What Drives the Surge of Pro-Trump-X Accounts from Asia?

WWhen X launched a new feature that discloses the locations of popular accounts, the intention was to enhance transparency and combat misinformation. However, this led to an uproar, with users expressing outrage upon discovering that numerous prominent “America First” and pro-Trump accounts were actually based overseas, resulting in a blame game.

The feature was activated over the weekend by Nikita Beer, X’s head of product, who stated it was a pivotal step in “maintaining the integrity of the global town square.” Since its launch, many highly active accounts frequently commenting on US politics have been “debunked” by fellow users.

A fan account of Ivanka Trump discussing illegal immigration has been traced back to Nigeria. MAGAStorm, which disseminates conspiracy theories regarding President Trump’s alleged assassination attempt, is situated in Eastern Europe. Meanwhile, AmericanVoice, which shares anti-Muslim content, is based in India.

Many users have observed that a significant percentage of these deceptive accounts, which often claim American origins, are traced back to Asia. Experts remain divided on whether these activities are part of state-sponsored influence operations or merely driven by opportunists in pursuit of quick profits.

Monetizing “anger fodder”

In 2024, the Information Resilience Center (CIR) uncovered a network of accounts on X impersonating young American women, utilizing images from European influencers to build their credibility. These images are often altered to include pro-Trump hats and attire.

Thanks to X’s enhanced location features, investigator Benjamin Strick discovered that nearly all accounts posing as “independent Trump supporters” were actually based in Thailand.

Strick commented that these accounts, while vowing to “follow the patriots” and “stand with Trump,” also frequently share anti-Muslim content.

In a 2024 report, CIR indicated that these accounts took advantage of “existing social tensions” to disseminate disinformation.

“They leveraged discussions surrounding gender and LGBTQ+ rights to undermine Democratic policies and amplify Republican perspectives,” the report asserted.

Concerns about foreign entities using social media to sway American voters peaked after Trump’s 2016 election victory over Hillary Clinton. An intelligence briefing the following year detailed actions taken by the Russian government to employ bot farms in support of Trump.

Since then, experts have warned that foreign influence operations have grown increasingly sophisticated, though such concerns seem to have faded as American politics have become more polarized and voters more isolated.

However, Simon Copeland, a researcher at the Australian National University, believes that the sheer volume of pro-Trump accounts globally may be equally motivated by profit as by political aspirations.

“Social media is fundamentally driven by attention… [and] platforms like X and Twitter offer monetary rewards for that,” he explained, noting that the most effective way to garner attention currently is to “post about Donald Trump.”

Changes in X’s monetization strategy may also play a role. In 2024, the platform revealed that creators would be compensated based on audience engagement, leading to concerns that this would incentivize the creation of ever more controversial content.

“As platforms reward engagement, creators will lean towards posts that spark discussion, including those that provoke anger and prompt users to respond,” TechCrunch mentioned at the time.

“That’s where the anger fodder comes into play,” Copeland stated. “Individuals intentionally aim to provoke outrage to draw users to the platform and engage with the content.”

The precise calculations determining user payments remain unclear, and it’s uncertain how much revenue overseas users masquerading as MAGA supporters are generating. A 2024 BBC report estimates these earnings could reach thousands of dollars for some. Experts in the disinformation field in Southeast Asia explicate that such figures can be a significant motivator for individuals in that region.

A 2021 report addressing Southeast Asia’s “disinformation crisis” found that many accounts pushing xenophobic and misogynistic narratives aimed at the American right were not deeply ideologically invested but rather “driven almost solely by entrepreneurial interests.”

The “dark corners” of the internet

Trump supporters, who maintain a continuous presence online, are outraged about the origins of some accounts (many of which have been suspended), while others question the relevance of this issue.

Copeland highlights the undercurrents of right-wing thought and how ideas birthed in obscure online areas can escalate to prominent political discourses in the U.S. and Europe.

