Understanding Health Commodification: How Social Media Influences Your Wellbeing

Money has always influenced healthcare, from pharmaceutical advertising to research agendas. However, the pace and scale of this influence have intensified. A new wave of players is reshaping our health choices, filling the gaps left by overstretched healthcare systems, and commodifying our well-being.

Traditionally, doctors held a monopoly on medical expertise, but this is rapidly changing. A parallel healthcare system is emerging, led by consumer health companies. These entities—including health tech startups, apps, diagnostic services, and influencers—are vying for authority and monetizing their influence.

Currently, there seems to be a solution for every discomfort. Fitness trackers monitor our activity, while meditation apps come with subscription fees. Our biology is increasingly quantifiable, yet these marketable indicators may not always lead to improved health outcomes. We’ll observe whether changes in biomarkers yield positive results. While genetic testing and personalized nutrition promise a “better you,” the supporting evidence often falls short.

In this landscape, our symptoms, treatments, and even the distinctions between genuine illness and everyday discomfort are commodified. This trend is evident in podcasts promoting treatments without disclosing conflicts of interest, influencers profiting from diagnoses, and clinicians presenting themselves as heroes while selling various solutions.

Much of this transformation occurs online, where health complaints and advertising lack proper regulation. Social media platforms like TikTok, YouTube, and Instagram are becoming key sources of health advice, blending entertainment with information.

The conglomerate of pharmaceutical, technology, diagnostic, and supplement brands is referred to as the Wellness Industrial Complex, fueling the rise of the “commodified self.”

This issue is not just about personal choice. Social platforms shape our discussions about disease, influencing clinical expectations and redefining what healthcare should provide. We’re essentially participating in a global public health experiment.

However, this phenomenon also reflects real-world deficits. Alternative health options thrive because people seek acknowledgment, control, and connection, especially when public health support feels insufficient. Critiquing misinformation alone won’t halt its spread and could exacerbate marginalization.

When timely testing is inaccessible, private diagnostics can offer clarity and control. Optimization culture flourishes when traditional medicine is perceived as overly cautious or reactive.

The critical question for health systems is not whether to adapt but how. They must remain evidence-based, safe, and equitable while also being attuned to real-world experiences. Failure to do so risks losing market share and moral authority—the ability to define the essence of care.

To navigate health today, one must understand the commercial mechanisms influencing it. The content we consume is curated by an industry with unprecedented access to our bodies, data, and resources, amplifying its potential to impact our self-perception.

Deborah Cohen is the author of Negative Effects: How the Internet Has Taken Over Our Health

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Source: www.newscientist.com

How Fear Influences Ecosystems: The Groundbreaking Insight of the Century

Explore the Science Behind Eco-Systems

After the reintroduction of wolves to Yellowstone National Park in 1995, significant ecological changes were observed, particularly a substantial decrease in moose populations. This decline was largely attributed to the impact of wolves on elk behavior; where wolves were likely present, elk dedicated more time to vigilance and less to foraging. Biologist John Laundre referred to this phenomenon as a “landscape of fear” in a pivotal 2001 study.

This concept builds on earlier research that suggested predator fear could influence prey behavior. Until then, it was widely assumed that predators primarily affected prey populations through physical predation alone. Laundre’s observations challenged this notion, indicating a potentially complex relationship between fear and wildlife dynamics.

Recent studies led by Liana Zanet at Western University in Ontario, Canada, further explore this landscape of fear. Over the past two decades, Zanet and her colleagues conducted experiments in British Columbia, playing predator calls near wild songbirds. Their findings revealed a marked reduction in egg-laying and hatching rates, with survival rates for hatchlings plummeting when predator sounds were used. Less than half of the hatchlings survived compared to when non-predator sounds were played. This indicates that fear alone can significantly outweigh the effects of direct predation on wildlife populations.

According to Zanet, prey animals often prioritize safety over foraging opportunities, avoiding prime feeding areas when they perceive threats. This fear-based behavior has profound ecological implications. On Canada’s west coast, the absence of natural predators like bears, cougars, and wolves has allowed raccoons to flourish, leading them to scavenge food resources along the coastline.

