India’s Identity Card System Sparks Mixed Reactions: ‘Life Infrastructure Will Be Monitored at Every Step’

It’s hard for many in India to envision life before Aadhaar. Digital biometric IDs, which claim to be accessible to all Indians, were rolled out just 15 years ago, yet they have become an integral part of daily life.

An Aadhaar number is now essential for purchasing a home, securing employment, opening a bank account, paying taxes, receiving benefits, buying a vehicle, obtaining a SIM card, booking priority train tickets, and enrolling children. Infants receive their Aadhaar number immediately after birth. Although it is not obligatory, lacking an Aadhaar effectively renders one invisible to the state, according to digital rights advocates.

For Umesh Patel, 47, a textile businessman in Ahmedabad, Aadhaar has been a welcome change. He reminisces about the days of hauling stacks of paperwork to government offices just to verify his identity, often with little success. Now, with a quick glimpse of his Aadhaar, “everything flows smoothly,” he said, viewing it as “a testament to how our nation utilizes technology for its citizens’ benefit.”

“It’s a solid system that has simplified our operations,” Patel asserts. “Moreover, it enhances our country’s security by minimizing the risk of forged documents.”

“Aadhaar has become an integral part of Indian identity.”

The initiative has been deemed so effective that it caught the attention of the UK government, which considered the introduction of mandatory ID cards for its citizens. However, digital rights groups, activists, and humanitarian organizations highlight a less favorable perspective of Aadhaar and its effects on Indian society.

For some of India’s most underprivileged and least educated individuals (those unable to engage with the Aadhaar system due to issues like illiteracy, lack of education, or missing documentation), the system can be exclusionary and punitive, denying essential access to welfare and employment. With increasing moves to link Aadhaar to voting rights and citizenship, concerns arise that it may further disenfranchise and stigmatize the impoverished.

Apal Gupta, founder and director of the Internet Freedom Foundation in Delhi, stated that Aadhaar has become a digital obligation for many people in India, as Aadhaar-based verification is required to access government services, enter public venues, or carry on with their daily activities.

Mr. Gupta asserted that Aadhaar has “metastasized” since its inception, morphing into an extensive bureaucratic network of unique IDs required for business operations. “The essence of your existence is scrutinized at every juncture,” he remarked.

Critics contend that the current draft of India’s data protection and privacy law is inadequate for safeguarding privacy or preventing potential misuse of the invaluable Aadhaar database, which includes biometric data such as photos, facial and iris scans, and fingerprints of over a billion Indians.

Indian media has uncovered multiple instances of Aadhaar data breaches over the years, including a 2018 incident where data pertaining to 1.1 billion individuals was found to be sold online for a mere 500 rupees (£5).

Keir Starmer met Narendra Modi in Mumbai last week. During his visit, Mr. Starmer described the Aadhaar system as a “huge success”. Photo: Stéphane Rousseau/AFP/Getty Images

“According to this yet-to-be-notified law, there is no mechanism to ascertain if a data breach has been documented, and there is a lack of oversight on how Aadhaar data is consolidated with other databases, risking broader public surveillance and tracking,” Mr. Gupta noted. “Transparency is entirely absent.”

Although Aadhaar was initiated before Prime Minister Narendra Modi assumed office in 2014, his governing Bharatiya Janata Party (BJP) has significantly promoted and expanded the digital ID initiative. As India prepares to host the G20 summit in 2023, Prime Minister Modi referenced Aadhaar as one of the flagship achievements of ‘Digital India’, which he describes as an incubator for innovation. He asserts that India has saved over $22 billion by combating corruption in the welfare system.

The government highlights the extensive uptake of Aadhaar as an indicator of its success and inclusivity. As of last month, more than 1.42 billion Aadhaar numbers had been generated, corresponding to roughly the entire population of India, making it the largest digital identity program globally. Before this initiative, over 400 million Indians lacked any official identification and were unable to access banking services.

Yet the reality, particularly in rural and tribal regions, diverges sharply from the image portrayed by the government, as noted by Chakradhar Buddha, a senior researcher at Livetech India, an organization aimed at assisting those marginalized by India’s transition to digitalization.

Skip past newsletter promotions

“The deprivation of Aadhaar is pervasive among tribal communities, people in mountainous regions, and those in remote areas, and this reality is largely overlooked,” Buddha stated.

“This situation arises partly from a lack of proper documentation or incomplete documentation capture. Moreover, technological advancements create further obstacles that disproportionately affect the most vulnerable populations. Ultimately, this system undermines access to crucial social security and welfare for those most in need.”

Mr. Buddha challenged the government’s assertion that Aadhaar represents an infallible form of identification, recounting numerous instances where incorrect names and details led to significant issues for communities. For instance, in one village, tribal individuals lacked birth certificates and were assigned January 1 as their birthdate, while tribal names are often misspelled on Aadhaar cards due to unfamiliarity among officials.

Highlighting the recent example of millions of impoverished workers being erroneously removed from government support systems after the implementation of Aadhaar certification, Buddha cautioned that using Aadhaar as the universal standard for voting rights could result in “mass purges of the poorest from electoral registers.”

“These individuals have already been stripped of social equality. Now, Aadhaar is being utilized to deny them their right to political equality and universal suffrage,” Buddha stated.

Among those recently at risk of lacking an Aadhaar card was Ahram Sheikh, 34, an uneducated worker, who had important identification documents, including his Aadhaar card, stolen while on a train.

The aftermath was a nightmarish experience. He couldn’t recall his Aadhaar number from a decade earlier, rendering him unable to obtain a replacement card. Without it, he had to discontinue his construction job, losing crucial income for his family, and as a result, his son ultimately dropped out of school.

Months later, after traveling thousands of miles back to his village, Sheikh remained unable to resolve the issue and secure a new card. He now lives in constant fear of being declared an illegal alien without it.

“This Aadhaar system has turned into a nightmare for us. Why can’t the government establish proper institutions?” Sheikh lamented. “Everything in this country works against the poor, and this Aadhaar card is no exception.”

Aakash Hassan contributed reporting

Source: www.theguardian.com

Elon Musk Sparks Right-Wing Backlash Over Child Characters: ‘Cancel Netflix’

Elon Musk, a self-proclaimed “free speech absolutist,” has recently attracted attention for urging people to cancel their Netflix subscriptions, citing concerns over LGBTQ+ characters.

Musk, the richest man in the world with an estimated net worth of around $500 million, has encouraged his 227 million followers on X, the platform he oversees, to cancel their Netflix subscriptions. In just the past three days, he has posted or shared calls to cancel Netflix at least 26 times.

