Why Are We Drawn to Fake Lips but Reluctant About Fake Meat?

A new scientist. Science News and Long read from expert journalists covering science, technology, health and environmental developments from various websites and magazines.

With the complexities of modern consumer psychology, we are increasingly comfortable with the idea of injecting synthetic substances into our faces, yet we hesitate to consume them.

The cosmetics sector is thriving. Dermatological fillers and wrinkle-reducing neurotoxins have now become standard procedures in the injection market. It is projected to more than double by 2030.

At the same time, jewelry has also experienced a synthetic makeover. Initially criticized for being artificial, lab-grown diamonds are now gaining market traction, as sales of natural gems are declining. Luxury buyers seem unfazed by the term “fake,” as long as the allure remains.

However, when it comes to beauty, I draw the line at lunchtime while embracing composites. From plant-based substitutes to lab-cultured proteins, despite their clear advantages, they often face public resistance.

This skepticism may stem from our intrinsic respect for “nature,” viewed as a hallmark of purity, credibility, and safety. This tendency is referred to as Natural Bias in psychology. Even when the risks are lower than industrial agriculture, it helps explain our aversion to “synthetic meat.”

This preference isn’t unreasonable. For early humans, avoiding unknown foods was essential for survival, as strong disgust responses helped curb the consumption of harmful items. Yet, our instincts have not adapted to innovation, and what is currently seen as “natural” may harbor significant risks. Hormone-laden beef carries heavy environmental costs related to animal agriculture.

Unlike jewelry and cosmetics, food continues to provoke visceral reactions, which presents a serious challenge. As we seek to meet the protein needs of a global population projected to approach 10 billion by mid-century, food innovation isn’t just beneficial—it’s crucial. The demands of land, water, and emissions from livestock farming are unsustainable at current scales. Cultivated meat and precision fermentation—bioengineering organisms like yeast to produce proteins—are viable alternatives, yet consumer skepticism stemming from outdated naturalistic biases has hindered their acceptance.

This reluctance isn’t based merely on taste or health. Blind taste tests show that plant-based proteins can often replicate the mouthfeel of meat, frequently matching or exceeding nutritional profiles. Economically, alternative proteins, particularly plant-based options, are becoming more affordable. The real challenges lie in psychological barriers and a fear of technological advancements.

One way to navigate this is through transparency. Educating consumers about alternative protein production processes and comparing them to familiar operations like cheese-making and brewing can help build trust. Presenting alternative proteins as an evolution of tradition rather than a radical departure can also aid acceptance.

Additionally, we need to challenge the myth that today’s meat is somehow “natural.” A typical supermarket pack of sausages results from a lengthy process involving feed additives, pharmaceuticals, genetic manipulation, and large-scale industrial practices. If we’re apprehensive about “synthesis,” perhaps it’s worth considering what conventional meat production truly entails.

Our biases towards “natural” once ensured survival. Now, they may obstruct our embrace of technologies vital for long-term food security, environmental stability, and public health. After all, if we can welcome synthesis in the form of anti-aging injections, lip fillers, and lab-grown diamonds, it might be time to extend that pragmatism to our diets.

Sophie Atwood is the Behavior Science Consultant at Behavior Global, UK.

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Source: www.newscientist.com

Drawn from the Cantina: The Intriguing Sounds of the Star Wars Underworld | Culture

Have you ever wondered what it would be like to walk into a sweaty, dusty club on a desert planet from Star Wars? What would be played on the radio in a casino on a planet like Las Vegas? What do Tatooine’s merchants and villains listen to when they’re not working on moisture farms or fighting off Tusken Raiders? Cody Matthew Johnson’s life these past few years has been spent pondering such questions. The composer and artist has previously worked in video game music, including Devil May Cry, Resident Evil, Bayonetta, and the cult indie Akira Kurosawa’s sidescroller Trek to Yomi. Surely is credited to. However, in Ubisoft’s Star Wars Outlaws, he was tasked with creating music for a shady criminal organization.

