Xbox Game Pass Price Increases: A Discussion on Growing Gaming Expenses | Games

IIn the realms of music, television, and film, the emergence of streaming has dramatically revolutionized the traditional business model. Instead of purchasing an album or movie, most of us now opt for a few subscriptions based on our viewing preferences, occasionally supplementing this with unique records or special Blu-ray editions. This shift poses significant challenges for musicians, as they earn roughly $0.004 per play on Spotify. In contrast, Spotify itself has achieved a billion dollars in profit (after years of operating losses). On the television side, customers are increasingly frustrated; in my household, we juggle five different TV subscriptions, based on our series interests, just to manage costs effectively.

This subscription model has not gained the same traction in video games. Apple’s Arcade service provides premium mobile games for £6.99 per month, but the free-to-play model prevails on mobile devices, generating massive profits primarily through advertising and in-game purchases. (Fun fact: approximately 85% of the gaming industry’s total revenue predominantly comes from free-to-play games in regions like China.) While Netflix offers games included in its subscription, user engagement remains low. PlayStation and Nintendo have their own subscription services, but these mainly feature older titles rather than new releases. Xbox Game Pass stands out with over 200 games available, but purchasing new exclusive games still comes with a hefty price tag—until now.

Recently, Microsoft revealed that the price of its Game Pass Ultimate subscription would rise from £14.99 to £22.99 per month. (This tier includes all the latest releases, with more affordable options still available.) Additionally, subscribers in certain countries (primarily Europe) received emails notifying them about a delay in the price increase, while those in the UK and US face the additional cost. Price hikes had long been considered unavoidable given the millions of dollars invested in blockbuster game development, alongside payments to developers for hosting on its services. A Bloomberg estimate indicated that Microsoft spent $300 million on revenue by including Call of Duty in Game Pass.

Does this imply that Game Pass isn’t achieving the success Microsoft anticipated? We consulted Christopher Doling from the Game Business Newsletter, who provided invaluable insight. “Game Pass is profitable,” he noted. “However, it affects premium game sales. Notably, titles like Halo Infinite and Starfield have not performed as well on the charts as anticipated. Microsoft’s acquisition of Activision Blizzard for $70 billion is under scrutiny by company leaders, including Chief Financial Officer Amy Hood. It’s not just about profitability; it’s about growth. Microsoft expects a significant return from the Xbox division on this investment. This isn’t excessive,” he added, simplifying matters. Thus, Xbox is cutting costs, projects, and even studios, while raising prices across the board.

With sluggish console sales for Xbox in recent years, the company is depending on Game Pass for growth. Microsoft has ceased reporting Xbox migrations, preferring to discuss revenue and engagement. However, sales of the Xbox Series S/X are estimated to be substantially lower than those of the 2013 Xbox One, putting it in a competitive third place behind Nintendo and PlayStation. Xbox executives themselves have acknowledged that console sales are no longer a priority. This is likely why Microsoft has started to release many of its games on PC and PlayStation, while heavily investing in studio acquisitions to create more content for Game Pass.

Call of Duty Warzone promotional images. Photo: Activities

However, the broader question remains: what does the future hold for subscription-based video games? Furthermore, what implications does this have for developers? One potential trajectory may mirror trends seen in the television industry where subscription costs gradually increase, and streaming services proliferate, forcing gamers to pay substantial amounts annually for the latest titles. Meanwhile, developers may feel the impact of decreased direct sales, making it harder for them to financially support ambitious projects, which could stifle the emergence of original art. Despite this, millions of gamers are still willing to spend £70 on games upon release. Titles like Mario Kart World and Assassin’s Creed Shadows were among the top-selling games in Europe the first half of this year. Why then are major companies attempting to undermine this?

“For the [smaller] developers, right now, Game Pass serves as a vital discoverability tool in an industry where that’s genuinely a concern. It also enables players to access games more economically (well, that used to be the case) and is crucial in today’s economic environment. Nonetheless, there are valid worries about what the future may hold.”

