TIt was difficult to decide what to focus on for Alex Hern’s first TechScape since his retirement. (If you missed it last week, re-read the farewell newsletter he wrote after 11 years at The Guardian.) Why? Because with everything happening all the time right now, there are tons of topics to delve into.

We could discuss the possibility of Elon Musk running Donald Trump’s “Government Efficiency Commission” if he is re-elected as President of the United States. But that would require writing another newsletter on Musk, and you might be as tired of it as Alex is. The latter possibility is still two sides of the same coin. The chances of Musk quitting running a multi-trillion dollar company for a low-paying government job are not that high.

We can also talk about Pavel Durov’s first public statements since his arrest in France last month, and how Telegram’s anti-censorship stance has crumbled (right now Report Contents Previously it was a private chat reviewed by a moderator).

Or we could delve into Nvidia’s significant role in the economy, which I discussed with Nimo Omer in Monday’s First Edition newsletter.

Instead, let’s focus on the latest major event in the tech world, which has become exhaustingly busy over the past few years: the launch of Apple’s latest iPhones, and why, despite its flashy features and tech-forward attitude, many of you probably won’t be lining up to purchase one.

The reasons are complex. One is the simple price of the iPhone 16, which starts at $799 (£610). For many, such a high price is just too much, especially at a time when the economy is sluggish, jobs are scarce, and the new prime minister is positioning himself as head of a “pessimistic” government, as the Observer’s political editor Toby Helm put it.

“Sales of new mobile phones have fallen dramatically over the past decade,” says Ben Wood, chief analyst at market research firm CCS Insight. In 2013, Britons bought around 30 million new devices, up from just 13.4 million last year. CSS Insight predicts the figures will remain at roughly the same level. Its research suggests that most people expect to keep their next phone for up to five years.

At the same time, phone makers are making fewer dramatic changes to their products from year to year. “These days, phone updates are mostly incremental from a hardware perspective,” Wood says. “Last year’s iPhone might have a slightly bigger screen, a slightly better camera, and better battery life, but it’s probably pretty much the same as this year’s. This is in stark contrast to the mid-1990s through 2007 when there was an incredible acceleration in phone performance and features.”

AI is in the spotlight

The adoption of AI in iPhones, which Apple teased at its Worldwide Developers Conference (WWDC) in June, will arguably mark a major change in how iPhones work. But as I explained in a controversial comment piece back in June, it may not create a strong desire to use ChatGPT on your phone.

Lest you think I’m just a doom-and-gloom tech reporter, market analysts agree. Wood believes AI has become a “battleground” between Google (which owns Gemini), Samsung (which is touting Galaxy AI), and Apple (which understood the challenge and cleverly named its version Apple Intelligence, trying to make the name synonymous with the technology). Is it worth the investment to put AI in your phone? “I’m not convinced that AI is going to have a significant impact on overall new product sales,” Wood says.

Moreover, Apple has already stated that European users won’t have access to the AI integrated into its devices. this year That’s because the company isn’t sure it can do so without violating the rules of the European Union’s Digital Markets Act, with one exception: It will be available in the UK in December, which of course is no longer in the EU, but if you spend much of your time on the continent, it won’t be available there. That means you’re paying for minor updates and the potential appeal of AI at a yet-to-be-determined point in time.

If it ain’t broke, don’t fix it

Here’s an embarrassing confession: Despite all the latest cutting-edge tech, I don’t see the point in keeping up with the latest hardware. I’m not a huge Apple fanboy, but I do use an iPad (the 7th generation, released in September 2019 and discontinued a year later) every day.

It’s five years old and it works just fine, in part because, with a few exceptions, Apple tweaks the little details with each yearly hardware update. Does it really matter if a flashier screen makes your news app look a little sharper, or if a slightly faster processor makes apps launch a millisecond faster? And if it does, does that slight benefit justify the cost of a new device?

The same goes for my phone. When I dropped my Samsung that I had for years two months ago and the screen repair destroyed the keyboard and I needed a replacement, I decided to buy a similarly outdated phone, the 2021 Samsung A52. I chose this one because it was the latest model available at a relatively affordable price, and it still has a great battery. 3.5mm headphone jackI rely on this technology because Bluetooth headphones only give me the pain of losing my earbuds or having to listen to someone else’s music on public transport.

I would argue that the new iPhones are pretty expensive without all that many new features. Still, you might not think so. If you do, let me know. You can find me at X. @Stokell.

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