Tag Archives: impact

Craft a compelling startup name that leaves a lasting impact, sparks reflection, and intimidates your rivals.

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david placek is the president and founder of lexicon branding. In developing category-changing names such as Sonos, Pentium, OnStar, Swiffer, Febreze, and BlackBerry, Lexicon is one of the world’s most influential brand agencies with more than 3,700 naming assignments in 22 countries. became.

while slowing down With the venture capital (VC) market in decline and funding for disruptive startups likely to decline, companies looking to attract capital need a strong brand now more than ever. A strong brand starts with its name. Nothing is used more often or for longer. Moreover, it’s the one thing your competitors can’t take away from you.

A brand name is the basis for an immediate impact on consumers and investors. In today’s digital and global economy, it can mean the difference between a brand being instantly remembered or completely forgotten.

A brand name is more than just a label or a clever description. They serve as powerful marketing tools for creating or changing consumer perceptions and as the first step in building entirely new markets.

Start-ups in particular need a name that indicates that the company and its products are about the future, not the past. You need a company name that creates a brand image, resonates with your target market, and supports your business plan.

A startup needs a name that indicates that the company and its products are about the future, not the past.

A brand name is usually the first thing a potential customer sees or hears about your software or other digital intangible product. In a brand new industry that is just emerging, brands need a distinct, breakthrough name to garner attention and generate early market share.

When we partner with a startup to develop a new name, we use an internal checklist to ask if our recommendations pass the test. Here are his five questions we ask ourselves to ensure the name we create for our startup is memorable, distinctive, and stands out from the crowd.

Was the name an original idea?

Don’t be fooled by the adage that a great brand name tells your story. It is impossible to do that with just one word. Instead, your brand name is the foundation on which your brand story is built. Do you want to build on a rock or sand foundation?

Source: techcrunch.com

Climate Change’s Impact on Deep Sea Ecosystems

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New research reveals that fire ice, or frozen methane, trapped as a solid under the oceans is at risk of melting due to climate change, potentially releasing large amounts of methane into the atmosphere. I did. Using advanced seismic imaging, the research team found that dissociated methane can travel significant distances, overturning previous assumptions about its stability.

Research shows that ocean fire ice, or frozen methane, is more likely to melt due to climate change and poses a significant threat to methane emissions into the atmosphere.

An international research team led by the University of Newcastle has discovered that when frozen methane and ice melt, the powerful greenhouse gas methane is released and travels from the deepest parts of continental slopes to the edges of underwater shelves. They also found a pocket that had traveled 25 miles (40 kilometers).

Publication in magazine natural earth scienceresearchers say this means more methane could potentially become vulnerable and released into the atmosphere as a result of climate warming.

Methane hydrate: the hidden climate change threat

Methane hydrate, also known as fire ice, is an ice-like structure containing methane buried under the ocean. Huge amounts of methane are stored in the ocean as marine methane. As the ocean warms, it melts, releasing methane, known as dissociated methane, into the ocean and atmosphere, contributing to global warming.

The researchers used advanced three-dimensional seismic imaging techniques to examine sections of hydrate that have dissociated during climate warming off the coast of Mauritania in northwest Africa. They identified specific cases where dissociated methane traveled more than 40 kilometers and was released through underwater depressions known as pockmarks during warm periods in the past.

Researchers at Newcastle University have found that frozen methane trapped on the ocean floor is more likely to melt due to climate change and could be released into the ocean.Credit: Newcastle University

Discovery and its impact

Professor Richard Davies, lead author and Vice-Chancellor for Global and Sustainability at Newcastle University, said: . Our study shows that they formed as methane released from hydrates from the deepest parts of the continental slope spewed into the ocean. Scientists previously thought these hydrates would be less susceptible to climate warming, but it turns out some are more susceptible. ”

Researchers have previously studied how changes in seafloor temperatures near continental margins affect methane release from hydrates. However, these studies mainly focused on regions where only a small fraction of the earth’s methane hydrate exists. This is one of the few studies to investigate methane emissions from the bottom of hydrate stability zones deep underwater. The results show that the methane released from the hydrate stability zone migrated a significant distance towards land.

Broader research perspective and future plans

Professor Christian Berndt, Head of the Ocean Geodynamics Research Unit at GEOMAR in Kiel, Germany, added:

“This is an important finding. Previous research efforts have focused on the shallowest part of the hydrate stability zone, because we thought this was the only part that would be susceptible to climate change.

“New data clearly shows that far greater amounts of methane can be released from ocean hydrates, and a thorough understanding of this fact is needed to better understand the role of hydrates in the climate system. need to be clarified.”