On the night X began unveiling account locations, Donald Trump shared a post from the account Trump_Army_, which has around 600,000 followers and frequently promotes conspiracy theories. In a recent post, it asked followers if “JFK was assassinated for trying to uncover the very fraudsters Trump is now challenging.” Shortly after, another user pointed out that Trump_Army_ operates out of India.

This is just one of the less concerning instances, yet it exemplifies how the expansive ecosystem of right-wing politics functions online.

“Extreme ideas often originate from the dark corners of the internet. They spread, transform into memes, reach more mainstream platforms, and eventually capture the attention of politicians,” asserts Copeland.

In May, President Trump confronted South African President Cyril Ramaphosa in the Oval Office, accusing him of ignoring “white genocide” against farmers in South Africa. These largely debunked assertions are believed to have partially emerged from far-right chat rooms.

“We must take this seriously,” he cautions, as such notions are “quickly being absorbed into the mainstream.”

Mr. X was contacted for commentary.

Source: www.theguardian.com

Misleading Social Media Drives Unnecessary Testosterone Visits to NHS Clinics for Men

Authorities warn that misinformation on social media is pushing men to NHS clinics for unnecessary testosterone treatments, exacerbating already strained waiting lists.

Testosterone therapy is a prescription-only treatment recommended under national guidelines for men who display clinically verified deficiencies, validated through symptoms or consistent blood tests.

However, a surge of viral content on platforms like TikTok and Instagram is promoting blood tests as a means to receive testosterone as a lifestyle supplement, marketing it as a cure for issues like low energy, diminished focus, and decreased libido.


Medical professionals warn that taking unwarranted testosterone can inhibit natural hormone production, result in infertility, and elevate risks for blood clots, heart disease, and mood disorders.

The increasing demand for online consultations is becoming evident in medical facilities.

Professor Channa Jayasena from Imperial College London and chair of the Endocrine Society Andrology Network noted that hospital specialists are witnessing a rise in men taking these private blood tests, often promoted through social media, and being inaccurately advised that they require testosterone.

“We consulted with 300 endocrinologists at a national conference, and they all reported seeing patients in these clinics weekly,” he said. “They’re overwhelming our facilities. We previously focused on adrenal conditions and diabetes, and it’s significantly affecting NHS services. We’re left wondering how to manage this situation.”

While advertising prescription medications is illegal in the UK, the Guardian discovered that several TikTok influencers collaborate with private clinics to promote blood tests legally marketed as part of testosterone therapy.




Advocates of testosterone replacement therapy, who boast large followings, receive compensation or incentives from private clinics to promote discount codes and giveaways. Photo: TikTok

Supporters of testosterone replacement therapy, amassing thousands of followers, are incentivized by private clinics to advertise discount offers and promotions to encourage men to assess their testosterone levels and possibly pursue treatment.

One popular post shows a man lifting weights, urging viewers: “Get your testosterone tested… DM me for £20 off.” Another video suggests that a free blood test is available as part of an incentive to “enhance” his performance.

The Guardian notified the Advertising Standards Authority about these posts for potentially violating regulations regarding prescription drugs, triggering an investigation by the oversight body.

Jayasena stated, “I recently attended the National Education Course for the Next Generation of Endocrine Consultants, where many expressed concerns about reproductive health and the escalating trend of men being pushed to boost their testosterone levels.”

He added: “Beyond just influencers, this issue is significant. Healthcare professionals are encountering patients who come in for private blood tests, possibly arranged through influencers, and being incorrectly advised by inexperienced medical personnel that they should commence testosterone therapy. This guidance is fundamentally flawed.”

In private clinics, the initial year of Testosterone Replacement Therapy (TRT) ranges from £1,800 to £2,200, covering medication, monitoring, and consultations.

Originally a specialized treatment for a limited group of men with clinically diagnosed hormone deficiencies, TRT is now increasingly viewed as a lifestyle or “performance enhancement” option. Online clinics are also offering home blood tests and subscription services, making such treatments more easily accessible outside conventional healthcare routes.




