In early August, just before the Major Black Ops 7 Preview event in Los Angeles, Mike Ibara, the former Blizzard president and current Microsoft executive, described the Call of Duty franchise as “lazy”. In a post on X, the experienced executive asserted that EA’s upcoming Battlefield 6 will “bootstomp” this year, pushing the team to “better FPS games.” Furthermore, Ian Proulx of Splitgate 2 echoed similar sentiments during a Gamefest presentation two months ago, reinforcing the perception of the franchise as a target of industry criticism regarding its endless sequels.

This isn’t the only criticism faced by the brand over its 20-year history. Despite selling millions with each new release (Black Ops 6 was the top-selling game of 2024), many players are frustrated with predatory monetization, an abundance of in-game bugs, and recent issues with creating content within the game.

One thing is clear amidst these criticisms: there’s a lot happening with Call of Duty Black Ops 7. Releasing this November, Treyarch’s latest installment features heart-pounding campaigns starring Hollywood actors like Milo Ventimiglia (This Is Us), Michael Rooker (Guardians of the Galaxy), and Keenan Shapka (Chilling Adventures of Sabrina). Players can enjoy up to four co-op modes and the return of the beloved twin-stick mini-game, Dead Ops Arcade. The new 20-player mode called Skirmish also promises a large dedicated map, wingsuits, and vehicles—just scratching the surface of what’s included.

Following the success of last year’s Black Ops 6, Number 7 is somewhat of a spiritual successor to the beloved 2012 title, Black Ops II, featuring Ventimiglia as David Mason, the game’s resolute protagonist. Set in 2035, the game is packed with high-tech warfare, including a futuristic UI resembling augmented reality and a Boston Dynamics-style attack dog named DAWG. For the first time since Black Ops II, players can engage in the campaign with up to three friends.

Alongside the Black Ops narrative, the game incorporates themes of Secret Wars, Psyops, and Tech Industry Paranoia. The returning series villain, Raul Menendez, has engineered a new drug that induces hallucinations in its users. During a demo playthrough, the 405 highway in Los Angeles is depicted bending skyward like something out of a hot wheels truck, reminiscent of a moment from Batman: Arkham Knight. While players often speed through the campaign to reach multiplayer, the team has added an enticing new “endgame” feature, inspired possibly by MMORPGs. Completing the linear storyline grants access to a vast open-world map situated in the fictional city of Avalon, where players can utilize individualized abilities to unlock new loadouts and regularly updated tasks. “We’re redefining the campaign with Call of Duty,” states design director Kevin Drew.

The new connected progression system allows players to earn XP by participating in the campaign, leveling up weapons, and advancing through the Battle Pass for the first time. “There’s been a lot of talk about connection,” mentions the production director. “It’s easy to jump into the campaign with friends. Solo, people might ask, ‘Why haven’t you played the Call of Duty Campaign yet?’ but playing with friends offers a whole different experience.”

Of course, quests in Black Ops 7 are designed to be bigger and bolder than their predecessors, including a Zombies mode that offers the largest round-based map ever created by the team. Inspired by the Tranzit Map from Black Ops II, the latest iteration of the Undead Shooting Fest diverges from more recent zombie installments where players often went solo. Now, teamwork is crucial as players use vehicles to engage hordes and face alternate versions of classic characters like Richtofen, Belinski, Masaki, and Dempsey.

Moreover, the team is reviving the much-loved Dead Ops Arcade—a classic twin-stick arcade shooter embedded within the zombies mode. It’s a passion project for the studio. “Dave King, our CTO, is incredibly passionate about it for various reasons,” shares Miller. “We have many team members who have been here for over a decade, contributing to the evolution of Dead Ops.”

As for the online experience, there are 16 multiplayer maps ready at launch, upgrading weaponry (including 16 all-new guns), and players can share their killer loadouts with friends—featuring the new Peacekeeper M1 Hybrid SMG/AR or a striking econ 12 shotgun. With the Omnimovement System from Black Ops 6, players can now wall jump and explore vertical battlescapes further. Among the new abilities, the Drone Chalmers option stands out, letting players deploy drones to track down enemies, harkening back to the attack dog in Call of Duty: World at War.

Is Black Ops 7 a response to those who’ve critiqued the series’ laziness? “I don’t consider it a double middle finger,” says Matt Sconce. “I come from the community. I’ve been part of it since previewing DLC for World at War back in 2007. Throughout my career, I’ve kept the players’ perspective in mind.”

While the annual Call of Duty release may not transform the industry or redefine the beloved genre, Black Ops 7’s inherent value cannot be overlooked. The evolving view on modern FPS will likely continue to resonate, irrespective of what Battlefield presents.