When Zanet’s team introduced dog barking recordings in coastal regions, they observed that raccoons largely avoided the beach, spending their time instead watching for potential threats. This avoidance behavior has contributed to the dramatic rebound of coastal animal populations in areas where predator fear is heightened. However, similar effects were not observed when seal sounds were played.

Understanding landscapes of fear is crucial for comprehending the profound impacts humans have on wildlife. In a specific study, Zanet’s team utilized camera traps to observe how wild animals responded to various sounds in Kruger National Park, South Africa. Surprisingly, they found that the fear generated by human presence surpassed that of lions, highlighting the extensive influence of human activity on wildlife behavior and ecosystems.

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Source: www.newscientist.com

How Microgravity on the International Space Station Influences Bacteriophage and Host Coevolution

Microbiologists from the University of Wisconsin-Madison and Rhodium Scientific have unveiled a groundbreaking discovery aboard the International Space Station (ISS). Their latest experiment reveals that the unique near-weightless environment of space significantly alters the interactions between bacteriophages (viruses that target bacteria) and their hosts.



The International Space Station, with Earth in the background. Image credit: NASA.

In this detailed study focused on bacteriophage-host dynamics in microgravity, University of Wisconsin-Madison researcher Phil Huss and his team analyzed the interaction of T7 phages with Escherichia coli bacteria cultivated in an orbiting laboratory.

The experiments highlighted that while microgravity slows the infection rate of viruses, it does not permanently inhibit their ability to infect.

Under normal Earth conditions, T7 phages typically infect and lyse Escherichia coli within 20 to 30 minutes.

However, in the microgravity setting, no measurable growth of the bacteriophages was observed during the initial hours of culture.

After 23 days, the bacteriophage started to grow normally, effectively reducing the bacterial count. This suggests that bacteriophage activity eventually overcame the initial delays caused by the microgravity environment.

Factors unique to microgravity, such as disrupted fluid convection and changes in bacterial physiology, appear to influence how bacteriophage particles encounter and infect bacterial hosts.

In the absence of gravity, the natural mixing of fluids that typically facilitates virus-bacteria contact may be hindered, thereby slowing down the initial infection stages.

To delve deeper into the evolutionary and molecular consequences of these altered interactions, researchers sequenced the genomes of both bacteriophages and bacteria post long-term culture.

The analysis revealed numerous emerging mutations in the genomes of both organisms, indicating adaptation to their unique conditions.

Intriguingly, different mutation patterns were identified in microgravity compared to those evolving under Earth’s gravity, highlighting that the space environment exerts distinct selective pressures on both bacteriophages and their bacterial hosts.

Further scrutiny focused on the bacteriophage’s receptor-binding proteins, essential for recognizing and infecting bacterial cells effectively.

Through a deep mutational scan, significant differences in the mutational profiles of these proteins were observed between microgravity and ground-based experiments, reflecting fundamental changes in adaptive capabilities.

In a remarkable find, the researchers utilized a library of receptor-binding protein variants selected in microgravity to create bacteriophage variants that are more efficient at infecting specific drug-resistant strains of Escherichia coli on Earth. This underscores the potential of space-based research to inform biotechnology.

“Our study provides initial insights into how microgravity influences phage-host interactions,” the researchers concluded.

“Investigating phage activity in non-terrestrial settings unveils new genetic determinants of fitness, paving the way for innovative phage engineering on Earth.”

“The success of this research will establish a foundation for future phage investigations aboard the ISS.”

For more details, refer to the study published in the online journal PLoS Biology.

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P. Hass et al. 2026. Microgravity reshapes bacteriophage-host coevolution on the International Space Station. PLoS Biol 24 (1): e3003568; doi: 10.1371/journal.pbio.3003568

Source: www.sci.news

How the Bark Microbiome Influences Climate: An Overlooked Key Player

Melaleuca wetland forests

Exploring Melaleuca Wetland Forests in New South Wales, Australia

Image Credit: Luke Jeffrey / Southern Cross University

The bark of a single tree can host trillions of bacteria, which may have a crucial yet underappreciated role in regulating greenhouse gases in our atmosphere.

