Unlock Your Creativity: Tips to Enhance Your Life and Well-Being

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To lead longer, healthier, and happier lives, we often hear advice like reducing sugar, exercising, quitting smoking, eating vegetables, taking supplements, managing stress, and getting quality sleep. However, one fun health tip remains overlooked: engaging in the arts.

Recent decades have highlighted the positive impact of creativity on overall health. Global initiatives are integrating arts into healthcare, showing remarkable outcomes: from music reducing the need for sedatives during surgeries to dance programs aiding Parkinson’s patients in walking.

Art isn’t just for illness recovery. Crafting, singing, acting, dancing, reading, writing, and painting promote well-being in our daily lives, regardless of our health concerns. In my upcoming book, Art Cure, I assert these activities qualify as “health behaviors,” akin to exercise, nutrition, and sleep. Discover how to incorporate more art into your life starting in 2026.

As an epidemiologist, analyzing cohort studies is part of my routine. These extensive datasets reveal the long-term benefits of art engagement on various health outcomes, collected from diverse populations worldwide.

The findings are compelling. Regular art participants report greater happiness and life satisfaction. Children engaged in the arts are less likely to face depression as they enter adolescence. Additionally, older adults attending cultural events significantly reduce their risk of developing depression over the next few years, as highlighted in this research: The risk of depression is nearly halved.

You may question whether art engagement impacts health independently from wealth or overall lifestyle. Advanced statistical methods account for such variables, including genetics and early life experiences, ensuring valid results still support the link between art and health.

These benefits extend beyond psychological health; children involved in musical activities develop better social skills as they transition to schooling. Conversely, fewer youths participate in artistic endeavors, increasing the risk of anti-social behavior. Furthermore, seniors attending cultural events have been shown to be 32% less likely to feel lonely after a decade.

Live Events: A Path to Enhanced Creativity

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The positive outcomes intensify with age. My research team at University College London analyzed data from around 100,000 individuals across 16 countries, finding that hobbies like gardening, baking, sewing, and journaling promote: Self-reported health improvements as we age. Engaging in these activities yields benefits such as enhanced balance, lower pain levels, improved sleep quality, better cognitive function, reduced frailty, and a lower risk of chronic diseases like diabetes. In fact, many studies reveal those involved in the arts could live longer compared to their less-engaged counterparts.

How do these surprising health benefits manifest? Psychological, social, and behavioral factors contribute, but intriguing biological mechanisms are emerging. Studies indicate regular art participants show lower blood pressure, heart rates, cholesterol levels, reduced inflammation, improved immune function, and lower body mass index.

Recent advancements in measuring biological age allow scientists to explore how healthy habits influence our aging process. Research combining data on cardiovascular, respiratory, circulatory health, and gene expression patterns suggests that creatively engaging might keep us biologically younger. Individuals participating in dance, music, or visual arts often demonstrate more youthful brain characteristics.

It’s essential to clarify that engaging with art isn’t a cure-all. Factors like accessibility and misconceptions about its health benefits can limit participation. Nonetheless, evidence consistently indicates that dedicating time to enjoyable, creative activities is a valuable health investment for this year. Furthermore, promoting art is also altruistic; economists suggest that arts activities deliver over £18.6 billion in societal value annually.


Artistic activities involving screens often serve as the ultra-processed foods of the art domain.

So, how can we all enhance our artistic consumption in 2026? This question is explored throughout my upcoming book, Art Cure, which offers daily strategies for leveraging art to meet your health objectives. Think about art as you do food: don’t binge on it, as quick fixes yield short-lived benefits. Instead, find your equivalent to “5 servings a day” of fruits and vegetables. Dedicate just 10 minutes daily to creative writing or 15 minutes each evening to a craft. Effortlessly swap out activities; trade your dinner date for a live performance, replace gym workouts with dance classes, and read poetry on your commute instead of news articles.

Diversity in your artistic experiences is crucial; explore various creative forms to maximize health benefits. Each unique encounter offers different sensory joys and health advantages. Aim for a moderate level of novelty—something outside your norm but likely enjoyable. Make your artistic engagement genuine rather than virtual; screen-based activities can dilute the essence of art.

