It appears to be quite amusing to give your cat or dog a genuine scare. At least, that’s the impression one gets from various viral videos on TikTok, Facebook, YouTube, and Instagram.

As a science journalist specializing in animal behavior, I assure you I’m not joking. Owners post clips of themselves wearing Halloween masks or using stuffed predator toys, suddenly popping out from behind doors or sofas.

Yet my perception may be skewed. These videos genuinely amuse their viewers, racking up millions of views, filled with laughing emojis and enthusiastic comments highlighting favorite moments.

While watching such videos isn’t my preferred form of procrastination, I recently encountered research by Alina Cunoll from the German Veterinary Medicine Hanover and her colleagues in their analysis of 162 “funny” pet videos on social media. They discovered that 82% of these clips showed animals exhibiting clear signs of stress, with 30% indicating potential pain. Taken aback by these statistics, I decided to scrutinize my own viewing habits.

I’ve spent a considerable amount of time observing supposedly hilarious pet videos online. Regrettably, I can confirm that those researchers aren’t overstating their findings. There seems to be an abundance of content where individuals intentionally scare pets in terrifying “boo” pranks, alongside many clips where animals accidentally injure themselves.

Once, I raised a rescue kitten that tragically slipped off the couch and landed poorly, leading to paralysis that required euthanasia. We’ve witnessed dogs enduring horrific injuries from concussions, nerve damage, and collisions with glass. But hey, isn’t it funny?

There’s also a trend of showcasing dogs’ “mysterious” actions. People snap pictures of piles of fluff taken from the couch while asking, “What did you do?” Although owners may revel in the social media success and their pets’ so-called “guilt,” the harsh truth is that destructive behavior often signals poor welfare, and a guilty expression in a dog is likely a reaction to anticipated punishment rather than true regret. In reality, the joke is on you, the owner.

Additionally, many pets depicted in these videos are severely overweight, struggling to navigate pet doors, and having difficulty moving or jumping onto furniture. Other animals showcased for entertainment are dealing with disorders like nerve damage, resulting in abnormal walking or movements.

Viewing these scenes, I can’t help but feel that modern technology has crafted a sick spectacle reminiscent of 19^th-century circuses and sideshows, where audiences reveled in the fear, ridicule, and physical deformities of others.

It’s perplexing to consider the origins of this trend. I hope it stems from a significant misunderstanding—perhaps people don’t realize they are laughing at the suffering of other beings. Regardless, it raises significant concerns. Research suggests that repeated exposure to violence and cruelty online can dull our emotions. Such content may desensitize us to animal suffering while normalizing harmful scenes in our minds. (Indeed, this theory often plays out in reality, as those who comment against such content are frequently met with hostility and shame.)

The silver lining is that animals can be entertaining in their own right, without the need for pain, stress, or provocation. Just ask someone who’s witnessed a cat playing on a computer, splashing water from a sink faucet, or a dog joyfully leaping into a lake. It’s easy to find laughter in happy, healthy animals engaging in natural play and exploration without fear or discomfort.

Let’s suggest some new social media challenges instead. Show us videos of your pets having fun without stress, pain, or limitations. We dare you to make us laugh while you and your pets enjoy quality time together.