Globally, the total surface area of tree bark is estimated to be around 143 million square kilometers, roughly equivalent to the Earth’s total land area. This extensive area represents a vast microbial environment known as the ashosphere, yet the microorganisms residing there have largely been overlooked by researchers. Learn more.

“It may seem obvious, but we’ve historically ignored tree bark,” states Bob Leung, a researcher from Monash University in Melbourne, Australia. “I had never considered that microbes existed in tree bark, but it makes perfect sense. Bacteria thrive everywhere, so it’s reasonable to expect them in the bark as well.”

Leung and his team initiated their research on a common wetland species known as paperbark (Melaleuca quinquenervia). Their findings revealed that over 6 trillion bacteria inhabit every square meter of tree bark, a density comparable to that found in soil.

Genetic testing of 114 bacterial species indicated that most belong to three primary bacterial families: Acidobacteriaceae, Mycobacteriaceae, and Acetobacteriaceae; intriguing as they remain entirely unclassified by science.


A fascinating characteristic of these microorganisms is their ability to metabolize hydrogen, carbon monoxide, and methane for energy. While hydrogen (H2) itself isn’t a greenhouse gas, it can enhance the warming effect of the atmosphere by reacting with other gases.

Researchers extended their study to include seven additional Australian tree species from diverse habitats, such as Casuarina, rubber trees, and banksias, and assessed their bark’s ability to absorb or emit greenhouse gases both in natural settings and laboratory experiments.

Under aerobic conditions, where oxygen is present, all bark types were found to consume hydrogen, carbon monoxide, and methane. However, when the trees were submerged in water—typical in wetland areas—the microbes adapted by producing these same gases.

Melaleuca quinquenervia trees in an Australian forest”
data-credit=”Luke Jeffrey / Southern Cross University”/>

The Canopy of Melaleuca quinquenervia

Image Credit: Luke Jeffrey / Southern Cross University

According to researchers, the collective amount of hydrogen absorbed by bark microorganisms worldwide is estimated to be between 600 million and 1.6 billion kilograms annually, which represents about 2% of the total hydrogen removed from the atmosphere.

This groundbreaking study marks the first effort to evaluate the role of tree bark in atmospheric hydrogen cycling, notes Luke Jeffrey at Southern Cross University in Lismore, Australia.

“Recognizing the hidden contributions of trees, beyond their role in carbon dioxide absorption, is crucial,” emphasizes Jeffrey. “Trees actively engage with other greenhouse gases, which is significant as H2 interacts with atmospheric methane and could help mitigate the increasing methane dilemma.”

However, the global landscape remains uncertain since the team evaluated only eight tree species from eastern Australia. “Significant research is needed across diverse forest types, tree varieties, microbial communities, and environmental conditions,” says Jeffrey.

Brett Somerelle of the Sydney Botanic Gardens asserts that this research underscores the gaps in our understanding of microbial diversity, composition, and functionality within tree bark ecosystems. “It will be fascinating to observe how these factors change across a broader spectrum of tree species, particularly in arid environments like savannahs and woodlands,” notes Summerell.

Understanding the relationships between fungi and bacteria in tree bark is equally critical, he adds.

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Source: www.newscientist.com

Adolescence Influences Your Adult Life, But Your Mindset Isn’t the Sole Factor

Interestingly, recent studies indicate that individuals with higher intelligence often experience earlier puberty but tend to have children later and fewer overall.

This appears contradictory from a biological standpoint, as earlier puberty typically signifies readiness for reproduction.

However, an analysis of data from thousands in the UK and US revealed that more intelligent individuals tend to progress more slowly through key reproductive milestones.

They often begin sexual activity later, have fewer sexual partners, delay marriage, and have their first child at an older age.

