feedback A weekly column filled with strange stories, unbelievable advertising claims, and puzzling instructions.
An amazing year
To be new scientist Readers know that yearly summaries are prepared weeks beforehand. This specific recap was written on December 1st, just as Feedback was gearing up to avoid hearing Wham’s last christmas for 24 days. I’m also trying to persuade Feedback Junior to choose his main present. Any absurd events that occurred after that date will have to wait until the next year.
Indeed, 2025 offered a wealth of topics that intrigued Feedback. We encountered ludicrous ideas, such as the proposition to detonate the ocean floor to combat climate change, which went directly into our “not recommended” list. There were also endeavors to create particularly annoying robots, including an electric arm that faked handing you an ice cream cone, only for it to vanish in various amusing ways at the last moment. Unsurprisingly, people were distrustful.
To impose some structure on this chaos, we are introducing the 2025 End of Year Awards for Feedback. We will name it Backseas unless someone provides a better suggestion. The judges (that’s us) selected the categories and winners through a highly rigorous process that did not involve post-its or darts.
Best Scientific Acronyms
Feedback dreams of seeing a study that investigates the amount of time and resources societies dedicate to crafting imaginative or forced abbreviations. This could rival two seasons of influenza and a World Cup for global productivity.
After discovering a “machine learning model that can predict the taste of chemicals based on their molecular structure” labeled Flavor Analysis and Recognition Transformer (FART), Feedback invited contributions on similar topics. We were taken aback by the flood of acronyms that followed, from a hydrographic research project called Management of River Discharges to the Marine Domain (MORDOR) to two instruments on NASA’s Mars rover Perseverance called Raman and Luminescence Scanning of Habitable Environments for Organics and Chemicals (SHERLOC) and another pair known as Wide Angle Terrain Sensor for Operations and Engineering (WATSON). However, one may be pushing the envelope.
Regardless, the judges (us) unanimously awarded the prize to a geneticist who devised “a method for estimating mutation rates and recent demographic history from very large samples.” They termed it “diffusion of rare elements in large variation inventories,” or DR EVIL. Quite clever.
The Best Old and New Technology
One persistent issue in today’s society is people who believe they’ve invented something novel when they’ve merely rebranded something existing. Here, there was a clear winner. Ugmonk has developed a “minimalist, paper-based to-do manager.” This product is designed to take the place of your online task management system, allowing you to work offline free from social media distractions. It consists of a few index cards placed atop a wooden block.
Best Extrapolation
Uncontested: Demographers David Swanson and Jeff Tyman produced a paper that noted a slight decrease in human fertility between 2019 and 2024 before extrapolating it all the way to human extinction by 2339 (or 2415 if they obtain an additional year of data).
Maximizing AI’s Potential
The challenge here was variety. An overwhelming amount of choices. We almost awarded this to Anthropic, which had the AI Claude operate a vending machine in their office. Claude first requested customers to deposit money into a fictitious bank account. Then it pretended to be a human in a blue blazer and red tie. However, since it was an in-house trial, it was disqualified.
Instead, this award goes to AI music. The most renowned fake AI band, Velvet Sundown, resembles the uncanny offspring of Coldplay and the Eagles. There’s an indescribable quality to this. After training on nearly all recorded music, the AI generates the most unremarkable form of music imaginable.
And Finally…
I’ll conclude with a silly and somewhat inappropriate tale. Time and again in 2025, Feedback found itself grappling with the Scunthorpe issue, which refers to how many innocent words can contain character strings that are offensive in certain contexts, causing complications for online moderation systems.
This realization began when we learned that Virgin Money’s chatbot objected to the term ‘virgin’. From there, we heard of a student who couldn’t create an email account due to his last name, Peacock, along with an incident that hindered researchers studying sperm whales.
However, our favorite story involved a bank’s computer server refusing to interact with a French-language server named after the Asterix character Petitsuitx because it contained the word “tits.” We appreciated this anecdote because a reader, Nick Brown, shared it with us, suggesting that banks utilizing such poorly constructed servers were likely headed for insolvency.
Have a story for Feedback?
You can send your article to Feedback at feedback@newscientist.com. Please include your home address. This week’s and previous feedback can be found on our website.
Source: www.newscientist.com
