicoot’s music and the laughter it sparked

‘WWhen people play video games, they want to have fun,” Josh Mansell, composer of Naughty Dog’s early Crash Bandicoot games, tells me. It’s a simple word, but one that laid the foundation for everything that PlayStation’s most famous mascot would represent. “Crash Bandicoot” was fun, even when players were banging their heads against CRT TVs in frustration when “Slippery Climb”’s paranoid, creepy music started playing his 100th time. And Mansell’s soundtrack was there to remind us of that from start to finish.

However, the characteristically eccentric, manic energy that fuels Crash’s reckless platforming adventures didn’t come out of nowhere. “When I was working on the game, I was throwing things at the wall to see what would stick,” Mansell says.

Crash wasn’t as fast as Sonic or as approachable as Mario. He was scruffier, edgier, and an underdog than his sanitized mainstream stablemates. And the music captured that. It was insistent, encouraging, and quirky. A witty little Looney Tunes cartoon about someone getting addicted to sugar and accidentally wandering into the third dimension. However, that cheerful Hawaiian surf rock atmosphere was almost something completely different.

Early drafts of the score for the first Crash Bandicoot game were ambient and drum-heavy, focusing on creating a sonic jungle around Crash. So you will feel like you are with him on this dangerous island, surrounded by plants as deadly as animals. . This music was actually very similar to one of Mansell’s earliest projects as a composer, his American Kraft cheese commercial. “This commercial is about a little kid going through a jungle, and it’s all animated, and even the beat I used there is very similar to one of the beats that ended up in ‘Crash.’ I did.

“The early, more ambient stuff works better. It draws you into the jungle and into the immersive nature of what games should be.”

Josh Mansell, Crash Bandicoot game soundtrack composer then and now Photo: Josh Mansell

But Crash Bandicoot is not Uncharted or The Last of Us. Mansell had worked with Naughty His Dog during his “punk” days, and created Crash as a rival (and parody) of Sonic the Hedgehog. Developer’s “Hollywood” days were still two generations ahead of him, and at this point the music needed to be weird and quirky, more akin to a Saturday morning cartoon than a prime-time TV show.

And it was Hog Wild, one of Crash Bandicoot’s most infamous levels, that provided Mansell with the inspiration he needed to fit firmly into Crash’s baggy jolt. “‘Hog Wild’ was a big turning point, especially in terms of the feedback I got regarding the music,” he says. “They were pointing me in the direction of creating a more ‘experimental’ score, using all the percussion and ambience. Environmental sounds. And I think the reactions were divided. ”

Some producers at publisher Universal were not convinced by this more experimental approach. Mansell has previously been quoted as referencing the likes of Aphex Twin and Juan Atkins in these early scores, but that is completely untrue. Mansell says he admires the way the musicians were able to create deep soundscapes with limited space and tools. And that’s what he wanted to do with the Clash, more than “imitate the kind of music they were making”. We weren’t going to get someone like Alberto Balsalme from Crash Bandicoot, right?

Crash Bandicoot – Hog Wild Level Photo: Universal Interactive

“Hog Wild’s music was more…I don’t want to make a pun and say Universal…more comical,” Mansell says. “People laughed at it, and I started to feel like there was an even more positive response. It didn’t sound like Mario music, but it sounded like our own version of Mario. It was more animated, more It’s going to be character-driven.”

“This is what it’s supposed to sound like” when you’re jumping over things on a pig’s back, Mansell points out. And he’s right. Both in music and gaming, Hog Wild is a solid introduction to what Crash Bandicoot is all about. This is where this game departs from its infamous 2D platforming cousins Mario and Sonic. Hog Wild is his eighth level in the game and represents what Crash needs to be: fun, fast, reckless, and stupid. The perfect mascot for Sony and his fledgling PlayStation console.

“[Hog Wild] It was an eye-opener. That’s when I started to see what this game was all about. You’re playing a comic. You are a cartoon character. The person who designed the character was involved with Looney Tunes, right? Charles Zembilas brought that sensibility to the game before I stepped in. ”

Mansell is first and foremost a drummer, and you’ll find that Crash Bandicoot’s melodies, from the first game all the way to Crash Team Racing, are all very percussive and assertive. Just as you can tell that Dave Grohl writes vocal parts from a drummer’s perspective, you can tell that Mansell has a rhythmic heart. Everything about Crash feels groovy, uplifting, and tireless. He specifically mentions Stewart Copeland of the Police as an influence in this regard (“one of my favorite drummers of all time”), and for him the Ruins level of Clash 2 is a true “hat”. ). This creates an interesting loop. Two years after the release of Crash Bandicoot, Copland began composing the music for the Spyro the Dragon series, which also happened to be fortuitous for Mansell.