The backlash against Netflix began on Tuesday when Musk tweeted, “This isn’t okay.”

He referred to the Netflix show Dead End Paranormal Park as “pro-transgender for kids,” noting that it is rated TV-Y7, which signifies suitability for children aged 7 and over. The show aired 20 episodes in 2022 before being canceled by Netflix the following year, and it is currently not being promoted by the company.

Zack Barack, the voice of Barney and the first openly trans actor in the Marvel Cinematic Universe, quickly rebutted Musk’s claims on X, stating, “You can be afraid of everything you want, but my kids and parents told me it saved their lives!!”

Since then, Musk has shared several tweets from users who claim to have canceled their subscriptions in protest of what they believe to be a children’s brainwashing agenda involving LGBTQ+ content.

“Cancel Netflix for your child’s health,” Musk tweeted on Wednesday, quoting a meme that depicted Netflix’s “Transgender Woke Agenda” as a Trojan horse sneaking into a castle labeled “Your Child.”

On Thursday, he shared another user’s tweet stating, “Transgender propaganda isn’t just quietly hiding in the Netflix background. They’re actively pushing it,” linking to an article titled “Celebrating Trans Visibility in These 16 Movies and Shows” on Netflix’s Tudum Media site.

Musk also highlighted themes of pro-trans content in shows like Babysitters Club and Cocomelon, while sharing debunked claims linking Netflix to an “anti-white” hiring policy and calling out political donations from Netflix employees exclusively to Democrats for the 2024 election.

Additionally, Musk commented “Netflix Cancel” on a TikTok post referencing Netflix’s 2023 report on Diversity and Inclusion Initiatives.

Musk’s daughter, Vivian Wilson, who is transgender, has publicly criticized his anti-trans rhetoric. In a 2022 petition to legally change her name and gender, Wilson expressed:

Musk has since stated that he “essentially lost my son,” claiming he was “deceived” regarding gender-affirming care for Wilson, whom he referred to as “dead and killed by a woke mind virus.” He elaborated on these sentiments further.

Netflix has often championed free speech when it faced backlash over its content, yet has remained silent in response to Musk’s provocations. This isn’t the first time the company faced criticism from the right; in 2020, the release of the film Cuties, which dealt with a minor actress performing a sexual dance routine, sparked outrage leading to a significant increase in subscription cancellations in the U.S.

In 2021, Netflix CEO Ted Sarandos defended comedian Dave Chappelle based on free speech principles, backing the company’s decision to commission specials from right-leaning comedian Tony Hinchcliffe, despite Hinchcliffe’s controversial remarks.

Musk’s calls for mass cancellations come amid Hollywood’s own free speech controversy triggered by the indefinite suspension of Jimmy Kimmel’s late-night talk show, which faced backlash during the Trump administration. Following similar reactions from celebrities and Disney+ subscribers, the company reinstated Kimmel.

Source: www.theguardian.com

Rise of AI Chatbot Sites Featuring Child Sexual Abuse Imagery Sparks Concerns Over Misuse

A chatbot platform featuring explicit scenarios involving preteen characters in illegal abuse images has raised significant concerns over the potential misuse of artificial intelligence.

A report from the Child Safety Monitoring Agency urged the UK government to establish safety guidelines for AI companies in light of an increase in technology-generated child sexual abuse materials (CSAM).

The Internet Watch Foundation (IWF) reported that they were alerted by chatbot sites offering various scenarios, including “child prostitutes in hotels,” “wife engaging in sexual acts with children while on vacation,” and “children and teachers together after school.”

In certain instances, the IWF noted that clicking the chatbot icon led to full-screen representations of child sexual abuse images, serving as a background for subsequent interactions between the bot and the user.

The IWF discovered 17 images created by AI that appeared realistic enough to be classified as child sex abuse material under the Child Protection Act.

Users of unnamed sites for security reasons also had the capability to generate additional images resembling the illegal content already accessible.

Operating from the UK and possessing global authority to monitor child sexual exploitation, the IWF stated that future AI regulations should incorporate child protection guidelines from the outset.

The government has revealed plans for AI legislation that is anticipated to concentrate on the future advancement of cutting-edge models, prohibiting the ownership and distribution of models that produce child sexual abuse in crime and police bills.

“We welcome the UK government’s initiative to combat AI-generated images and videos of child sexual abuse, along with the tools to create them. While new criminal offenses related to these issues will not be implemented immediately, it is critical to expedite this process,”

stated Chris Sherwood, Chief Executive Officer of NSPCC, as the charity emphasized the need for guidelines.

User-generated chatbots fall under the UK’s online safety regulations, which allow for substantial fines for non-compliance. The IWF indicated that the sexual abuse chatbot was created by users and site developers.

Ofcom, the UK regulator responsible for enforcing the law, remarked, “Combating child sexual exploitation and abuse remains a top priority, and online service providers failing to implement necessary safeguards should be prepared for enforcement actions.”

The IWF reported a staggering 400% rise in AI-generated abuse material reports in the first half of this year compared to the same timeframe last year, attributing this surge to advancements in technology.

While the chatbot content is accessible from the UK, it is hosted on a U.S. server and has been reported to the National Center for Missing and Exploited Children (NCMEC), the U.S. equivalent of the IWF. NCMEC stated that the report on the Cyber Tipline has been forwarded to law enforcement. The IWF mentioned that the site appears to be operated by a company based in China.

The IWF noted that some chatbot scenarios included an 8-year-old girl trapped in an adult’s basement and a preteen homeless girl being invited to a stranger’s home. In these scenarios, the chatbot presented itself as the girl while the user portrayed an adult.

IWF analysts reported accessing explicit chatbots through links in social media ads that directed users to sections containing illegal material. Other areas of the site offered legal chatbots and non-sexual scenarios.

According to the IWF, one chatbot that displayed CSAM images revealed in an interaction that it was designed to mimic preteen behavior. In contrast, other chatbots not showing CSAM indicated that they were neither dressed nor suppressed when inquiries were made by analysts.

The site recorded tens of thousands of visits, including 60,000 in July alone.

A spokesperson for the UK government stated, “UK law is explicit: creating, owning, or distributing images of child sexual abuse, including AI-generated content, is illegal… We recognize thatmore needs to be done. The government will utilize all available resources to confront this appalling crime.”