Certainly, diverse business models can coexist within the gaming landscape, with video games currently finding a balance between free-to-play and premium formats. These categories cater to different audiences, and data indicates they do not cannibalize one another’s revenue. Some consumers prefer investing in high-end consoles and premium game titles, and the market has remained relatively stable over the past decade. As more casual gamers flock to free-to-play titles, the overall gaming landscape has expanded significantly, leading to enhanced viewership. If managed effectively, subscription services like Game Pass could provide intermediary solutions that do not completely erode traditional industry business models. However, given precedents in other arts sectors and the profit-driven ambitions of large corporations like Microsoft, this may be overly optimistic.

Despite rising costs, Xbox Game Pass continues to deliver substantial value for the most engaged players. “Xbox is asking the most active players to shoulder higher prices. Game Pass Ultimate caters specifically to these individuals,” Dring points out. “Statistics show they receive considerable value, so if they can afford it, a good portion of these players will likely accept the cost. The average Game Pass Ultimate user is expected to play around $550 worth of games annually.”

Editor’s Notes: Due to an editorial oversight, last week’s issue incorrectly referred to the new president of Nintendo of America, Devon Pritchard, using the wrong pronouns despite her being the first woman to hold the position. I apologize to Devon and appreciate those who brought this to my attention.

What to play

Baby Steps. Photo: Devolver Digital

September had a host of exceptional games, and I’m still catching up on them (and engrossed by Silksong). One game I’m particularly excited about is Baby Steps, a surreal slapstick comedy experience I’ve been eagerly anticipating forever. The narrative kicks off with a not-so-promising scenario where a sluggish man and woman, Nate, are dragged from their parents’ basement and plunged into the unforgiving wilderness. Using the triggers to lift your hesitant feet and the control stick to balance, you stumble out of the cave, bound for the camp at the mountain’s base.

However, the ensuing experience is among the most exasperating in gaming history. Expect to slip, stagger, and slide down areas you’ve painstakingly navigated for 20 minutes. I once stumbled Nate’s foot into a wooden beam and plummeted down, necessitating a lengthy trek back to the campsite I had just left an hour prior. Yet, astonishingly, I was glued to the screen until 2 AM, drawn in by its bizarre humor and the persistence required to maneuver Nate’s clumsy body. It truly embodies “painful beauty in art,” and if intriguing challenges appeal to you, give it a whirl.

Available: PS5, PC
Estimated play time:
10 hours

What to read

EA Head Office. Photo: Terry Schmidt/UPI/Shutterstock
  • For those interested in the ethical implications surrounding Saudi Arabia’s Public Investment Fund – as noted last week, EA is set to co-own a part of EA – Euro Gamer highlighted, “This is the Saudi national wealth that should be harnessed to advance the economic and social rights of the Saudi populace. Instead, it’s being directed towards lavish mega projects both domestically and internationally… This appears to be a deliberate tactic to distract from the human rights situations in the country.”

  • This summer yielded an animated Netflix film, K-POP Demon Hunter (if you know, you know), which has achieved notable popularity taking over Fortnite with new modes and character skins added. This sparked some lively discussions between me and my partner, who believes young kids shouldn’t play Fortnite. I’m more okay with it since it appeals to them. Either way, I will be engaging with it.

  • Pour one out for Rock Band, the once-famous plastic instrument game and the soundtrack of my college years. Its final installment, Rock Band 4, was delisted last Sunday, marking its 10th anniversary as the music licenses for the songs have expired. If you still own a copy, make sure to beef up your track library before all songs are taken off the market. As for developer Harmonix, they’ve shifted to creating music for Fortnite, thus signaling the end of new Rock Band games.

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What to click

Question Block

“We work in the dark to serve the light.” Photo: UBISOFT

A couple of weeks ago, I asked readers for thoughts on video game quotes that resonate with them. The responses were abundant. In no particular order:

“I’ve always believed if life hands you lemons, don’t just craft lemonade! Return those lemons and get angry! You don’t need those stinking lemons right now! What should I do with this? I’m calling for an emergency meeting with my life advisor!” – Portal 2, Submitted by Helen

“We work in the dark to serve the light” – I resonate with this phrase from Assassin’s Creed. It often echoes in my job as an assistant director in the film and television sector, where I spend a fair amount of time working in both literal and metaphorical darkness as a lighting manager. – Submitted by Stephen

“Please make your determination.” Undertale submitted by Kelly

“‘Comment is never forgotten, so there’s no need to remember it'” – this quote from Breath of the Wild holds a personal significance for me. A non-gamer friend wanted to give me a baby gift, so she printed this quote alongside a baby blanket and sent it to me. I still have it on my fridge. Loving everything her about Zelda, I named my daughter after the game. This line strikes me as particularly poignant during the final battle when Link confronts the dark beast Ganon, and his wise companion encourages him: it captures the essence of our journey as new parents. – Submitted by Kelly

“‘We’re not going to Ravenholm.'” – I often recall this quote from Half Life 2 whenever I am hesitant in my job and personal spheres—iykyk.