Lastly, be a mindful creator. In our fast-paced lives, it’s tempting to think of art as a quick solution. However, art’s beauty lies in its complexity and individuality. These rich and dynamic experiences should be afforded the time they deserve in our lives. Ultimately, art not only enhances our well-being but also evokes feelings of elation and upliftment, proving it is undeniably good for us.

This article is part of a series on simple changes you can implement to enhance your health in the coming year.
Read the full series here

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Source: www.newscientist.com

‘It Felt Disposable’: Models (Aged 27 and 62) Discuss Botox, Weight Loss, Creativity, and the Impact of AI

I
When we imagine models, they often appear as glamorous individuals who command high fees for their work. However, New York’s Daniel Maleka, 27, and London’s Dee O, 62, reveal that the reality is often a challenging quest for visibility.

The fashion industry is also rapidly evolving. Since O began her modeling career in 1983, the internet and social media have dramatically altered its dynamics. Currently, she’s adapting to trends such as:
AI models appearing in “VOGUE” and
the effects of GLP-1 weight loss drugs.
O and Maleka recently convened to reflect on their careers across different eras.

What’s your story?
D-O: I grew up in Birmingham, from a working-class Irish immigrant family. My boyfriend entered me in the “Face of 1983” contest without telling me. I was about 17 or 18 then. Out of the blue, Look Now magazine called, inviting me as a finalist in Birmingham. Though I didn’t win, the agency still wanted me to represent them, leading me to travel frequently from Birmingham and catch a bus from Victoria at 2 AM after a less than appetizing sandwich.




Composition: Christian Sinibaldi, The Guardian

Daniel Maleka: I was raised in New York by Guyanese-American parents and was inspired to model by watching America’s Next Top Model. Though my family urged me to focus on university first, I explored modeling a little during my teenage years. While studying public health at New York University and running track, a teammate who loved photography helped me take my first photos. As fashion week approached, we reached out to casting directors and designers via Instagram. I eventually signed with WeSpeak, a boutique agency founded by models.

How has your career evolved since then?
D-O:
At 29, I decided to step away from modeling for a regular job. I pursued education, but my daughter, now 27, inspired me to return to modeling, something I initially disliked. Five years later, I found my passion again and signed with Gray Agency, which offers a diverse range of models and continuing opportunities without the stress I once felt.

DM: After five years at WeSpeak, I felt I hadn’t reached my full potential, so I tried a more traditional agency for a year and a half. We clashed often, eventually parting ways. I found my way back to WeSpeak while scouting for a UK agent during a London show with a New York client. Many agencies don’t provide feedback, often leaving me to feel undervalued.




Danielle is wearing Christopher John Rogers’ Pre-Fall 2023 collection. Photo: Cesar Buitrago

Do: The situation is always murky! It’s challenging to navigate since I desire clarity, yet often, with competition being high, I wonder if I’m overlooked because there are countless others who resemble me.

Dee, how has modeling transformed since your initial days?
Do:
Back then, conversation was minimal. The agent handled all communications, often taking 20% commission. Models just needed to show up with looks. While there’s a surge of writers and stylists in the industry now, not all models fit the same mold. Leveraging platforms like social media is essential for job hunting today.

DM: I’ve cultivated a solid social media presence and experienced waves of viral moments during COVID-19. Much of my career has revolved around online networking and connections.

Does modeling affect how you perceive yourself?
DM:
Some shoots led me to question if others appreciated my looks. For a while, I struggled with my sense of beauty, which is quite a burden.

Do: It’s subtle but impactful. Prioritizing others’ needs and identity over our own can affect mental health significantly over time. When I began in the early 1980s, there was an evident class structure, making me feel like an outsider. There’s also the personal challenge of comparing oneself to other women.




Composition: Christian Sinibaldi, The Guardian

I think models are often seen and not heard, but does this lead to exploitation?
Do:
We witnessed predatory behaviors pre-MeToo in the ’80s. I was fortunate to have a strong voice, which made others wary of me. Yet, I recognized that social invitations might have led to more work, highlighting a power dynamic dominated by men, which made me feel expendable.