In private clinics, the initial year of comprehensive testosterone replacement therapy costs approximately £1,800 to £2,200. Photo: Ian Dewar/Alamy

These messages imply that diminished motivation, exhaustion, and aging signify “low T,” leading more men to seek testing and treatment, despite medical advice restricting TRT to individuals with confirmed hormonal deficiencies.

Professor Jayasena remarked: “There are specific clinical protocols dictating who should or shouldn’t consider testosterone therapy. Some symptoms, like erectile dysfunction, undeniably correlate with low testosterone, whereas others, like muscle mass or feeling down, do not. A man might express dissatisfaction with his muscle tone and be advised to get tested, yet evidence supporting the necessity of such testing remains scarce.”

“What’s particularly alarming is that some clinics are now administering testosterone to men with normal testosterone levels. Research shows there’s no benefit to testosterone levels exceeding 12 nmol/L. I have also received reports of clinics providing testosterone to individuals under 18, a significant demographic.”

He explained that unnecessary testosterone usage can lead to infertility: “It inhibits testicular function and the hormonal messages from the brain necessary for testicular health, compelling us to combine and administer other drugs to counteract this effect. This is akin to the strategies used by anabolic steroid users.”

TikTok has been approached for a comment.

Source: www.theguardian.com

The Interaction of Fast-Moving Electrons and Photons Drives X-Ray Emission in Blazar Jets

A recent study utilized NASA’s IXPE (Imaging X-ray Polarized Explorer) to analyze a highly relativistic jet originating from the Blazar Bl Lacertae, a supermassive black hole surrounded by luminous discs.



This artist’s rendering illustrates the core area of Blazar Bl Lacertae, featuring an ultra-massive black hole surrounded by bright discs and Earth-directed jets. Image credit: NASA/Pablo Garcia.

Astrophysicists elucidated a highly relativistic jet, proposing two competing theories regarding an X-ray component made up of protons and electrons.

Each theory presents a distinct signature in the polarization characteristics of the X-ray light.

Polarized light signifies the average direction of the electromagnetic waves comprising light.

When X-rays in a black hole’s jets are highly polarized, it indicates production from protons that circulate within the magnetic field of the jet or protons interacting with the jet’s photons.

Conversely, low polarization in X-rays implies that the generation of X-rays occurs through electron-photon interactions.

The IXPE is the sole satellite capable of making such polarization measurements.

“This was one of the greatest mysteries involving supermassive black hole jets,” remarks Dr. Ivan Agdo, an astronomer at Astrophicidae Athtrophicidae and Andocia-CSIC.

“Thanks to numerous supporting ground telescopes, IXPE equipped us with the necessary tools to ultimately resolve this issue.”

Astronomers concluded that electrons are likely the source, through a process known as Compton scattering.

This phenomenon, also referred to as the Compton effect, occurs when photons lose or gain energy through interactions with charged particles (primarily electrons).

Within the jets of a supermassive black hole, electrons move at speeds approaching that of light.

IXPE enabled researchers to determine that, in Blazar jets, electrons possess enough energy to scatter infrared photons into the X-ray spectrum.

Bl Lacertae, one of the earliest discovered Blazars, was initially thought to be a kind of star in the Lacerta constellation.

IXPE monitored Bl Lacertae for seven days in November 2023, in conjunction with several ground-based telescopes also measuring optical and radio polarization.

Interestingly, during the X-ray polarization observations, Bl Lacertae’s light polarization peaked at 47.5%.

“This marks not only the most polarized BL Lacertae has been in the past 30 years, but indeed the highest ever recorded,” states Dr. Ioannis Riodakis, an astrophysicist at the Institute of Astrophysics.

Researchers noted that X-rays are significantly less polarized than optical light.

They were unable to detect strong polarized signals and ascertained that the X-rays could not exceed 7.6% polarization.

This finding confirms that electron interactions with photons via the Compton effect must account for the X-ray emissions.

