Jaguar Land Rover has announced a further extension of its car production shutdown as the UK’s largest car manufacturer deals with the repercussions of a cyberattack.
On Tuesday, JLR confirmed it would halt production at least until Wednesday, September 24th, as it continues to investigate the initial breach detected earlier this month.
The company mentioned: “As the forensic investigation into the cyber incident progresses, this decision has been taken. The investigation is proving to be time-intensive, considering the various stages involved in a controlled restart of global operations.”
“We deeply regret the ongoing disruption this incident is causing. We will provide updates as the investigation unfolds.”
Owned by India’s TATA Group, JLR has halted production after learning that hackers had breached their system several weeks ago.
The company revealed that the attack has impacted “some data,” but is unable to disclose specifics about which data was compromised or whether customer or supplier information has been stolen, though they will reach out to impacted individuals.
With production paused at factories in Midland and Merseyside, JLR faces significant financial implications due to the cyberattack. Other production sites globally are also feeling the effects, raising concerns that restoring operations may take weeks.
The shutdown is affecting JLR’s suppliers and retailers, who are operating without access to the databases usually utilized for sourcing spare parts for garages and registered vehicles.
Recently, the Unite Union warned that thousands of workers within the JLR supply chain may face job losses and urged the government to implement a furlough plan to support them.
The impact of the cyberattacks may persist into October, with thousands of JLR production employees instructed to stay home, suggesting that many suppliers might also need to keep their staff off-site.
Due to the shutdown, JLR estimates it has lost the production of 1,000 cars daily, resulting in an estimated loss of £72 million each day.
A group of hackers, believed to be responsible for other serious incidents involving major retailers such as Marks & Spencer, has claimed responsibility for the attacks on JLR. A screenshot purportedly from JLR’s internal IT system was shared on a Telegram channel associated with the hacker groups known as Scattered Spiders, Lapsus$, and Shiny Hunters.
This disruption comes at a time when JLR is already experiencing a downturn in profits, exacerbated by US tariffs and declining sales. The automaker reported a 49% drop in pre-tax profits to £351 million for the three months ending in June, which included a time when they temporarily halted exports to the US.
Last year, the company faced backlash regarding the Jaguar brand, and the launch of its new electric vehicle has been pushed back to next year.
The camera trap captured footage of a jaguar swimming at least 1.3 kilometers on the island of Ceradam Saddam in central Brazil.
Interestingly, it’s suggested that the jaguar may have swum nearly twice that distance. To reach the island, it needed a 1 km swim to a smaller island, followed by a 1.3 km swim, or a direct 2.3 km swim from the mainland without a break.
“We speculate this cat used a small island as a stepping point,” said Leandro Silveira from the Jaguar Conservation Fund in Brazil. “In fact, I managed to swim a straight 2.3-kilometer stretch.”
Jaguar was snapped with a camera trap
Leandro Silveira/Jaguar Conservation Fund in Brazil
According to Silveira, this is the longest confirmed swim by a large cat documented through direct evidence. Jaguars are indeed powerful swimmers, adept at hunting caimans underwater. However, there have been no previous reports of them swimming beyond 200 meters at one time, according to Silveira.
In 2020, Silveira’s team placed multiple camera traps around Ceradam Saddam. In May that year, an adult male jaguar was recorded on the mainland. Fast forward four years to August 2024, and the same jaguar (recognized by its unique coat pattern) was detected on the island’s camera.
This adds to prior sightings, including a collared cougar that swam 1.1 km on Skaxin Island off the coast of Washington, indicating that local cougars might swim up to 2 km to various islands. Last year, two male lions were also photographed swimming in waterways in Uganda, with estimated distances of 1-1.5 km. Their motivation appeared to be reaching a woman calling from the other side.
The reasons behind the jaguar’s long swim remain unclear. “The island is relatively small,” Silveira explains. “As far as we are aware, it does not have an abundance of prey that would make it particularly appealing.”
The jaguar might have the capability to swim even further. Malaca – The Dipioca Islands are located over 5 km from the Brazilian coast. Potential mating with mainland jaguars.
JAguar finally revealed its highly anticipated Type 00 electric car at its Miami Art Week launch event. The marketing campaign teaser video released on social media two weeks ago generated mixed opinions. Here, industry experts share their thoughts on the car, its launch, and marketing.
Jeff Dodds
Former Honda Marketing Manager, currentChief Executive of Formula E, where Jaguar competes
I recently owned a Jaguar iPace. It’s a nice car, but it didn’t bring a smile to my face. That’s what I look for in a car. Jag knows this too.
