Waymo has announced that its driverless taxis will be available for hire on the streets of London next year.
This makes London the first European city to implement Waymo’s technology for a self-driving taxi service, similar to what’s currently operational in San Francisco and four other cities in the US.
The company confirmed that its vehicles are en route to London and will start navigating the city’s roads in the coming weeks, with “trained human experts,” or safety drivers, overseeing operations.
Originally a spin-off of Google’s self-driving car initiative and part of the parent group Alphabet, Waymo stated it would collaborate closely with the London Department for Transport to secure the necessary permits for fully autonomous vehicles by 2026.
Uber and UK tech firm Wave have also revealed plans to trial their own driverless taxis in London next year, following the UK government’s decision to fast-track regulations permitting public trials of self-driving vehicles ahead of complete legislation.
Heidi Alexander, Secretary of Transportation, expressed: “We are thrilled that Waymo intends to bring this service to London next year, in line with our proposed pilot program.
“Revitalizing the AV sector will create jobs, draw investment, and provide opportunities within the UK, while expanding accessible transportation options. Advancements like this will support our goal of becoming a leader in new technologies and spearheading national rejuvenation.”
The comprehensive rollout of self-driving taxis in the UK is anticipated to happen after the Self-Driving Vehicles Act is fully implemented in the latter half of 2027.
Waymo has a solid relationship with the UK, having established its first European engineering hub in Oxford back in 2019. The firm is also launching a service in Tokyo utilizing Jaguar Land Rover electric vehicles, marking its only current venture outside the United States.
Tekedra Mawakana, co-CEO of Waymo, remarked that the technology is enhancing “road safety and making transport more accessible,” adding: “We have shown how to responsibly scale fully autonomous ride-hailing services, and we are eager to share the advantages of our technology in the UK.”
Waymo initiated its self-driving taxi services in 2020 and claims to have transported over 10 million passengers in the United States.
Despite some concerning incidents, Waymo asserts that data indicates that human-driven vehicles are involved in pedestrian accidents 12 times more frequently than self-driving cars.
After years of promising investors that millions of Tesla Robotaxis would soon flood the streets, Elon Musk launched a limited driverless car service in Austin, Texas. The rollout faced significant challenges from the start.
The June 22nd debut was met with a barrage of videos from pro-Tesla influencers, who appeared to celebrate the service and showcased their rides. Musk heralded it as a milestone, and Tesla’s stock shot up nearly 10% the next day.
However, it soon became evident that some of the influencer footage painted a troubling picture of an autonomous vehicle that either broke traffic laws or struggled with basic functions. By Tuesday, the National Highway Traffic Safety Administration (NHTSA) had launched an investigation into these incidents and sought Tesla’s input.
If, as Musk boasted on X, this limited deployment is the result of over a decade of work, it symbolizes the complex technical choices and fixations embraced by the world’s richest person in pursuit of fully autonomous vehicles.
Musk framed the idea of a driverless car as integral to the company’s future. This year it experienced a severe decline but he vowed to rapidly expand the Robotaxi service. Nonetheless, this week’s rocky launch suggests Tesla grapples with the technical hurdles that have drawn scrutiny from regulators.
The Robotaxi pilot involved around 10 cars navigating a confined area in Austin, with safety drivers present in the front seats. Additional limitations included restrictions during adverse weather and at nighttime. Influencer rides were priced at $4.20 each, mirroring Musk’s penchant for cannabis-related memes.
“Tesla’s autonomous driving can be deployed in approved locations. There’s no need for extensive mapping or specialized equipment,” the official Tesla account tweeted on launch day. “It just works.”
However, footage from at least 11 rides indicated that the trial did not unfold as flawlessly as Tesla’s promotional materials suggested. In one instance, the Robotaxi failed to make a left turn, veering into oncoming traffic instead, and resolved the issue by driving along a double yellow line. Other clips showed the vehicle allegedly exceeding speed limits.
This footage caught the NHTSA’s attention, with the agency stating they were aware of the incidents and had reached out to Tesla for more details.
Meanwhile, Musk retweeted a pro-Tesla influencer praising the service amidst technical failures and ongoing regulatory inquiries. One tweet shared by Musk featured a video showing a Robotaxi halting for a peacock crossing the road, while another urged followers to “ignore the media.”
“Lidar is lame.”
