When you think of British cultural exports in the 21st century, familiar examples like James Bond, Downton Abbey, and Adele might spring to mind.
But in the algorithm-driven world of TikTok, where a trend known as “Britishcore” has become one of the most sought-after movements right now, everyday aspects of British life are becoming a hot topic.
British Core is Cultural Terms At the turn of the decade it was used to depict rundown pubs, lonely traffic cones and other symbols of the bleakness of British life.
Today, it has expanded to include Trainspotting-inspired videos, lip-syncing from the stars of Twilight Nights, and a satirical celebration of the Oasis reunion.
TikTok points to growing interest in British fashion, comedy, and travel on the platform as evidence of a renewed interest in British culture and its typically satirical take on it.
The trend has proven so popular that even international content creators are joining in, eager to show just how Britishcore their content is.
One notable example is American DJ The Dare. A jokey video of himself At Paddington Station, Ewan McGregor’s opening monologue from Trainspotting plays, with Born Slippy from Underworld playing in the background.
The Dare posted the video, which has been viewed 245,000 times, with the slogan “British Max”.
The Dare filmed themselves in Paddington bearing the slogan “British Max”, set to Ewan McGregor’s opening monologue from the film Trainspotting and a soundtrack of Underworld’s “Born Slippy”.
Photo: Theo Wargo/Getty Images via NYFW: The Shows
Another video saw US cinema staff lip-synching to a clip of Gemma Collins from the film The Only Way is Essex, while an Australian radio host posted promoting an Oasis reunion, which has been viewed 3.7 million times.
In one TikTok US content creator @the_quivey10 has compiled a list of things he’d like to do if he were in the UK, including everyday activities made popular on Britishcore TikTok, like doing a “cheeky Tescoran” and getting a Greggs sausage roll.
TikTok said it has seen double-digit increases in posts using the hashtags #ukcomedy, #ukfashion, and #uktravel since January, and that the #OasisReunion video has been viewed more than 100 million times in the past two weeks.
“This summer, British pop culture exploded onto the global stage,” said Louisa McGillicuddy, TikTok’s UK trends expert. “From the Brat phenomenon to the excitement over the Oasis reunion… TikTok communities both in the UK and internationally have embraced all things Britcore.”
American content creator @the_quivey10 has a bucket list for when he visits the UK, which includes eating a Greggs sausage roll.
Photo: Newscast/UIG/Getty Images
TikTok, which has more than one billion users globally, said interest in Britishcore content was reflected in the popularity of The Killers’ videos. Performing Mr Brightside in front of a London audience Collins and Gary Barlow, regulars on the Love of Hands TikTok account, posted the meme following England’s victory in the Euro 2024 semi-final. TikTok said a video of the Take That singer in a vineyard saying “this is my idea of how to spend a pretty lovely day” has become a popular meme overseas.
Alwyn Turner, a senior lecturer at the University of Chichester and an expert on British popular culture, said a common thread among some of Britain’s most popular cultural exports was a sense of “cheekiness”.
Turner also pointed out how increased interest in British culture could benefit the national mood.
“As a citizen, when you achieve fame in America, it gives you a sense of optimism. It makes the country feel alive and vibrant. There’s a certain feel-good feeling in Britain when the world wants you,” he said.
More Fall Trends on TikTok
The British singer and her eponymous band, whose hits include “Smooth Operator” and “No Ordinary Love,” haven’t released an album since 2010. But TikTok has maintained interest in Sade’s music, with clips featuring her songs up 63%.
The singer’s looks have also become popular on the platform. 1 mood board clip The video has garnered nearly 5 million views, and the hashtag #sadegirl has also recently become popular on the platform.
A combination of travel trends and aesthetic sensibility has made the Northwestern United States popular on TikTok. Short slideshow And there are video edits capturing the region’s atmospheric woodland scenery. An account dedicated to the trend, @throughthepnw, has 1.6 million followers.
Food is a popular genre on TikTok, and Filipino cuisine has been gaining attention recently, in part due to interest in “boodle fights,” communal banquets in which participants eat with their bare hands at tables covered with banana leaves.
This trend supports playing easy, non-violent video games such as “Wild Flowers,” which features farming and magic, and “Moonstone Island,” a game where you collect creatures. There is also a rise in “deskscapes,” which create a relaxing gaming environment with plants and indirect lighting.
Educational influencers in fields such as history and science are becoming increasingly popular on TikTok. One example is Katie Kennedy (@thehistorygossip), a content creator who takes an unconventional approach to history education. One title is “Were people having sex during the plague?”, another is “Why did these royals enjoy pure body odor?”. Although she only started on TikTok in January 2024 while in her final year of university, Kennedy’s page has over 500,000 followers and 13.9 million likes. Her debut book, History Gossip: Was Anne of Cleves a Beggar? And 365 Other Historical Curiositieswill be released on October 7th.
Its mauve, suction cup-covered arms gently unfold to grab an egg shaped like an elongated ping-pong ball. A jet of water from a siphon next to the octopus's head ensures that the unhatched cubs get enough oxygen.
