Experts Cite Mask’s “Doge” Involvement as a Key Disruption in Branding | Elon Musk

Scott Galloway, a prominent marketing professor in the US, described Elon Musk’s strategy of implementing severe work and spending reductions within the federal government on behalf of the Trump administration as “one of the greatest brand disruptions ever.”

During a recent episode of the popular Pivot Podcast, he mentioned that he argued that Trump’s billionaire business advisor alienated the customer base of Tesla, one of his key ventures, while partnering with a president uninterested in the types of vehicles his allies produce.

Galloway also pointed out a vote indicating that Tesla fell to No. 95 in 2021 from its previous position as the eighth most reputable brand.

“He alienates the wrong audience,” Galloway commented. “Three-quarters of Republicans will never consider purchasing an EV. He seems comfortable associating with people who aren’t interested in electric vehicles.”

He also cited statistics showing that Tesla’s sales reached 59% in France, 81% in Sweden, 74% in the Netherlands, 66% in Denmark, 50% in Switzerland, and 33% in Portugal.

Over the past few months, Musk has attempted to intervene in various political matters across Europe, including the German federal elections and the UK’s discussions regarding grooming gangs.

A report from Jato Dynamics, a provider of automotive industry insights, noted that Tesla’s Chinese rival, which is based in Austin, gained traction in the lucrative European EV market after previous competitors faced challenges.

“This was certainly one of the largest brand disruptions,” Galloway told his co-host, veteran tech journalist Kara Swisher. “Tesla was an outstanding brand.”

“He alienates his key demographics.”

The reductions in federal government operations and budget linked to Musk stemmed from his role in leading the Office of Government Efficiency (DOGE) during Trump’s second term, which commenced in January. Musk secured this position after his Super Political Action Committee contributed $200 million to Trump’s successful bid to reclaim the White House following his 2020 election loss.

Since then, opinion surveys have indicated significant disapproval of Musk’s efforts for Trump, revealing that many voters were dissatisfied with the approach taken by the businessman and DOGE towards federal employees.

By late April, Tesla had reported a 71% drop in profits. In a revenue call with Tesla investors, Musk announced he would step back from his role in DOGE in May.

Musk described his responsibilities as “primarily managing the financial aspects of order” in the government, predicting “a considerable decrease in time dedicated to DOGE.”

A nonpartisan research organization, Public Service Partnership, estimated that the $160 billion cuts credited to DOGE would ultimately amount to around $135 billion.

Source: www.theguardian.com

China’s renewable energy boom at risk of disruption from extreme weather

The three Gorge dams in China are the main sources of hydroelectric power generation

costfoto/nurphoto/shutterstock

China’s vast electric grids cause more fuss than any other country with renewable energy, but the system is also vulnerable to electricity shortages caused by adverse weather conditions. The need to ensure reliable power supply could encourage Chinese governments to use more coal-fired power plants.

China’s energy systems are rapidly becoming cleaner, setting new records for wind power and solar energy generation almost every month. The country’s overall greenhouse gas emissions – the highest emissions in the world are expected to peak soon and begin to decline. Wind, solar and hydroelectric power currently account for about half of China’s generation capacity, and is expected to increase to almost 90% by 2060, when the country promised to reach “carbon neutrality.”

This increasingly reliance on renewables means that the country’s electricity system is becoming increasingly vulnerable to changes in weather. Intermittent winds and sun can be replenished by more stable hydropower produced by huge hydroelectric dams enriched in southern China. But what happens when the wind and sun slump coincides with drought?

Jinjiang Shen Darian Institute of Technology in China and his colleagues modeled how power generation on increasingly renewable grids corresponds to these “extreme weather” years. They estimated how future mixing of wind, solar and hydropower behaves under the most favourable weather conditions seen in the past.

They found that future grids are much more sensitive to weather changes than they are today. In a very unfavourable year, 2060, it could reduce the amount of generation capacity by 12% compared to today’s grid, leading to a power shortage. In 2030, in the most extreme cases, they found that this leads to over 400 hours of blackout times, a power shortage of nearly 4% of total energy demand. “That’s not a number that everyone can ignore.” Li Shuo At the Institute of Policy Studies in Asia Association, Washington, DC.

In addition to the overall lack of force, drought could specifically limit the amount of hydroelectric power available to smooth out irregular winds and solar generation. This could also lead to a shortage of electricity. “It is essential to equip a suitable proportion of stable power sources that are less susceptible to weather factors to avoid large-scale, large-scale power shortages,” the researchers wrote in their paper.

One way to help is to run excess electricity more efficiently across states. By expanding the transmission infrastructure, researchers found that it could eliminate the risk of power shortages on today’s grids and reduce half of the risk by 2060. Adding new energy storage in tens of millions of kilowatts, whether using batteries or other methods, would also be alleviated against hydroelectric droughts.