When Crash finds his feet, or “butt,” consider that during development it was called “Sonic’s Butt Game” because everyone kept paying attention to Crash’s polygonal butt. Mansell felt encouraged. According to the composer, Crash 2 (Cortex Strikes Back) and 3 (Warped) became more “musical” and he began drafting in a more personal style, taking liberties with this blossoming series (very Newly encouraged by its unexpected success in Japan) into the stratosphere.

Bluesky introduces new in-app video and music player, along with ‘hide posts’ feature

Decentralized social network Bluesky roll out New in-app video and music player for links and new ‘hide post’ feature. New additions bring Bluesky user experience closer to X (Twitter).

The new video and music player works with YouTube, SoundCloud, Spotify, and Twitch embeds. Unlike X, where video autoplay is the default setting, Bluesky’s in-app player does not autoplay content. When users tune in to see or hear content, they must tap to trigger the content.

As for the new “Hide Post” feature, you can click it if you see something you don’t want to see again. The post will be removed from your feed and “if you access it directly, it will be placed behind a mask,” Bruski said.

In addition to these new features, Bluesky has fixed a bug that caused the list of muted and blocked accounts to appear as empty. This social network has also fixed his bug that caused an empty home screen and crashes that sometimes occurred while interacting with threads.

Today’s announcement comes just days after Bluesky finally allowed users to view posts on the platform without logging in. You still need an invitation to create an account and start posting, but you can read posts through a link. The move will allow publishers to link to Bluesky’s posts and embed them in their blogs. Additionally, users can now share her Bluesky posts in their individual or group chats.

Bluesky released iOS and Android apps in February and reached 2 million users last month. Bluesky is currently the only instance on the AT protocol, but is aiming for federation “early next year.” This means that it will ultimately function as a more open social network like Mastodon, where users can choose which servers they join and navigate to. You can freely operate your account.

Source: techcrunch.com

Spotify initiates ‘divestment’ in France in response to new music streaming tax

Spotify is withdrawing support from two music festivals in protest of a controversial new tax on the French-operated music streaming platform, with further action expected in the coming months. is threatening.

Antoine MoninManaging Director of Spotify in France and Benelux, took me to X This week we will criticize new tax All music streaming services will be subject to a levy of 1.5% to 1.75%, the proceeds of which will be donated to the National Music Center (CNM). Founded in 2020 To support the French music sector.

All major music streaming platforms have joined together to oppose the new law, including Apple, Google’s YouTube, and local company Deezer, but Spotify has been the most vocal.Following last week’s announcement, Spotify the movement said said it was a “real blow to innovation” and was assessing its next move.

The company has now given a first look at what these moves will look like, with Monin saying it will withdraw its support: Francofolie de la Rochelle And that Printemps de Bourges We are supporting the festival starting in 2024 through financial and other on-site resources. “Other announcements will follow in 2024,” Monin added, but did not elaborate on what those measures would be.

Tete a Tetes

It’s worth noting that Spotify has recently gotten into trouble. Tete a tete Negotiations are underway with the Uruguayan government over a new law that promises “fair and equitable” remuneration for all artists involved in recordings. Spotify would have to pay rights holders twice for the same track under this law, Therefore, stop operating in that country. The company then made a 180-degree turn after receiving assurances from the government that music streaming platforms would not be expected to incur any additional costs resulting from the law.

France is different in that it is probably a much larger market for Spotify and an exit is not a viable course of action. And, as Monin hinted last week, that action plan is likely to focus on reallocating resources to other markets.

“Spotify will have the means to absorb this tax, but Spotify will stop investing in France and invest in other markets,” Monnin said. in an interview Last week on France Info. “France does not encourage innovation or investment.”

Source: techcrunch.com

Breakr, a music marketing startup, secures new funding and allocates $3.5 million to support creators

The last thing I wrote was breaker — a platform that connects record labels, artists, and brands with social media influencers to run large-scale campaigns in a programmatic manner — when it closed a $4.2 million round in 2021. In the past two years, Breaker has hired over 30,000 influencers and generated $3.5 million in deals with creators. Now, to fuel growth, Breaker has secured an additional $1.9 million in his investment at a valuation of $20 million.

Slow Ventures will lead the expansion, which the company will use for recruiting and product development. Breakr is led by Marc Benioff, a16z/TxO, former Tik Tok CEO Kevin Mayer, RGA Ventures, Charles Hudson (Precursor Ventures), Complex founder Rich Antoniello, and Ro Tony. To date, it has raised $8.7 million from an impressive list of investors including (Plexo). Capital), Ant Selah (WdrCo), and Quiet Capital.

