Embracing AI in Sports: Overlooking the Anger at Wimbledon 2025

WE all appreciate a good conversation. This year, Wimbledon certainly had its share of amusing moments. Initially, news broke that 300 judges had been substituted with AI robots. Soon after, it was revealed that the technology had its own unexpected glitch. Since Roger Federer switched from the Wilson racket, the sweet spot hasn’t made much of an impression in the last two weeks at Wimbledon.

To start with, the new electronic line judging system struggled to recognize Sonay Kartal’s swift sledge against Anastasia Pavlyuchenkova during a match. Interestingly, this issue arose because the staff unintentionally powered down the system.


Moreover, a forehand from Taylor Fritz was mistakenly called out, even though it landed four feet inside the baseline. During his serve, the system was baffled by the ball boys still present on the court.

In comparison, this was less problematic than Kartal’s situation. Regardless, a narrative has emerged suggesting that technology is eroding our traditional practices while implying that machines cannot fully replace human judgment.

What went unnoticed amidst all the backlash is that Wimbledon actually implemented an upgraded version of the Hawkeye system it adopted back in 2007. This tech performs much better than the human eye, resulting in significantly fewer errors. The difference is not even debatable.

Historically, studies have indicated that umpires made mistakes about 8% of the time with close calls. However, players’ judgment tends to be even poorer.

When I inquired with IBM about players’ accuracy in calling lines at Wimbledon last year, my expectation was a rough parity of 50/50. Yet, out of 1,535 challenges in men’s and women’s singles matches in 2024, only 380 were successfully overturned—less than 25%. In simpler terms, players often guessed wrong about three out of four times when a ball was out.

Furthermore, Wimbledon officials emphasized the importance of technology in maintaining the integrity of sports. Unlike in the past when decisions led to shoulder shrugs from fans and gamblers, the current landscape sees players and officials targeted on social media with accusations of conspiracy.

During the last Rugby World Cup, Wayne Barnes shared his experience of severe online abuse targeted towards his family, asking, “Is this really a sport?” He is not alone in these concerns. In such a hostile environment, anything that aids officials is a welcome addition.


Referee Nico Helworth addresses the issues following the electronic line call system being temporarily disabled during the match between Anastasia Pavlyuchenkova and Sonay Kartal. Photo: Tom Jenkins/Guardian

Even when umpires strive to be fair, they can be unconsciously swayed by crowd reactions. In one study involving 40 qualified soccer referees analyzing 47 incidents from Liverpool-Leicester matches, those who reviewed footage with crowd noise penalized Liverpool significantly less (15.5%) compared to a control group watching in silence.

Further research in Norway indicated that successful teams were more likely to receive advantageous penalty calls. Psychologists attribute this effect to cognitive biases. Regardless of opinions about machines, they remain impervious to these influences.

Critics of sports technology often resist change while demanding perfection. However, as Voltaire noted, perfection is the enemy of good. Instead, we ought to ask if the technology offers improvements and enhancements over previous systems.

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The accuracy of Hawk-Eye has improved since its inception in 2007 and will continue to evolve. Although VAR has its critics, FIFA’s implementation during the World Cup and Club World Cups has been less controversial, allowing fans to witness the same replays that officials see. Hopefully, the Premier League is taking note.

Nevertheless, one thing remains certain: change is inevitable. As per Matt Drew of Statsperform, a leader in data and sports integrity, “There isn’t a flawlessly perfect system, but the technology is evidently more reliable than solely human decision-making.” He emphasizes that sports bodies believe technology aids in making more accurate decisions while safeguarding officials and players from harassment. The best sports like tennis and cricket manage to preserve the fan experience while integrating technology.

Consider this: at last year’s International Olympic Committee’s Artificial Intelligence Conference, we demonstrated divers in real-time. Judges were promptly informed of jump height, rotations, and distances as the athletes performed. Each dive was analyzed in less than a tenth of a second, allowing referees to more accurately assess dive quality and ensure fair scoring. Who could oppose that?

Meanwhile, as technology progresses, more traditions may fade away. Starting in September, for instance, the NFL will replace the traditional “chain gangs” used to mark first downs with Hawk-Eye technology. I personally will miss them, but it’s certainly more accurate than relying on methods from the 18th century.

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Source: www.theguardian.com

Wimbledon Officials Stand by AI Usage as Jack Draper States It’s Not “100% Accurate”

The Wimbledon organizer defended the implementation of AI line judges after Jack Draper claimed the technology wasn’t “100% precise.”

