The UK’s Intelligence Commission (ICO) has urged manufacturers of air fryers, smart speakers, fertility trackers, and smart TVs to prioritize the privacy rights of individuals.

Many individuals feel overwhelmed by the lack of control over how data is gathered, utilized, and shared regarding their homes and personal lives.

Following concerns raised about an air fryer that reportedly listens to its environment, Public concerns have emerged about digital devices collecting an excessive amount of personal data, prompting data protection regulators to issue initial guidelines on the handling of personal information.

Manufacturers and data handlers are now required to ensure data security, maintain transparency with consumers, and routinely delete collected information.

“We are pleased to share our commitment to offering a diverse range of services to our clients,” stated Stephen Almond, executive director of ICO’s regulatory risks.

“These products are meant to enhance our lives, but that doesn’t imply they should collect unnecessary data… Users shouldn’t have to sacrifice their privacy to enjoy the advantages of smart devices.”

“Everyone expects a degree of privacy within their own homes, thus we need to trust that smart products will honor that privacy, act responsibly, and utilize information only as anticipated.”

The new guidance points out various devices classified as part of the “Internet of Things,” which collect data that must be managed with care. These items include smart fertility trackers that log user periods and temperature readings, transmitting that data back to manufacturer servers to determine fertile days.

Smart speakers should not only listen to their owners but also to other family members and visitors; they must be designed to empower users to adjust settings to minimize personal data collection.

Regulators emphasized that manufacturers must be clear with individuals regarding the use of their personal data, only collecting what is necessary, and enabling easy deletion of data from devices.

The ICO has stated to manufacturers that it is “prepared to take necessary actions to safeguard individuals from potential harm.”