While Breakr’s user growth highlights the scale of the creator economy, the modest size of this funding round and the total deal value over the past two years suggests that many of the sector’s business models are still It shows that it is in its early stages.

Still, there is much hope. goldman sachs I estimate that Total addressable market for creator economy could reach $480 billion by 2027.

Players who pay attention to and do business with Breakr will also tell their stories. These include Def Jam, Samsung, Billboard, Rolling Loud, Live Nation, Meta, Tidal, Epic, Kit Kat, P&G, Celsius, Mountain Dew, White Claw, and more. Labels and brands use Breakr to connect music to their campaigns. Meanwhile, musicians include Megan Thee Stallion, Future, Rick Ross, Gunna, J.I.D., Sleepy Hallow, Ozzy Osbourne, Black Pink, Young Thug, Kanye West, Brent Fayers, Toby Nwigwe, Includes the Pink Panther, Armani White, Charlie Ona Friday, and Nas. Investor).

There are many platforms on the market today that connect creators, brands, and content (not just music but other media) to build influencer campaigns. Breakr’s unique selling point is that it effectively treats this basic concept as a programmatic opportunity, similar to how online advertising is created, sold, and distributed today.

“Breakr wants to be Google Ad Words, powered by creators,” co-founder Anthony Brown told TechCrunch. “With the underlying audience data, a ton of liquidity, and intelligence capabilities, I think going to Breakr and spending $15,000 should be as easy as setting it and forgetting it on Google. We believe.”

The company recently started with a more hands-on approach and exited closed beta as a self-service SaaS platform. SaaS platforms are backed by wallets that act as escrow accounts. You can pay money from your wallet for your involvement and services provided.

“This move to a SaaS model aligns with our goal to streamline and democratize the influencer marketing process, making it more accessible and efficient for a wide range of users inside and outside the music industry.” Brown explained.

Currently, Breakr is set up like a three-sided marketplace. On the creator side, individuals submit their profiles to the platform to be considered for campaigns.

On the music side, artists (or labels) submit music to specific campaigns. And once the music is selected, it will be promoted to new audiences. Musicians may pay to have their music used, but as a result, they also take a cut of some of the revenue generated by the campaign.

On the marketing side, brands look for influencers to run promotions and access each influencer’s 40 data points (language, voice location, type of interests, etc.). You can also check those influencers’ past content and engagement rates, or more pointedly, scrutinize their brand safety and see if the influencer in question is dabbling in fake followers. You can also run some diagnostics (to determine how much of a factor, if any, it’s for them).

“The creator economy, especially the music sector, is rapidly evolving with a shift to direct, curated, and scalable relationships between digital marketers and creators. Traditional management tools are becoming obsolete and more efficient is paving the way for relationship-focused technologies. These include platforms that move away from high-cost, short-term campaigns and make it easier to deliver personalized content and offers to creators. “This trend toward continuous, evergreen marketing has proven to be effective, emphasizing the importance of ongoing engagement over one-off interactions,” said Brown.

While music marketing is the company’s main bread and butter, Breaker hopes to eventually branch out into other areas such as film and television.

Source: techcrunch.com

YouTube Music Recap: Not Spotify, but Still Entertaining

While Apple Music Replay isn’t as good as Spotify Wrapped, YouTube Music’s 2023 Recap provides a personalized and interactive experience. YouTube Music introduced three new features this year: custom album art, music mood, and the ability to customize Google Photos to shuffle with your favorite songs. And while Apple Music’s year-end review is only available on the web, you can now see your stats in the YouTube Music app for the first time.

To access your YouTube Music summary, select your profile avatar in the top-right corner, then tap Summary. YouTube Music shows you the top 5 artists, songs, moods, genres, albums, and playlists, as well as the longest continuous watch time and total minutes listened to in 2023.

YTM recap

Image credits: YouTube Music

New to the Recap experience is custom album art. YouTube Music takes a collection of colors and visuals from popular songs to create album covers that capture the mood and aesthetic of the entire year. The music service also introduced mood matching, a new feature that connects popular songs with terms like laid-back, fun, upbeat, and excited.

Last year, YouTube Music released shareable cards that you can customize by adding your own images directly from Google Photos. Now you can shuffle and customize your photos, combine your favorite seasonal songs and fond memories, and create a visual that wraps up your entire year with a neat little ribbon.

With nine years of content and hilarious memes, it’s hard to match Spotify Wrapped, but YouTube Music has the right idea. Apple Music, on the other hand, lacks flavor with boring metrics and a bland color scheme.

Source: techcrunch.com