“Okay. This won’t cease until I die, but I yearn for pain when that moment comes. As friends depart and when I must let go, even when all hope collapses, I crave to feel it all. It is daunting. I embrace loss. I want to face challenges and rise above until it all concludes. Can I express that? I wish to find light again, even through hardship. Because feeling pain signifies meaning. It confirms my existence.” …at least, at least…” From May Borowski in Night in the Woods, submitted by Keira

If you have inquiries regarding the Question Block or anything related to the newsletter, feel free to reply or email pushbuttons@theguardian.com.

Source: www.theguardian.com

Maga-Inspired Fake Pass That Rocked the Gaming Industry | Games

oIn the modern gaming landscape, many developers agree that generating any buzz for new projects is a challenge without hefty marketing budgets. Last year, nearly 20,000 new titles hit PC gaming platforms, as noted in Steam. This deluge has effectively vanished into the vast sea of online content. So, when a small studio snagged a spot on stage at the Summer Game Fest, live-streamed to approximately 50 million viewers worldwide, it was quite a significant achievement—not one to be underestimated or misrepresented.

This brings us to Ian Proulx, co-founder of 1047 Games. During his brief appearance at the event, he took the stage wielding a baseball bat to promote the online shooter Split Gate 2, stating he was “tired of doing the same things year after year.” Unfortunately, this approach backfired. Both gamers and fellow developers criticized his choice to incorporate another studio’s game alongside politically charged memes, especially during a time when anti-ICE protests were facing violence across town. Proulx defended his actions by asserting that the slogan’s use was non-political; however, just four days later, he issued an apology. He explained, “We needed something to capture attention. The truth is, we struggled to come up with something. This is what we settled on.”

What Proulx hadn’t anticipated is that the fast-evolving memetic culture of 2025 is crucial, with its nuances and sociopolitical implications constantly shifting. You can’t just throw around cheeky symbols or memes from platforms like 4chan without understanding their contexts. Just look at how embarrassingly out of touch figures like Elon Musk and Edgelord Shacktick became in the mid-2000s. Memes require context for expansion. And you can’t present yourself as the vanguard of FPS while peddling battle royale modes, especially when they are recycled versions of existing games. Are we serious about 2025?

Backlash… Is anyone even playing Split Gate 2 now? Photo: 1047 Games

While I’m not fully aware of 1047 Games’ specifics, I’ve visited numerous game development studios worldwide. Regardless of how progressive they wish to be, they often overlook the fact that the dominant monocultural preferences of middle-class men may not resonate with everyone else. Proulx commented, “We tried to think of something. This is what we came up with.” In a boardroom filled with like-minded individuals, it likely felt humorous, but they should have consulted with someone outside their bubble first.

Split Gate 2 now finds some potential customers turned off by the misguided MAGA-themed bit, while another segment that Proulx has apologized to holds resentment; it’s a negative spiral. This situation is problematic, especially since multiplayer games depend on enthusiastic communities to promote themselves.

Proulx could have made smarter use of his 30 seconds of fame on stage. Reflecting on memorable moments from recent E3 events, positive memories include: former Xbox chief Peter Moore showcasing his Halo 2 tattoo; game artist and director Nakamura engaging the audience with her infectious enthusiasm for Ghostwire: Protocol; and actor Keanu Reeves exclaiming, “You take your breath!” with audience members during the Cyberpunk 2077 presentation. In a climate rife with faux machismo and posturing, these charming and genuine moments shone like beams of sunlight. You don’t need to step on stage brandishing slogans or baseball bats; your most valuable asset in this highly digital, anonymous creative world is your humanity.

What to play

Arcade-y… a rematch. Illustration: sloclap/Steam

This week, we have several intriguing game releases, including I’ll Date Everything, a game where you can date a toaster, FBC: Fire, a spin-off from Remedy’s Cult Studio, and Tron: Catalyst, Bithell Games’ Disney cyberspace classic.

