Amazon Files Lawsuit Against AI Startup Over Automated Shopping Features in Browser

On Tuesday, Amazon filed a lawsuit against a well-known artificial intelligence startup over a feature in its browser that enables users to automate purchases. Amazon alleged that Perplexity AI had illicitly accessed customer accounts and disguised the AI’s actions as human browsing.

“The misconduct by Perplexity must cease,” Amazon’s legal representatives stated. “Perplexity has no permission to act where it is forbidden. The intrusion involves a code rather than a lockpick, rendering it equally illegal.”

Perplexity, which has experienced significant growth in light of the AI assistant boom, previously accused Amazon of leveraging its dominant market position to suppress competition and dismissed Amazon’s allegations.


“Bullying occurs when larger companies employ legal threats and intimidation to stifle innovation and negatively impact people’s lives,” the company expressed in a blog post.

This dispute underscores new conversations regarding the regulation of the increasing use of AI agents, AI-powered autonomous digital assistants, and their interactions with websites.

In its legal action, Amazon accused Perplexity of secretly accessing Amazon’s private customer accounts via the Comet browser and associated AI agents, misrepresenting automated actions as human browsing. Amazon asserted that Perplexity’s systems endangered customer data and ignored repeated calls to shut them down.

“Instead of being transparent, Perplexity deliberately configures its CometAI software to mask Comet AI agent activity on Amazon’s platforms,” the company stated.

Amazon’s complaint also claimed that Perplexity’s Comet AI agent undermined the shopping experience for customers and hindered Amazon’s ability to guarantee that users benefiting from the agent receive the personalized shopping experience it has developed over decades.

In a previous statement, Amazon indicated that third-party applications making purchases on behalf of users should operate transparently and respect companies’ preferences for participation.

Perplexity had earlier revealed that it received legal threats from Amazon aimed at preventing Comet AI agents from shopping on its platform, asserting that this action poses a wider threat to user choice and the future of AI assistants.

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Perplexity is among several AI startups that are restructuring web browsers to incorporate artificial intelligence, aiming to enhance user autonomy and simplify everyday online tasks, from composing emails to completing purchases.

Amazon is also developing similar functionalities, including Buy For Me, which enables users to shop across various brands within the app, and Rufus, an AI assistant that recommends products and manages shopping carts.

The Comet browser’s AI agent from Perplexity acts as a purchasing and comparison assistant for users. The company contends that user credentials are stored locally and not on its servers, asserting that users have the right to select their own AI assistant and framing Amazon’s actions as an attempt to safeguard its business model.

“Simplified shopping leads to more transactions and greater customer satisfaction,” Perplexity remarked. “However, Amazon is less focused on that and more on serving ads.”

Source: www.theguardian.com

Forget the gimmicks: 5 essential smart home devices that truly simplify your life | Shopping Guide




Over the years, I’ve evaluated countless smart devices, yet the few that have found a permanent spot in my home were not my initial selections. They often provide convoluted solutions for issues that barely existed initially. Ensure you’re not just acquiring a novelty that will end up in storage shortly after purchase.

While numerous smart home gadgets may not be the best investment, some can significantly enhance your home. From robot vacuums and smart bulbs to smart locks and video doorbells, I’ll spotlight five smart home devices that have genuinely simplified my life.


Smart Home Devices Overview

All prices are accurate as of publication.


Roborock Saros 10 Robot Vacuum Cleaner

$1,599.99 from Robo Rock
$1,599.99 on Amazon

Photo: John Bitner

The Roborock Saros 10 takes care of all your floor cleaning needs. It’s not merely a vacuum and mop; it empties its own dust bin and cleans its mop, allowing for weeks of hassle-free operation. With a tangle-free brush, vibrating warm water mop, and unmatched suction power, your floors will be sparkling clean.

Setting it up goes beyond just plugging it in and connecting it to your phone. Initially, you’ll take it around your home to map the floor plan, and when it transitions onto carpet, you can keep the mopping pad docked or store it automatically.

The only manual tasks required are filling the clean water tank, emptying the dirty water tank, and replacing the large dock dust bin when necessary. Depending on your home’s size and dirtiness, you’ll typically need to address the aquarium weekly, while the dust bin can go months before needing a change.

Though it’s the priciest item on this list, for those with a busy lifestyle, it’s worth every cent.


Smart Color Light Bulbs

Home Depot $26.26
$26.26 on Amazon

Photo: John Bitner

Smart bulbs are a cost-effective (and fun) introduction to the world of automation. Wyze bulbs stand out due to their competitive pricing, dependable performance, and extensive color options.