“The fact that optical polarization is considerably higher than that of X-rays can only be explained by Compton scattering,” he added.

“IXPE has solved yet another mystery surrounding black holes,” claimed Dr. Enrico Costa, an astrophysicist associated with the planet spaziali of astituto to astituto to n diastrofísica.

“IXPE’s polarized X-ray capabilities have unraveled several long-standing mysteries, which is a significant achievement.

“In other instances, IXPE’s results challenged previously held beliefs, opening up new questions, but that’s the essence of science, and certainly IXPE excels in its scientific contributions.”

Survey results will be published in Astrophysics Journal Letter.

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Ivan Agd et al. 2025. The height of X-ray and X-ray polarization reveals Compton scattering of BL Lacertae jets. apjl in press; doi: 10.3847/2041-8213/ADC572

Source: www.sci.news

Fear of AI’s global impact drives decisions at Paris Summit on Inequality

The global summit in Paris, attended by political leaders, technical executives, and experts, opened with a focus on the impact of artificial intelligence on the environment and inequality.

Anne Bouverot, Emmanuel Macron’s AI envoy, addressed the environmental impact of AI at the two-day gathering at Grand Palais in Paris.

Bouverot emphasized the potential of AI to mitigate climate change but also highlighted the current unsustainable trajectory. Sustainable development of technology was a key agenda item.

Christy Hoffman from the UNI Global Union emphasized the importance of involving workers in AI technologies to prevent increased inequality. Without workers’ representation, AI could exacerbate existing inequalities and strain democracy further.

Safety concerns were raised at the conference, with attendees expressing worries about the rapid pace of AI development.

Max Tegmark, a scientist, warned that the development of powerful AI systems could lead to unintended consequences similar to the scenarios depicted in a climate crisis satire film. His concerns echoed those from a previous summit in the UK.

The Paris summit, co-chaired by Macron and India’s Prime Minister Narendra Modi, focused on AI action. However, safety discussions were prominent given the potential risks associated with the development of artificial general intelligence (AGI).

Demis Hassabis, head of Google’s AI efforts, mentioned that achieving AGI is likely within the next five years and emphasized the need for society to prepare for its impact.

Hassabis expressed confidence in human ingenuity to address the risks associated with AGI, particularly in autonomous systems. He believed that with enough focus and attention, these concerns could be alleviated.

Source: www.theguardian.com

Meta’s investment in AI drives impressive earnings report, leading to soaring shares

Meta shares saw a rise in after-hours trading on Wednesday following a positive earnings report, as the company continues to heavily invest in AI tools.

After the report, the company’s shares increased by about 5%, surpassing analysts’ expectations for the second quarter results.

Meta, the parent company of Facebook, Instagram, and WhatsApp, disclosed revenue of $39.07 billion and earnings per share of $5.16. These results exceeded market expectations of $38 billion in revenue and $4.70 per share. However, the company’s capital expenditures of $8.47 billion were lower than what analysts had anticipated.

In a statement, Meta CEO Mark Zuckerberg expressed optimism about the company’s performance, highlighting Meta’s AI advancements, the success of Ray-Ban Meta AI glasses, and growth across their apps.

While Meta had reported strong profits in the previous quarter, there were concerns about its future outlook, causing a temporary drop in stock prices. However, a positive earnings forecast issued by Meta on Wednesday helped stabilize the stock.

Meta’s recent focus has been on AI development, with plans to make Meta AI accessible to millions of users. The company recently launched its latest AI model, LLama 3.1 405B, to compete with other AI companies.

Tech giants such as Alphabet, Tesla, and Microsoft have faced challenges in the market recently due to lackluster financial reports related to their AI investments. This has led to a market shift towards smaller companies.

In addition to its financial performance, Meta has also been dealing with legal issues, including a $1.4 billion settlement in a Texas privacy lawsuit and a lawsuit in New Mexico related to child safety concerns.