Research suggests that this may stem from the fact that highly intelligent individuals enjoy greater opportunities, pursue extended education, embark on ambitious career paths, and prioritize personal goals before contemplating family life.

In some instances, they might even choose not to have children.

Long-term Mental Health Consequences During Adolescence

The timing of puberty can significantly affect how adolescents perceive themselves.

For instance, research has shown that girls entering puberty early are more susceptible to body image issues, anxiety, and low self-esteem due to feeling different from their peers and lacking readiness for the transformation.

These feelings can have profound implications for mental health, often extending into adulthood.

Research indicates that girls who undergo early puberty are more likely to experience body image concerns, anxiety, and low self-esteem due to their differences from peers and emotional unpreparedness for change – Image courtesy of Getty Images

Late puberty can present significant challenges for boys as well. A study reveals that boys who bloom later are often dissatisfied with their bodies, particularly because their muscle development may lag behind.

This dissatisfaction can contribute to low self-esteem and a sense of inadequacy.

Additionally, some boys encounter teasing, social pressure, and bullying, potentially leading to depression and other mental health issues.

While these feelings may diminish over time, they can leave lasting effects and elevate the risk of mental health concerns later on.

Risks Associated with Early or Late Puberty

A major UK study indicates that individuals entering puberty earlier than average are at a higher risk for developing type 2 diabetes and heart disease in adulthood.

Conversely, those with delayed development are more prone to asthma.

Researchers postulate that the timing of hormonal shifts can impact factors such as weight, stress levels, and lifestyle habits.

While early or late onset of puberty might lead to issues, it is not necessarily alarming. Everyone matures at their own pace.

If you have concerns regarding your child’s development or health, it’s advisable to consult your doctor for guidance.


This article addresses the inquiry (from Natalie Montagu in Stockport): “What impact does the timing of puberty have on a person’s long-term health?”

If you have questions, feel free to email us at: questions@sciencefocus.com or send us a message Facebook, Twitter, or Instagram (please include your name and location).

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The Brain’s Tiny Structure Influences Your Eating Habits

The bed nuclei of the stria terminalis comprise a larger, banded structure in the brain known as the stria terminalis.

My Box/Alamy

Brain regions that influence food intake may eventually be targeted to enhance weight loss or therapeutic interventions.

Studies indicate that activating neurons in this specific brain region leads to increased food intake in mice, particularly when consuming sunflower seed-sized food items. However, the impact of taste on neuronal activity remained ambiguous.

For deeper insights, refer to Charles Zuker from Columbia University, who, along with his team, conducted brain imaging on mice. Earlier research linked sweet taste neuron activity in the amygdala with the enjoyment of sweet substances.

These neurons stimulate other neurons in the BNST, sometimes referred to as the “expanded amygdala.” This marks the first evidence of taste signal reception by this brain structure, according to Haijiang Cai from the University of Arizona, who was not part of the study.

The researchers aimed to determine whether these activated BNST neurons influence dietary choices, so they genetically modified cells to prevent activation when mice tasted sweet substances. Over a 10-minute period, these modified mice exhibited significantly reduced consumption compared to their normal counterparts, indicating that BNST neuron activation encourages sweet taste consumption.

Interestingly, the researchers also discovered that this artificial activation led mice to consume more water and even seek out salty or bitter substances, which they typically avoid.

Further experiments indicated that more BNST neurons were activated by sweet and salty tastes in hungry or salt-depleted mice, suggesting that the BNST integrates taste signals along with nutrient deficiency cues to regulate food intake, according to Cai.

Given the similarities between human and mouse BNST, these findings are relevant for humans, says Cai. They suggest that developing drugs to activate BNST neurons could aid individuals experiencing severe appetite loss, like those undergoing cancer treatment.

Cai mentioned that numerous brain pathways regulate food intake, and some may compensate for long-term changes in BNST activity induced by drugs. Therefore, targeting multiple feeding circuits would likely be necessary.