They simulate a sunrise effect every morning, gently illuminating your space until it’s bright enough to wake you.

At night, you can turn off the lights via your phone—no need to navigate a dark bedroom or step on a wayward dog toy. I even use Wyze bulbs in my home theater to create the perfect ambiance for movie nights, whether cozy or creepy.


Yale Assure Smart Lock

$203 at Home Depot
$239 on Amazon

Photo: John Bitner

You may perceive smart locks as just a fad, but my experience over the years has turned me into a loyal enthusiast. The Yale Assure Lock 2 allows me to enter without a physical key. Simply enter a passcode on the keypad when stepping out for a jog. You can also generate temporary codes for guests that expire after their visit (just remember to keep the main code private).

If you ever forget whether you’ve locked the door, you can quickly check your phone for the door’s status. The app not only shows whether the door is open or closed, but it also indicates its lock status. There’s also a door history feature, letting you see when the door is locked or unlocked.

Various models of the Yale Assure Lock 2 are available (including key-free options and those compatible with Apple Wallet), making it straightforward to find one that fits your lifestyle. If remote access is essential, make sure to choose one with WiFi.


Ring Video Doorbell

$49.99 at Ring
$49.99 at Home Depot

Photo: John Bitner

It seems like everyone in the neighborhood has a Ring Video Doorbell— and with good reason. They offer utilities that you might not realize until you own one. Do you need to monitor package deliveries when away? Want to communicate with your pets while you’re out? Looking to capture amusing videos for social media? The Ring doorbell is versatile.

I personally have an older model (the Wired Doorbell Plus) that has treated me well for four years, and the newest models, like the Wired Doorbell Pro, appear even better. All of them provide motion alerts to your smartphone whenever movement is detected, notifying you of doorbell rings and allowing you to converse with guests via two-way audio without opening the door.

If you have existing doorbell wiring, the entry-level Video Doorbell Wired meets most needs; Battery Doorbell Pro and Wired Doorbell Pro offer additional wireless convenience and enhanced video quality.

If you’re hesitant about subscribing for video storage, consider Eufy C210, which stores video locally, eliminating subscription requirements.

Be cautious of becoming overly reliant on the video doorbell’s features.


Aera Smart Diffuser

$199 at Aera
$199 on Amazon

Photo: John Bitner

The Aera Smart Diffuser addresses a common issue: unpleasant odors. If you live in a compact area like I do, with the kitchen, gym, bathroom, and main living area all close together, it becomes essential.

Unlike candles that require constant oversight and often compromise air quality, the Aera operates discreetly and hypo-allergenically. After inserting a fragrance capsule, you can set a schedule for the diffuser, ensuring a delightful scent permeates your home throughout the day. It can also be controlled remotely so that when you come home from travel, a pleasing aroma welcomes you.

While the initial investment is steep (the diffuser retails for $199), the $60 fragrance capsules tend to last around three months, making it more economical than continually purchasing premium candles. This makes it one of my favorite smart home devices, solving a frustrating problem with minimal maintenance.

  • Jon Bitner is a writer covering travel, outdoor activities, and technology for publications like GameSpot, Digital Trends, and Islands. An avid hiker, he relishes exploring the Rocky Mountains from his home in Boulder, Colorado.

Source: www.theguardian.com

The Unintended Environmental Impact of Trump’s Policies on Online Shopping Emissions

Fashion giants like Shein and Temu have seen significant growth in the US due to tariff exemptions that kept prices low for packages shipped from China.

President Trump has ordered the closure of these loopholes starting with packages from China-Hong Kong, potentially impacting airline emissions related to the fashion industry.

Last year, 1.36 billion packages entered the US through this loophole, mostly from China. This exemption allows items under $800 to enter without customs duty, leading to a rise in emissions from shipping packages by air.

Flying packages across the ocean is 68x more carbon-intensive than marine cargo transport, according to Climate Action Accelerator.

In many countries, freight below a certain value is exempt from taxes. The US set the minimum exemption at $800, allowing foreign e-commerce platforms to compete with domestic retailers like Amazon.

This exemption helped Shein establish a niche in the US market with affordable apparel. However, President Biden announced a crackdown on these imports citing various concerns.

The number of shipments to the US has increased significantly, leading to environmental concerns and the need for stricter regulations.

President Trump took steps to end the De Minimis exemption, aiming to impose taxes on packages from Hong Kong and mainland China.