Source: www.theguardian.com

Hollow Knight: Silkson Sparks Bedlam in Gaming – And the Hype is Well-Deserved

jUST One Games captured the spotlight in gaming discussions last week. Hollow Knight: Silksong, an eerie atmospheric action title by the indie Australian developer Team Cherry, launched last Thursday after years of anticipation, and it has been met with widespread acclaim. The original Hollow Knight’s popularity was so immense that it caused crashes across various game storefronts. Amidst a backdrop of game cancellations, costly errors, and layoffs in larger studios, this indie success story is now celebrated within the industry. However, Silksong’s triumph did not happen by chance, and replicating its success in other titles is a significant challenge.

Curious about what makes this game truly captivating? Picture a dark, almost subterranean maze filled with insect nests and abandoned caverns. The minimalist and slightly creepy (but not horror-inducing) art style and sound design evoke a Tim Burton-esque atmosphere, while the enemy bugs present a formidable challenge. Your character is another bug armed with a sharp needle-like blade. Its gameplay integrates elements from Metroid, Dark Souls, classic challenging platformers, and boasts a unique aesthetic quality. I completed the first Hollow Knight and am now completely engrossed by Silksong, having spent 15 hours over three days—it’s given my thumbs quite the workout.

The original Hollow Knight debuted in 2017 as a surprise slow-burn hit. Funded via Kickstarter in 2014, Silksong began as one of its stretch goals. Initially envisioned as an expansion, co-founders Ari Gibson and William Pellen shared in a recent Bloomberg interview that it transformed into a full-fledged 20-hour game over the course of seven years, which players are now thoroughly enjoying.

Can a small team sustain such an extensive development period for a single game? The original Hollow Knight sold an impressive 15 million copies, providing developers with substantial resources. Crafting a quality game takes considerable time, especially when hindered by poor management or developmental crises. Most small gaming studios are constantly in search of funds from various investors and publishers.

The Story of the Knight… Hollow Knight: Silksong Photo: Team Cherry

One particularly intriguing aspect of Silksong is the fervor that has surrounded its release, becoming somewhat of a cultural meme. Fans have relentlessly inundated chatrooms and comment sections of game reveals, inquiring “Where is Silksong?” for years. This phenomenon has potentially exposed millions to Hollow Knight who might not have encountered it otherwise. I have yet to see another indie title generate such buzz prior to its launch. The anticipation surrounding Silksong caused several other game announcements to be overshadowed when its release was confirmed a few weeks prior, leaving some developers feeling overshadowed. I genuinely empathize with those developers; it wasn’t their fault—as VGC pointed out, Atari launched a similar game, Samsara’s Adventure, on the same day, resulting in only 12 concurrent players on Steam.

As was shown years prior, Duke Nukem would struggle to redeem Silksong had it turned out to be subpar. Fortunately, it’s a fantastic game that doesn’t deliver its appeal immediately. My partner expressed concern about my enthusiasm while I spent an hour bouncing my character off a series of unforgiving balloons while navigating the daunting gauntlets of menacing foes. (There’s something in me that can’t give up when faced with a sadistically challenging game.) Yet, with millions diving into it concurrently, the sense of fulfilling achievement amidst repeated failures makes the overall experience incredibly rewarding.

Another viewpoint on Silksong surfaces from those who find it hard to enjoy such a global frenzy. Our gaming correspondent Keith Stuart is one such individual. “I often find myself perplexed by the adoration surrounding this game. I know I’m in the minority here, but neither Hollow Knight nor Silksong resonate with me,” he relays. “To me, they come across as standard Metroidvania platformers featuring a familiar organic aesthetic alongside challenging boss fights. Yet, they seem to lack the singular charm of titles like Cave Story or Hollow Knight—I can’t shake the feeling of being gaslighted amidst the industry’s fascination.”

What to Play

Catch it all… Arceus, the legendary Pokemon. Photo: Nintendo

With the gaming spotlight firmly on Silksong, I would advise against seeking out much else this week. Arceus: The Legendary Pokemon is a title I overlooked upon its initial release in 2022, primarily due to its rough performance undermining the creative vision. However, it has seen significant improvements on Switch 2.

In this game, you play as a Pokémon field researcher, exploring expansive areas inhabited by freely roaming Pokémon, throwing Poké Balls, and hiding in tall grass to avoid confrontations with alpha creatures. The semi-historical setting is also a delightful addition, transporting you to an Edo-style era where humans and Pokémon learn to coexist. I’ve been playing through this with my sons every night, and they get genuinely excited as they discover new creatures in the Pokémon Encyclopedia they have. This game caters to my millennial nerd’s fascination with birdwatching while also satisfying my inner child’s love for Pokémon.

Available at: Nintendo Switch/Switch 2
Estimated playtime:
Over 30 hours

What to Read

The name is… 007 First Light. Photo: IO Interactive
  • Last week marked the debut of gameplay footage for 007 First Light, developed by Hitman creators IO Interactive. You can check out 30 minutes of exhilarating action, spycraft, and thrilling car chases. Although my only connection to the Bond franchise is through the N64 classic GoldenEye, I find myself intrigued by a Bond game that allows you to gather intel while mingling at parties and engage in high-speed pursuits.

  • Earlier this year, the electronic equipment resellers at Development Console and Cartridge Pile purchased items from Sega’s old Basingstoke office as part of a clearance sale. In July, they were raided by the police. As reported by Time Extension, the seller was arrested, and a collection of prototype games and consoles was confiscated. This sparked an unexpected chain of events, as ownership of these gaming relics remains uncertain, with the resellers fearing some may have already been destroyed.

  • Take-Two recently discussed reviving Xbox games, including the recently cancelled Perfect Dark, which was reported by Bloomberg. Unfortunately, Microsoft has ultimately scrapped this project and disbanded its development initiative, resulting in layoffs for co-developer Crystal Dynamics. This studio has had a rocky path; following two successful Tomb Raider titles in 2013 and 2015, they delivered a mediocre third installment and the infamous Avengers title in 2020. They were subsequently acquired by the infamous Embracer Group in 2022 and have struggled to recover since.

Skip past newsletter promotions

Question Block

The tricky thing is difficult… the dark soul. Photo: Bandai Namco

Firstly, I want to extend my gratitude to everyone who expressed their well wishes following my previous newsletter where I mentioned recovering from an injury. My recovery is progressing slowly but steadily. One of the messages I received was from a reader, Cordelia, who asked:

“What are your thoughts on utilizing walkthroughs and tips when a game becomes challenging? It often makes me feel somewhat guilty.”

This is an excellent query for this week’s discussion. Hollow Knight: Silksong is indeed, truly challenging; consulting maps and searching for tips can mean the difference between persevering or giving up. I typically avoid assistance since I often play games for critique, meaning I tackle them without any guides. However, I remain thankful for guide writers who provide direction when needed.