“While the scope of musical expression within the world was limited in the original trilogy, this was an opportunity to legitimately explore the music of the time on a broader scale,” Johnson said. It was offered for his work in The Outlaws. “Creating bar music in the style of the original trilogy has its own set of ‘rules’, and while this game is certainly set in that era, we have was only encouraged. slightly Inspired by the cantina music from the original trilogy.”

We’re all familiar with John Williams’ 1977 Cantina Band music (unfortunately, the genre was commonly known as “jazz”), but it’s mainstream. Matthew Johnson digs deeper, exploring the dirt under the fingernails of Star Wars dunces and getting a real feel for the culture of those forgotten by the Empire and too demoralized to join the Rebellion. There was a need. He had to make different music for a world we were already familiar with.

Cody Matthew Johnson, composer, songwriter, producer of Star Wars Outlaws Photo: Knocking Bird

“The galaxy is vast, typically with thousands (some say millions) of planets, and the last 40 years of in-universe music have only scratched the surface of the possibilities., was not only about the main character Kay Vess and what she listens to, but also the underworld subcultures she exists in, such as Toshara, Akiba, Tatooine, and Kijimi. Not only music, but also music. created By that subculture.”

The result is a full album’s worth of tracks, over an hour long, and more than 10% of all diegetic or “in-universe” Star Wars music ever created. To my ears, Songs from the Underworld has elements of ELO, Bonobo, Snarky Puppy, Kraftwerk, and Ry Cooder. It bounces between genres and utilizes weird and wonderful instrumentation. Matthew Johnson is just as happy to use the didgeridoo as he is the guitar, which is not surprising considering he is a trained ethnomusicologist.

“All kinds of sounds, textures and instruments were on the table: spider monkeys, seals, vintage carbon phone microphones, cimbalom, yair tambour, furushi, shakuhachi, gamelan arranged on a drum set…” he says of this Maxima. Let’s talk about rhythm. “I searched every nook and cranny for inspiration to best represent these worlds, and every once in a while, I heard the sounds of gamelan, trash cans, didgeridoos, and kazoos being smashed together.” Just right For the outlaws of Star Wars.”

Matthew Johnson was “making it hard on himself” to avoid having “funny alien music” playing in every den of scum and villains where the player controls Kay Vess. He seriously considered and thought about the sounds of instruments within the world that the inhabitants of these worlds could physically play. He describes “the tonal elements of different instruments, the emotions and symbolic meanings they evoke, and how they can be combined to create instruments that may have been created or inspired by the world’s natural resources and cultures.” I had to think about whether I could create sound.

“I heard the gamelan, trash can, didgeridoo and kazoo being smashed together.” It’s just right”… Star Wars Outlaws. Photo: Ubisoft

For example, he explains in great detail that the sympathetic, resonant buzz of the sitar, the aggressive attack of the drumsticks of the saz and bouzouki, must be considered in conjunction with the playing style of the nylon-string guitar and charango of flamenco. I’m doing it. All these incredibly special sounds combine to give you a unique melodic instrumental sound that you would get on a desert planet. This is also the case with the track “If These Sands Could Speak.”

To create the collaborative spirit and “all in this together” attitude at the heart of so much alternative underground music, Matthew Johnson needed a band. “The joy of life is being able to collaborate with friends,” he explains. “It was a dream gig for everyone involved in this project, including musicians, engineers and instrument designers.The joy of playing and creating music is something we all share. That’s why we decided to dedicate our lives to this. Projects like Star Wars Outlaws combine my background as a record producer, performing musician, recording artist, and video game composer. , the perfect instrument for making music feel It’s like having a party.”


That’s right. The diegetic music in Star Wars Outlaws complements the equally great original score by Wilbert Roget II, providing some great musical ebbs and flows rarely seen in open-world games. The score is designed to be heard by you, the player. The music on the radio and in the bar is for Kay Vess. I think Outlaws is one of the best examples of how in-game music can add texture and depth, even to a world with as much history and lore as Star Wars.

