The New York Times Questions Apple’s Troubles

President Trump’s tariffs had raised concerns about Apple’s manufacturing in China even before they threatened to disrupt it. This, coupled with the company’s struggle to innovate, has led to doubts within its Silicon Valley headquarters about its magic.

The introduction of tariffs on April 2nd led to a $773 billion loss in market capitalization in just four days, temporarily dethroning Apple as the world’s most valuable public company. Investors were already showing signs of dissatisfaction, with the stock dropping by 8% in the first four months of the year, outpacing the S&P 500’s decline.

Apple’s attempts to turn its fortunes around with products like virtual reality headsets, Vision Pro, and AI systems called Apple Intelligence have been met with disappointment. The headset sales were lackluster and the AI system’s key features faced delays due to functionality issues.

These challenges highlight the erosion of Apple’s reputation for innovation, causing anxiety and dissatisfaction among employees. Insiders fear that the company is mired in political infighting, cost-cutting, and talent drain, despite years of being a magnet for top talent.

Apple declined to provide a comment on the situation.

It’s been a decade since Apple’s last major commercial successes with the Apple Watch and AirPods. New services like Apple TV+ and Fitness+, launched in 2019, are lagging behind their subscription-based competitors. The iPhone, now 18 years old and accounting for half of Apple’s sales, continues to see incremental improvements annually.

While Vision Pro’s sales disappointed, Apple’s struggles with Apple Intelligence have revealed dysfunction within the company.

Last summer, Apple showcased AI products that could summarize notifications and provide enhanced writing tools for emails and messaging. However, the new iPhone shipped without the AI features as planned due to inaccuracies discovered during internal testing. This led to the postponement of the enhanced SIRI release.

After the delay, Apple’s software chief announced plans to restructure the executive team, shifting responsibility from AI head John Giannandrea to Vision Pro Headset leader Microcwell.

Technology analyst Michael Gartenberg, a former Apple product marketer, expressed concerns about the company’s handling of Apple Intelligence, calling it a case of overestimation and lack of boundaries.

Reports on changes within Apple’s SIRI team and challenges were previously covered by sources like Bloomberg and information.

Apple’s AI efforts faced setbacks in early 2023, with Giannandrea scrambling to procure GPUs for AI development, highlighting the lack of resources compared to competitors like Microsoft, Amazon, Google, and Meta.

Apple’s struggles with AI development were compounded by a shortage of GPUs, forcing teams to rely on external providers like Google and Amazon for computing power.

Disagreements within Apple’s software teams and leadership clashes contributed to delays and challenges in launching new AI capabilities like Siri.

The departure of key Apple design and product development leaders has left the company with a mix of experienced and inexperienced executives in critical roles.

Apple’s lack of clear leadership and communication has been cited as a major factor contributing to its current challenges in product development.

Despite setbacks, Apple plans to release an improved Siri virtual assistant in the fall, aiming to address previous shortcomings.

While delays have raised concerns among some Apple leaders, others believe it’s crucial to get AI right, even if it takes time to perfect.

Source: www.nytimes.com

Former President of Twitter Vows to Take Action Against Elon Musk if Troubles Continue – Bruce Daisley

TThe current social media trend is familiar, with self-absorbed individuals posting excessively on the platforms they dominate, a scenario we’ve seen play out in the past. Donald Trump’s incendiary tweets post-election loss resulted in the Capitol siege on January 6, 2021. Following this, the then-president was banned from Twitter, Facebook, Instagram, YouTube, and even Pinterest, disappointing those aiming to emulate the Mar-a-Lago style on their mood boards.

The situation is likely to evolve differently this time, especially with social media provocateur Elon Musk at the helm of the platform he utilizes.

The two are set to engage on Monday, with Musk engaging directly with the former president. “An entertaining encounter is anticipated”.

During Trump’s tenure, I was stationed at Twitter as its highest-ranking official outside the U.S. Over my eight-year tenure, it became apparent that there was a disparity in the interpretation of free speech between the UK and the U.S., with the latter often championing a libertarian outlook on the concept.

As the UK subsidiary of an American entity, we witnessed a daily fervent defense of free speech. Twitter’s founding legal advisor, Alex MacGillivray, famously dubbed the company as “the free speech wing of the free speech party.” While the U.S. often assumes its freedoms are unique, the UK’s Human Rights Act of 1998 guarantees freedom of speech while also acknowledging its responsibility, stressing that it should not be used to incite criminal activities or spread hatred.

For American tech firms, the interpretation of “free speech” varies. During my tenure at Twitter under a more enlightened leadership, the UK team quickly realized that the Silicon Valley notion of “free speech” wasn’t always geared towards fostering an ideal world. Instead, it often allowed certain groups to target marginalized sections of society, such as women, the LGBTQ+ community, and ethnic minorities, with impunity, detracting from the platform’s original enjoyable nature.