Many modern games promote collaboration, and sharing experiences and tips feels like a natural extension. Few can conquer challenges in games like Dark Souls entirely on their own; the design encourages cooperation. After completing a game, I often search for guides to see if I overlooked anything or to discover hidden endings. While playing, I abstained from external assistance in Blue Prince since I knew it would take away from my enjoyment. Once I allowed myself to explore the additional puzzles and content, I managed to discover some incredible experiences.

Don’t hesitate to check guides when faced with difficulty! I’m not at all shy in admitting that I utilized a text walkthrough when I first played Our Last to prepare for any surprises like a fungal zombie ambush. Moreover, during my teenage years, I heavily relied on walkthroughs while playing Japanese imports when I couldn’t decipher any of the text. Hats off to the dedicated GameFAQs authors who came through for me in navigating those Japanese PS2 RPGs.

If you have a question or feedback regarding the newsletter, please reply or contact us at butingbuttons@theguardian.com.

Source: www.theguardian.com

Trump Sparks Concerns Over Nvidia’s Potential Sale of Advanced AI Chips in China

Donald Trump has indicated that Nvidia can sell more advanced chips in China than is currently allowed.

During a Monday briefing, Trump addressed the recent development, revealing his groundbreaking agreements with NVIDIA and AMD. He has authorized an export license allowing the sale of previously restricted chips to China, with the US government receiving 15% of the sales revenue. The US president defended the deal after analysts labeled it as potentially resembling “shakedown” payments or unconstitutional export taxes. He expressed hope for further negotiations regarding a more advanced Nvidia chip.

Trump mentioned that Nvidia’s latest chip, Blackwell, would not be available for trade, but he is considering trading “a slightly negatively impacted version of Blackwell,” which could see a downgrade of 30-50%.

“I believe he’ll be back to discuss it, but it will be a significant yet unenhanced version,” he remarked, referring to Nvidia’s CEO Jensen Huang, who has had multiple discussions with Trump about China’s export limits.



Huang has yet to comment on the revenue-sharing agreement pertaining to the sales of Nvidia’s H20 chips and AMD’s Mi308 chips in China.

The H20 and Mi308 chips were prohibited from being sold to China in April, even though the low-power H20 was specially designed to meet the restrictions set by the Biden administration. Nvidia previously stated last month that they hoped to receive clearance to resume shipments soon.

Nvidia’s impact is a major driver of the AI boom, garnering significant interest from both China and the US, which has led to heightened scrutiny among analysts in Washington and concerns from Chinese officials.

“I’m worried about reports indicating the US government might take revenue from sales of chips akin to advanced H20 sales,” he told the Financial Times.

Trump justified the agreement on Monday: “I stated, ‘Listen, I want 20% if I approve this for you,'” emphasizing that he hasn’t received any personal money from the deal. He suggested that Huang provided 15% as part of the agreement.

“I permitted him only for the H20,” Trump clarified.

He referred to the H20 as an “outdated” chip that is “already in a different form for China.”

However, Harry Cleja, research director at the Washington office of the Carnegie Mellon Institute of Strategic Technology, labeled the H20 as a “second tier” AI chip.

“The H20 is not the premier training chip available, but the type of computing dominating AI tasks today—particularly the ‘inference’ model and ‘agent’ products—are what the field is focused on,” Kresja told the Guardian, referring to systems employing advanced inference to autonomously resolve complex issues.

“Lifting H20 export restrictions undoubtedly provides Beijing with the necessary tools to compete in the AI realm.”

The US government has been attempting for several years to defend national security, especially concerning artificial intelligence development and the provision of technology that could be weaponized.

China’s Foreign Ministry remarked on Monday that the country has consistently articulated its stance on US chip exports, accusing Washington of utilizing technology and trade measures to “maliciously suppress and hinder China.”

Revenue-sharing contracts are quite rare in the US, reflecting Trump’s latest interference in corporate decisions after pressuring executives to reinvest in American manufacturing. He has requested the resignation of Intel’s new CEO, Lip-Bu Tan, regarding its connections with Chinese companies.

Trump has also suggested imposing 100% tariffs on the global semiconductor market, exempting businesses that commit to investing in the US.

Taiwan’s TSMC, a leading semiconductor manufacturer, announced plans in April to expand its US operations through a $100 million investment. However, foreign investments of this magnitude require government approval from Taiwan.

The Guardian confirmed that TSMC has yet to apply for this approval. The company has not responded to requests for comment.

Source: www.theguardian.com

Tragic Loss of Their Children Sparks Hope for Change: Colorado’s Online Child Protection Bill Fails

The parents of the family were left devastated when their aspirations for change were dashed after they sought to safeguard their children in the Colorado Legislature last month and online activism targeting a drug dealer resulted in tragedy.

Among those parents was Lori Shot, who was instrumental in crafting the bill. Her 18-year-old daughter Annaly tragically took her own life in 2020 after engaging with content on TikTok and Instagram related to depression, anxiety, and suicide.

“When lawmakers sidestep votes and shift discussions to an insubstantial calendar date without accountability, it feels like a betrayal to us as parents.” “It’s a betrayal to my daughter and to all the other children we’ve lost.”

Had the law been enacted, it would have necessitated investigations and the removal of accounts engaged in gun and drug sales, or the sexual exploitation and human trafficking of minors on platforms like Facebook, Instagram, and TikTok. It also required a dedicated hotline for law enforcement and a 72-hour response timeframe for police inquiries, which would significantly increase obligations compared to current legal standards.

Additionally, the platforms would have had to report on the usage statistics of minors, including how often and for how long they interacted with content violating company policies. Several major tech firms have taken official stances regarding the bill. As noted in Colorado’s lobbying records, Meta’s long-time lobbying firm, Headwater Strategies, has registered its support for revising the bill. Conversely, Google and TikTok employed lobbyists to oppose it.

‘[Legislators] chose self-interest over the protection of children and families. ” Illustration: Andrei Cojocaru/Guardian

“We are deeply disheartened,” said Kim Osterman, whose 18-year-old son Max died in 2021. “[Legislators] prioritized their own interests over the safety of my children and family.”

Protection for Social Media Users (SB 25-086) passed both legislative chambers, only to be vetoed by Democrat Governor Jared Polis on April 24th. His veto was justified by concerns that the bill would “erode privacy, freedom, and innovation.” On April 25, the Colorado Senate voted to override the veto, but on April 28, the House chose to delay the vote until the end of the legislative session, effectively blocking the override and keeping the bill alive.