Musk has long maintained that reliance solely on cameras for autonomous vehicles is the key to true self-driving capabilities. Tesla’s consumer models feature what are termed “Autopilot” and “Fully Autonomous” capabilities, enabling hands-free driving on highways. These systems are supported by numerous external cameras for navigation, maneuvering, and stopping. The Robotaxis use similar software while depending entirely on cameras.
This camera-centric approach starkly contrasts with other self-driving tech firms like Waymo and Zoox, which utilize a combination of cameras and sensors, including radars and lidars. For instance, Waymo’s latest driverless vehicles are equipped with about 40 cameras and sensors, while Tesla’s advanced model for fully autonomous driving employs around 8 cameras. Bloomberg analysis. Lidar and radar are beneficial for detecting obstacles under poor weather and lighting conditions.
Despite lidar’s advantages, Musk argues that Tesla operates without it. “Lidar is lame,” he declared during Tesla’s Autonomy Day in 2019. “Using it in a car is foolish. It’s costly and unnecessary.”
According to Bloomberg, Lidar systems can cost around $12,000 each, whereas cameras are typically much more affordable. Musk contends that camera-only technology mirrors how humans navigate using their vision.
Tesla Faces Lawsuits and Investigations Over Full Self-Driving Mode
Musk’s claims regarding camera-only technology have placed Tesla under scrutiny, particularly following a fatal accident involving drivers using its fully autonomous driving features. The company is currently embroiled in various government investigations and civil lawsuits, asserting that fully autonomous driving suffers from weather-related issues like sun glare, fog, dust, and darkness. There are reports of at least 736 accidents and 17 fatalities linked to this technology. Analysis by the Washington Post.
“Tesla maintains an almost obsessive view of running the system solely on cameras, despite the consensus among experts in the field,” commented Brett Schreiber, a lawyer representing several victims of Tesla’s autopilot failures.
“Anyone following collision avoidance technology since the ’90s understands that radar, lidar, and cameras are the optimal trio.”
Schreiber expressed little surprise at Tesla’s Robotaxi’s shaky development in Austin.
“The real tragedy here is that people continue to be harmed and killed due to this technology,” he said. “And this highlights issues like, ‘Look how cute it is that a car can’t even make a left turn.’
Tesla did not respond to inquiries regarding the ongoing lawsuits, investigations, and crash incidents related to its fully autonomous driving capabilities.
Tesla’s Tactics vs. Waymo’s Approach
The contrast between Waymo’s method of launching commercial autonomous driving services in densely populated cities and Tesla’s approach extends beyond discussions about lidar versus cameras. Waymo is often seen as a frontrunner in the U.S. autonomous vehicle landscape, which has seen its competitors sharply reduced.
There are numerous reasons Waymo has outlasted many of its rivals. Historically, the Google subsidiary dedicated extensive time to mapping urban areas and rigorously testing vehicles prior to launch. For example, in San Francisco, where Waymo first implemented a completely autonomous commercial service, the company had begun mapping and testing as early as 2021.
Initiated as part of Google’s X Research Lab in 2009, Waymo also encountered challenges with self-driving cars despite its cautious, step-by-step city-by-city rollout. Earlier this year, Waymo was compelled to recall over 1,200 vehicles due to software problems causing collisions with roadside objects, gates, and other barriers. Additionally, the NHTSA launched an investigation last year after receiving 22 reports of Waymo vehicles demonstrating erratic behaviors or violating traffic laws.
In contrast, Tesla is still in the trial phase with its service, yet the Robotaxi launch in Austin marks the first time the automaker has deployed its fully autonomous driving technology in real-world conditions. There has been no information disclosed regarding the duration or extent of mapping or testing this technology in Austin.
This launch evokes memories of Uber’s initial attempt at self-driving vehicle ride-sharing services in 2016, which was also conducted without the necessary approval from California regulators. On the very first day of their pilot project in San Francisco, Uber vehicles reportedly ran a red light. They were forced to suspend the service just a week later after the DMV revoked their registration. At the time, an autonomous driving executive at Uber had urged engineers to expedite the process.
Faced with a lawsuit from Waymo regarding its self-driving operations and struggling to stay competitive, Uber sold its autonomous driving division in 2020.
Like Uber, Tesla also did not seek permission to operate its Robotaxi Service in Austin, as Texas has no existing permit process, which is not expected to be established until September.
At this time, it remains uncertain how frequently Tesla plans to deploy its Robotaxi service behind the scenes, but it’s clear that automakers are under pressure to meet deadlines set by Musk.
