Traditionally, being a hardcore movie fan means collecting physical memorabilia, such as autographed posters, to demonstrate your dedication. But in recent years, many companies have begun betting on digital collections to become symbols of fan devotion.

Really (formerly known as Moviebill) — an AR platform offering digital collectible movie tickets and interactive experiences related to the latest blockbuster movies — announces partnership with blockchain platform avalanche It helps power “Fandime” NFTs, a new way for movie studios to engage with audiences. The company announced today that it is expanding AR Collection tickets to theater partners in the Asia-Pacific region, including Japan, South Korea, Australia, Philippines, Thailand, Malaysia, and Singapore.

There are three ways to earn Fandime tokens. These include attending movie theaters and events, purchasing merchandise, and interacting with Really’s AR experiences, including weekly trivia, scavenger hunts, and the “Pop-A-Corn” game where you toss kernels into a popcorn bucket. Users can also purchase Fandime directly in the Really app (iOS and android device).

Each Fandime gets a unique blockchain-based ID, created on Avalanche’s blockchain network and stored in the user’s Really account.

Users can redeem Fandime for digital perks, movie-related AR content, special opportunities, and “AR trophies, wearable face filters,” the company said. Tokens can also be used in Really games, such as extending play time in Trivia or gaining extra lives or levels in the Bucket Toss game.

Amazon-MGM Studios has already launched a collection with Really, likely to promote less mainstream films such as “American Fiction,” “The Boys in the Boat,” and “The Beekeeper.” It’s probably part of their marketing strategy. Moviegoers who collect all three AR tickets will win an exclusive His Fandime token. The production company recently unveiled AR collectibles for the hit psychological thriller Saltburn.

“Augmented reality is the future of content and media. Blockchain is the future of data. We believe that by combining these two things that Really is doing today, we can stay ahead of the game.” James Andrew Felts, founder and CEO of Really AR, told TechCrunch. “Specifically, augmented reality brings an entirely new user interface to how we interact with the digital world. As we move from 2D screens like smartphones and desktop computers to 3D screens like headsets and holograms, will become more tactile and more personal. Blockchain unlocks the ability to make digital files truly yours, just like physical objects and items in the real world. In many ways, the intersection of Web3 and AR will make our digital world more human and more accessible.”

Next year, Really will expand the ways users can earn Fandime tokens and redeem rewards. For example, users will be able to purchase movie tickets and merchandise, receive discounts, and collect Fandime tokens through their Really account while watching content at home.

In the long term, Felts revealed to us that Really plans to create original AR content and expand into other areas outside of the entertainment industry.

“We plan to roll out ‘Really Originals’, the first AR stories on the market that you can experience on your coffee table or in your backyard… Our digital collectibles program will expand into other sectors such as travel, retail, etc. “Ultimately, this content network will also be a place where brands can deliver 3D messages to their audiences at scale.” Told.

Really was founded in 2017 and gained the most attention from movie fans after partnering with. Regal Cinemas We will begin exclusive AR content such as interviews and AR games in preparation for the release of “Avengers: Infinity War”. To date, Regal’s customers have enjoyed his work across 200 wide-release films, including modern titles such as “The Marvels,” “Napoleon,” “Killers of the Flower Moon,” and “Wish.” We claim Really’s AR collection of over 4 million pieces. others.

“Initially, our goal was to provide the ultimate entertainment experience to our most loyal customers, those who were willing to spend a premium price for premium content. At the time, AR was the most advanced way to display content. Looking back, we were ahead of the curve, and now that AR/VR is mainstream, we can leverage our technology to provide an immersive experience for moviegoers. and bring people to the theater on a large scale.”