Why Is AI Driving Up the Cost of Computers and Game Consoles?

Machines for Semiconductor Chip Production

David Talukdar/Alamy

The AI industry is now heavily investing in computer memory, directly collaborating with manufacturers to develop chips worth billions. These chips are the same ones found in smartphones, laptops, and gaming consoles. This could either drive prices up significantly or cause shortages, hindering production.

What drives AI’s need for memory?

AI models are tremendously large, consisting of grids filled with billions or trillions of parameters (values stored in memory) that undergo complex and repetitive calculations. This process forms the basis of how large language models process input and generate output.

Transferring this expansive data between affordable yet slower hard drives (often referred to as storage) and the processor results in a significant bottleneck. To mitigate this, a considerable amount of faster RAM (commonly termed computer memory) is utilized.

Additionally, the models created by AI companies operate at a grand scale. This necessitates computers capable of managing hundreds, thousands, or even millions of iterations of these models to cater to numerous users simultaneously.

The growing need for handling compute-intensive activities, scaling to accommodate a large user base, and minimizing limitations on expansion through virtually limitless investments results in an unquenchable thirst for hardware. Competing with firms that produce millions of laptops annually is increasingly challenging.

Why can’t chip manufacturers increase output?

It’s more complex than it appears. Semiconductor factories face production capacity limits, and establishing a new facility demands substantial investment and often spans several years.

Additionally, there are indications that manufacturers may not wish for the current scarcity to subside. Reports from Korean media suggest that Samsung Electronics and SK Hynix dominate chip production, collectively accounting for roughly 70 percent. Averse to augmenting supply, they risk having new chip factories remain underutilized during a downturn in the AI sector.

With current demand flourishing, Samsung is in a position to: raise prices as much as 60%. Why would they disrupt this momentum? For instance, a 32-gigabyte chip sold by Samsung for $149 in September is priced at $239 by November.

Have shortages like this been experienced before?

Indeed. The surge in AI has compelled firms to aggressively accumulate graphics processing unit (GPU) chips to construct extensive data centers for training and running increasingly larger models. This persistent demand has driven Nvidia’s stock price up from $13 at the beginning of 2021 to over $200 recently.

The year 2021 also witnessed widespread chip shortages across the board, triggered by a combination of the global pandemic, trade disputes, natural disasters, and extreme weather events. This disruption impacted the production of items ranging from pickup trucks to microwave ovens.

That same year experienced storage shortages as a new cryptocurrency known as Chia, which depends on storage space rather than raw computing power, gained rapid popularity.

In summary, technological advancements are outpacing developments in global supply chains.

When could this shortage end?

Not in the immediate future. OpenAI has entered into contracts with Samsung and SK Hynix that will likely dictate delivery timelines, possibly consuming 40% of global memory supply. However, this represents just one AI entity; Microsoft, Google, ByteDance, and others are similarly seeking to acquire as many chips as possible.

The resolution of this shortage may hinge on whether the anticipated AI downturn, frequently mentioned by economists and industry leaders, actually materializes, potentially leading to a surplus. However, this scenario poses risks of severe financial repercussions.

Should such a downturn not occur, projections suggest it may not settle until 2028, when new factories from smaller firms begin to contribute, allowing supply and demand to reach some semblance of balance.

Some experts indicate that this prolonged shortage could become a broader manufacturing challenge. Sanchit Vir Gogia, an industry analyst at Greyhound Research, noted to Reuters, “Memory shortages have evolved from a component-level issue to a macroeconomic concern.”

Topics:

  • artificial intelligence/
  • computer

Source: www.newscientist.com

Once Unimaginable: Xbox’s Bold Venture into Handheld Consoles | Games

jA few days after Nintendo launched its long-awaited Switch successor, Microsoft introduced its own long-term handheld console, the Xbox Ally. This announcement is significant not only due to Xbox’s collaboration with gamers from the High-end PC Specialist Republic for branding, but also because it boasts top-tier hardware. It’s apparent that the Xbox Ally X, one of two models slated for release before Christmas, was revealed just hours prior at the Xbox Showcase on June 8th, positioning itself as a serious competitor to both the Switch 2 and Valve’s Steam Decks.

The Xbox Ally emerges from the collaboration of four major tech companies—Windows, Xbox, AMD, and Asus—marking it as their flagship product. Both the Xbox Ally and Ally X models feature a 7-inch 1080p touchscreen, with the Ally X equipped with 16GB of RAM and the Ally featuring 24GB of RAM, each model offering options of 512GB or 1TB SSD storage. Powered by a Ryzen Z2 chip, the Ally X includes an AI Z2 chip that integrates the AI processor directly into silicon. According to Roanne Sones, head of gaming devices at Microsoft, this integration allows players to “utilize the AI experience without compromising GPU performance.” Although both devices run Windows, the interface has been optimized for gaming.