Source: www.theguardian.com

Microsoft drives sustainable innovation in West London with AI-driven ‘green moonshot’ project

If you want evidence of Microsoft’s progress towards its environmental “moonshot” goals, look closer to Earth to a construction site on an industrial estate in west London. The company’s Park Royal data center is part of the company’s efforts to drive the expansion of artificial intelligence (AI), but its ambitions are The goal is to become carbon negative by 2030. Microsoft says the center will be run entirely on renewable energy, but construction of the data center and the servers it will house will contribute to the company’s Scope 3 emissions (CO2)2. These relate to the electricity people use when using building materials or products like the Xbox. 30% increase from 2020. As a result, the company is exceeding its overall emissions target by roughly the same percentage.

This week, Microsoft co-founder Bill Gates argued that AI can help fight climate change because big tech companies are “seriously willing” to pay extra to use clean sources of electricity so they can “say they’re using green energy.” In the short term, AI poses a problem for Microsoft’s environmental goals. Microsoft’s outspoken president, Brad Smith, once called the company’s carbon-reduction ambitions a “moonshot.” In May, he stretched that metaphor to its limits and said that the company’s AI strategy has “moved the moon” for it. It plans to spend £2.5bn over the next three years to expand its AI data center infrastructure in the UK, and has announced new data center projects around the world this year, including in the US, Japan, Spain, and Germany.

Training and running the AI models underlying products like OpenAI’s ChatGPT and Google’s Gemini uses significant amounts of electricity to power and cool the associated hardware, plus carbon is generated by manufacturing and transporting the associated equipment. “This is a technology that will increase energy consumption,” said Alex de Vries, founder of DigiConomist, a website that tracks the environmental impact of new technologies. The International Energy Agency estimates that the total electricity consumption of data centers is Doubling from 2022 levels to 1,000 TWh (terawatt hours) in 2026. This is equivalent to Japan’s energy demand. With AI, data centers 4.5% of world energy production That will happen by 2030, according to calculations by research firm Semianalysis.

The environment has also been in the spotlight amid concerns about AI’s impact on jobs and human lifespan. Last week, the International Monetary Fund said governments should consider imposing carbon taxes to capture the environmental costs of AI, either through a general carbon tax that covers emissions from servers, or a specific tax on CO2.2 It is generated by the device. The big tech companies involved in AI (Meta, Google, Amazon, Microsoft) are seeking renewable energy sources to meet their climate change targets. Largest Corporate Buyer Renewable Energy I bought more than half The power output of offshore wind farms in Scotland, which Microsoft announced in May it would invest $10 billion (£7.9 billion) in. Renewable Energy Projects.

Google aims to run its data centers entirely on carbon-free energy by 2030. “We remain steadfast in our commitment to achieving our climate change goals,” a Microsoft spokesperson said. Microsoft co-founder Bill Gates, who left the company in 2020 but retains a stake in the company through his Foundation, has argued that AI can directly help combat climate change. He said Thursday that any increase in electricity demand would be matched by new investments in green generation to more than offset usage. A recent UK government-backed report agreed, saying that “the carbon intensity of energy sources is an important variable in In calculating AI-related emissions, but adding that “a significant portion of AI training worldwide still relies on high-carbon sources such as coal and natural gas”. Water needed to cool servers is also an issue, A study It estimates that AI could account for up to 6.6 billion cubic meters of water use by 2027. Two thirds This is equivalent to the annual consumption of England.

De Vries argues that the pursuit of sustainable computing power will put a strain on demand for renewable energy, resulting in fossil fuels making up for shortfalls in other parts of the global economy. “Increasing energy consumption means there isn’t enough renewable energy to cover that increase,” he says. Data center server rooms consume large amounts of energy. Photo: i3D_VR/Getty Images/iStockphoto. NexGen Cloud, a UK company that provides sustainable cloud computing, says that in an industry that relies on data centers to provide IT services such as data storage and computing power over the internet, data centers could use renewable energy sources for AI-related computing if they were located away from urban areas and near hydroelectric or geothermal generation sources. “We are excited to join forces with NVIDIA to bring the power of cloud to the cloud,” said Youlian Tzanev, co-founder of NexGen Cloud.