I’m particularly excited about Rematch. It’s an arcade-style 5-v-5 football game influenced by the Rocket League phenomenon. Unlike EA Sports FC, it focuses on individual players, each equipped with flashy skills, meaning you don’t need extensive knowledge of soccer to enjoy it.

Available on: PC, PlayStation 5, Xbox
Estimated playtime:
Whatever you choose

What to read

Elegance… Anna Williams from Tekken 7. Composite: Guardian Design; Bandai Namco
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What to click

Question block

Fighting the bonnet… The window so far, Jane. Photo: 3 Turn Production

Leader Adam asks this week’s question:

“As a British literature student, I found Button’s newsletter this week about the intersection of video games and Shakespeare thoroughly engaging. It got me thinking—what classic literary works could be transformed into video games, and I’ve always considered Edmund Spenser’s 16th-century epic, ‘The Faerie Queene,’ a prime candidate.”

Conveniently, this is a subject I frequently pondered post-graduation from British literature. When considering classic works that could make great games, I envision ‘The Rime of the Ancient Mariner’ as a dark, rogue take on the Oregon Trail, styled like the revival of OBRA Dinn. I imagine Conrad’s ‘Heart of Darkness’ reimagined as a Hill-style psychological horror. Or even turn ‘Pride and Prejudice’ into a rich dating sim (we’re almost there; titles like ‘Tom Jones’ and ‘Middlemarch’ could inspire an incredible open-world adventure).

In the “Historical Author Turned Game Designer” category, two evident candidates arise. Mary Shelley and H.G. Wells stand out as deeply inspired writers in science and technology. Bertolt Brecht, a playwright known for engaging popular audiences with various methods, along with August Strindberg—who dabbled in photography and the occult—could see themselves crafting iconic RPGs at the Summer Game Fest.

If you have a burning question or feedback about the newsletter – Please email pushbuttons@theguardian.com.

Source: www.theguardian.com

Why Safety Bills in the US Didn’t Pass, Leaving Desperate Parents to Protect Their Children on Social Media

wHEN Congress was postponed to the holiday in December. This is a groundbreaking bill aimed at overhauling how technology companies protect the youngest users. The Kids Online Safety Act (KOSA) introduced in 2022 was intended to be a massive calculation for Big Tech. Instead, the bill waned and died in the House despite sailing through the Senate in July with a 91-3 vote.

Kosa is passionately defended by families who say children have fallen victim to the harmful policies of social media platforms, and advocates who say bills that curb the unidentified power of big technology have been postponed for a long time is. They are seriously disappointed that a strong chance to check out Big Technology has failed due to Congress' indifference. However, human rights groups argued that the law could have led to unintended consequences that impacted freedom of speech online.

What is the Kids Online Safety Act?

Kosa was introduced nearly three years ago in the aftermath of a bomb revelation by former Facebook employee Frances Haugen, and the extent to which the social media platform's impact on younger users. Platforms like Instagram and Tiktok would have required that children be affected through design changes and address online risks to allow younger users to opt out of algorithmic recommendations.

“This is a basic product praise bill,” said Alix Fraser, director of the Council on Responsible Social Media Issues. “It's complicated because the internet is complex and social media is complex, but essentially it's just an effort to create basic product driving standards for these companies.”

The central and controversial element of the bill is its “duty of care” clause, declaring that businesses “have an obligation to use the platform to act in the best interests of minors,” and the regulatory authority It has declared it open to interpretation by They would have also requested that the platform implement measures to reduce harm by establishing “safeguards for minors.”

Critics argued that the lack of clear guidance on what constitutes harmful content encourages businesses to filter content more aggressively, resulting in unintended consequences for free speech. Delicate but important topics such as gun violence and racial justice can be considered potentially harmful and may subsequently be ruled out by the corporation itself. These censorship concerns are particularly prominent in the LGBTQ+ community, saying that opponents of the Kosa could be disproportionately affected by conservative regulators and reduce access to critical resources.

“Using Kosas we see a truly intentional but ultimately ambiguous bill that requires online services to adopt online services to take unspecified actions to keep children safe. A policy analyst at the Center for Democracy Technology, who opposes the law and receives money from technology donors such as Amazon, Google, and Microsoft.