This research also has implications for improving results from weight loss treatments, including the GLP-1 drug semaglutide. This drug binds to neurons in the BNST, and a clearer understanding of its effects on food consumption could enhance the effectiveness of such medications, according to Sarah Stern from the Max Planck Florida Institute for Neuroscience.

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Source: www.newscientist.com

How Your Name Influences the Shape of Your Face Over Time

Suggestions for parents struggling to choose a name for their little one. Because, new research indicates that a name could influence your facial appearance.

The recent study was inspired by the “face-name matching effect.” This phenomenon highlights how well individuals can match a person’s face to their name from a list of options.

This opens up various possibilities: parents may observe their baby’s face and intuitively select a name that aligns with its appearance. Alternatively, our names might subtly influence how we look, making them recognizable to others.

National statistics show that Olivia and Noah remain the most popular baby names in both the US and the UK. – Photo credit: Getty

A team of researchers from Israel explored these two ideas through a series of studies conducted in 2024.

In one study, participants matched the names of adults and children to their corresponding faces. Results showed participants could name adults accurately but struggled with children.

This implies that our identities evolve over time, leading us to resemble the names we are given at birth.

Another study employed machine learning to compare facial similarities among individuals sharing the same name versus those who do not.

Findings indicated that adults with identical names exhibited increased facial similarities, unlike children. This supports the theory that we gradually align with our names as we age.

But do our names truly shape our facial features? Researchers suggest that individuals often adopt stereotypes associated with their names, influencing their behavior and, consequently, their appearances over the years.

For instance, a boy named “Tyler,” which carries a masculine connotation in certain cultures, might internalize those traits, participate in sports, and develop a confident demeanor, gradually shaping a more athletic appearance.

Conversely, negative stereotypes linked to names can adversely affect experiences. For example, if a teacher associates a name with misbehavior, it may lead to biased treatment of the child.

These insights align with previous research indicating that names markedly influence personal experiences.

For example, individuals with less common names (like Kevin and Alexander; a 2011 German study) often struggle in online dating. Similarly, names like Cindy and Chantal may yield less help from strangers compared to more common names like Sophie and Marie.

Some studies even suggest that individuals with unique names may be more likely to pursue unconventional careers.


This article addresses the question posed by Luke Gillespie of Sunderland: “Does your name affect your physical appearance?”

Please email us to submit your questions at Question@sciencefocus.com or Message Facebook, Twitter or Instagram Page (don’t forget to include your name and location).

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The major influences on where your body stores fat

Gender plays a significant role in determining where fat is stored in the body. Men tend to store fat around their abdomen, while women tend to store fat in their thighs, buttocks, and hips.

“From a childbirth and childcare perspective, pregnancy and subsequent breastfeeding consume energy, so storing energy in these areas is very helpful,” explains Dr. Adam Collins, Associate Professor of Nutrition at the University of Surrey. Hormonal differences also play a role in fat storage.

Estrogen, a female hormone, is believed to play a key role in determining body fat distribution, particularly in women.


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Premenopausal women with higher estrogen levels are less likely to store fat in the abdomen and near vital organs. This may offer some protection from conditions like high blood pressure, heart disease, and diabetes. However, men are more susceptible to developing these conditions earlier in life.

After menopause, women experience a decline in estrogen levels, leading to a shift towards the typical male fat distribution pattern.

Genetics also play a role in determining fat distribution, particularly in women. Studies have shown that genetic influences on fat distribution are stronger in women compared to men.

Stress and cortisol levels may also impact fat storage, with some studies suggesting a link between elevated cortisol levels and abdominal fat. However, the exact mechanisms involved are not fully understood.

Recent research indicates that poor quality sleep may affect body fat composition, with lower quality sleep potentially leading to increased abdominal fat accumulation. However, more research is needed to draw definitive conclusions.

The type of fat present in the body also plays a crucial role in determining overall health. Subcutaneous fat lies just under the skin and provides a store of energy, while visceral fat accumulates deep in the abdomen and around vital organs, posing health risks.