New rules will phase out exemptions over the next few weeks, with steep taxation coming into effect on June 1st. This move is expected to impact air ticket emissions significantly.

The increase in air freight usage has led to a rise in greenhouse gas emissions. Efforts to reduce emissions in this sector are minimal, posing a challenge for sustainability initiatives.

Shein and Temu did not respond to requests for comment regarding the new regulations.

Trump’s actions to close the loophole in February resulted in declining sales for Shein and Temu, indicating potential shifts in e-commerce practices.

Companies might opt for larger cargo shipments using marine transport to avoid high tariffs and reduce emissions, a change that could impact the industry significantly.

The increase in Antarctic tourism has brought economic benefits to Ushuaia in Argentina but has also raised concerns about environmental impact.

Source: www.nytimes.com

“Who Purchased this Smoked Salmon? The Impact of AI Agents on the Internet and Shopping Lists”

I'Looking at artificial intelligence and ordering my groceries. Armed with my shopping list, enter each item into the search bar of the supermarket website, then click using your cursor. When you see what looks like a digital ghost, this is usually a mundane task that is mysteriously fixed. “Are you not just Indians?” my husband asks, peering over my shoulder.

I'm trying operatorOpenai's new AI “agent” is the manufacturer of ChatGpt. It was made available to UK users last month and has a similar text interface and conversation tone as ChatGpt, but rather than answering questions, it actually does do Things – if they involve navigating a web browser.

Soon after the large language model, AI agents are trumpeted as the next big thing, and you can see the appeal. Similar to Openai's offering, humanity introduced the “computer use” feature in Claude Chatbot towards the end of last year. Perplexity and Google have also released the “agent” feature for AI assistants, with more companies developing agents targeting specific tasks such as coding and research.

While there is debate about what is accurately counted as an AI agent, the general idea is that you need to be able to take action with a certain degree of autonomy. “As soon as you start performing an action outside the chat window, you'll be an agent from a chatbot,” says Margaret Mitchell, a leading ethics scientist at AI Company.

It's early. Most commercial agents still come with experimental disclaimers. Openai describes the operator as a “research preview.” Dozen eggs $31 Or you're trying to Return the groceries to the store They bought them. Depending on who you ask, agents are just the dawn of the future of AI that can shake up the next exaggerated high-tech or labor, rebuild the internet and change our lives.

“In principle, they're amazing because they can automate many drunk people,” says Gary Marcus, a scientist and skeptical linguistic model scientist at large. “But I don't think they'll work anytime soon, and it's partly an investment in hype.”

I sign up to the operator to see for myself. Grocery shopping seems like a good first job as there is no food at home. Once you enter your request, you will be asked if there is a shop or brand you like. I tell them to go with the cheapest person. A window will appear to display your web browser and search for “UK Online Grocery Delivery.” The mouse cursor selects the first result: ocado. Starts searching for requested items and filters the results by price. Select the product and click Add to trolley.

I was impressed by the operator's initiative. If only a description of a simple item such as “salmon” or “chicken” is given, it doesn't ask me any questions. Searching for eggs will help you pass through several non-egg items that appear as special offers. My list is looking for “several different vegetables.” Choose a broccoli head and ask if you want something else specific. I tell them to choose two more, and it goes for carrots and leeks – perhaps I chose myself. Encourage me, I ask you to add “sweet sweets” and literally watch as you type “sweet snacks” into the search bar. I don't know why I'm choosing 70% chocolate, but certainly not the cheapest option, but I don't like dark chocolate and I'll trade it for a Galaxy Bar.

Thomas Dohmke is the head of Github, which develops with an autonomous coding assistant called Project Padawan. Photo: DPA Picture Alliance/Alamy

When the operator realized that there was a minimum spend on Ocado, we bumped into a scratch. So, add more items to the list. You will then be logged in and the agent will encourage you to intervene. While users can take over the browser at any point in time, Openai says operators are designed to require “when entering sensitive information into the browser, such as login credentials and payment information.” Operators usually take constant screenshots to “see” what it is doing, but Openai says that they don't do this when the user controls it.

At checkout, you will be asked to complete the payment and test the water. But when I respond by asking for details of my card, I get the reins back. I have already provided Openai with payment info (operators need a ChatGPT Pro account that costs $200 a month), but I find it uncomfortable to share this directly with AI. I've ordered it and waited for next day delivery. But it doesn't solve dinner. Give the operator a new task. Can I order a cheeseburger and chips from a local highly rated restaurant? It asks for my postcode and then loads the Derveoo website and searches for “Cheeseburger”. Again, there is a pause when you need to log in, but Derveoo already stores the card details, so the operator can proceed to pay directly.