From a distance, she is surrounded by hundreds of females, living up to her nickname. The pearl octopus (Muusoctopus robotus) resembles a spherical gem that sits on the ocean floor. This is the largest known assemblage of eight-armed molluscs on Earth, numbering approximately 20,000 individuals, and has been witnessed by people all over the world in astonishingly high resolution. “Oceans” episode BBC series Planet Earth III.
This view would have been amazing enough even if it were from shallow water, including tropical coral reefs and kelp forests. But these octopus mothers tend to their eggs in freezing cold and darkness, about 2 miles below the surface. of the deep sea.
“The fact that there is life there is amazing in itself,” says the producer and director. Will Ridgeon They spent two years photographing the octopus, collaborating with scientists and technicians at California's Monterey Bay Aquarium Research Institute (MBARI).
The aptly named pearl octopus rears its eggs in an octopus garden surrounded by flower-like anemones. – Credit: Monterey Bay Aquarium Research Institute
The octopus farm, as the site is now known, is located on a hill in the eastern Pacific Ocean, 160 km (100 miles) southwest of Monterey Bay, near a giant underwater mountain called Davidson Seamount. This place was discovered during his expedition in 2018. live streamed over the internet.
It was the first time I had ever seen so many creatures in one place, let alone in the deep sea. (Octopuses are notoriously solitary animals and tend to be cannibalistic when kept together in captivity.) ).
Ridgeon watched the livestream of the discovery and immediately knew it was a story to be filmed in a new BBC series.he teamed up with Dr. Jim Barrya senior scientist at MBARI, began regularly visiting octopus farms in 2019 to learn more about why so many octopuses congregate in certain areas.
“The question is, why is it there?” Barry says. Barry and his colleagues gathered specialized tools and began a series of detailed studies. They created a photomosaic of his 2.5-hectare (about 27,000 square feet2) portion of the property and stitched together high-resolution images that allowed them to count the octopus population.
They also installed time-lapse cameras on the ocean floor, taking close-up photos every 20 minutes at a time for months to show what the octopuses were doing, and Barry's team gradually expanded the octopus park's largest began to unravel some of the mysteries.
Octopus farm location. – Image credit: MBARI
work remotely
Ridgeon took part in an expedition to an octopus farm early on. Initially, filming took place during lockdown, so he participated via live video link from his bedroom in Bristol, England (with occasional interruptions from his five-year-old daughter).
Once COVID-19 restrictions allowed, Ridgeon joined Barry and his team aboard MBARI's vessel, the research vessel Western Flyer. However, no one visited the octopus farm directly. All surveys and filming were done using a car-sized remotely operated vehicle (ROV) equipped with a camera and a robotic arm.
The dive began around 6 a.m., and the ROV was lowered into the ocean through a hole in the Western Flyer's hull called the moonpool. “It's very James Bond,” Ridgeon says. The descent to the octopus garden can take up to two hours, and the ROV will remain there all day.
The pilot controls the ROV via a cable connected to a control room on the ship on the ground, and everyone watches the video feed to see what's happening below.
Researchers survey the octopus farm from the Western Flyer's ROV control room. – Credit: Monterey Bay Aquarium Research Institute
“You forget you're looking at a screen,” Ridgeon says. “You think you're there,” says the MBARI engineer. He worked with the BBC to find the ideal camera setup to photograph the octopus garden. It was not possible to use footage from a camera fixed to the ROV due to too much vibration.
“I think the BBC will do a little bit about that.” [shivering]“But not as much as we had,” Barry says. ROVs “shudder” not because of the cold temperatures of the deep ocean, but because the thrusters must be activated constantly to ensure they stay close to the ocean floor (ROVs are positively buoyant, so if they fail they will ). .
To get around this, Barry and Ridgeon used a separate 4K camera mounted on a specially designed stand that could be placed on the ocean floor.
“I think that's the secret behind the images,” Ridgeon says. Unlike the ROV cameras used by scientists, which can only reach within a few meters of objects on the ocean floor, the 4K camera's focal length of about 20 centimeters (7 to 8 inches) allows it to precisely navigate between octopuses. can be captured.
But it was difficult to use. It took up to 40 minutes to get into position, and the team had to hope it wouldn't fall over and the action would happen in front of it. Ridgeon operated the camera from the ship using his PlayStation controller, which MBARI engineers adapted for the job. “At first it's like trying to film him with his hands tied behind his back,” Ridgeon said.
Another challenge with deep-sea photography is light. “Put the light as far away from the camera as possible, ideally around the sides so it’s three-quarters backlit. [the scene]That way, there are no reflections from any debris in the water,” explains Ridgeon.
The octopus garden provides insight into the life and reproduction of molluscs. – Credit: Monterey Bay Aquarium Research Institute
Those “fragments” are marine snow. These are organic particles that constantly rain down from the shallow ocean above. Marine snow is made up of dead plankton and their feces stuck together by microbial glue, and is the main food source for deep-sea animals. However, it makes filming difficult as the movie can look like it was shot in a snowstorm.