With the introduction of Robotaxis, Musk has claimed that Teslas will achieve full automation since at least 2016, and he may be approaching the deadlines he has postponed several times over the last decade.
The autonomous Uber is set to hit the roads of London next year, following the government’s announcement that a trial for fully self-driving vehicles will commence in spring 2026.
For the first time in Europe, companies will be allowed to operate publicly, with human safety drivers permitted to oversee “bus-like” service pilots from the driver’s seat or onboard.
Uber is teaming up with UK tech company Wayve to trial taxis that can be booked through the app in the capital, marking a significant step in the largest European market.
A broader rollout of self-driving taxis, or Robotaxis, is anticipated after the full implementation of automated vehicle laws in late 2027.
The UK is accelerating its efforts, as unmanned taxis have already been established in numerous cities across San Francisco, USA, and China. Earlier this year, Uber launched its first unmanned taxi in Austin, Texas, in collaboration with Waymo. Meanwhile, Tesla also plans to introduce autonomous services for its competitors this month.
The Department of Transport (DfT) has stated that if the technology enhances road safety, it could generate 38,000 jobs and create a £42 billion industry by 2035.
Transport Secretary Heidi Alexander remarked: “The future of transportation is on the horizon. Self-driving cars can create jobs, attract investments, and provide opportunities for the UK to become a leader in new technology.”
“With road safety at the core of the pilot and the legislation, we are committed to taking bold steps to foster job creation, advance innovation, and facilitate transformative plans in the UK industry.”
The DfT emphasized that autonomous vehicles could enhance transport options for millions, especially by offering new public transport solutions in rural areas to those unable to drive.
Thanks to technology from Wayve and fellow UK company Oxa (formerly Oxbotica), self-driving vehicles have been under development for over a decade. However, during all road tests for cars and buses, safety drivers have been present to assume control if necessary.
The Automated Vehicle Act mandates that self-driving vehicles must be approved following thorough testing.
Our earlier commitment to launching Robotaxis in London has yet to realize. The unmanned bus service started in Edinburgh in 2023 has been halted due to a lack of ridership.
Nonetheless, automated taxi services in the U.S. are currently conducting hundreds of thousands of paid rides, although progress has not been without challenges. General Motors has abandoned its autonomous service plans after several incidents, including ones that led to severe injuries for pedestrians. Early indications, however, suggest that self-driving taxis are safer, and some users, particularly women, prefer to use unmanned services.
Wayve co-founder and CEO Alex Kendall stated that accelerated testing will position the UK as a leader in fully autonomous vehicles, adding, “These initial pilots will help establish public confidence and unlock new job opportunities, services, and markets.”
“We are excited about what the future holds,” said Gavin Jackson, CEO of Oxa. “Clear regulations will open up the market and encourage transport companies to embrace the advantages of self-driving cars across the nation. Today’s announcement signifies that the UK is prepared for this technology.”
kEnjikanno, director of Sega’s legendary driving game Crazy Taxi, recalls the pivotal moment when he realized the game had made an earthquake-like impression. “I was heading to Las Vegas for promotional work,” he recounts. “I got into a taxi, the driver sped me off quickly and promptly reached my destination. Finally, he chuckled and said, ‘I’m a truly crazy taxi!’. It was a bizarre experience.”
Originally launched in arcades, The Zany, Pop-Punk Drive-Em’ -Up, is commemorating its 25th anniversary this month. Crazy Taxi was an addictive coin-operated thrill ride. The quirky nature of the game consistently exclaimed, “Are you ready to have some fun?” and “Crazy time is money!” with a plain, ordinary face amidst the chaos of just wanting to drive to Pizza Hut. Racing a green-haired Axel Yellow 1960 Cadillac El Dorado so swiftly that the front bumper crashed into a concrete hill in Sunny San Francisco. (My mom’s favorite character was Jenna, who drove the Ford Mustang.)
I can still recall spending the entire summer trying to master the “crazy dash” technique instead of playing outside with my friends. The subsequent ports on PlayStation 2, GameCube, and Xbox 360 were a hit, drawing millions of Crazy Taxi sales, proving that creating a hit wasn’t a walk in the park back then.