The restaurant it chooses is local and highly rated as a fish and chip shop. I'll end up with a big bag of total cheeseburger and chippy style chips. It's not what I imagined, but it's not I'm wrongeither. However, I am regretted when I realized that the operator was skipping the delivery rider conversion. I secretly take my food and add generous tips after the fact.

Of course, seeing operators hold actions will beat the time saving points of using AI agents for online tasks. Instead, you can keep it working in the background, focusing on other tabs. While drafting this piece, I make another request: Can it be booked for gel nail polish at a local salon?

Operators are struggling with this task more. I go to Frasha, a beauty booking platform, but when I was prompted to log in, I find myself choosing to book an hour or more by car, a week behind my house in East London. I point out these issues and it finds a slot for the right date, but it's still far away from Leicester Square. Only then will it ask my location and I recognize that it should not retain this knowledge between tasks. By this point I might have already booked my own. The operator will ultimately propose a proper appointment, but I will abandon the task and choke it up as a team human victory.

AI Shopping Assistants need to pause and human input when logging in to supermarket websites or making payments online. Photo: Marco Marca/Getty Images

It is clear that this first generation AI agent has limitations. It requires a considerable amount of human monitoring to stop and log in. However, operators store cookies so that users can continue to log in to the website on subsequent visits (Openai requires closer supervision on “particularly sensitive” sites, such as email clients and financial services). The results are usually accurate, but not necessarily my own. When my groceries arrived, I see that the operator ordered smoked salmon rather than fillets, and was twice as many with yogurt as a special offer. I interpreted “some fish cakes” as 3 packs (I intended only one), and saved the insult of buying chocolate milk instead of plain because the product was out of stock. To be fair to the bots, I had the opportunity to review the order. You will get better results if you get more specific at the prompt (“Pack of two raw salmon fillets”), but these additional steps will also undermine the saved effort.

Despite the current flaws, my experience with the operator feels like a glimpse of what's coming. As such systems improved and reduced costs, I was able to easily see them embedded in everyday life. You may already have written your shopping list on the app. Why doesn't it place an order? Agents also permeate workflows beyond the realm of personal assistants. Openai CEO Sam Altman predicts that AI agents will be able to “join the workforce” this year.

Software developers are one of the early adopters. Coding Platform Github Recently added agent features For AI Copilot tools. Github CEO Thomas Dohmke says developers are used to some degree of automated assistance. The difference between AI agents is the level of autonomy. “Not only gives the answer by asking a question, but you'll have a problem and then repeat it with the code you can access,” he says.

GitHub is already working on a more autonomous agent called Project Padawan ( Star Wars (a term used to refer to Jedi apprentice). This allows AI agents to work asynchronously rather than requiring constant monitoring. Developers can report the agent's team to them and write code for review. Dohmke says he doesn't think the developer's work is at risk. “I argue that the amount of work that AI has added to most developers' backlogs is higher than the amount of work it takes over,” he says. Agents can also create coding tasks that are more accessible to non-technical people, such as building apps.

AI company Margaret Mitchell warns against the development of fully autonomous agents. Photo: Bloomberg/Getty Images

Outside of software development, Dohmke envisions a future where everyone has their own personal Jarvis. Iron Man. Your agent will learn your habits and be customized to your tastes, making it more convenient. He used him to book holidays for his family.

But more autonomous agents have greater risks than they pose. Mitchell, from her hugging face, I co-authored the paper Warning against the development of fully autonomous agents. “Completely autonomously means that human control has been completely transferred,” she says. Rather than working within a set boundary, an agent that is completely autonomous can access things that don't notice or work in unexpected ways, especially if they can write their own code. If your AI agent makes a mistake in ordering takeout, that's not a big deal, but what if you start sharing your personal information or posting under the name of scary social media content on a scam website? High-risk workplaces can implement particularly dangerous scenarios. What if I have access to the missile command system?

Mitchell hopes engineers, legislators and policymakers will encourage guardrails to mitigate such cases. For now, she foresees that the agent's abilities will become more refined for certain tasks. Immediately, I watch the agent interact with it. For example, an agent could work with my agent to set up a meeting.