The UK’s first-line judge was deemed “embarrassing” and removed after colliding with 36-year-old former finalist Marin Cilic in the second round.

The 23-year-old Draper expressed his frustration with the AI-enhanced Hawk-Eye system during Thursday’s match, especially after a contested serve from his opponent went unchallenged over four sets.

“Honestly, I don’t think it’s 100% precise,” he mentioned in a post-match conference. “Some of the calls today showed marks on the court. There’s no way chalk would indicate that. I don’t believe it’s 100% precise—it’s in millimeters.”

He acknowledged that it was unfortunate the judge was removed but conceded he might have been wrong regarding a specific call.


Tournament Director Jamie Baker stood by the system’s accuracy and refrained from commenting on whether he missed the human line judge, who had been part of Wimbledon’s tradition for 147 years.

Baker stated: “The concept of live line calling is standard across the tour. It’s essential for the entire ATP tour. Two of the other Grand Slams have utilized it for four or five years.”

“What that means is the level of refinement and authentication around the system becomes increasingly specialized and robust over time.”

“The overall accuracy, reliability, and robustness of the system are on par with tennis from a moderation standpoint.”

Baker refuted claims that the electronic system influenced Ben Shelton’s decision to halt his second match, which occurred while the 22-year-old American was serving.

Shelton, ranked No. 10 in the world, was outraged at the judge’s ruling, which came at 9:31 PM due to diminishing sunlight. Baker asserted that the decision was not related to technology and that the match could continue later.

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Baker remarked: “It won’t be effective if no one is able to call the lines, but we haven’t hit that threshold yet, although we are getting closer.

“It’s not just about how technology has evolved, but also about the number of cameras on each court, allowing for longer playtime with the challenge system.”

Baker noted that players were previously able to continue playing as daylight faded, but they have since struggled to manage this.

“Sometimes players liked it, sometimes they didn’t,” he said. “In reality, we have more time now that we can extend matches. But last night, we were approaching the limit, and hadn’t quite reached it yet.”

“This sport requires high-level performance at a fast pace, and when darkness falls, it becomes a challenge even for seasoned officials.”

Source: www.theguardian.com

Wimbledon Incorporates AI Technology to Safeguard Players Against Online Harassment

The All England Lawn Tennis Club has become the first to use artificial intelligence to protect Wimbledon players from online abuse.

The AI-driven service monitors players’ public social media profiles and automatically flags death threats, racist and sexist comments in 35 languages.

High-profile athletes who have been targeted online, including former US Open champion Emma Raducanu and four-time Grand Slam champion Naomi Osaka, have previously said they had to delete Instagram and Twitter (now named X) from their phones.

Britain’s number two, Harriet Dart, said she sometimes uses social media just because of the “hate” she sees online.

“I think there’s a lot of positives to take from this match,” Dart said after her win over British number one Katie Boulter on Thursday. [social media] But there was also a lot of negativity. If I opened the app today, I think I’d get a lot of hate, whether I won or not.”

Tournament director Jamie Baker said Wimbledon had deployed social media monitoring service Threat Matrix, developed by AI company Signify Group, which will also be rolled out to the US Open.

Baker said: “This is not something that would be found in the public domain. It’s not something that we would be shouting about, but we basically scroll through social media looking for this type of content and it means we have access to information that we wouldn’t have had access to before.”

“We’re not just going to rely on players to tell us what happened to them, but if there’s anything that we feel is of concern, then essentially our security team will step in and actually help address that.”

He said the AI-driven service is also supported by people monitoring accounts, and players can opt for a more robust service that scans for cheating and blackmail via private direct messages.

Baker, a former British number two, said Wimbledon would discuss the abuse with players and then report it to technology companies for removal or, if necessary, to police.

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Explaining how the service works, Baker said: “If there’s an issue that we feel is of concern or worth reporting, we’ll ultimately communicate with the player and then work through the next steps. The benefit of this service is that it allows us to officially register the situation with the appropriate personnel.”

“But we can’t take those steps without actually engaging with the players and their teams and finding out what’s going on.”

World Rugby also uses the service, and in April an Australian was charged after a referee and his wife received threatening and abusive messages via Facebook during the Rugby World Cup.

Wimbledon said Threat Matrix conducted an investigation, monitoring more than 1.6 million public posts from X and 19,000 Instagram comments sent to 454 players competing in various professional tennis tournaments in 2022, and found that one in four players had been the target of abuse. 546 offensive posts were identified from 438 accounts.

Source: www.theguardian.com