A gray morning greets Shadwell in east London. Yet, within the historical confines of Tobacco Dock, the gloom is transformed into vibrant neon lights, sleek vehicles, and buzzing conversations about cryptocurrency.

Over two days, advocates of Web3, the envisioned future of the Internet, gathered at the venue of its former exchanges. For many attendees, the highlight is a singular figure: Nigel Farage.

“I don’t care if you like me or not, I’m a champion of this space,” declared the Reform UK leader to an audience predominantly composed of male crypto enthusiasts at the Zebu Live conference.

“Either I’m here to bolster your community, or your community is here to bolster me. Regardless, this partnership benefits us both.”

Farage is aiming to forge a business relationship, emulating Donald Trump’s strategy, with hopes it will evolve into a financial backing for his forthcoming campaign. This year, the Reform Party became the inaugural major UK political party to accept contributions via Bitcoin and other cryptocurrencies.

Attendees noted Farage’s active presence on the circuit, having recently visited a digital asset summit just a mile away in Old Billingsgate.

“I aim to bring digital assets and cryptocurrencies from chilly London,” he stated at the Zev event.

“I recognized this after my bank account was depleted. [Cryptocurrency] represents ultimate freedom. It’s about managing your finances independently, making your own choices, and escaping authoritarian governments. Cryptocurrency embodies the ultimate 21st-century freedom, a lesson I’ve learned throughout my life.”

This sentiment resonates with the liberal leanings of crypto aficionados, who prize the anonymity and self-determination offered by digital currencies.

Many attendees became increasingly anti-establishment after Farage’s conflict with NatWest, following the bank’s closure of his accounts. They showed their support for the reformist leader by tweeting selfies during his presentations.

Farage’s hustler-like personality aligns with the cryptocurrency world. He asserts he would have been a crypto trader in the 1980s and expresses a keen interest in dabbling.

His narrative resonates with numerous young entrepreneurs present, who advocate for an internet that ensures anonymity, infiltrating every facet of life while allowing for rapid wealth accumulation.

The flashier, the better appears to be the mantra. At the conference entrance, a black Rolls-Royce Wraith convertible showcases CryptoAutos, a platform enabling purchases or rentals of cars using cryptocurrencies.

The conference featured advanced technology, swag, and gadgets. In a designated area, Sam Altman’s startup WorldCoin showcased a silver sphere inviting participants to scan their eyes as part of a project utilizing biometrics to differentiate between humans and AI entities.

It began rather quietly. The HMRC and the Secret Ledger panel on managing crypto taxation attracted fewer than 40 participants in a space that comfortably accommodated 200. The energy only escalated in the afternoon as Farage’s keynote approached.

“I don’t particularly like him,” mentioned one attendee. “But if he can ease complexities for people in this sector, they will be willing to listen, even if they don’t align with his political viewpoints.”

Farage stands out as the only prominent British political figure to clearly express his stance on cryptocurrencies. In a move likely to win over many audience members in east London, he proposed legislation to cut capital gains tax on crypto assets from 24% to 10%.

Keir Starmer’s administration aims for the UK to lead in securities tokenization, but the Prime Minister has remained largely silent on the matter. Similarly, Conservative Party leader Kemi Badenoch has not voiced strong opinions. For Farage, this relatively small yet well-resourced group of crypto enthusiasts presents a significant opportunity.

However, some have expressed concerns about his approach to engaging with the sector. Simon Jones, an investor in open finance startup Burnx, walked out after news of Farage’s participation, labeling the event a “political extravaganza.”

“I believe he shouldn’t have been invited,” Jones commented. “He operates solely on a campaign platform, despite it being an industry event lacking proper oversight.”

“He’s emulating Donald Trump’s tactics here, and Trump has mastered this area, accruing substantial funds.”

The U.S. president has amassed millions in political donations from cryptocurrency billionaires and other tech giants, witnessing a rise in the value of his family’s crypto ventures, thereby enhancing the Trumps’ wealth.

In the UK, however, crypto donations face intense scrutiny due to fears they could disguise the origins of party funding and pave the way for hostile foreign influence.

Liam Byrne, the Labour MP for Birmingham and Hodge Hill, as well as chair of the Chamber of Commerce and Industry, contends that crypto donations pose a significant risk to corrupt British politics.

Meanwhile, researchers at the Center for Financial Security (CFS) and the Royal United Services Institute (Rusi) have begun examining the potential threats these donations may pose to democracy, security, and transparency.

As the crowd headed to the afterparty across the road, many seemed unconcerned that they could hold the key to Farage’s political ascent.

“Nigel Farage is one of the rare politicians supportive of cryptocurrencies,” remarked a conference attendee. “He’s shrewd to be here. If the crypto community rallies behind him, he stands to gain significantly.”