The complex history of the Kosa

When the bill was first introduced, over 90 human rights groups signed letters against it, highlighting these and other concerns. In response to such criticism, the bill's author published a revision in February 2024. Most notably, the state attorney general changed the enforcement of its “duty of care” provisions to the Federal Trade Commission. Following these changes, many organizations, including the Glaad, the Human Rights Campaign and the Trevor project, have withdrawn their opposition, saying the amendments “significantly reduce the risk of the matter.” [Kosa] It has been misused to suppress LGBTQ+ resources and to curb young people's access to online communities. ”

However, other civil rights groups have maintained their opposition, including the Electronic Frontier Foundation (EFF), the ACLU and the future battle, calling Kosa a “censorship bill” that harms vulnerable users and freedom of speech. They argued that the duty-of-care provision could easily be weaponized by conservative FTC chairmen against LGBTQ+ youth, as well as the state attorney general. These concerns are reflected in the appointment of Republican Andrew Ferguson, Trump's FTC chairman; Who said in the leaked statement He had planned to use his role to “fight the trans agenda.”

Concerns about how Ferguson will manage online content are “what LGBTQ youth wrote and called Congress hundreds of times over the past few years in this fight,” says Saraphilips of the Future Fight. Ta. “The situation they were afraid of has come to fruition. Anyone who ignores it is really just putting their heads in the sand.”

Opponents say that even if KOSA doesn't pass, they've already achieved a calm effect on content available on certain platforms. recently Report User MAG has found that hashtags for LGBTQ+-related topics are classified as “sensitive content” and are restricted from search. Laws like Kosa, Bhatia of the Center for Democracy Technology, said it doesn't take into account the complexity of the online landscape, and it's likely that the platform will lead preemptive censorship to avoid litigation.

“Children's safety holds an interesting and paradoxical position in technology policy, where children benefit greatly from the internet, as well as vulnerable actors,” she said. . “Using policy blunt instruments to protect them can often lead to consequences that don&#39t really take this into consideration.”

Supporters will make backlash at Kosa an aggressive lobbying from the tech industry, but fight for the future – two top opponents – EFF will be supported by large tech donors Not there. Meanwhile, the large tech companies have been split up by KOSA, with X, SNAP, Microsoft and Pinterest quietly supporting the bill, Meta and Google.

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“The Kosa was a very robust law, but what's more robust is the power of big technology,” Fraser is the power of problem 1. “They hired all the lobbyists in town to take it down, and they succeeded with it.”

Fraser added that supporters are disappointed that Kosa didn&#39t pass, but “will not take a break until federal law is passed to protect children online.”

Potential revival of Kosa

Besides Ferguson as FTC Chairman, it is unclear what the changing composition of the new Trump administration and Congress will mean for the future of Kosa. Trump has not directly expressed his views on Kosa, but some of his close circles are Revealed support After last minute amendments to the 2024 bill Promoted by Elon Musk&#39s X.

The death of the Congress in Kosa may seem like the end of a winding and controversial path, but defenders on both sides of the fight say it&#39s too early to write legislative obituaries.

“We shouldn&#39t expect the Kosa to go quietly,” said Prem Trivedi, policy director at the Institute for Open Technology, which opposes Kosa. “Whether it&#39s being reintroduced or seeing if a different incarnation is introduced, it will continue to focus more broadly on online safety for children.”

Senator Richard Blumental, who co-authored the bill with Senator Marsha Blackburn, has promised to reintroduce it in future legislative sessions, and other defenders of the bill say they won&#39t give It’s.

“I want to talk about the worst days of their lives over and over again, in front of lawmakers, in front of staff, in front of the press, knowing something is known. I&#39ve worked with a lot of parents who think that, and to change,” Fraser said. “They don&#39t intend to stop.”

Source: www.theguardian.com

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Will 2024 be the year you do whatever it takes to take your startup ambitions to the next level? Hey, yeah! Building on that entrepreneurial spirit, we offer holiday gifts that wrap around New Year’s resolutions you’ll actually want to keep. 20% off the already low launch price of Founders Pass and Investor Pass Attending TechCrunch Early Stage 2024 on April 25th in Boston, Massachusetts. This benefit is good Until January 1st at 11:59pm PT. Unwrap your festive gift and purchase your pass today.

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