Controversy surrounds the popular new Chinese game, Black Myth: Wukong, as gaming influencers were instructed not to address news, politics, the coronavirus, or “feminist propaganda” when discussing the game publicly.

Released last week, the game is China’s first “triple-A” rated game, based on the renowned 16th-century Chinese novel “Journey to the West.”

Developers reported selling more than 10 million copies globally in three days.Game Science.

However, controversy arose over guidelines given to influencers and content creators, instructing them on specific topics to avoid while live streaming the game.

Don’t insult others or use offensive language.
Avoid politics, violence, nudity, feminist propaganda, and other negative content.
Stay away from trigger words like “quarantine,” “isolation,” or “Covid-19.”
Refrain from discussing China’s gaming industry policies and news.

The avoidance of “feminist propaganda” raised eyebrows, especially with reports of alleged sexist behavior by Game Science employees.

Game Science and co-publisher Hero Games, reported issuers of the guidelines, have been contacted for comment.

Online fans have engaged in heated discussions regarding the guidelines, linking them to prior reports of sexism within the gaming industry.

The directive, not extended to traditional publications or peer reviewers, is legally unenforceable and has sparked mockery and backlash in the gaming community.

The game’s global success has been notable, with over three million concurrent players in its first week, including two million on Steam.

Chinese authorities and media have praised the game for promoting Chinese culture and countering prejudice.

Recent reports refute Western media’s criticisms, accusing them of politicizing China’s gaming achievements to attack the country.