To see through the snowstorm and achieve the desired three-quarters backlighting effect, the MBARI team built a lighting system that the ROV could hold on its side, away from the camera. “That's how we got some really great shots,” Barry says.
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Accelerate development
As Barry's investigation and BBC filming progressed, the team made some surprising discoveries. First, no medium-sized octopus ever visited this location, and there were no signs of it feeding. It was only a fully grown adult octopus.
They were here to breed and for no other purpose. It may be called an octopus farm, but this place is definitely an octopus farm. The researchers also collected evidence that incubating females use on-site hot springs to speed up the development of their offspring.
For octopuses, there is a strong relationship between temperature and hatching time. The colder it is, the longer it will take and the more dangerous it will be. This is because there are scavengers that prey on unborn, unprotected octopus eggs.
Temperature studies have shown that the seawater surrounding each octopus nest can reach 10°C (50°F), much warmer than the 1.6°C (34°F) seawater just a few meters away. It was shown. By observing specific octopuses (identifiable by scratch and scar patterns) in the field, Barry and his colleagues determined that their eggs take an average of 1.8 years to hatch.
During this time, the female does not move but is constantly fighting off predators and guarding her approximately 60 eggs. “Once you plant an egg on a rock, that's it. You can't leave that spot,” Barry says. At just under two years, it's not the longest parenting period for an octopus. This record is given to another species that other MBARI scientists discovered nearby, Graneledon boreopafica, clinging to the sides of Monterey She Canyon 1.4 km (just under a mile) deep. I did.
Researchers watched one female incubate her eggs for four and a half years, longer than any other recorded animal. However, she was growing her eggs in water that was much warmer than the octopus park's ambient temperature of 1.6 degrees Celsius. Without the hot springs, the eggs in the octopus garden would take more than 10 years to hatch. When this site was discovered, biologists were surprised to find octopuses nesting there.
But geologists were fascinated by warm water seeping through the ocean floor, something they had never seen before. These springs are much cooler than the red-hot hydrothermal vents that form at the edges of tectonic plates where new molten ocean floors are created.
Although the enormous pressure will not cause the water to boil, the temperature around the vent can reach hundreds of degrees. These were first discovered in his 1970s, and plumes of hydrothermal water rise up to hundreds of meters in the water column, making them relatively easy to detect with temperature probes. In contrast, hot springs are more difficult to find because they form away from these tectonically active regions and have much cooler temperatures.
But geologists believe they could exist in the thousands and are highly stable, likely remaining in the same location for hundreds or even thousands of years. Therefore, biologists believe that more octopus farms may be established around these springs.
birth and death
In the final scene of the “Octopus Garden” episode Planet Earth III, a cluster of tiny sucker-like arms appears beneath the brooding female, then a wobbling young octopus swims away into the darkness like a mini-umbrella. More chicks follow and begin life at sea.
No one knows where they're going…yet. “That's what I want to understand next,” Barry says. The hatchlings are large for a newborn octopus, at about 6 cm (2 inches), so they have the best chance of survival. But as anyone who has seen the Octopus documentary knows, this comes at a heavy cost to mothers.
“These mothers are trying so hard to protect their bloodlines, and they're just dying out,” Barry says. Her father died a few years ago, shortly after mating. On the screen, we see the women's eyes cloudy and their bodies wrinkled. Ridgeon saw what happened next, but she decided it was not suitable for an evening television audience.
Dead octopuses are quickly attacked by scavengers such as fish, snails, sea anemones, and shrimp. For Barry, this is another important part of his discovery at the octopus farm. The nesting season is asynchronous, with octopuses hatching and mothers dying throughout the year. Approximately 9 each day. The female octopus' body nourishes the rest of the ecosystem and helps supplement the energy input from marine snow by 72 percent.
Graneledon boreopafica (a species of octopus that incubates eggs in cold water) has a 4.5 year rearing period, which holds the record for the longest rearing period of any animal. – Credit: Alamy
“This is clearly a huge food subsidy for the local ecosystem,” Barry says. “That wouldn't happen in shallow water,” he added. Because there is a lot of food around. But in the more barren depths, nothing goes to waste.
The BBC has finished filming at the octopus farm, but Barry's research continues. One of the things he wants to know is the age of the sea anemone. These are giant orange flower-like animals that make the octopus garden look like a real garden.
Barry studies sea anemones, which live for decades in shallow coastal waters, and finds that deep-sea species can survive for centuries, in contrast to octopuses, which are relatively short-lived. That's what I'm thinking.
“They're like sentinels that just sit there while the octopus cycles,” he says. There are many more questions Barry would like to answer. “Are octopuses confined to this breeding form in warm areas, or are they able to breed elsewhere with cooler ambient temperatures? Is there fidelity to specific nest sites? ?Will they return to their place of birth?'' he asks.
No one knows how far the octopuses travel before they reach the garden or how they found them, but Barry said he was surprised by the large number of dead and dying octopuses floating around. I suspect I smelled it. “We'll definitely be back,” he says.
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