As the protests surged in Los Angeles
other areas of the city witnessed a collaborative gathering of gaming journalists and developers showcasing new games during the annual summer festival this week.
The core issue remains advertising
writes Correspondent Alyssa Mercante in her dispatch.
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Summer Game Fest (SGF), a yearly festival and marketing extravaganza based in Los Angeles, was initially established to rival the popular E3. After a few years, it has now taken its place. The 2025 event served as a thoughtful reminder of the significant shifts in the gaming industry since the pandemic. While E3 dominated the city’s convention center in downtown LA, SGF has taken a different route, nestled amid the fashion district and close to Skid Row. Few gaming companies participate, and public access is limited, with cosplaying mainly for marketing.

The highlight of the event was hosted by Geoff Keighley, a beloved figure in the gaming community, during a live show at YouTube Theatre near the airport, streamed to millions. Tickets were available for purchase. Some gaming enthusiasts and small content creators expressed that attending in person wasn’t worth the expense, as they could easily catch the lengthy stream online, leading to severe traffic congestion while leaving Inglewood.

This year’s event had its challenges, including a test gate crash, yet it felt like the most documented one ever. Participating in SGF is a luxury, but it also presents a chaotic blend of marathons and sprints. During brief intermissions, if you manage to snag one, you would gulp down canapés, wash them down with Red Bull, savor a surprisingly delightful gamer-branded ice cream, and attempt to jot down your thoughts.

Throughout the weekend, I witnessed numerous games, many of which I can’t disclose, but once again, the standout titles were the indie games. These are memorable not just for their originality or quirkiness, but also because they typically impose fewer restrictions during play, allowing developers to be more open to inquiries, free from the pressure of a looming audience.

At 1 PM, I dove into a lively Media Indie Exchange party and was quickly captivated by Urban Jungle, a plant-themed game that resonated with my newfound interest in gardening. Arranging plants in an adorable little room provided a fleeting moment of tranquility amidst the bustle of people exploring various indie titles.

Then there was Petal Runner, a pixel-art RPG reminiscent of Pokémon titles from the Game Boy era. Published by IAM8bit and conceived by two individuals who connected through Instagram comments on Cyberpunk artwork, it’s a charming, non-violent RPG. Instead of the usual tactic of capturing cute creatures to make them fight, players help them find new homes and “calibrate” through a variety of retro mini-games. They then ride their bikes (inspired by the programmer’s love for Tron: Legacy) to deliver another pet. In just 15 minutes, its contemporary chiptune soundtrack, appealing color palette, and adorable creatures won me over.

On the other hand, Thick As a Thief is a multiplayer stealth game. Developers mentioned aiming to create a multiplayer experience that steers clear of three “black holes”: shooters, PVP combat, and pure action gameplay. The result feels like a blend of Assassin’s Creed and Dishonored. Sneak through maps set against a dark early 1900s backdrop, infused with bursts of vibrant colors, while contending with other players and thwarting security and civilians in your path.

I also had the chance to experience a new season of Monster Hunter Now from Niantic, the creators behind Pokémon Go. This augmented reality game immerses you in a real-world environment filled with Capcom’s iconic monster lore, streamlining epic battles into quick, minute-long skirmishes (compared to potentially hours in the main series). Additionally, I played a new four-player party game, Lego Party. Together with two other journalists, we joyously screamed as our Lego characters tumbled over one another during mini-games or fought for gold bricks in a race to the top. It was a blast, and we laughed heartily while enjoying this game we felt was needed to shake off the lethargy of the day.

Regardless of the size of the dev teams or variety in projects, every game I engaged with this weekend emanated boundless passion and creativity. This reflects the unwavering commitment that drives so many in this industry, paired with advancing technology that allows small teams (sometimes just one or two individuals) to craft beautiful and intricate games. Seeing fellow journalists and developers enthusiastic and wide-eyed was an adrenaline rush, especially as many of us grappled with job uncertainties, recent layoffs, or concerns about our futures.

Nonetheless, it was impossible to overlook the larger scenario unfolding in LA, which cast a somber shadow over this otherwise light-hearted weekend of gaming. Protests erupted in the city on Saturday, with citizens rallying against harsh, extremist anti-immigrant policies. The constant hum of helicopters served as an eerie soundtrack to the weekend. Many attendees, from within and beyond the state, were notably concerned about the mounting events. We exchanged updates in discreet conversations, whispered about the National Guard, and advised each other to travel in groups for safety. On Sunday night, countless journalists and developers were advised against leaving Downtown due to LAPD’s determination to contain the area and quell the protests.

On the concluding day of SGF, we pondered the strangeness of previewing video games amidst such politically charged times. Some shared tales of playing kickoff demonstrations featuring tanks and soldiers, only to suddenly hear the whir of helicopters overhead, sparking confusion about whether they were still immersed in a game or confronting reality.
Alyssa Mercante

What to Play

From the creators of Frostpunk, It Will Be Changed is an intriguing sci-fi strategy game where a stranded space worker, Yang, generates clones of himself to assemble a team sufficient to escape an exoplanet before the approaching sun incinerates everything. The twist is that each clone embodies a different alternate universe incarnation of Yang, presenting unique challenges. Envision being trapped within a distant base solely with your altercations.

I initially presumed Alters would lean towards a comedic tone, occasionally light-hearted and amusing, but surprisingly, it seamlessly incorporates survival elements in Base Building. I certainly intend to engage with it further.

Available on: PC, PlayStation 5, Xbox
Estimated playtime: 20-30 hours

What to Read

• Keith and I tuned into a continuous stream while Alyssa covered the ground at the summer game fest showcase and trailer from the UK, evaluating the most intriguing games showcased.

• The standout announcement was likely the new Xbox handheld, though its unveiling was shrouded in confusion. The ROG Xbox Ally X (why does Microsoft consistently botch nomenclature?) is an Xbox-branded variant of an existing portable PC model. Nonetheless, Alyssa was thrilled with its performance during her brief demonstration.

• We were also deeply engaged in playtesting a plethora of gameplay on the Nintendo Switch 2. For reviews, Keith covered the console, while I focused on the flagship game, Mario Kart World.

What to Click

Question Block

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