In April, game developer Stamina Zero made a significant marketing move with the launch trailer for their game, Little Droid, available on PlayStation’s official YouTube channel. The developers were taken aback by the reaction; while many found the game intriguing, it was “smashed down” by claims of AI-generated art. However, the cover art, featured in its YouTube thumbnail, was indeed created by a person. Developer Lana Ro stated, “We know the artist and have seen her work, so this negative feedback was unexpected. Initially, we were unsure how to react; it left us confused.”

There’s validity in people’s concerns regarding AI in video games. It’s important to ensure that the media you support aligns with your values. Discussions surrounding generative AI often touch on environmental impact, art theft, and overall quality. Video game developers are navigating how generative AI influences their work. However, the unexpected issue is the strong aversion to generative AI now translating to “Please don’t use it.” Veteran game developer Josh Caratelli, Digital Director of Chess Plus, remarked, “I’m all for caution, but collateral damage can be painful.”

Karatelli and his game, Chess Plus, faced a similar backlash when he shared art on Reddit, explicitly stating it was created without AI assistance. However, he received comments and messages accusing him of dishonesty or suggesting he was deceived. “It’s clearly handcrafted,” he asserted. “We spent a substantial amount to hire an indie artist for the artwork; it was a worthy investment.”

Increasingly, games are being scrutinized for instances perceived as AI replacing human labor. (Epic Games has recently faced criticism for AI-generated Darth Vader, as noted). Sometimes, this anger is misdirected at individuals and small businesses, where the assumption is made that AI has been utilized. For example, an artist for Magic: The Gathering faced false accusations about using AI, prompting Wizards of the Coast to issue a statement. Even Nintendo was implicated in using AI-generated images for in-game signs in Mario Kart World back in May, leading to a denial from the company.

Major companies like Wizards of the Coast and Nintendo may weather unfounded accusations, but indie studios with lesser visibility can find it challenging. Released in April, Little Droid features small robots traversing a lush, pixel-art landscape. On the other hand, the cover art showcases the droid in a distinct style, known for the glossy finish typical of AI-generated art. YouTube commenters pointed out details that “prove” the art was AI-generated due to symmetry issues, even though the robot itself is asymmetrical. Stamina Zero consistently maintained that AI was not utilized in creating their game or art.

The studio eventually shared a video claiming to demonstrate the art process, highlighting early art concepts and various layers in Adobe Photoshop to illustrate how the piece was created. “We contacted the artist and insisted on all available intermediate sketches and source PSDs,” Ro explained. “I quickly posted a collection of videos based on the files we had. It was a damage control strategy—a way to calm the situation and promote more productive conversations. We have nothing to hide.”

Some viewers accepted the video as proof that AI was not involved, while others remained skeptical. The video didn’t contain the actual drawings, making it impossible to share the artist’s entire process unless recorded. Some artists do this already, but it adds to their workload. As Stamina Zero knows, there will always be those who refuse to believe.

“Honestly, we don’t have a clear strategy for the future,” Ro admits. “On Reddit, some suggested we avoid creating art resembling AI outcomes, which has triggered various reactions. This piece of advice might be effective.”

Karatelli also shares the community’s ethical worries surrounding AI, such as plagiarism, environmental concerns, and the ramifications for human creativity. However, he’s aware of the accusations against Chess Plus. “It’s exceptionally difficult for AI to create something meaningful. It’s a thousand small complexities that make a game exceptional… [That] work is often undervalued,” he concurred.

Both games illustrate how generative AI can taint creative processes. It doesn’t just end there. We can’t definitively know whether we’re witnessing human creation or AI output. For creatives and gamers alike, it ultimately boils down to a matter of trust.