Originally, the bill had passed the Senate with a 29-6 margin and the House with a 46-18 margin. On April 25, the Senate voted 29-6 for an override, and lawmakers anticipated that the House would take up the matter later that day, believing that there was enough bipartisan support to successfully overturn the veto.

“It was a straightforward vote for people because our goal was clear: to safeguard children from the predatory practices of social media companies,” remarked Senator Lindsey Dorgerty, a Democrat and co-sponsor of the bill. She expressed her disappointment that House leaders chose to sidestep the vote on Friday.

Advocating parents blamed the failure of the bill on an unexpected 11-hour lobbying blitz by The Far Right Gun Owners Association in Colorado. Two state legislators and seven other legislative participants corroborated the parents’ claims.

An unprecedented last-minute campaign disrupts bipartisan consensus

The owner of Rocky Mountain Guns (RMGO) characterized the bill as government censorship related to the statute against “ghost guns” assembled from kits purchased online.

RMGO initiated an extensive social media and email campaign, rallying its 200,000 members to contact lawmakers and voice their opposition to the bill. Sources familiar with the workings of the Colorado State Capitol explained that the gun group’s outreach included social media and text campaigns that encouraged Republican constituents to reach out to their representatives in opposition.

“[Legislators] were inundated with calls and emails from activists. It was an all-out assault. A campaign declared, ‘This is a government censorship bill,'” they stated.

The group’s actions contributed to efforts preventing Republicans from backing the veto override, leading to the bill’s demise. According to ten individuals involved in the bill’s development and the legislative process, this lobbying effort appeared unexpectedly robust, fueled by organizations that had previously faced financial constraints. An anonymous source from the Colorado State Capitol shared insights with the Guardian, citing fears of retaliation from RMGO.

The House of Representatives postponed its vote until April 28th, providing RMGO time to amplify its campaign over the weekend. When lawmakers reconvened on Monday, the House voted 51-13 to delay the override until the legislative session concluded, effectively dissolving the effort.

“It was a coordinated full-scale attack proclaiming this as a government censorship bill.” Illustration: Andrei Cojocaru/Guardian

A significant text messaging initiative targeted registered Republican voters, alleging that the social media bill “forces platforms to enforce extensive surveillance of content shared on their platforms,” claiming violations of Colorado’s gun laws, and framing the legislation as an affront to First and Second Amendment rights, according to texts reviewed by the Guardian.

A recurring adversary

Established in 1996, RMGO claims a membership exceeding 200,000 activists. It is recognized as a far-right organization staunchly opposed to regulations on firearms. Dudley Brown, its founder and leader president of the National Gun Rights Association, diverges significantly from the perspective of the National Rifle Association (NRA). RMGO is criticized for employing tactics labeled as “bullying” and “extremist” against both Democrats and moderate Republicans. The group has not responded to requests for commentary regarding legislative measures.

RMGO is a well-known presence at the Colorado State Capitol, typically opposing gun control measures. Daugherty described their usual campaign tactics as “intimidating.” Following backlash for her involvement in a bill banning assault weapons earlier this year, she deactivated her social media account.

“While advocating for gun legislation at the Capitol, RMGO published images of me and other legislators on their website,” she noted. An RMGO tweet depicted Daugherty alongside a bold “Traitor” stamp.

The group disseminated misinformation regarding the bill’s implications on gun ownership, as reported by sources who participated in the legislative discussions.

“My support for the bill and the veto override stemmed from concerns about child trafficking and safeguarding children,” stated Republican Senator Rod Pelton, who voted in favor of overriding the veto in the Senate. “I did not subscribe to the entire argument pertaining to the second amendment.”

Skip past newsletter promotions

The bill garnered support from 23 district attorneys in Colorado as well as bipartisan backing from the state House of Representatives.

RMGO’s late-stage opposition to the social media bill deviated from its usual tactics. Typically, the organization weighs in on legislation early in the process, according to eight sources, including co-sponsors Daugherty and Representative Andy Boesenecker.

“Their surge of focused efforts caught my attention,” Boesenecker remarked. “It was curious to note that their resistance materialized so late in the process and appeared to be well-financed.”

In recent years, RMGO has experienced reduced activity attributed to financial difficulties that limited their legislative campaigning capacity. In a 2024 interview, the organization’s leader candidly acknowledged struggles with fundraising. Daugherty believes RMGO’s capacity for such a substantial outreach campaign would be unlikely without considerable funding. Others within Colorado’s political landscape echoed this sentiment.

“The Rocky Mountain Gun Owners had been largely ineffective in the legislature for several years due to financial constraints. Suddenly, they increased their influence, seemingly backed by substantial funds,” said Dawn Reinfeld, from a Colorado-based nonprofit focused on youth rights.

This context caused lawmakers to feel pressured, especially concerning primary elections in their districts, following RMGO’s recent social media attacks on supporters of the bill.

“The bill had given me hope that Avery’s legacy would make a difference, and its failure was incredibly disappointing.” Illustration: Andrei Cojocaru/Guardian

“There was a palpable concern among many about party affiliation; it certainly played a role,” remarked Dorgerty.

Aaron Ping’s 16-year-old son, Avery, passed away from an overdose in December after buying what he believed to be ecstasy on Snapchat, only to receive a substance laced with fentanyl instead. Ping viewed the organized opposition to the bill as a purposeful distortion.

“The narrative painted the bill as an infringement on gun rights, depicting it as merely a tool for targeting people purchasing illegal firearms online,” he stated.

Ping had testified in support of the bill alongside other families, recovering teens, and district attorneys back in February before the initial Senate vote.

“This bill carried the hope that Avery’s legacy would incite change; its rejection was truly disheartening,” Ping shared.

In the absence of federal action, states initiate online child safety legislation

A number of states, including California, Maryland, Vermont, Minnesota, Hawaii, Illinois, New Mexico, South Carolina, and Nevada, have introduced legislation over the past two years aimed at enhancing online safety for minors. These initiatives encounter vigorous resistance from the technology sector, which includes extensive lobbying efforts and legal challenges.

Maryland successfully passed the Children’s Code bill in May 2024, marking it as the first state to enact such legislation. However, this victory may be short-lived. The high-tech industry coalition, NetChoice, representing companies such as Meta, Google, and Amazon, has already launched legal challenges against these measures.

In the meanwhile, federal efforts have stalled, with the Children’s Online Safety Act (KOSA) faltering in February after failing to pass the House despite years of modifications and deliberations. A newly revised version of the bill was reintroduced in Congress on May 14th.

California’s similar initiative, the age-appropriate design code law, which mirrors UK legislation, was halted in late 2023 following a NetChoice injunction citing potential First Amendment infringements.