According to Li Shuo, any additional storage amounts China needs to be added to achieve carbon neutrality “becomes an astronomical number.”

These changes are difficult, but they add that many storage is viable given the enormous amount of batteries already produced in China. Lauri Myllyvirta At the Finland Energy and Clean Air Research Centre. He says the country is also building 190 gigawatts of pumped hydropower storage. This says that it can provide long-term energy storage by using surplus electricity to pump water over the dam and releasing it when more electricity is needed.

But so far, the electricity shortage has primarily spurred the Chinese government to build more coal-fired power plants. For example, in 2021 and 2022, hydroelectric droughts and heat waves increased enough electricity demand to cause serious power outages; Continuous expansion of coal. Record hydropower generation in 2023 resulted in record time for emissions.

Chinese President Xi Jinping said coal would peak this year, but he has entrenched political support for power sources. “If China is struggling with another round of these episodes, more coal-fired power plants shouldn’t be the answer,” says Li Shuo. “It’s difficult to abolish coal. China loves coal.”

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Source: www.newscientist.com

Microsoft raises concerns about China’s potential disruption of US, South Korea, and India elections using AI technology

Following a dry run of Taiwan’s presidential election this year, China is anticipated to disrupt elections in the United States, South Korea, and India with artificial intelligence-generated content, as warned by Microsoft.

The tech giant predicts that Chinese state-backed cyber groups will target high-profile elections in 2024, with North Korea also getting involved, according to a report released by the company’s threat intelligence team.

“As voters in India, South Korea, and the United States participate in elections, Chinese cyber and influence actors, along with North Korean cyber attack groups, are expected to influence these elections,” Microsoft mentioned.



Microsoft stated that China will create and distribute AI-generated content through social media to benefit positions in high-profile elections.

Although the immediate impact of AI-generated content seems low in swaying audiences, China is increasingly experimenting with enhancing memes, videos, and audio, potentially being effective in the future.

During Taiwan’s presidential election in January, China attempted an AI-powered disinformation campaign for the first time to influence a foreign election, Microsoft reported.

The Beijing-backed group Storm 1376, also known as Spamoflage or Dragonbridge, heavily influenced Taiwan’s elections with AI-generated content spreading false information about candidates.

Chinese groups are also engaged in influencing operations in the United States, with Chinese government-backed actors using social media to probe divisive issues among American voters.

In a blog post, Microsoft stated, “This may be to collect intelligence and obtain accurate information on key voting demographics ahead of the US presidential election.”

The report coincides with a White House board’s announcement of a Chinese cyber operator infiltrating US officials’ email accounts due to errors made by Microsoft, as well as accusations of Chinese-backed hackers conducting cyberattacks targeting various entities in the US and UK.

Source: www.theguardian.com

AT&T customers across the U.S. experience major cell phone service disruption

Early Thursday morning, cell phone outages affected cities across the United States, causing thousands of AT&T customers to experience service interruptions. These interruptions prevented them from sending text messages, accessing the Internet, making phone calls, and even calling 911.


Around 7 a.m. ET, more than 50,000 incidents were reported, and that number exceeded 70,000 by 9 a.m. ET. However, by 11 a.m. ET, reports of service failures had decreased to 60,000.

AT&T spokesperson Jim Greer stated, “Some customers are experiencing wireless service interruptions this morning. We are working urgently to restore service. He recommends using Wi-Fi calling until service is restored. I recommend it.”

AT&T, the largest U.S. mobile phone service provider with 240 million subscribers, did not offer a possible explanation for the outage. The company also did not provide a timeline for when full service would be restored. Despite intermittent outages in recent days, Thursday’s outage was much larger.

The most affected cities, according to the website, included San Francisco, Houston, Atlanta, and Chicago.

Users of other carriers such as Verizon, T-Mobile, Cricket, and UScellular also reported outages, but those were much smaller compared to AT&T. Verizon and T-Mobile confirmed that the outage did not affect their own customers, except when trying to contact customers of other carriers.

T-Mobile stated, “No outages occurred,” while Verizon’s statement said, “Verizon’s network is operating normally.”

The San Francisco Fire Department and the City of Chicago’s Office of Emergency Management and Communications were actively addressing the issues affecting AT&T Wireless customers.

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Atlanta Mayor Andre Dickens confirmed that calls with the city’s emergency services continued to work. However, Massachusetts State Police advised against using phone services and dialing 911 due to a flooding of concerned callers testing the service.

The police department stated, “Many 911 centers across the state are inundated with calls from people trying to see if 911 works from their cell phone. Do not do this. Call another number via your cell phone service. If you can make a non-emergency call, 911 service will also work.”

Source: www.theguardian.com