Methane is the second most common anthropogenic greenhouse gas after carbon dioxide (CO2). Methane accounts for about 16% of global greenhouse gas emissions, according to U.S. Environmental Protection Agency figures.

The findings could play an important role in predicting and addressing methane’s impact on a changing climate.

The researchers plan to continue looking for evidence of methane vents along the margin and predict where large methane seeps may occur as the planet warms. Researchers are now planning a scientific expedition to examine the pockmarks more closely and see if they can be more closely linked to past climate warming events.

Reference: “Long-distance transport and emissions of methane from the base of the hydrate stability zone” Richard J. Davies, Jinxiu Yang, Mark T. Ireland, Christian Berndt, Miguel Ángel Morales Maqueda, Mads Huuse, December 6, 2023 , natural earth science.
DOI: 10.1038/s41561-023-01333-w

Source: scitechdaily.com

The Impact of Green Accounting on the True Cost of Cheap Food for a Better World

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In these difficult times, it seems like complete nonsense to say that food prices are cheap. In the UK, the average grocery bill is Up more than 12% in the past year. But it is. The price tag on food is about two-thirds lower than it would be if we paid full price. But don’t worry. We have a plan to resolve this issue.

That may sound unpleasant. Who wants their grocery bills to go up even more? But in reality, we are already paying the real price, and most of it is just being secretly hidden from us. “In total, he pays four times as much for meals,” he says. Alexander Muller At the sustainability think tank TMG in Berlin. First, pay at the cash register. And we pay the health, environmental and social costs of producing that food, primarily through taxes.

green accounting

These costs are “externalities”. Things that are not free are treated as free, such as the environmental destruction caused by agriculture and the health costs of obesity. Now the producers are ignoring them and letting the rest of us pick up the bill. Maybe it won’t last very long. Economists and accountants – don’t yawn in the back. – We are working on a system called True Cost Accounting (TCA) that aims to internalize these externalities and upend decades of economic tradition. If we play our cards right, we won’t all end up spilling more cash at the register, but rather a massive rebalancing of global supply…

Source: www.newscientist.com

The impact of tropical cyclones on carbon costs

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A new study finds that accounting for the long-term effects of tropical cyclones increases the global social cost of carbon by more than 20%. This increase is due to the predicted increase in damage in major countries due to global warming. The study highlights that current estimates ignore these long-term economic effects and underestimate the true costs of climate change.

Extreme events like tropical cyclones have an immediate impact but have long-term effects on society. New research published in the journal Nature Communications. Considering the long-term effects of these storms, the global societal carbon cost will increase by more than 20 percent compared to estimates currently used in policy assessments. This increase is primarily due to the predicted increase in damage from tropical cyclones to the major economies of India, the United States, China, Taiwan, and Japan due to global warming.

“Our analysis shows that severe tropical cyclones have the power to slow a country’s economic development by more than a decade. Global warming is expected to increase the proportion of the most intense tropical cyclones. “This increases the likelihood that the economy will not be able to fully recover between storms,” ​​explains Hazem Krishen, author and scientist at the Potsdam Institute for Climate Impact Research (PIK) at the time of the survey. Therefore, long-term effects such as reduced economic growth caused by tropical cyclones can have an even greater negative impact on economic development than the direct economic damage caused by the storm.

The so-called social carbon cost is an estimate of the future cost to society in dollars of emitting an additional ton of carbon dioxide into the atmosphere. This important indicator is widely used in policy evaluation because it allows comparisons between the costs of climate change to society and the costs of climate mitigation measures. “However, the long-term effects of extreme events have not been taken into account so far, so current societal carbon cost estimates reflect only a portion of the real costs. The costs are probably even higher than currently estimated, which means that the benefits of climate mitigation are underestimated,” says co-author Franziska Piontek from PIK.

Hotter climate, more intense tropical cyclones, and rising costs

For the study, scientists analyzed the economic damage caused by these storms in 41 tropical cyclone-prone countries between 1981 and 2015 and made predictions about future global warming scenarios. did. In contrast to previous studies, these studies accounted for most of the long-term negative effects of these storms on economic development. The researchers found that these impacts increase the social cost of carbon by more than 20 percent globally (from US$173 to US$212 per tonne of carbon dioxide) and by 40 percent in the tropical cyclone-prone countries analyzed. I found that it has increased. Estimates of social carbon costs currently used in policy evaluations.

“When it comes to extreme events, the emphasis is on the immediate economic damage. However, these are important to inform society about the real costs of climate change and the climate impacts that can be avoided with effective climate action. It is equally important to better quantify the overall cost of events,” concludes study author Christian Otto of PIK.

Reference: “Social Costs of Tropical Cyclones” November 23, 2023 Nature Communications.
DOI: 10.1038/s41467-023-43114-4

Source: scitechdaily.com