Josh, there’s been quite the buzz online among runners and cyclists regarding Strava’s lawsuit against Garmin. As a runner, I must admit that I hit the pavement to escape reality, not to get involved in more online debates. What is going on?
Miles, Strava is the essential app for runners and cyclists to log their workouts. Its social features enable users to compete against each other’s times in a friendly rivalry and discover popular exercise spots.
If you’re eager to showcase your workouts to everyone, this is the Instagram for fitness.
While workouts can be tracked via smartphones or Strava’s integrated GPS, many prefer wearing fitness watches for their perceived accuracy. This is where Garmin comes into play. Strava lets Garmin fitness tracking watches interface with its app through Garmin Connect.
The collaboration between both companies has worked well for several years, but now Strava is suing Garmin in US court, claiming that Garmin has infringed on two of Strava’s patents: segments and heatmaps.
Segments and heatmaps… I’m feeling lost.
Segments allow users to monitor their times on specific sections of a route and compare against others, while heatmaps help users identify popular locations for running worldwide.
Strava alleges that Garmin has copied these features, thus violating a 10-year-old agreement they had where Garmin promised not to reverse engineer certain functionalities of the Strava app.
But why do runners seem so obsessed with their sport (see what I did there)? Why does my Reddit feed overflow with enthusiastic runners?
Perhaps you’ve heard someone annoying say, “If it wasn’t on Strava, it didn’t happen.” Runners fixate on their metrics and strive for the quickest segment times. It almost resembles a cult. Some people are even sharing coffee mugs, t-shirts, and their unique creations, with wedding photos on Strava.
The surge of Strava coincides with the running boom, and like other cultural shifts, it’s manifesting both in real life and online. Strava simplifies data sharing, making it a hotspot for fitness influencers.
Despite some unrest since early November regarding Garmin compelling users to watermark Strava workouts with Garmin device details, much of the backlash centers on Strava’s lawsuit that may impede users from sharing their runs.
Some users worry that this conflict might hinder their workout plans, with reports like tracking no longer available. Others express that while they enjoy the Strava app, it feels too closely associated with their Garmin devices for comfort. Tracking training.
One user pointed out that much of the data forming Strava’s heat maps is sourced from Garmin users, meaning a lack of this data could spell trouble for Strava.
So what does Strava seek from Garmin? Or are they just looking to end the partnership?
Matt Salazar, Strava’s Chief Product Officer, addressed the situation on Reddit recently. He indicated the lawsuit was filed after Garmin mandated Strava to comply with new watermarking protocols, which threatened the continuation of Garmin data usage by November 1st. This lawsuit attempts to address that issue.
In its court filings, Strava is demanding Garmin halt the sale of devices that allegedly infringe on their patents.
Salazar’s Reddit post bore the title “Setting the record straight on Garmin.” However, comments under his post revealed users stating they would stop using Strava if it were discontinued, accusing Strava of hypocrisy regarding its claims to safeguard user data.
Currently, Garmin has yet to comment on the allegations or requests for statements. The company plans to hold a conference call for investors later this month, ahead of the Strava deadline on November 1st, so we can expect more information then.
What steps should runners take? Which side should they support in this clash?
If you head out for a run and it doesn’t appear on Strava or Garmin, remember, it truly took place. Log off, lace up, and reconnect with nature.
Source: www.theguardian.com