In the US, you can reach the National Suicide Prevention Lifeline at 988, chat online at 988lifeline.org, or Text Home to connect with a crisis counselor at 741741. In the UK, contact the youth suicide charity Papyrus at 0800 068 4141 or via email at pat@papyrus-uk.org. To reach Samaritans, call Freephone 116 123 or email jo@samaritans.org or jo@samaritans.ie. Crisis Support Services in Australia can be contacted through Lifeline at 13 1114. For other international help lines, visit befrienders.org

Source: www.theguardian.com

Forest Crisis Sparks Europe to Reassess Net Zero Goals

Extreme weather and bark beetles have devastated many trees in the Harz Mountains, Germany

Rob Cousins/Alamy

The abrupt and significant drop in carbon absorption by European forests has ignited concern among scientists, who fear that a marked decline could hinder efforts to combat global warming.

For many years, European forests, which span around 40% of the continent’s land area, have played a dual role as sources of timber and as carbon sinks. However, increasing extreme weather events are pushing these forests beyond their limits, swiftly altering the landscape.

“Many [European Union] countries will struggle to meet their [land-use climate] targets due to this sink reduction,” states Glen Peters from the Cicero International Climate Research Centre in Norway.

Earlier this year, Finnish officials revealed that their forest ecosystem had shifted from functioning as a net carbon sink to becoming a net carbon source. This development follows Germany’s declaration that its forests became the first in the country’s history to record a net increase in carbon emissions. Additionally, the Czech Republic has reported its forests as net carbon sources since 2018.

While these instances are particularly severe, carbon absorption rates are dwindling rapidly in many other nations. For instance, in France, the carbon uptake by forests has nearly halved in just 14 years, with a study released last month documenting a decrease from a peak of 37.8 million tonnes of carbon dioxide annually in 2008 to 74.1 million tonnes in 2022. Concurrently, Norway’s carbon absorption has plummeted from 32 million tonnes in 2010 to 18 million tonnes in 2022.

“The trend had remained relatively stable from 2013 to 2015,” comments Korosuo at the European Commission’s Joint Research Centre in Belgium. “This is a widespread issue, not confined to just one or two countries. Similar patterns are observable across nearly all forested nations.”

Many forests in Europe are privately owned and commercially managed. Some of the decrease in carbon sinks has been linked to increased logging, particularly following the sanctions on Russian timber imports due to the invasion of Ukraine in 2022. For example, Finland has seen strong demand for wood, leading to heightened harvesting levels, notes Raisa from the Natural Resources Institute of Finland.

However, scientists also attribute the rapid decline in carbon storage to the escalating impacts of climate change.

Europe has faced several droughts in recent years, with 2018 and 2022 marking the harshest conditions. Wouter Peters at Wageningen University in the Netherlands highlights that his research indicates the 2022 drought caused a significant reduction in carbon intake by European forests during summer months. “We’re observing immediate effects; the trees are under stress,” he comments.

Researchers had expected that as global temperatures rise, European forests would diminish in health, yet the extent of the recent decline is still astonishing. Wouter Peters explains, “The impact seems to be more severe than anticipated.”

This downturn could be a result of successive droughts occurring within a few years, exacerbated by other extreme weather events such as storms that disturb forests. “We see not just one drought in 2018, but additional ones in 2021 and 2022,” Wouter Peters notes. “Our models have not effectively accounted for this concentration of drought events over such a short time frame.”

Moreover, rising temperatures are leading to more frequent and widespread infestations of bark beetles across Europe, which are severely damaging spruce forests. The Czech Republic, in particular, has faced seven major bark beetle outbreaks from 2018 to 2021.

A declining carbon sink poses a threat to the EU’s climate objectives, which depend on forests to absorb the bulk of emissions generated by other sectors. The EU is even aiming to enhance this carbon sink to support its climate ambitions, targeting a removal of 310 million tonnes of CO2 equivalents annually by 2030, a significant increase from the approximately 230 million tonnes currently removed.

However, a recent analysis published in April warns that European carbon sinks are projected to decrease by around 29% below the 2030 target, with researchers cautioning that the capability of European forests to absorb carbon will “gradually deteriorate.”

Preventative measures can help mitigate this decline, such as reducing harvesting rates and prohibiting clear-cutting in plantations, which can maintain carbon stocks. Additionally, increasing species diversity and retaining some deadwood can enhance forest health and resilience against pests and droughts.

Nonetheless, Wouter Peters argues that policymakers are overestimating the carbon absorption potential of forests in warmer climates. “There has likely been an over-reliance on forests, particularly in the context of greenhouse gas emissions,” he contends. He emphasizes that other sectors must rapidly reduce emissions to meet European climate goals. “This implies that we need intensified efforts in other areas.”

Carbon dioxide levels in the atmosphere are rising at unprecedented rates, despite an overall stagnation in greenhouse gas emissions. Scientists attribute this acceleration to slower carbon absorption rates in forests, wetlands, and peatlands globally, compounded by deforestation and increased emissions from wildfires and droughts that weaken global land sinks.

This issue is most pronounced in mid-latitude regions. Alongside Europe, significant declines in carbon sink capacity have also been recorded in boreal forests of Alaska and Canada. Tropical forests are facing challenges from both deforestation and diminished carbon storage capacity, primarily due to wildfires.

This poses a serious challenge to global efforts to achieve net-zero emissions. “In a broad global context, the entire concept of net zero hinges on the functionality of forests and oceans. If these systems cease to effectively sequester carbon, it will lead to increased atmospheric carbon levels and accelerated global warming.”

Topics:

Source: www.newscientist.com

Power Outage Sparks Confusion and Reflection on Digital Reliance in Spain

“It was utter chaos,” remarked Inigo, a physician at a hospital in northern Spain.

Since losing power on Monday afternoon, he noted that emergency generators were reserved for critical areas. This meant a lack of access to patient records, disrupted phone connectivity and email, and colleagues unable to carry out their responsibilities, leading to severe communication breakdowns.

Inigo explained that the hospital’s backup generator was intended to keep surgeries ongoing. However, operations had to be cancelled due to the challenges of safely managing orders and moving patients. “This incident made us realize just how reliant we are on technology,” he said.

On that Monday, about 55 million individuals found themselves thrust back into a pre-electric era as significant blackouts swept through Spain, Portugal, and southern France, marking one of the worst outages in recent European memory. Mobile signals vanished, traffic lights failed, supermarkets fell into darkness, digital payment systems froze, and many found themselves stranded away from home as a prolonged power outage occurred.