“‘The Outlaws’ is the perfect vessel to show how music can reveal narrative information without literally conveying it,” says Johnson. “As Kay walks down the hallway and turns a corner, she hears the faint sound of a reverbed subwoofer hitting a kick drum. As she approaches the door at the end of the hallway, more musical elements can be heard. When Kei opens the door, music floods her body, and there’s a band on stage, dancing patrons, dim neon lights, and two stories of fog throughout. An underground nightclub has appeared.

“Even before they arrive at the club, the music, and equally importantly the implementation of music into the game itself, reveals a lot about our setting to the player.”

Songs from the Underworld is one of my favorite albums of the year so far. For me, it gives me a sense of what it’s like to be planetside in Star Wars, what it’s like to actually put yourself in the shoes of characters who live and breathe different atmospheres.

  • Star Wars Outlaws is available now on PS5, Xbox One, and PC. the song of the underworld Available on Spotify.

Source: www.theguardian.com

U.S. states and big tech companies clash over online child safety bills: Battle lines drawn

On April 6, Maryland passed the first “Kids Code” bill in the US. The bill is designed to protect children from predatory data collection and harmful design features by tech companies. Vermont’s final public hearing on the Kids Code bill took place on April 11th. This bill is part of a series of proposals to address the lack of federal regulations protecting minors online, making state legislatures a battleground. Some Silicon Valley tech companies are concerned that these restrictions could impact business and free speech.

These measures, known as the Age-Appropriate Design Code or Kids Code bill, require enhanced data protection for underage online users and a complete ban on social media for certain age groups. The bill unanimously passed both the Maryland House and Senate.

Nine states, including Maryland, Vermont, Minnesota, Hawaii, Illinois, South Carolina, New Mexico, and Nevada, have introduced bills to improve online safety for children. Minnesota’s bill advanced through a House committee in February.

During public hearings, lawmakers in various states accused tech company lobbyists of deception. Maryland’s bill faced opposition from tech companies who spent $250,000 lobbying against it without success.

Carl Szabo, from the tech industry group NetChoice, testified before the Maryland state Senate as a concerned parent. Lawmakers questioned his ties to the industry during the hearing.

Tech giants have been lobbying in multiple states to pass online safety laws. In Maryland, these companies spent over $243,000 in lobbying fees in 2023. Google, Amazon, and Apple were among the top spenders according to state disclosures.

The bill mandates tech companies to implement measures safeguarding children’s online experiences and assess the privacy implications of their data practices. Companies must also provide clear privacy settings and tools to help children and parents navigate online privacy rights and concerns.

Critics are concerned that the methods used by tech companies to determine children’s ages could lead to privacy violations.

Supporters argue that social media companies should not require identification uploads from users who already have their age information. NetChoice suggests digital literacy education and safety measures as alternatives.

During a discussion on child safety legislation, a NetChoice director emphasized parental control over regulation, citing low adoption rates of parental monitoring tools on platforms like Snapchat and Discord.

NetChoice has proposed bipartisan legislation to enhance child safety online, emphasizing police resources for combating child exploitation. Critics argue that tech companies should be more proactive in ensuring child safety instead of relying solely on parents and children.

Opposition from tech companies has been significant in all state bills, with representatives accused of hiding their affiliations during public hearings on child safety legislation.

State bills are being revised based on lessons learned from California, where similar legislation faced legal challenges and opposition from companies like NetChoice. While some tech companies emphasize parental control and education, critics argue for more accountability from these companies in ensuring child safety online.

Recent scrutiny of Meta products for their negative impact on children’s well-being has raised concerns about the company’s role in online safety. Some industry experts believe that tech companies like Meta should be more transparent and proactive in protecting children online.

Source: www.theguardian.com