A memorable experience for everyone who played… a crazy taxi. Photo: Sega
The rock band The Offspring contributed a turbo-charged guitar riff to the Crazy Taxi soundtrack, a time capsule from the turn of the millennium. The game captured the carefree hyperactivity of America pre 9/11 in the late ’90s/early ’00s. The era when the biggest concern for many youngsters was whether Stone Cold Steve Austin would retain the WWE World title.
Despite its successful cross-over, Crazy Taxi faced opposition from many early critics, as recalled by Kanno. “During the initial stages of development, more than half of the project team vehemently opposed the idea of a game centered around taxi drivers,” he reminisces.
“What I wanted to express most about the craziest taxi was the dynamism of the movie car chase.” Photo: Sega
Yet, Kanno was intrigued by the challenge of transforming the ominous taxi driver stereotype, prevalent in the 1998 Luc Besson action comedy film Taxi, into a more endearing figure. The crazy taxi driver is clearly not sinister. Kanno aimed to do for the taxi driver what Paperboy did for paperboys. “I told the team: ‘I believe it’s the responsibility of game creators to make mundane work appear cooler! We might be envisioning something unprecedented, but we have to do it.’
Recounting his childhood, Kanno describes taxis as somewhat magical. “In Japan, taxi doors open automatically. As a child, I pondered why the taxi doors opened upon approach while our family car doors remained shut. This intrigued me so much that I began to view taxis as these enchanting entities.” As he matured, Kanno delved into old Hollywood films, aspiring to capture the same thrill and glamour showcased in iconic driving sequences like the Italian Job and French Connection. Locations such as San Francisco were ideal. “What I most wanted to convey about Crazy Taxi was the dynamic feel of a movie car chase, as San Francisco, with its numerous undulations, always allows for such action to be expressed.”
Unlike most racing games, Crazy Taxi demands quick decision-making on your feet rather than memorizing the track. (This ethos of a chaotic approach can be seen in Simpsons: Road Rage, which essentially adopted the crazy taxi concept in the Springfield setting.) “It’s a game that constantly challenges players to make split-second decisions in evolving scenarios,” Kanno explains. “Therefore, I made other vehicles obstacles. The design isn’t about mastering all the routes and finding the perfect line, but about maneuvering through ever-changing traffic.”
Technical limitations at the time curtailed the planned multiplayer mode. Nonetheless, the leaderboard enabled competitive battles among friends. For those struggling to surpass the 2-minute mark while playing Crazy Taxi (FYI: One rooftop shortcut is a game-changer), is there a possibility of a modern multiplayer-enabled sequel? “I can’t divulge much,” Kanno responds. “But Crazy Taxi will soon have you grinning ear to ear once again!”
Uber has scored another victory against the struggling taxi industry. London passengers will soon be able to hail one of the city’s iconic black taxis.
Taxi drivers in London can now start signing up for Uber’s travel referrals, but the service won’t be rolled out until early 2024. Uber says some drivers have already begun to express interest in being featured on the app.
Uber has been steadily signing deals with taxi fleet owners to bring the traditional taxi industry into its app. The ride-hailing giant recently signed deals with taxi fleets in Los Angeles, New York City, Paris, and Rome to list their drivers on the app. Uber says taxi drivers now make more than 10% of Uber rides in Europe and the Middle East.
Whether London’s black taxi drivers will sign up for Uber in droves is another story.
Steve McNamara, a spokesperson for the Licensed Taxi Drivers Association, an industry group representing 10,000 drivers, said in a statement that the group is “partnering with London’s iconic and world-famous black taxi industry. “I had no interest in tarnishing its name.” Uber, its poor safety record, and everything else that comes with it.”
McNamara also said he wasn’t aware of drivers signing up for Uber and didn’t expect Uber to catch on, given Uber’s reputation for safety and worker rights. He said the group was not consulted before Uber’s announcement.
With London’s black cabs, you don’t necessarily have to hail an Uber on-demand via an app. Taxis are available through other apps such as Gett, Taxiapp, FreeNow, and ComCab. So Uber is trying to enter the market with other services as well.
In order to gain more market share and increase the stability of the app, Uber is making available additional transport bookings on its UK app, such as intercity trains, Eurostar, National Express, car rentals, and even airline tickets. I did it like this.
Uber’s Black Taxi Drivers receive regular taxi rides at upfront rates You can choose to accept or decline travel destinations. All new drivers benefit from 0% commission for their first 6 months. This can quickly increase sign-ups before commissions are raised to their normal range (around 20%-30%).
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