This surge in agents could potentially rebuild the internet. Currently, much of the information online is specialized in human language, but this can change if AIS is increasingly interacting with websites. “Through the Internet, you're seeing more and more information that agents need to act on, although not directly in human language,” says Mitchell.

Dohmke echoes this idea. He believes that the concept of homepages will lose importance and design interfaces with AI agents in mind. Brands may begin to compete for AI attention over the human eyeballs.

One day, the agent even escapes the computer range. You can see AI agents embodied in robots, which will open up a world of physical tasks for them to help. “My prediction is to see agents who can do our laundry, cook and cook for us,” says Mitchell. “Don't give us access to the weapon.”

Source: www.theguardian.com

Temu, China’s affordable shopping app, faces challenges in Southeast Asia despite initial success

CTemu, the Chinese online marketplace that has seen rapid international growth with its attractive and often incredibly affordable range of products, is facing increasing challenges with its price-cutting strategies.

In October, Indonesia ordered the removal of Temu from its app stores, citing the need to protect small local sellers. Recently, the Vietnamese government also threatened to ban Temu and another Chinese-owned retailer, Shein, for operating without authorization in the country.

Simon Tolling, co-founder of market insight firm Cube, explains that the influx of cheap Chinese products, often with minimal import taxes, cannot compete with the quality, speed, and pricing offered by local retailers online. This has led to disruptions for businesses and manufacturers.

“Tem has become a focal point for regulators, prompting concerns about potential changes to cross-border import regulations,” he remarked.

Poom Chotikavan, operations director at Taxa Toys in Thailand, is struggling to find local manufacturers for children’s toys as many suppliers have gone out of business. The closure of approximately 2,000 Thai factories and the loss of over 50,000 jobs last fiscal year, partly due to heightened competition and rising costs in China, have had a significant impact, according to Reuters.

“Sourcing products from China has become more challenging. Their sales have plummeted,” Chotikavan noted. “How can they survive when clients can directly contact a Chinese factory?”

Pinduoduo, the Chinese equivalent of Temu, has been in operation since 2015 and is set to launch globally in 2022. Temu is also expanding in Southeast Asia, starting in the Philippines and Malaysia in 2023 and expanding further into Thailand, Brunei, and Vietnam this year.

The growing consumerism among Southeast Asia’s middle class has made the region an attractive market, with online shopping sales projected to reach $160 billion in 2024, as per a Bain & Company analysis released in November.

Jiangang Li, CEO of venture firm Momentum Works, believes that TM’s international growth is timely as Chinese domestic customers reduce purchases from Pinduoduo due to the country’s economic slowdown.

However, Temu’s entry has provided a boost to the market, given the surplus capacity in Chinese factories resulting from the economic slowdown, forcing Temu’s main suppliers to sell larger quantities at lower costs.

“Surprisingly cheap”

Similar to Western markets, Temu combines affordably produced items with deep discounts and aggressive advertising, attracting shoppers with gamified experiences. This has appealed to hundreds of thousands of customers like Chotikavan, who purchased a MagSafe iPhone holder for $3, significantly cheaper than the market price.

While consumers benefit from access to cheaper goods, local businesses are calling for government intervention. Indonesia has implemented tax hikes and banned e-commerce on social media platforms to support struggling local sellers. Despite these measures, Temu continues to push for entry into the market.

“Their goal is to dominate the global market,” says Tolling.

Source: www.theguardian.com

Feeling limited in options: The reasoning behind Deborah’s use of shopping center Wi-Fi for schoolwork

Westfield Shopping Center is not an ideal place for studying, but for Deborah Botende, it was one of her few options.

Botende grew up in a foster care home in Brisbane and did not have internet access at her residence. During high school, she would return home after her retail job and use the shopping center’s Wi-Fi on a second-hand laptop to complete her school assignments.

On her days off, Botende would go to the library, but her time there was limited as the library closed early.

“It was extremely challenging. I often found myself falling behind on assignments and struggling to understand them,” she recalls. “The lack of internet was a significant barrier to my education. I had to take proactive measures.

“I would use the internet after work, sometimes coming home late to work on assignments. I felt like I had no other choice. This was my reality.”

As end-of-year exams commence nationwide, the Smith family is urging the federal government to establish a national device bank to bridge the digital divide among young individuals.

According to the latest data from the Australian Digital Inclusion Index (ADII), nearly a quarter of Australians are digitally excluded, lacking access to vital technologies such as fast internet and digital devices.

Doug Taylor, CEO of The Smith Family, mentions that around 10 million laptops, tablets, and PCs have been discarded by businesses and governments in the last five years. If these were recycled, 10 million students could benefit.