Working within the UK office felt akin to operating within a parliamentary system devoid of a written constitution, relying more on external expectations to shape the organization’s direction.

Efforts to brand “free speech” as a philosophical conviction notwithstanding, its appeal to tech companies is primarily economic. As journalist Kara Swisher notes, Silicon Valley’s approach is more profit-driven than principle-based, evidenced by the support for Trump within San Francisco’s venture capital realm. Holding tech oligarchs accountable for their platforms’ content is feasible and necessary.

Considerations around Musk’s tweets often offer insights into his actions. For instance, his posts on social media platforms like Instagram highlight his late-night musings, providing clues about his mindset and geographic location. Musk’s propensity for controversial posts and real-world ramifications underscores the need for accountability on social media platforms.

The discussion centers on whether billionaire oligarchs like Musk should be allowed to influence societal discourse unchecked. Calls for regulation and accountability in the social media landscape are imperative to address the challenges posed by influential figures like Musk.

  • Bruce Daisley served as Twitter’s vice president for Europe, Middle East, and Africa from 2012 to 2020.

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Source: www.theguardian.com

The Hidden Culprit Behind Your Sleep Troubles: Excessive Fatigue and How to Overcome It

You’ve probably experienced this feeling before: after a long and exhausting day, all you want to do is curl up and sleep. But instead of allowing you to rest, your brain decides it’s time for some mischief, leaving you wide awake with thoughts racing through your mind.

So why does this happen? Why does our brain keep us awake when we’re most in need of sleep? The answer may lie in the fact that we’re just too tired to sleep.

If you’ve heard of this concept before, it’s often associated with babies who become “over-fatigued” when kept awake for too long, leading to stress and sleep disturbances.

However, the same phenomenon can occur in adults when unchecked emotions interfere with the body’s ability to shut down for sleep. And the longer you stay tired, the harder it becomes to fall asleep.

Fortunately, there are ways to break this cycle. In the following sections, we’ll not only explore what excessive fatigue is, but also share three simple, scientifically-backed steps to help you overcome excessive fatigue for good.


Excessive fatigue ruins your sleep

Being excessively tired is a paradoxical situation. When you’re physically and mentally drained, your brain is actually in a state of hyperarousal, making it difficult to relax and fall asleep.

This hyperarousal state hinders the body’s natural sleep mechanisms, particularly the buildup of sleep pressure.

Sleep pressure refers to the increase in neurochemicals and hormones that signal your body’s need for sleep as you stay awake throughout the day.

According to Professor Matt Jones from the University of Bristol, “As sleep pressure builds up, the brain may also become more excitable, with neurons in the cerebral cortex firing at an increased rate.”

By maintaining hyper-vigilance and allowing intrusive thoughts to dominate your mind, you disrupt the brain’s ability to reset the sleep pressure system, making it harder to fall asleep.

Furthermore, chronic fatigue and sleep deprivation can exacerbate this cycle by feeding troubling thoughts that persist into the following night.

In a recent study, individuals with insomnia were found to ruminate more about past embarrassing events than healthy sleepers, leading to longer sleep onset times.

Additionally, insomniacs may become hypersensitive to bodily sensations like their own heartbeat, further inhibiting their ability to fall asleep.

Dr. Jones explains, “Insomnia creates a heightened awareness of irrelevant information, placing undue strain on the brain and hindering the natural process of sleep onset.”

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How to avoid being too tired

If you find yourself feeling overly tired and mentally restless when trying to sleep, it indicates that key brain areas are still in a state of hyperarousal, preventing you from processing the events of the day.

According to Dr. Alex Scott of Keele University, modern society’s difficulty in regulating emotions and processing experiences often leaves individuals unable to positively address their emotions, leading to rumination and anxiety at bedtime.

To combat excessive fatigue and improve sleep quality, Scott recommends three simple strategies:

1. Stop counting sheep

Contrary to popular belief, focusing on falling asleep can actually make it more difficult to do so. Rather than forcing yourself to sleep, Dr. Scott suggests acknowledging that sleep is an automatic process that can’t be rushed. Instead of counting sheep, focus on processing your emotions through activities like journaling.

2. Keep a worry diary

Keeping a worry journal before bed can help you identify and address troubling thoughts that may be contributing to your inability to sleep. By writing down your worries and potential solutions, you can externalize and process these concerns, allowing your mind to relax and prepare for sleep.

3. Set a Bedtime Timer

To create a buffer between daily activities and bedtime, set a bedtime alarm to allow time for relaxation and decompression. Engaging in calming activities like reading or meditation before bed can help ease mental fatigue and promote restful sleep.

About our experts

Professor Matt Jones: A neuroscientist at the University of Bristol specializing in sleep science, memory, and decision-making.

Dr. Alex Scott: A psychology lecturer at Keele University whose research focuses on the role of sleep in mental health.

Source: www.sciencefocus.com