Broboost: Women Find That Faking Masculinity Increases LinkedIn Engagement

DAre your LinkedIn followers viewing you as a “thought leader”? Do numerous commenters laud your strategies for “scaling” your startup? Do recruiters slide into your DMs “to explore potential synergies”?

If the answer is no, it could be tied to your gender.

Multiple women took part in an experiment on LinkedIn this week, sparked by viral posts suggesting that altering one’s gender to “male” could enhance visibility on the platform.

Others have reported that by modifying their profiles and using business jargon like “drive,” “transform,” and “accelerate,” they experienced an uptick in engagement.

This surge in engagement has led some to speculate that LinkedIn’s algorithm may harbor biases, making men who utilize typical business language more visible.

Similar to many large social media platforms, LinkedIn employs algorithms to determine which posts reach users, elevating some while downgrading others.

In a blog post last Thursday, LinkedIn acknowledged this phenomenon but stated it doesn’t factor in “demographic information” when deciding who receives visibility. Instead, they mentioned that “hundreds of signals” contribute to a post’s performance.

“Changing your profile gender does not influence how your content is displayed in searches or your feed,” a representative stated. Yet, anecdotes continue to circulate.

“It was quite thrilling,” shared Simone Bonnet, a social media consultant based in Oxford, who altered her pronouns to “he/him” and updated her name to “Simon E.” on LinkedIn earlier this week.

“Right now, I’m witnessing a staggering 1,600% increase in profile views, a significant figure given our current social media engagement. We’re also observing a 1,300% rise in impressions, with similar trends in reach statistics.”

Megan Cornish, a communications strategist at a mental health tech firm, began experimenting with her LinkedIn profile after noticing a drop in her reach earlier this year.

Initially, she changed her gender to “male.” Then, she utilized ChatGPT to rewrite her profile in a “male-coded” manner, drawing from a LinkedIn post that suggested favoring “agency” words like “strategic” and “leader.”

Lastly, she prompted ChatGPT to revamp an old, underperforming post from months prior using similarly “agent-like” language to discern how “peer coding” was influencing reach.

The results were favorable. Shortly after, her LinkedIn reach soared by 415% in the week following the changes. She penned an article about her experience, which went viral, gathering nearly 5,000 interactions.

However, she disliked the outcome. Previously, she described her posts as “soft,” combining “succinctness and intelligence with warmth and humanity.” Now, as “Brother Megan,” she felt assertive and confident, “akin to a white man strolling about.”

She decided to stop after a week. “I had initially intended to do this for an entire month. Each day, as things improved, I became increasingly irritated.”

Not every individual shared the positive experiences of Cornish and Bonnet. Cath Cooper, a technology and social media writer, stated she changed her gender to “male” and later identified her race as “white” (despite being Black). She reported a decline in her profile’s reach and engagement. Other women of color on the platform recounted similar experiences here.

“We understand that algorithms have biases, yet it’s challenging to ascertain how or why they behave a certain way in specific situations,” she noted.

While Cooper found the LinkedIn experiment “frustrating,” she believes it mirrors broader social biases. “I’m not disillusioned with the platform; I’m more dissatisfied with the lack of progress in society.”

User discusses LinkedIn’s hybrid role as both a business and a social network, a trend that has emerged since the pandemic blurred professional boundaries and normalized oversharing in the workplace. LinkedIn often encourages extreme “peer coding.” The platform’s most visible accounts highlight the extremes of this behavior here.

These recent “bro-coding” experiments stem from what Cornish, Bonnet, and others suggest is an algorithm shift that has notably lessened female creators’ visibility. This spurred a series of informal experiments earlier this year, where women and men across similar industries posted identical content, revealing significant disparities in reach.

What purpose does LinkedIn serve? An AI system categorizes posts according to content and the professional identity and skills of the user to determine their spread. The company claims to routinely assess its algorithms, including “monitoring for gender-related disparities.”

A spokesperson from LinkedIn indicated that the recent reduction in reach for some users may be attributed to a significant increase in content on the platform, noting that comments surged by 24% over the past quarter, alongside a proportional rise in video uploads.

In Bonnet’s perspective, “peer coding” is on the rise. “While people once viewed LinkedIn as a more sophisticated, business-focused space, that perception is fading. It’s rapidly becoming the Wild West.”

Source: www.theguardian.com

Boosting Innovation and Competition in SMEs through AI: Redefining Work for More Efficiency and Engagement

Kevin Fitzgerald, managing director of UK Employment Heroes, emphasizes the importance of managers in businesses. He mentions that technology has advanced greatly, especially in the past decade, allowing for the digitization of many administrative tasks. According to Fitzgerald, AI should not be seen as a vague or scary new technology, but rather as a practical way to streamline and automate time-consuming tasks, enabling employees to focus on more valuable and interesting work.

