Biden administration allocates $623 million to enhance electric vehicle charging infrastructure, White House reports

President Joe Biden’s administration has announced $623 million in funding to increase electric vehicle charging points in the U.S. amid concerns that the transition to zero-carbon transportation is not keeping pace with goals to tackle the climate crisis.


The money will be distributed as grants to dozens of programs across 22 states, including EV chargers for multifamily housing in New Jersey, fast chargers in Oregon, and hydrogen fuel chargers for cargo trucks in Texas. In total, funds pulled from the bipartisan infrastructure law are expected to add his 7,500 chargers across the United States.

“We’re building the charging network to win the EV race,” said U.S. Secretary of Transportation Pete Buttigieg.

“The electric vehicle revolution is not coming, it is here. I very personally recognize the importance of the fact that America led the world in the automobile revolution. We’re in the middle of a second automotive revolution, and it’s important that America has one again.”

There are about 170,000 electric vehicle chargers in the U.S., a significant increase from a network that was nearly invisible before Biden took office, and the White House is helping the transition away from gasoline and diesel vehicles. The company has set a goal of selling 500,000 chargers.

Biden’s climate change adviser, Ali Zaidi, said that “America is leading the way globally on electric vehicles” and that the U.S. is on track to “meet and exceed” the administration’s charger goals. He said there was. He added: “This expansion will continue over the coming years and decades until we reach net zero in the transport sector.”

Sales of electric vehicles are growing in the United States, with more than 1 million EVs sold for the first time last year, accounting for 9% of all car sales. But that rate of growth has slowed somewhat, with companies like Ford, General Motors and even Tesla scaling back their EV ambitions in recent months.

U.S. motorists are faced with an ever-expanding selection of EVs, but most are still more expensive than their gasoline equivalents, meaning they are out of reach for many buyers. research has discovered The median household income for EV buyers is $186,000.

Research shows that nearly one-third of potential EV buyers discount their purchase due to lack of charging infrastructure, despite accounting for most of the total vehicle trips in the United States. Masu. 3 miles or less. Even if Biden’s goal of 500,000 chargers is met, this is far fewer than is needed to support a gradual transition away from polluting cars. Estimate It is predicted that more than 28 million chargers will be needed by 2030.

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“In the U.S., EV penetration is growing at almost twice the rate of charger installations,” said Brent Gruber, executive director of J.D. Power’s electric vehicle business. said last year. “Construction of new charging stations is not keeping up with demand.”

Earlier this week, the Environmental Protection Agency announced nearly $1 billion in grants to replace diesel-powered school buses with electric and low-emission vehicles. EPA will disburse the funds to 280 school districts serving 7 million children nationwide. Charging infrastructure is also an issue in efforts to phase out diesel buses.

Source: www.theguardian.com

Breakr, a music marketing startup, secures new funding and allocates $3.5 million to support creators

The last thing I wrote was breaker — a platform that connects record labels, artists, and brands with social media influencers to run large-scale campaigns in a programmatic manner — when it closed a $4.2 million round in 2021. In the past two years, Breaker has hired over 30,000 influencers and generated $3.5 million in deals with creators. Now, to fuel growth, Breaker has secured an additional $1.9 million in his investment at a valuation of $20 million.

Slow Ventures will lead the expansion, which the company will use for recruiting and product development. Breakr is led by Marc Benioff, a16z/TxO, former Tik Tok CEO Kevin Mayer, RGA Ventures, Charles Hudson (Precursor Ventures), Complex founder Rich Antoniello, and Ro Tony. To date, it has raised $8.7 million from an impressive list of investors including (Plexo). Capital), Ant Selah (WdrCo), and Quiet Capital.

While Breakr’s user growth highlights the scale of the creator economy, the modest size of this funding round and the total deal value over the past two years suggests that many of the sector’s business models are still It shows that it is in its early stages.

Still, there is much hope. goldman sachs I estimate that Total addressable market for creator economy could reach $480 billion by 2027.

Players who pay attention to and do business with Breakr will also tell their stories. These include Def Jam, Samsung, Billboard, Rolling Loud, Live Nation, Meta, Tidal, Epic, Kit Kat, P&G, Celsius, Mountain Dew, White Claw, and more. Labels and brands use Breakr to connect music to their campaigns. Meanwhile, musicians include Megan Thee Stallion, Future, Rick Ross, Gunna, J.I.D., Sleepy Hallow, Ozzy Osbourne, Black Pink, Young Thug, Kanye West, Brent Fayers, Toby Nwigwe, Includes the Pink Panther, Armani White, Charlie Ona Friday, and Nas. Investor).

There are many platforms on the market today that connect creators, brands, and content (not just music but other media) to build influencer campaigns. Breakr’s unique selling point is that it effectively treats this basic concept as a programmatic opportunity, similar to how online advertising is created, sold, and distributed today.

“Breakr wants to be Google Ad Words, powered by creators,” co-founder Anthony Brown told TechCrunch. “With the underlying audience data, a ton of liquidity, and intelligence capabilities, I think going to Breakr and spending $15,000 should be as easy as setting it and forgetting it on Google. We believe.”

The company recently started with a more hands-on approach and exited closed beta as a self-service SaaS platform. SaaS platforms are backed by wallets that act as escrow accounts. You can pay money from your wallet for your involvement and services provided.

“This move to a SaaS model aligns with our goal to streamline and democratize the influencer marketing process, making it more accessible and efficient for a wide range of users inside and outside the music industry.” Brown explained.

Currently, Breakr is set up like a three-sided marketplace. On the creator side, individuals submit their profiles to the platform to be considered for campaigns.

On the music side, artists (or labels) submit music to specific campaigns. And once the music is selected, it will be promoted to new audiences. Musicians may pay to have their music used, but as a result, they also take a cut of some of the revenue generated by the campaign.

On the marketing side, brands look for influencers to run promotions and access each influencer’s 40 data points (language, voice location, type of interests, etc.). You can also check those influencers’ past content and engagement rates, or more pointedly, scrutinize their brand safety and see if the influencer in question is dabbling in fake followers. You can also run some diagnostics (to determine how much of a factor, if any, it’s for them).

“The creator economy, especially the music sector, is rapidly evolving with a shift to direct, curated, and scalable relationships between digital marketers and creators. Traditional management tools are becoming obsolete and more efficient is paving the way for relationship-focused technologies. These include platforms that move away from high-cost, short-term campaigns and make it easier to deliver personalized content and offers to creators. “This trend toward continuous, evergreen marketing has proven to be effective, emphasizing the importance of ongoing engagement over one-off interactions,” said Brown.

While music marketing is the company’s main bread and butter, Breaker hopes to eventually branch out into other areas such as film and television.

Source: techcrunch.com