I spent 85 hours immersed in Death Stranding 2 before it hit me: what I was experiencing was an apocalyptic nightmare unfolding on an Earth plagued by a Death Monster. Yet, I found myself treating it as a delightful game. For countless hours, I navigated a photorealistic landscape in a pickup truck, delivering packages to remote communities and constructing new roads. My motivation to complete the main storyline was purely to unlock additional map regions, allowing me to connect with new characters and expand my road network. It felt blissful and entertaining.

I’m far from the only one indulging in games like this. The “Cozy Games” niche has flourished into a vibrant cottage industry over the past five years, featuring countless indie titles that captivate a passionate community. Successful crossovers like Minecraft, Stardew Valley, and Untitled Goose Game have set the bar high. This month, Steam offers a variety of charming titles including Cat’s Post Office, delightful food truck management sims, and cozy games centered around quaint bookstores. These games typically share common traits: small, often youthful development teams working remotely, brief gameplay sessions, low-stakes challenges, and stylistic visuals that serve both aesthetic and economic purposes.

Yet, it’s curious that we don’t see more luxurious mainstream, Triple A titles despite a clearly established audience for cozy gaming. Major producers like Ubisoft, EA, and Xbox struggle to innovate, opting instead to churn out the next cookie-cutter live service shooter to compete with Fortnite, often wasting millions in the process. I wonder why no one has attempted a grand open-world adventure geared toward positive interactions and gentle drama. The realms of television, film, and literature are brimming with this type of content. Where’s my video game rendition of *Call the Midwife*? Why can’t I ride a bicycle through a 1950s setting? What would be the gaming equivalent of *Downton Abbey* or *Gilmore Girls*?

I recognize the most apparent reason behind this trend. Like Hollywood, mainstream game development focuses heavily on minimizing risk, leading to an industry saturated with action, violence, and power fantasy. However, cultural discussions reveal that cozy gamers appreciate narrative and mechanics over visual fidelity. Moo Yu, Creative Director at Small Studio, mentions, “I think a cozy game of higher budget will certainly be developed. This audience values a broader spectrum of experiences across various price ranges.”

And this is a key point. High-end graphics and expansive worlds aren’t the only worthwhile goals; they represent but one form of immersive experience. Untitled Goose Game wouldn’t hold the same charm if it featured a hyper-realistic environment with a goose rendered in 100,000 texture-mapped polygons. The beauty of *Stardew Valley* lies in its vibrant retro aesthetic. The art’s appeal is not merely in high production value; it’s also about the comfort derived from limitation in both choice and outcomes. The game gently guides you, saying, “Everything will be alright.”

My friend John Cartwright, an experienced game developer who mentors small studios in Australia and New Zealand, shared his thoughts when I reached out. “The cozy game’s market is limited in size, a domain often dominated by small indie teams with constrained budgets. All cozy games share a safe environment with low-stakes gameplay, which has largely remained underdeveloped, especially during the stress of Covid. The simplistic visuals were an added source of comfort and attraction.”

Creating charm is no simple feat. It can’t be manufactured with a new, expensive graphics engine or by having 500 employees working overtime. Just like you can’t establish a high-tech charm center in a desert. In larger productions, charm emerges organically, akin to monumental TV dramas, yet it’s finite and precarious. The entire notion of a cozy game as a defined genre or intentional gameplay element is still relatively nascent. Historically, games have been focused on winning, while elements emphasizing kindness and empathy have yet to be officially recognized. There’s a clever saying that contrasts games and movies: explosions are cheap, yet capturing human emotion through close-ups is a costly endeavor. Given the interactive medium’s historically limited visual naturalism, portraying drama through a date invitation can be more challenging than simply depicting conflict. But we have a century’s worth of animation to showcase how charm, comfort, and emotional closeness can be represented through the most iconic and stylized palettes.

Moo Yu remains optimistic that a cozy, epic, mainstream title will make its way into gaming’s future. He cites the fashion-centric role-playing game Infinity Nikki as an example. Until that time, I’ll continue to feign interest in the issues surrounding chiral contamination and extinction, all for the chance to save the kangaroos, meet the inventors, and traverse the stunning yet irradiated landscapes in my trusty truck. Sometimes you have to play their game to win for yourself.

What to Play

August has proven to be a fantastic month for retro arcade collections, and we can’t resist recommending one more before we venture back to contemporary titles. Operation Night Striker is a collection of four iconic Taito shooters, effectively blending action film tropes with gaming elements, including the innovative light gun classic, Operation Wolf. It also features its sequel, Thunderbolt operations, as well as two lesser-known gems: the Cyberpunk Flying Car shooter Night Striker and Space Gun, which takes a whimsical approach with its face-hugger and flamethrower. As is usually the case with these collections, new features have been integrated, and gamers playing the Switch version can utilize Joycon as a makeshift light gun. While it may not be highly accurate, it recalls the nostalgia of using the original maggot gun controller from Operation.

These vibrant, fast-paced, and delightfully absurd popcorn games perfectly capture the essence of their era, complete with smooth-scrolling 2D backgrounds, electrifying soundtracks, engaging gameplay loops, and brawny heroes. You’ll be hooked!

Available on: PC, Switch
Estimated playtime: Over 10 hours

What to Read

• In a tale that echoes the antics of Verca Salt, McDonald’s Japan had to cancel a Pokémon promotion due to massive food waste and rampant scalping. According to Eurogamer, an exclusive Pikachu card was offered as part of a limited edition Happy Meal deal, leading fans to queue for hours, resulting in fights and food waste in the streets as scalpers took advantage, listing the cards at inflated prices on auction sites.

• It’s always enlightening to read Rob Fahey’s Industry Analysis on GamesIndustry.biz. This week, he discusses the fate of PlayStation, scrutinizing how consoles remain profitable despite pitfalls, including the seemingly obligatory shift to live services that have failed to yield meaningful returns.

• Looking into the future, Xbox has changed the game design landscape over the last 20 years. In an interesting analysis at AV Club, they explore how gamers have responded to the commercialization of gaming and its impact on design.

What to Click

Question Block

Rich John from Bluesky raised an interesting point:

“Is it beneficial for the industry that a behemoth like GTA VI garners so much media attention and expected revenue? How will this impact other publishers?”

To put it simply, there’s no major gaming company with high hopes for 2026, which will coincide with Rockstar’s highly anticipated release window. As illustrated in a recent industry newsletter, three major Triple A developers have adjusted their timelines, giving it a wide berth, significantly impacting development teams who might have invested years planning for that release slot. This situation can create media and marketing black holes.

However, this isn’t all negative. When GTA V debuted in 2013, it didn’t obliterate every game in its path, as seen with casual mobile games like Puzzle & Dragon and Candy Crush, both of which thrived alongside titles that garnered dedicated fanbases like World of Warcraft and Call of Duty. Furthermore, monumental successes like GTA V often spark widespread attention, interest, and potential investments across the entire industry, leading to follow-up titles. Moreover, these giants often introduce innovative design elements to the market, as GTA Online was the pioneering live service experiment.

In essence, it’s beneficial; ripe with potential. While the immediate fallout could be challenging for other studios, as evidenced by GTA V, casual gamers and ardent followers of other franchises are unlikely to abandon their favorites for the latest Rockstar title. Additionally, the ripple effect of a blockbuster’s success opens avenues for future projects. Much like Hollywood post-*Star Wars*, where studios dared to venture into big-budget sci-fi genres, we could see more opportunities presented in the aftermath of such monumental success, even if it’s achieved by competitors.

If you have any burning questions or comments about the newsletter, feel free to reach out at pushbuttons@theguardian.com.