The Employment Hero Survey revealed that 52% of respondents found the platform improved organizational efficiency, with 42% reporting faster processes and 65% using less paper.

By using AI to handle tasks like onboarding and data entry, employees have more time to focus on important aspects like welcoming new recruits and integrating them into the team quickly. Fitzgerald also mentions how AI can help with tasks like organizing employment contracts and setting up new employees in payroll systems swiftly.

Integrating AI into the workplace aligns with the shift towards flexible and hybrid work practices. This approach not only helps manage time effectively but also boosts employee engagement and energy levels.

Using AI for tasks such as payroll and HR automation is part of a long-term trend in digital transformation. Small and medium-sized businesses can now access tools like the Employment Operating System for Employment Heroes, consolidating multiple functions onto one platform for efficiency and cost savings.

AI’s ability to automate routine tasks and handle complex data processing makes it an invaluable tool in enhancing productivity and job satisfaction. By freeing up time and minimizing distractions, employees can engage in deep work, leading to improved efficiency and overall satisfaction.

Fitzgerald emphasizes that AI is user-friendly and embedded in platforms like Employment Heroes, providing powerful tools for staff to enhance their work. Embracing AI not only accelerates productivity but also empowers employees to work smarter, fostering a positive work environment.

Rethink what is possible with Employment Hero and revolutionize the way you work.

Source: www.theguardian.com

TechScape: Technology CEOs hedge their bets and increase engagement with Trump

Welcome back. In today’s newsletter, a tech executive shares anecdotes about interactions with Donald Trump, the responsibilities of AI chatbots, and the perils of sharing baby photos online with families. Thank you for engaging with us.

Top tech CEOs are closely monitoring the election polls and engaging with President Trump. They are cautious about regulatory scrutiny and potential retaliation from the former president.

Apple’s Tim Cook discussed legal matters with Trump, while Alphabet’s Sundar Pichai faced threats. Amazon’s Andy Jassy had a friendly call with Trump, among other interactions detailed in CNN and Associated Press reports.

Elon Musk joined Trump at a rally in NYC. Photo: Andrew Kelly/Reuters

Microsoft’s Satya Nadella refrained from endorsing any candidate. Elon Musk’s alliance with Trump has raised legal concerns, including a lawsuit over a million-dollar giveaway.

While tech execs engage with Trump, questions arise about their influence and allegiances. The broader geopolitical context shapes their interactions and potential impact on the upcoming election.

AI chatbots’ responsibility is under scrutiny as a startup faces a lawsuit for allegedly promoting self-harm among users. The ethical and legal implications of AI technology’s role in society are brought to light.

How much responsibility do chatbots have?

Megan Garcia and her son Sewell Setzer. Photo: Megan Garcia/AP

Chat interactions raising legal questions highlight the need for AI regulation and oversight to prevent harm. The lawsuit against Character.ai underscores the challenges posed by advancing AI technology.

The debate on AI responsibility extends to copyright issues, corporate liabilities, and ethical considerations. Balancing innovation with user protection is crucial in navigating the evolving tech landscape.

How can I convince family and friends not to post photos of my children?

Family photos: too many? Composite: Guardian/Getty Images/Pngtree

Guidance on safeguarding your child’s privacy in a digital age emphasizes communication and setting boundaries with loved ones. Addressing concerns about online exposure requires a proactive approach.

Johanna’s tips:

Make a simultaneous announcement: Inform everyone about your photo preferences collectively to streamline communication and avoid accidental sharing.

Lead by example: Follow your own rules for sharing photos and respect other parents’ privacy preferences.

Be generous in other ways: Balance privacy concerns by sharing photos selectively while maintaining family connections.

Advocate for privacy: Enlist help from friends and family to protect your child’s privacy online and address any unwanted posts.

Forgive and educate: Approach lapses in privacy with understanding and guide loved ones on respecting your wishes for your child’s digital footprint.

Stay confident: Assert your child’s privacy rights firmly and communicate openly about your expectations with your inner circle.

For more insights on managing family photo sharing, refer to the full guide on child privacy protection strategies.

Wider TechScape

Source: www.theguardian.com

Unlocking the Power of Your Business Data: 4 Ways Azure Cloud Drives Employee Engagement and Customer Insights

As organizations move their computing infrastructure to the cloud, they are harnessing the power of data like never before. Cloud-based services use artificial intelligence (AI) to make data easier to access, search, and understand. Instead of data being the property of a team of data scientists and analysts, new cloud-based tools and technologies are opening up this area of expertise to a wider range of employees across the organization.