“I’m not running a Windows desktop,” stated Jason Beaumont, Xbox’s VP of experience. “It’s not about simply playing video games; it’s not bogged down by icons, taskbars, or unnecessary components. It conserves resources and allocates them to enhance performance for gaming.”

Players can access their game library using a dedicated Library button on the device, along with a new Xbox button that functions similarly to the one on the console controller. This library encompasses PC games from Xbox and other platforms, allowing seamless streaming from existing Xbox consoles if owned. With an Xbox Game Pass subscription, hundreds of games become instantly playable on the Ally devices.


ROG Xbox Ally X. Photo: rog

During a Microsoft presentation in Los Angeles, I held the Xbox Ally X with my right hand. Although my hands are small, I found it to be sizable (and heavier than the Switch 2), yet still manageable. As someone who favors the ergonomics of Xbox controllers over the PlayStation DualSense, I appreciated the asymmetrical joysticks and the layout that mirrors the Xbox pad.

Upon launching the Xbox Ally X, it immediately presents a homepage reflecting your recently played Xbox games, similar to the console interface. I was prompted to play Gears of War: Reloaded. As a huge Gears fan, experiencing remastered versions of games I hadn’t played in nearly 20 years while holding the console in my hands was surreal.

Muscle memory kicked in right away: I pressed A to move Marcus towards the wall and reload the weapon quickly by timing my R1 button press. Gears of War: Reloaded was selected somewhat unexpectedly, revealing a brief overview video featuring insights from Microsoft, Windows, Asus, and AMD executives. One noted that the Xbox Ally X’s power and capabilities were unimaginable just three years ago.

Perhaps influenced by external economic factors, Microsoft may have hesitated to disclose its full potential during this timeframe. Nevertheless, the design, functionality, and features of the ROG Xbox Ally position it as an excellent choice for anyone seeking access to both Xbox and third-party games in a portable format.

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Pricing is a significant consideration. Even budget-friendly handheld consoles may surpass the cost of Nintendo’s new Switch 2. However, for someone who hasn’t invested in Nintendo titles and has previously gifted Steam Decks, the ROG Xbox Ally offers a tempting opportunity to regularly pick up and play.

Source: www.theguardian.com

Nintendo Unveils Two New Switch Consoles Set to Release on June 5th | Gaming

After much anticipation and mysterious teaser videos, Nintendo has officially unveiled the successor to its popular Switch console. The Nintendo Switch 2 is set to launch on June 5th with a starting price of £395.99 for the base package, including Mario Kart World, and £429.99 for additional features.

The new screen is larger, measuring 7.9 inches with a 1080p resolution for improved clarity. It supports up to 120 frames per second and high dynamic range lighting for enhanced color contrast. Despite these upgrades, the console maintains the same thickness as its predecessor. The dock can now connect to 4K televisions for a better viewing experience.

The redesigned Joy-Con 2 controller magnetically attaches to the console and features larger SL and SR buttons for improved gameplay. Each Joy-Con can also function as a mouse with a rollerball for precise movements, as demonstrated in the game Drag X Drive. Additionally, a trailer for the new title Mario Kart World was showcased during the live stream.

Nintendo Switch 2. Photo: Nintendo

Other game announcements included Zelda Hyrule Warriors, Kirby Air Rider, and Donkey Kong Bananza. Several third-party titles were also revealed, like Elden Ring Tanished Edition, Hades II, and Hitman World of Assassination.

The Switch 2 boasts improved internal speakers, 3D audio support, and a sturdier stand for different viewing angles. It offers full backward compatibility with most original Switch games and upgraded visuals for select titles.

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Used as a mouse… Switch 2 controller. Photo: Nintendo

Nintendo has focused on enhancing social features with the Switch 2, including GameChat and video chat capabilities. The new Gameshare feature allows sharing games with up to three players. Despite being slightly behind in technical specs compared to other consoles, Nintendo continues to prioritize innovation and game quality.

“We have to wait a bit longer for the launch,” said Takuhiro Dohta, the Design Director of Switch 2, signaling an exciting time for Nintendo fans.

Source: www.theguardian.com

Players miss out when they are unaware of the real sales numbers of their consoles

TJim Ryan, the outgoing boss of Sony’s gaming division who joined Sony several months before the release of the original PlayStation, gave an interview. Official PlayStation Podcast Last week, in honor of his retirement. He talked about his PlayStation 5 as potentially Sony’s “most successful console ever on multiple vectors,” but interestingly, he didn’t specify what those vectors actually were. did not do it. How much time did you spend playing? What will individual players spend? Sales? We’ll have to try a little harder to get past the 160 meter total length of the PlayStation 2, but so far around 55 meters have been sold.