Last month, EU residents were advised to prepare with 72 hours’ worth of essential supplies, but this blackout underscored the susceptibility many have to widespread disruptions.

After service was restored, the Guardian spoke with individuals reflecting on the incident and its implications for future preparedness and resilience.

For Inigo, despite the disruption feeling like a “total disaster” at the moment, he appreciated in retrospect that there were no physical injuries. “Moving forward, we should invest in more backup generators and fuel to ensure smoother operations,” he suggested.

Beibei in Barcelona. Photo: Beibei/Guardian Community

Initially, Beibei, 41, in Barcelona, found the power cut to be “very thrilling.” However, concern set in when a neighbor knocked on her door with her four-month-old baby, saying, “I know it’s affecting all of Europe.” “I could see the anxiety on her face,” Beibei shared.

She needed to pick up her six-year-old son from school but had to first find food. “In the dimly lit shop, the cashier was turning away customers who couldn’t pay with cash,” explained Beibei, who is a climate activist and has lived in Spain since the pandemic hit. She collected some essentials but anxiously noticed other shoppers with full carts, fearing she wouldn’t have enough.

On her second trip with her neighbor, she found their nearest supermarket had stopped admitting customers. At another store, Beibei faced an alarming situation. “The cashier unloaded items from my basket when I realized I didn’t have enough cash. Just as the last light went out, she announced, ‘I can’t accept any payments now.’

After reuniting with her sons, Beibei expressed a newfound appreciation for everyday conveniences. “I’ve ensured I have cash ready for next time,” she mentioned.

“This experience has shifted my perspective on what truly matters in life—the nourishment we often take for granted, the presence of loved ones, and the ease of cooking and cleaning with modern appliances. I will never overlook these miracles again.”

Skip past newsletter promotions

The outage also led to passengers being trapped in underground subway tunnels and trains, compelling many to walk long distances and remain stationary for hours.

Doug Crave, 60, from Brighton, boarded a train in Madrid at 9:57 a.m. to visit a friend in Barcelona. However, before reaching his destination, the train experienced a shudder. With no mobile signal, the doors remained sealed for nearly two hours until authorities finally arrived to open them and distribute bottled water.

Police officers distributing water to passengers caught inside a high-speed train. Photo: Doug Craib/Guardian Community

He recounted that a woman experienced a panic attack lasting about six hours. “It felt stifling and humid in the carriage,” he said. Eventually, police led passengers off the train using flashlights at night, escorting them to Barcelona where they boarded a bus that arrived around midnight.

Passengers disembarking from the train hours later, heading to the bus for transport to Barcelona. Photo: Doug Craib/Guardian Community

Crave noted that the ordeal prompted him to reconsider the increasing reliance on digital transactions, as many were unable to buy food or water during the outage.

“In every conversation I had in Barcelona regarding hotels, taxis, and restaurants, there was a common concern about the increasing trend of going cashless,” he reported. “All payment systems failed, leaving cash as the only option, yet most people were unprepared, and ATMs were non-functional.”

Katarina, a 24-year-old engineer from Porto, was in her office when the power went out. Upon returning home, she filled containers with water in case her pump stopped working. She tuned into updates via a battery-operated radio she bought after the EU’s emergency advice last month.

Katarina in Porto stayed updated on the news using a battery-operated radio and prepared water supplies. Photo: Katarina/Guardian Community

“Nobody had any idea of what to do or where to go or how long it would take,” she recalled.

“On one hand, there’s a lot of discourse about how technology has disconnected us, yet yesterday proved that we remain human. People helped one another, stepped outside, and acted as a community once more.”

With her power still out by 5 p.m. on Monday, Katarina took a stroll with her boyfriend. She observed cars halted due to the absence of traffic lights, orderly bus lines, gardens filled with readers, athletes, and families barbecuing, as well as residents chatting with passersby from their doorways.

“It was quite remarkable,” she said. “It really restored my faith in humanity to witness how quickly people banded together and supported each other despite the chaos around us.”

Source: www.theguardian.com

Is the End Near for X? Musk and Trump’s Complex Relationship Sparks Growing Rivalry and Challenges for the Platform

Was it the week that X died? The platform, previously seen as an ideal marketplace for information exchange, has suffered its biggest breach to date.

Bluesky, the latest competitor to X, has amassed 16 million users. 1 million in 24 hours last week. Hundreds of thousands of people have quit Twitter since Donald Trump won the election on November 6th.

The impetus was Elon Musk, owner of Company X and the world's richest man, to transform the social media site and use it as a megaphone to push Trump into the White House.

The incoming US president said Musk will become head of the new Department of Government Efficiency. The acronym Doge, a play on the dog internet meme and the virtual currency Dogecoin, began as a joke by Dogecoin's creators and skyrocketed in value after Mr. Musk. In 2021, he named it “The People's Code.”

Although Musk now sits at the center of the U.S. government, his actions do not require Senate approval and he can continue to work in the private sector. He is allowed to keep X and its 204 million followers, as well as head electric car company Tesla and rocket company SpaceX. For the first time in history, big tech billionaires are directly shaping democracy, not just indirectly through the media.

“I don't know of any precedent for this approach,” said Rob Engdahl, president of technology analyst firm Engdahl, who has worked with companies such as Microsoft, Sony, and Dell.

Bluesky celebrates reaching 16 million users. Photo: Tamamario/Getty Images

As recently as 2022, Mr. Musk tweeted “For Twitter to be worthy of the public's trust, it must be politically neutral. That effectively means upsetting the far right and far left equally,” he tweeted. that “Mr. Trump will be 82 years old at the end of his term, far too old to be the CEO of anything, let alone the United States.”

A few months later, when Mr. Musk bought Twitter for $44 billion, he fired content moderators and charged for account verification. This meant that people could buy influence. Twitter rebranded to X, shed millions of users and reinstated Trump's account, which had been suspended after the January 2021 White House riot.

The proliferation of alt-right criticism, hate speech, and bots on X, as well as Mr. Musk's own clash with the British government during the August riots, has increased anxiety among X users. of guardian and observer announced last week that it could no longer maintain a presence on the site and would no longer post. Author Stephen King left, saying it had become “too harmful.” Oscar winners Barbra Streisand and Jamie Lee Curtis left the stage.

“X has effectively become Truth Social Premium,” said Mark Carrigan, author of “X.” academic social mediareferring to President Trump's far-right social media platforms. And the buzz in the tech world is that President Trump's “Truth Social” could be folded into “X.”

If this happens, whose interests will take priority? Will Mr. Musk suppress or encourage criticism of the authoritarian governments he does business with? Who is the puppet or paymaster in Donald and Elon's media show?