Leighton Searle, director of Azure Solutions UK at Microsoft, believes there are significant benefits for businesses running their IT infrastructure. microsoft azure cloud platform. “The huge potential of new generative AI technologies has placed a renewed emphasis on the quality and availability of data in organizations,” he says. When companies move their data to the Microsoft Azure cloud platform, they can instantly access tools and services to unlock their value for both employees and customers. This will lead to culture change and deeper embedding of data throughout the business.

Searle identifies four areas where the cloud is accelerating the use of data, empowering employees, and increasing productivity.

1 Empower employees to make data-driven decisions
Searle emphasized that the cloud is helping to democratize data, allowing employees to access data directly in their daily workflows, rather than being locked into administrative reports or separate line-of-business applications. Masu. “To unlock the value of data and realize its potential, data must be accessible to the people who need it,” Searle said. “It provides contact center agents with a scannable overview of all previous customer interactions, transactions, and support calls, as well as instant access to a company-wide knowledge base of specialized information for world-class That could mean providing a better customer experience or enabling mobile mechanics to meet customer needs. Identifying parts and inventory status from a photo taken with a mobile phone.”

Almost every role can benefit from timely, secure and relevant data, Searle says. When staff become responsible for managing data related to their role, they need tools to simplify the process. Data visualization tools help employees create simple representations of data to glean insights and improve customer experiences.For example, Heathrow Airport Microsoft Power BI Use data visualization tools through Microsoft Teams to transform data from management systems into visualizations that are easy for staff to read. These allow employees to see at a glance how airport passenger numbers are changing in real time. Prepare your staff for the peaks and troughs rather than just reacting to them.

2 Breaking down data silos
To achieve a higher degree of data democracy, data must be made available throughout the organization, rather than being locked away in a central repository. “With the right guidance, governance, and guardrails in place, you can enable the rest of your business and provide access to the data you need,” Searle says.

For example, a group of five south London boroughs formed the South London Partnership; Linked with Azure Build a universal data platform. This includes sharing data from “Internet of Things” (IoT) sensors monitoring at-risk populations, and he estimates the partnership has already saved four lives. I am. IoT sensors also monitor air quality and flood risk. “The ability of cloud technology to share data while maintaining data rights and privacy has allowed us to break down data silos,” Searle says.

3 Building AI and modern search to accelerate your business
Customer and employee expectations have changed as AI-driven experiences play a larger role in daily life. Along with a good data foundation and a good data culture, these experiences are quickly becoming critical to both employee and customer retention. Employees can use internal apps to search for data and access historical information in “structured” tables and graphs or in “unstructured” formats from documents, images, and other sources. You need to dig deep into your knowledge.

Mr. Searle points out that: Azure cognitive search The platform and Azure Open AI service allow users to type common natural language queries into the search bar. This is processed by an AI-powered system that looks at all data sources and returns a natural language summary from the most relevant sources. Used for validation or further research. He says this type of his AI-driven experience will help companies derive insights and make data-driven decisions intuitively and at unprecedented speed.

For example, Cambridge and Peterborough NHS Foundation Trust moved its computing infrastructure to the cloud and used Azure Cognitive Search to Make patient records easier to search By the clinician. The trust has uploaded all records to Azure. The records included all kinds of unstructured data, including handwritten notes, doctor's notes, scanned images, and photographs.

Clinicians said they were “blown away” to learn that Azure Cognitive Search enabled them to discover these diverse formats, allowing them to quickly find handwritten notes and records from the previous year.

4 Building a data-driven culture
From frontline workers to boardroom executives, all employees should be open to incorporating data into the way they work, Searle says. He believes they can all learn from and contribute to enriching the data that flows through them. Employees who are involved in managing their own data are also better placed to reduce the risk of bias and incorrect assumptions in data-driven decision-making.

Searle believes that democratizing data requires a significant change in corporate culture. Departments across the organization, such as human resources, marketing, operations, sales, and finance, play a critical role in the data they generate and consume. For example, business users of organizational data are in the best position to set data security and access policies and manage the data so that it can be used with confidence by other parts of the business.

The pace of change can be daunting for leaders at all levels. To help organizations upskill, Microsoft has partnered with European business school Insead to AI Business School.

Searle outlines the steps businesses need to take to get the most out of their data. “We securely bring data into the Microsoft cloud. We lead from the top to build a data-driven culture across the organization and move quickly to projects that deliver business value. This positive experience ripples throughout the business, and this It will help us incorporate data-driven approaches to further scale.”

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Source: www.theguardian.com