“Until now, the industry standard has been to build around economic centers, not renewable energy sources.” This makes it even harder for AI-focused tech companies to meet their carbon emissions targets. Amazon, the world’s largest cloud computing provider, aims to be net zero (removing as much carbon as it emits) by 2040 and aims to source 100% of its global electricity usage from renewable energy by 2025. Google and Meta are also pursuing the same net zero goal by 2030. OpenAI, the developer of ChatGPT, uses Microsoft data centers to train and run its products.

There are two main ways that large-scale language models, the underlying technology behind chatbots like ChatGPT and Gemini, consume energy: The first is the training phase, where the model is fed huge amounts of data, often from the internet, to build up a statistical understanding of the language itself, which ultimately enables it to generate large numbers of compelling answers to queries. The initial energy costs of training an AI are astronomical, meaning that small businesses (and even smaller governments) that can’t afford to spend $100 million on training can’t compete in the field. But this cost pales in comparison to the cost of actually running the resulting models, a process called “inference.” According to Brent Till, an analyst at investment firm Jefferies, 90% of AI’s energy costs are in the inference stage – the power consumed when you ask an AI system to answer a factual question, summarize a chunk of text, or write an academic paper.

The power used for training and inference is delivered through a vast and growing digital infrastructure. Data centers contain thousands of servers built from the ground up for specific pieces of AI workloads. A single training server contains a central processing unit (CPU) that’s nearly as powerful as a computer’s, and dozens of specialized graphics processing units (GPUs) or tensor processing units (TPUs), microchips designed to speed up the vast amounts of simple calculations that make up AI models. When you use the chatbot, you watch it spit out answers word for word, powered by powerful GPUs that consume about a quarter of the power it takes to boil a kettle. All of this is hosted in a data center, whether owned by the AI provider itself or a third party. In the latter case, it’s sometimes called “the cloud,” a fancy name for someone else’s computer.

SemiAnalysis estimates that if generative AI were integrated into every Google search, it could consume 29.2 TWh of energy per year, roughly the annual consumption of Ireland, which would be prohibitively financial for the tech company, sparking speculation that Google may start charging for some of its AI tools. But some argue that focusing on the energy overhead of AI is the wrong way to think about it. Instead, think about the energy that new tools can save. A provocative paper published in Nature’s peer-reviewed journal Scientific Reports earlier this year argued that AI creates a smaller carbon footprint when writing or illustrating text than humans. Researchers at the University of California, Irvine estimate that AI systems emit “130 to 1,500 times” less carbon dioxide per page of text than a human writer, and up to 2,900 times less carbon dioxide per image. Of course, there’s no word on what human authors and illustrators will do instead: redirect and retrain their workforce in other areas, e.g. Green Jobs – It could be another moonshot.

Source: www.theguardian.com

Unlocking the Power of Your Business Data: 4 Ways Azure Cloud Drives Employee Engagement and Customer Insights

As organizations move their computing infrastructure to the cloud, they are harnessing the power of data like never before. Cloud-based services use artificial intelligence (AI) to make data easier to access, search, and understand. Instead of data being the property of a team of data scientists and analysts, new cloud-based tools and technologies are opening up this area of expertise to a wider range of employees across the organization.

Leighton Searle, director of Azure Solutions UK at Microsoft, believes there are significant benefits for businesses running their IT infrastructure. microsoft azure cloud platform. “The huge potential of new generative AI technologies has placed a renewed emphasis on the quality and availability of data in organizations,” he says. When companies move their data to the Microsoft Azure cloud platform, they can instantly access tools and services to unlock their value for both employees and customers. This will lead to culture change and deeper embedding of data throughout the business.

Searle identifies four areas where the cloud is accelerating the use of data, empowering employees, and increasing productivity.

