IIf you’re worried that technology is getting a little too intelligent and robots are on the verge of taking over the world, there’s a simple way to ease your fears. Call the company and ask some simple questions. He is put through an automated voice system and spends the next 10 minutes yelling, “No, I didn’t say that!” What do you mean by “I didn’t really understand”? We don’t need that option! Make me human, damn it!

That was certainly my experience when I called Apple to try and reconfirm the Vision Pro demo, which was abruptly canceled due to snow. But if my phone experience felt dated, the Apple Vision Pro headset itself felt like an amazing glimpse into the future. Not surprisingly, its price is $3,499.

I think my expectations were pretty low. For the last decade or so, we’ve been told that virtual reality and augmented reality are just around the corner, but they’ve consistently failed to break into the mainstream. The headset was clunky and impractical, the price was prohibitive, and the experience itself, while impressive, wasn’t necessarily awe-inspiring. Metaverse, a rebrand of virtual reality, was similarly disappointing.

But the Vision Pro really impressed me. I felt like Usher and kept saying “wow” throughout the demo. The Vision Pro is branded as a “spatial computing” rather than an entertainment device and is intended to be used for everything from answering emails to browsing the Internet. Navigate with your eyes and scroll by pinching your fingers or moving your hand. He is conducting an invisible orchestra.

Despite all the use cases on the market, its most impressive aspect is immersive video. Everything else feels like a bit of a gimmick. Do you want to see computer apps floating in front of your eyes? Not so much! But when you watch a movie, you feel like you’re drawn into the content. If money wasn’t an issue, I would have bought a headset right away just because watching movies is so much fun.

And that’s basically the scope of the market for Vision Pro at this point. In other words, people who have nothing to do with money. The headset is impressive, but it’s still not very comfortable (I’m lucky to be able to drink coffee while wearing it) and it’s not worth the price. This technology is still in its infancy and will take some time to become widespread in broader culture.

But while it’s hard to say when spatial computing will become as ubiquitous as smartphones are today, it’s clear that the question is when it will be widely adopted, not if. There is no denying that we are moving towards a world where “real life” and digital technology seamlessly merge. The internet is moving from our screens to the world around us. And it raises serious questions about how we perceive the world and think about reality. Big tech companies are rushing to get the technology out there, but it’s unclear how worried they are about the consequences.

Some of these outcomes are easy to predict. In a few weeks’ time, you’ll almost certainly hear about a car accident caused by someone using a headset while driving. There are already a lot of videos out there of people using the Vision His Pro while out and about, including in the car. (Incidentally, while Apple advises people not to use headsets while driving, it doesn’t have guardrails to prevent people behind the wheel from using the technology.)

And without some radical intervention, it seems depressingly inevitable that these headsets will soon take online harassment to a whole other level. Over the years, there have been multiple reports of people being harassed and even “raped” within the Metaverse. The highly immersive nature of virtual reality makes the experience feel frighteningly real. With the lines between real life and the digital world blurring to the point of being almost indistinguishable, is there a meaningful difference between attacks online and attacks in real life?

Even scarier, and more broadly, is the question of how spatial computing will change what we think of as reality. Researchers at Stanford University and the University of Michigan recently studied the Vision Pro and other “pass-through” headsets, a feature that brings VR content into a real-world environment and allows you to see what’s around you while using the device. (This is a technical term referring to It has emerged with some stark warnings about how this technology will rewire our brains. interfere with social connections).

These headsets basically give us all our private worlds and rewrite the concept of shared reality. The camera you use to see the world allows you to edit your environment. For example, you can wear a camera and go to the store. Then all the homeless people will disappear from your sight and the sky may become brighter.

“What we’re going to experience is that when you use these headsets in public, you lose that common ground,” said the director of Stanford University’s Virtual Human Interaction Lab and lead researcher on the study. Jeremy Bailenson, one of them, recently said: Said Business Insider. “People will be physically in the same place and visually experience different versions of the world at the same time. We’re going to lose what we have in common.”

What’s scary isn’t just the fact that our perception of reality might change. It’s the fact that a small number of companies will have a lot of control over how we see the world. Consider how much influence big tech companies already have over the content we watch. And it’s multiplied by millions. Do you think deepfakes are scary? Wait until they look more realistic.

We are seeing a global increase authoritarianism. If we’re not careful, this kind of technology will significantly accelerate that. Is it possible to draw people into another world, numb them with entertainment, and determine how they see reality? It is an authoritarian’s dream. We are entering an era in which we can coax and manipulate people like never before. Forget Mussolini’s bread and circuses, up-and-coming fascists now have donuts and vision pros.

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