“If that happens, a political super app masquerading as social media could become the ultimate amplification machine for President Trump's ideas,” said James Kirkham of Iconic, who advises brands like Uber and EA Sports on digital strategy. It will happen,” he says. “Forget about Facebook and Fox News. The real heart of the Republican digital strategy may be X.”

“I'm hopeful that X and Truth Social will merge,” Engdahl said. “But given how overvalued Truth Social is right now, this could be one of those efforts between Musk and Trump.”

The bromance between the world's two biggest egos is mutually beneficial, as long as the two transactional, power-hungry, impulsive people get along. President Trump is hawkish on China, one of Tesla's most profitable markets. Mr. Trump essentially campaigned against electric vehicle manufacturing. Trump is a protectionist. Mr. Musk opposes tariffs. When it comes to climate change, they are against it.

Jonathan Monten, professor of political science at UCL, is skeptical about the sustainability of the relationship. “What Mr. Musk used against Mr. Trump was private money, both to provide a platform to, or to use, a more favorable pro-Trump agenda.” .

“It's unclear what continuing purpose or use Mr. Musk actually has. Yes, this is some kind of celebrity story, but that's the Trump brand. I've got one story, and tomorrow I'll tell another celebrity's story.'' The early 2010s connected and informed activists, artists, lawyers, academics, policymakers, journalists, and experts of all kinds. Share, exchange ideas and track events in real time.

Elon Musk speaks next to Donald Trump at a rally in Butler, Pennsylvania on October 5th. Photo: Carlos Barria/Reuters

While it's easy to paint Mr. Musk as a bogeyman, some argue that it was the emergence of TikTok and algorithmic timelines that fundamentally disrupted Twitter. As social media optimizes for scale and profit at the expense of user experience, algorithms will prioritize the “best” content – content that screams loudest or is most specifically tailored to users. It has become. Curated accounts and “latest” content to follow have been pushed to the side.

“I think Mr. Musk has done some harmful things, and I think part of that is the logic of evolving social media platforms,” ​​Carrigan said. “The impact of the ad-based model encourages certain ways of organizing platforms, with negative consequences.”

Bluesky, which was the most popular app in the app store on Friday, has become an option for X refugees, but its 16 million users pale in comparison to Meta's Threads. reported With 275 million monthly active users, X Approximately 317 million..


Defender of “fediverse” is a single account for any social media network, just as a Gmail account allows you to send email to any email address or call users on other networks from your mobile phone number. argues that there must be.

Platforms have power when it comes to blocking social networks so users can't leave. Instead, new social networks, including Bluesky, are built on “ecosystems” that enable interconnection.

No one knows what will happen to X, with predictions ranging from collapse to turning into an anti-Trump platform if Musk and the president get into a spat, or even becoming a training ground for Musk's xAI venture. be. AI could engulf social media, with xAI valued at $40 billion, roughly the price Musk paid for Twitter.

Source: www.theguardian.com

Biden Campaign’s Decision to Join TikTok Sparks National Security Concerns

The chairman of the U.S. Senate Intelligence Committee, a ranking Democrat, said he is concerned about President Joe Biden’s campaign’s decision to join TikTok.

On Sunday, Biden’s re-election campaign used the Super Bowl to launch a new TikTok account to reach younger voters ahead of November’s presidential election.

The launch of the campaign on TikTok is notable given that the app, owned by Chinese tech company ByteDance, is under review in the United States due to potential national security concerns. Some U.S. lawmakers have called for the app to be banned over concerns that the Chinese government could access user data and influence what people see on the app.


On Monday, Democratic Sen. Mark Warner said he was concerned about the national security implications.

“I think we still need to find a way to follow India, which banned TikTok,” Warner said. “I’m a little worried about the mixed messages.”

Many Republicans have also criticized the campaign’s decision to join TikTok.

White House Press Secretary John Kirby said nothing has changed regarding “national security concerns” regarding the use of TikTok on government devices. That policy continues today. “

Last year, the Biden administration ordered government agencies to remove TikTok from federally owned phones and devices.

TikTok insists it does not share U.S. user data with the Chinese government and has taken substantial steps to protect user privacy. The company did not respond to Reuters’ request for comment.

The Biden campaign said in a statement that it will “continue to meet voters where they are,” including on other social media apps such as Meta’s Instagram and Truth Social, founded by former President Donald Trump.

The campaign has “advanced security measures” in place for its devices and its presence on TikTok is separate from the app’s ongoing security review, campaign officials added.

In March 2023, the U.S. Treasury Department-led Committee on Foreign Investment in the United States (CFIUS) demanded that TikTok’s Chinese owners sell their shares or face the app being banned, but the administration No action was taken.

White House press secretary Karine Jean-Pierre said Monday that a review by CFIUS is underway, filed by Warner and others to give the government new tools to combat threats posed by foreign-owned apps. He noted previous White House support for the bill.

Last month, TikTok told Congress that 170 million Americans now use the short video platform, up from 150 million the year before.

Reuters contributed to this report

Source: www.theguardian.com

Craft a compelling startup name that leaves a lasting impact, sparks reflection, and intimidates your rivals.

while slowing down With the venture capital (VC) market in decline and funding for disruptive startups likely to decline, companies looking to attract capital need a strong brand now more than ever. A strong brand starts with its name. Nothing is used more often or for longer. Moreover, it’s the one thing your competitors can’t take away from you.

A brand name is the basis for an immediate impact on consumers and investors. In today’s digital and global economy, it can mean the difference between a brand being instantly remembered or completely forgotten.

A brand name is more than just a label or a clever description. They serve as powerful marketing tools for creating or changing consumer perceptions and as the first step in building entirely new markets.

Start-ups in particular need a name that indicates that the company and its products are about the future, not the past. You need a company name that creates a brand image, resonates with your target market, and supports your business plan.

A startup needs a name that indicates that the company and its products are about the future, not the past.

A brand name is usually the first thing a potential customer sees or hears about your software or other digital intangible product. In a brand new industry that is just emerging, brands need a distinct, breakthrough name to garner attention and generate early market share.

When we partner with a startup to develop a new name, we use an internal checklist to ask if our recommendations pass the test. Here are his five questions we ask ourselves to ensure the name we create for our startup is memorable, distinctive, and stands out from the crowd.

Was the name an original idea?

Don’t be fooled by the adage that a great brand name tells your story. It is impossible to do that with just one word. Instead, your brand name is the foundation on which your brand story is built. Do you want to build on a rock or sand foundation?

Source: techcrunch.com