If Jaguar’s goal was to grab attention at the launch, they definitely achieved it. There was a lot of anticipation leading up to the release, and some guests were eager to see the beastly monster unveiled. It wasn’t terrible, but it was quite unique. It’s larger, bolder, and more disruptive than I expected. It will definitely turn heads. Not everyone will love it, but that’s a good thing. Inspector Morse may not go for it, but his grandson might if he just started a cybersecurity startup.
The event itself was completely different, industrial, and edgy. British grime MC and rapper Skepta may not be the typical Jaguar brand ambassador, but there he was, performing a DJ set surrounded by influencers and cultural tastemakers in downtown Miami. That’s a significant departure from the past. Maybe too much deviation? Possibly. Jaguar has quickly become a brand of conversation in the past tense, so I commend them. I believe you’ll find joy in riding the Type 0.
Ginny Buckley
Founder of UK EV buying website Electrifying.com
In Jaguar’s 90-year history, no event has created more global buzz than a controversial rebrand. Now that the dramatic Type 00 cover has been unveiled, the new logo and flashy advertising may fade from memory.
I first saw this car at a briefing session at Jaguar Land Rover’s Midland Design Studio. In my over 25 years as a motoring journalist, no car has impressed me as much as this £100,000+ all-electric GT.
Mr Buckley says the new Jaguar Type 00 concept car is “much bigger, bolder and more disruptive than we ever imagined”. Photo: Electricifying.com
Yes, it’s pink. Very pink. Presented in Miami Pink and London Blue, the car’s colors reflect the city it was revealed in and Jaguar’s British heritage.
The color is inevitably a point of focus for many critics. According to Jaguar’s design team, this color is “production ready” and could stir things up among traditional Jaguar fans if it becomes part of the final color palette.
Beyond the color, the Type 00’s design is striking with a long hood, massive grille, and front-hinged butterfly doors. Jaguar has also eliminated the rear window.
I find the Type 0 to be fresh and bold. My 15-year-old son described it as “the best,” and I take that as a compliment.
Buckley said the Miami pink color “could cause a stir among traditional Jaguar fans.” Photo: Jason Koerner/Getty Images for Jaguar
“It’s going to challenge people and be polarizing,” said Jerry McGovern, Jaguar’s Chief Creative Officer. And it will. If their aim was to spark discourse, they have succeeded.
The question now is whether Jaguar can evolve the brand rapidly enough to attract the new generation of young, affluent buyers they hope will purchase the car.
Manfredi Ricca
Global Chief Strategy Officer at brand consulting firm Interbrand. He has collaborated with Bugatti and was instrumental in the relaunch of Mini and BMW.
Flashback to two weeks ago. Jaguars weren’t particularly interesting to many. Then, a 30-second video was released. Millions of heads turned instantly. In just 24 hours, Jaguar became a global talking point without unveiling any products.
Consequently, anticipation for the new lineup, with leaks surfacing on the eve of the release, has reached the intensity and reach of a World Cup final.
Campaigns designed for brand activation don’t get much better than this. Many overlook the fact that Jaguar Land Rover wasn’t attempting to evolve a successful brand; instead, it was reinventing a struggling one.
The reality today is that there are more people who appreciate Jaguar’s history than those who actually desire a Jaguar car.
Museums can subsist solely on the past, but commercial entities can’t. Companies must transform their legacy into something that attracts enough customers willing to pay a premium.
Ricca says the Jaguar Type 00 will “tempt” potential customers. Photo: Jason Koerner/Getty Images for Jaguar
Once a trailblazing manufacturer of some of the world’s most innovative cars, Jaguar is once again adored by a few rather than ignored by many.
The concept introduced in Miami will captivate those few, but the true test lies in turning them into enthusiasts in 2025 when the car hits the market, and customers in 2026.
Richard Exon
Co-founder of advertising agency Joint, previously collaborated with Audi and Range Rover.
Jaguar deserves praise for its ambitious rebranding efforts. Making a clean break from the past is the best approach. The company aims to attract an entirely new customer base with its latest car range, and a more modern, inclusive, and daring brand strategy could prove successful.
However, good intentions aren’t enough when the execution is as lackluster as Jaguar’s pre-launch promotional video content.
Exxon said Jaguar’s rebranding video was “derivative and disappointing.” Photo: Jaguar/PA
Fortunately, the concept car images feature a bold new aesthetic that demands a fresh evaluation.
The critical next step is how well the innovative design of the concept translates into the final manufactured product available for purchase.
Jaguar’s troubled car brands seldom get second chances, so let’s hope Jaguar rises to the occasion, rebounds from the video mishap, and dares to be as unique as it aspires to be.
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