“Digital poverty is a new aspect of poverty that people are facing,” Taylor notes. “It’s a barrier that goes beyond just access.”

Device banks have been successful in other countries. Since 1993, the Canadian government has refurbished and distributed approximately 2 million digital devices through the Computers in Schools program, aiming to reduce electronic waste and enhance young people’s digital skills.

Similarly, The Smith Family has repurposed around 6,500 laptops as part of their digital inclusion efforts, noting that over 80% of students have shown improved academic performance after receiving these devices.

Mr. Taylor emphasizes that with the rapid advancements in artificial intelligence and new technologies, digital skills are now as crucial as basic literacy and numeracy skills in children’s education.

“We anticipate that more jobs will require higher education, and it’s difficult to envision pursuing higher education or entering the workforce without a laptop,” Taylor states.

“Furthermore, schools now view AI as an indispensable tool. Without access to it, students may face further disadvantages in their education.”

The primary reason for digital exclusion is affordability. Research from ADII shows that 65% of people in public housing experience digital affordability stress, needing to allocate more than 5% of their household income for a reliable internet connection, with 70% of them being unemployed.

Without a national digital inclusion framework, families in need must navigate fragmented state and territory grants, loans, and policies that lack coherence, according to Taylor.

There has been progress in recent years. The Queensland Government, for instance, has introduced funding for public schools to partially cover devices for economically disadvantaged students. Grant schemes are also available for upgrading broadband internet for distance learning students.

In Victoria, schools have implemented BYOD (Bring Your Own Device) programs, encouraging parents to provide devices for their children. In New South Wales, principals can approve the loan of digital devices for home use, though it is not mandatory.

“This is a solvable problem,” Taylor affirms. “We need to consider universal access. Just last week, I spoke to a student who was one of the few not taking notes on a laptop in a lecture. It struck me.”

“When students feel disconnected from the school environment, it impacts their educational experience. Grades suffer, and attendance declines.”

For Botende, who recently completed her advanced degree with the assistance of a donated laptop, individuals from lower socio-economic backgrounds already face numerous disadvantages.

“Digital inclusion may seem basic, but it levels the playing field,” she concludes.

Source: www.theguardian.com

Tamara, a BNPL platform and shopping giant in Saudi Arabia, achieves $1 billion valuation following $340 million Series C funding round

Tamara, the buy-now-pay-later platform for consumers in Saudi Arabia and the Gulf Cooperation Council region, has recently completed a C round of funding that raised $340 million. This recent funding brings the company’s valuation to $1 billion, making it the first fintech unicorn startup in the region. SNB Capital and Sanabil Investments led the Series C round, alongside other backers such as Shorooq Partners, Pinnacle Capital, and Impulse. This round includes primary capital and some secondary equity transactions, marking one of the largest investments in fintech in the region. Tamara has raised a total of $500 million in equity funding, including secondaries, and over $400 million in debt funding.

Established in 2020, Tamara has quickly gained traction and currently boasts over 10 million users in Saudi Arabia, UAE, and Kuwait. The platform allows consumers to shop, pay in installments, and make bank transfers, and it has partnered with 30,000 merchants, including popular names like SHEIN, IKEA, Jarir, Noon, eXtra, and Farfetch.

The rise in popularity of buy-now-pay-later services in Saudi Arabia has seen significant growth, driven by the booming e-commerce market. According to a report from last year, the number of registered customers for BNPL services increased from 76,000 in 2020 to 3 million in 2021 and 10 million in 2022. With Saudi Arabia’s huge potential for digital payments, the market is expected to grow significantly in the next few years.

CEO Alsukhan emphasized the importance of building a customer-centric payment solution and the platform’s commitment to Shariah compliance. Tamara prides itself on offering a friendly and transparent service, focusing on avoiding unnecessary fees and helping customers make timely payments by offering risk management tools and options based on their financial capabilities.

Tamara’s long-term vision includes expanding its revenue sources and introducing new products and services beyond buy-now-pay-later. The platform plans to strengthen its integration into the shopping journey, introduce a buyer protection program, and enhance its card functionality for in-store transactions.

The recent funding not only represents a significant milestone for Tamara but also signals the region’s growing potential in the fintech industry. As the first homegrown unicorn in the Gulf, the company’s success reflects the supportive ecosystem, financial backing from local and international investors, and a strategic focus on customer satisfaction and compliance.

Source: techcrunch.com