Lifestyle factors, such as diet and exercise, can influence body fat levels and distribution. Maintaining a healthy lifestyle, including regular exercise and a balanced diet, can help in controlling overall fat levels and reducing the risk of metabolic problems.

What types of fat are present in my body?

Lifestyle factors such as exercise and diet can influence body fat levels. – Photo credit: Getty Images

There are two main types of body fat: subcutaneous fat, which lies just under the skin, and visceral fat, which accumulates deep in the abdomen and around organs. Excess body fat is more likely to be stored as visceral fat.

Reducing overall fat levels through lifestyle changes like diet and exercise can help in controlling deep visceral fat levels and reducing the risk of metabolic problems.


About our experts

Dr. Adam Collins is an Associate Professor of Nutrition at the University of Surrey with over 20 years of experience as a qualified dietitian. His work has been published in various journals.

fredric calpe is a Professor of Metabolic Medicine at the University of Oxford, with publications in reputable journals.

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Massive star ultraviolet radiation influences nearby planetary systems

Astronomers have known for decades that the powerful light emitted by massive stars can disrupt planetary disks of dust and gas that swirl around young stars, the cradles of planetary birth. However, important questions remained unanswered. How fast does this process occur and will there be enough material left to form a planet?

NASA/ESA/CSA Using the James Webb Space Telescope and the Atacama Large Millimeter Array (ALMA), astronomers are now discovering the Orion Nebula, a nursery for stars, and specifically the protoplanetary disk named d203-506. I’m researching. Although it was confined to a small area, it exploded to an abnormally large size. This makes it possible to measure material loss rates with unprecedented precision.

bernet other. We observed the protoplanetary disk d203-506 illuminated by the far-ultraviolet rays of the Orion Nebula.Image credit: Berne other., doi: 10.1126/science.adh2861.

Young, low-mass stars are often surrounded by relatively short-lived protoplanetary disks of dust and gas, which are the raw materials for planet formation.

Therefore, the formation of gas giant planets is limited by processes that remove mass from the protoplanetary disk, such as photoevaporation.

Photoevaporation occurs when the upper layers of a protoplanetary disk are heated by X-rays or ultraviolet protons, raising the temperature of the gas and ejecting it from the system.

Because most low-mass stars form in clusters that also include high-mass stars, protoplanetary disks are expected to be exposed to external radiation and experience photoevaporation due to ultraviolet radiation.

Theoretical models predict that deep ultraviolet light creates a region of photodissociation, a region where ultraviolet photons projected from nearby massive stars strongly influence the gas chemistry on the surface of the protoplanetary disk. However, it has been difficult to observe these processes directly.

Dr. Thomas Howarth of Queen Mary University of London and his colleagues investigated the effects of ultraviolet irradiation using a combination of infrared, submillimeter wave, and optical observations of the protoplanetary disk d203-506 in the Orion Nebula using the Webb and ALMA telescopes.

By modeling the kinematics and excitation of the emission lines detected within the photodissociation region, they found that d203-506 loses mass rapidly due to heating and ionization by deep ultraviolet light.

According to the research team, the rate at which this mass is lost from d203-506 indicates that gas could be removed from the disk within a million years, suppressing the ability of gas giants to form within the system. It is said that there is.

“This is a truly exceptional case study,” said Dr Howarth, co-author of the paper. paper It was published in the magazine science.

“The results are clear: this young star is losing a staggering 20 Earth masses of material per year, suggesting that Jupiter-like planets are unlikely to form in this system.” .”

“The velocities we measured are in perfect agreement with theoretical models and give us confidence in understanding how different environments shape planet formation across the universe.”

“Unlike other known cases, this young star is exposed to only one type of ultraviolet light from a nearby massive star.”

“Because there is no 'hot cocoon' created by higher-energy ultraviolet light, the planet-forming material is larger and easier to study.”

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Olivier Verne other. 2024. Photoevaporation flow caused by far ultraviolet rays observed in a protoplanetary disk. science 383 (6686): 988-992; doi: 10.1126/science.adh2861

Source: www.sci.news