1 Empower employees to make data-driven decisions
Searle emphasized that the cloud is helping to democratize data, allowing employees to access data directly in their daily workflows, rather than being locked into administrative reports or separate line-of-business applications. Masu. “To unlock the value of data and realize its potential, data must be accessible to the people who need it,” Searle said. “It provides contact center agents with a scannable overview of all previous customer interactions, transactions, and support calls, as well as instant access to a company-wide knowledge base of specialized information for world-class That could mean providing a better customer experience or enabling mobile mechanics to meet customer needs. Identifying parts and inventory status from a photo taken with a mobile phone.”

Almost every role can benefit from timely, secure and relevant data, Searle says. When staff become responsible for managing data related to their role, they need tools to simplify the process. Data visualization tools help employees create simple representations of data to glean insights and improve customer experiences.For example, Heathrow Airport Microsoft Power BI Use data visualization tools through Microsoft Teams to transform data from management systems into visualizations that are easy for staff to read. These allow employees to see at a glance how airport passenger numbers are changing in real time. Prepare your staff for the peaks and troughs rather than just reacting to them.

2 Breaking down data silos
To achieve a higher degree of data democracy, data must be made available throughout the organization, rather than being locked away in a central repository. “With the right guidance, governance, and guardrails in place, you can enable the rest of your business and provide access to the data you need,” Searle says.

For example, a group of five south London boroughs formed the South London Partnership; Linked with Azure Build a universal data platform. This includes sharing data from “Internet of Things” (IoT) sensors monitoring at-risk populations, and he estimates the partnership has already saved four lives. I am. IoT sensors also monitor air quality and flood risk. “The ability of cloud technology to share data while maintaining data rights and privacy has allowed us to break down data silos,” Searle says.

3 Building AI and modern search to accelerate your business
Customer and employee expectations have changed as AI-driven experiences play a larger role in daily life. Along with a good data foundation and a good data culture, these experiences are quickly becoming critical to both employee and customer retention. Employees can use internal apps to search for data and access historical information in “structured” tables and graphs or in “unstructured” formats from documents, images, and other sources. You need to dig deep into your knowledge.

Mr. Searle points out that: Azure cognitive search The platform and Azure Open AI service allow users to type common natural language queries into the search bar. This is processed by an AI-powered system that looks at all data sources and returns a natural language summary from the most relevant sources. Used for validation or further research. He says this type of his AI-driven experience will help companies derive insights and make data-driven decisions intuitively and at unprecedented speed.

For example, Cambridge and Peterborough NHS Foundation Trust moved its computing infrastructure to the cloud and used Azure Cognitive Search to Make patient records easier to search By the clinician. The trust has uploaded all records to Azure. The records included all kinds of unstructured data, including handwritten notes, doctor's notes, scanned images, and photographs.

Clinicians said they were “blown away” to learn that Azure Cognitive Search enabled them to discover these diverse formats, allowing them to quickly find handwritten notes and records from the previous year.

4 Building a data-driven culture
From frontline workers to boardroom executives, all employees should be open to incorporating data into the way they work, Searle says. He believes they can all learn from and contribute to enriching the data that flows through them. Employees who are involved in managing their own data are also better placed to reduce the risk of bias and incorrect assumptions in data-driven decision-making.

Searle believes that democratizing data requires a significant change in corporate culture. Departments across the organization, such as human resources, marketing, operations, sales, and finance, play a critical role in the data they generate and consume. For example, business users of organizational data are in the best position to set data security and access policies and manage the data so that it can be used with confidence by other parts of the business.

The pace of change can be daunting for leaders at all levels. To help organizations upskill, Microsoft has partnered with European business school Insead to AI Business School.

Searle outlines the steps businesses need to take to get the most out of their data. “We securely bring data into the Microsoft cloud. We lead from the top to build a data-driven culture across the organization and move quickly to projects that deliver business value. This positive experience ripples throughout the business, and this It will help us incorporate data-driven approaches to further scale.”

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Source: www.theguardian.com