IIt’s been two decades since the launch of Guitar Hero in North America, empowering everyday gamers to step into the shoes of rock stars. Not in a literal sense, of course, but good luck convincing the individual who rocked out to Free Bird’s four-minute guitar solo in front of a packed living room crowd.
Created by Harmonix and published by RedOctane, Guitar Hero drew inspiration from Konami’s GuitarFreaks and introduced a guitar-shaped controller that allowed players to hit colored notes scrolling down the screen in sync with popular tracks. Each riff or sequence aligned with a specific note, delivering the sensation of an authentic live performance.
Before collaborating with RedOctane, Harmonix had already explored rhythm gaming with the PlayStation 2 titles Frequency and Amplitude. The partnership, which later saw RedOctane acquired by Activision in 2006, paved the way for an unexpected multibillion-dollar franchise that introduced classic bands like Cheap Trick, Kansas, and Lynyrd Skynyrd to millions of younger players and left a significant mark on many featured artists.
Michael Dornbrook, former COO of Harmonix, reminisces about the early financial hurdles related to licensing the songs, even though the initial titles mainly featured cover versions. He shared how his negotiating strength evolved as the game skyrocketed in popularity.
“The revenue was so substantial that we eventually rerecorded all the music,” he notes. “Even securing just publishing rights proved nearly impossible. You couldn’t approach a band like The Who. RedOctane was practically broke and uncertain of success. However, once Guitar Hero exploded, causing record sales and radio play to soar, everyone wanted in.”
“What’s remarkable is the number of parents who’ve reached out to thank us for introducing their kids to the music they cherish. It has truly become generational.”
Northern Irish blues rock band Answer made their debut in the 2008 Game Guitar Hero World Tour with “Never Too Late.” Guitarist Paul Mahon observes how the series revived classic rock. “‘Guitar Hero’ drew a younger crowd. What was once dismissed as ‘old-fashioned music’ became cool again as teens discovered it through the game. It restored legitimacy to the genre, shedding the ‘dad rock’ label. It revived interest in our music.”
At the time of their North American tour supporting AC/DC in 2008, The Answer had yet to release their debut album in the U.S. Therefore, it served as a crucial platform for the band. “Their crew was playing ‘Never Too Late’ on the tour bus, and some recognized us from ‘Guitar Hero,'” shares Mahon.
Major rock legends quickly seized upon the series’ success, with Aerosmith, Metallica, and Van Halen featured in dedicated spin-offs that spotlighted their catalogs and rock ‘n’ roll legacies. Guitar Hero: Aerosmith reportedly earned the band more revenue than any of their traditional studio albums, with over 500,000 copies sold in its first week, leading to a 40% boost in sales of Aerosmith’s music during an already turbulent time in the music industry.
The series still generates enthusiasm among its fans. Earlier this year, the streamer CarnyJared achieved an impressive milestone by playing DragonForce’s Through the Fire and Flames (a notorious power metal track popularized by Guitar Hero) in Clone Hero, a free game mimicking its gameplay with extensive customization. This track poses significant challenges even at Expert mode, let alone playing at double speed without faltering on nearly 4,000 notes. Carney Jared claims it took him nine months of practice.
It’s no small task, but when do you transition to playing a real guitar? “It doesn’t really matter; you can’t play that song within nine months!” DragonForce guitarist Herman Lee contends that the gaming world and reality are entirely distinct. “There’s zero possibility. Guitar Hero is an entertaining fantasy.” Just because you play Call of Duty doesn’t mean you need to pick up a real firearm and join the military.”
DragonForce had already enjoyed a successful tour before “Through the Fire and Flames” featured in “Guitar Hero III: Legends of Rock,” which Lee believes propelled the band into the limelight. “I recall getting a call from our record label saying the album was flying off the shelves,” he shares. “The next time we hit the road, it was a whole new level. We played the Mayhem Festival right before headliners Slipknot and Disturbed.”
In fact, the exposure from Guitar Hero was so significant that it nearly overshadowed the rest of the band’s work. Last year, the song appeared in the trailer for Despicable Me 4. “I used to think differently, but I’ve come to terms with it,” Lee reflects. “Even if just one person hears a DragonForce song, it’s fantastic. Everyone has their own musical journey, and we’re thrilled to be part of theirs.”
Whether relating to cars, fashion, or gaming, top-tier marketing goes beyond making a sale; it ignites desire. Did Guitar Hero successfully tap into that? “Precisely what we aimed for,” Dornbrook states. “The excitement of being a rock star performing on stage. From day one, Alex [Rigopulos] and Eran [Egozy], co-founders of Harmonix, believed in the intrinsic human longing to create music and sought to leverage technology to facilitate it.”
Most Guitar Hero titles were launched in just five years, from 2005 to 2010. This brief period also saw the release of DJ Hero, a spin-off featuring a turntable controller, and Band Hero, which hit the market just one week apart in 2009. Dornbrook noted, “Activision is notorious for exhausting franchises and tends to oversaturate.” Since then, apart from a brief revival with Guitar Hero Live in 2015, interest from publishers in plastic instruments has diminished.
Games like Clone Hero and Fortnite Festival keep the energy alive, with new developments from the original publisher on the horizon. A new studio named RedOctane Games has “entered production on its first rhythm-based title,” with original co-founders Kai and Charles Huang serving as special advisors. Is the world prepared for another title infused with the spirit of Guitar Hero?
“We envisioned these games evolving like Madden, with annual updates,” Dornbrook continues. “I remain optimistic because there’s an incredible wealth of new music that could sustain it indefinitely. There’s no reason it couldn’t thrive for future generations.”
Source: www.theguardian.com