Regarding the total number of PlayStation 2 units, this is actually the first time I’ve heard the number 2024 on this podcast, even though the PS2 was discontinued in 2013. The last official number we had for the PS2 was “over 155 million units.” ” As of March 2012, this figure is still being quoted. Sony’s own website. Ryan claims that 160 million was celebrated as an internal sales milestone, but Sony never actually announced it.Industry Analyst Daniel Ahmad I did the back of the envelope calculations. This confirms the sum, but it begs the question. Why didn’t Sony actually tell anyone how many PS2s they sold?

The gaming industry as a whole is bad at telling someone how much something sold to an actual human being. In the old days, publishers would announce the number of consoles and games they “shipped”, but this was not how many were purchased by customers, but how many were sold to retailers. All publishers are now performing Jim Ryan-esque feats of obfuscation across multiple vectors. Activision is the prime culprit year after year with its ridiculous Call of Duty metrics. That means fastest turnover, highest first week gross, most player time, and most games played on opening weekend.

Xbox hasn’t told us how many consoles it sold for over a decade. I had to look into 2K’s financial reports to find out that the PS5 beat the Xbox Series S/X two to one. Instead, Microsoft is emphasizing user numbers, subscription revenue, and “growth” (though it’s still growing in the Its growth has been somewhat lacking recently, as I pointed out as a justification for the layoffs.

The culprit: Call of Duty maker Activision is one of the worst companies to report actual numbers. Photo: Activision Blizzard

As for Steam and other digital storefronts, you never know. Steam didn’t make it easy to see how much an item sold for.Leave it to a third-party service steam spy Estimate sales by collecting data from user profiles. In some cases, individual developers may publish numbers that cannot be independently verified. Apps and mobile games are similarly mysterious, being tracked by independent companies such as: data.ai (formerly App Annie) charges huge fees for access to detailed data.

In the UK, ChartTrack was reporting accurate sales statistics for all games and consoles. He wasn’t able to do that until around 2008, when downloading games started to become the norm. In the US, NPD Group tracks both physical and digital sales, but relies on the cooperation and self-reporting of game publishers. Currently, Nintendo is one of the three game console manufacturers that publicly, regularly, and accurately. Report your own sales In quarterly financial results.

You might think, “Who cares?” What is his 5m on PS2 between friends? And it’s true that I find this lack of transparency especially annoying because I’m a journalist and I want to know the answer. But because sales are not reported, companies can spin a narrative that doesn’t match reality to please the market and shareholders. They can claim success based on the metrics that best support their story.

That’s at least interesting I would like to know how many games have actually been sold. This is a matter of historical significance and part of the history of the industry. Sales tell us about changing tastes, trends, and tendencies. And as the past year or so in the gaming industry has shown, people’s lives depend on these numbers.

It could be argued that 10 years ago, the gaming industry was in the midst of a transition towards digital sales and revenue, and many developers and publishers simply didn’t have access to accurate numbers and were still producing internal reports. . That seems hard to believe now, especially after Microsoft accidentally leaked large amounts of its own data during a lawsuit with the US Federal Trade Commission last year.

It seems absurd that we don’t know how many people actually buy the most popular (and least popular) video games and consoles in the world…and we don’t know how many PS2 units are sold. I had to wait 12 years.

what to play

Just our cup of tea…a screenshot of Terry Kavanagh’s simple and surreal ‘A Proper…

Our gaming correspondent Keith Stuart wrote about Downpour a while back. Downpour is a simple game creation software that allows anyone to create games on their mobile phone using images and hyperlinks. This week’s pick is his 5-minute wonder on the platform. proper cup of tea By Terry Cavanagh, who also created the absolutely perfect action game Super Hexagon many years ago. (This fact makes me happy.)

The purpose is simple. Make your own beer. I laughed out loud twice on the train at the many surreal endings. I found this game very amusing, but my partner’s reaction to it was even more amusing. He made tea just once, in his own very special way, and then he retired believing he had won the game.

Available on: just tap this link on your mobile phone (or Click in your browser)
Estimated play time:
5 minutes

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Keza MacDonald takes a weekly look back at the world of gaming

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Downtool…Nintendo’s Super Mario Maker servers will be shut down next month. Photo: Nintendo
  • As you may know, Nintendo will be shutting down servers for its older consoles, Wii U and Nintendo 3DS, on April 8th. In response, a group of super-skilled Mario players set themselves the seemingly impossible task of completing all of the 80,000 user-generated levels. super mario maker. Julian Benson spoke to them as the clock ticked down on this great story.

  • employees of SegaUK studios have suffered recent job losses: Publisher 240 roles reduced He worked his way across Creative Assembly, HARDlight, Sega Europe, and sold Relic Entertainment (of Company of Heroes fame).

  • bandai namco has released three games created by students from its workforce training project Free on Steam.One of them is called muddy dog And cast you as a Pomeranian who tries to confuse you as much as possible. (You may remember that Namco’s game design students were responsible for some of the better Katamari Damacy.)

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www.theguardian.com