DM: I’ve always been progressive. At NYU, I collaborated with organizations on family planning and women’s rights. However, in that previous corporate environment, I often held back my opinions out of fear of agency rejection. Now, I advocate with the
Model Alliance, which fights for model rights. The
Fashion Worker Law passed in New York last year, enhancing protections. Despite this, I still see models being asked to sign contracts that exceed legal requirements, suggesting some continue to exploit the inexperience of newcomers.

Do: Absolutely, naivety, aspirations, and disillusionment.

DM: Joining the Model Alliance Worker Council comes with a warning: your agency could terminate you for being part of it. I had no idea such implications existed.

The Fashion Workers Act: What an impressive step forward!
Is progress occurring elsewhere?
Do:
There’s still a dominance of typical models in runway shows, often standing at 6 feet tall and size 8 or 6. Occasionally, I do see designers like
Ashish Gupta intentionally showcasing diverse models. His recent London Fashion Week show incorporated a troupe of dancers, a creative idea that excites me. It’s also gratifying to see growing awareness about ethical sourcing and environmental concerns in fashion, with greater salary attention for workers. I’m passionate about fashion and proudly represent vintage clothing.




JD Williams Dee model. Photo: JD Williams

DM: 2020 truly felt like a turning point in Black representation within modeling. After the Black Lives Matter protests, my bookings surged, creating a narrative of inclusivity. Now, however, it appears the trend is regressing, with fewer Black models in the spotlight. Additionally, I often find that stylists aren’t equipped to handle black hair, leading to detrimental outcomes, such as heat damage I experienced.

I’ve heard that models face pressure to remain thin. Have you experienced that?
Do:
I once knew a roommate who was an unhealthy size 12 in the UK (8 in the US). She lived on apples, battled rotting teeth, and suffered from bulimia, all in pursuit of agency approval for the desired height and size. Ultimately, she became sick and had to return home, a memory I’ll never forget.

DM: This issue has long affected model standards, and while I maintain a fit physique, I’ve gradually come to realize the pressures of being thinner. Initially, I was more muscular due to my athletics, but feedback like, “You need to change your dimensions,” during meetings hit me hard emotionally.

Do: Such standards have a profound impact on your mental state. Yet, we’re witnessing an emergence of diverse body shapes and sizes. Although it appears better than before, curvy models still face stereotypes, often expected to have hourglass figures.

With innovations like Botox and weight loss medications, have you noticed changes in the industry?
DM:
My peers who model plus sizes have expressed that these developments affect their runway bookings.


Do: On one job, they even taped my face to alter my skin. If my face isn’t good enough, why book someone older? These thoughts persist. I find myself torn about it; I have never undergone Botox or surgery, yet contemplate it. Models of my age at that shoot often shared similar feelings, emphasizing the contradictions we navigate.

Are you concerned about your images being used for deepfakes or AI training?
DM:
The Model Alliance included a clause in their legislation requiring written consent from models for such uses. There’s apprehension about the risk of my image being misused, especially with the vulnerability posed by sharing on platforms like Instagram.

Would you recommend modeling as a career?
DM:
Yes, it offers fulfillment and is often playful and fun, allowing you to embrace your inner child. However, if I had children, I’d prefer they start their modeling journey later, not at 15 or 16.

Do: I mirrored my parents’ approach with my daughter, insisting she finish college first. Nevertheless, her determination prevailed. I’m grateful for her resolve, especially as we now collaborate in the industry.




Photo: Christian Sinibaldi/Guardian

DM: I urge pursuing interests outside of modeling. After gaining recognition through TikTok, I perceived it as my sole identity for a while, which left me feeling disoriented.

Do: Traveling worldwide has been invaluable; even those experiences justify the journey. However, it’s critical to remember that success can vanish overnight.

Source: www.theguardian.com

Boost Your Mathematical Creativity with This String Art Game

“Like any other mathematical concept, this idea is open to exploration.”

Peter Rowlett

As a child, Mary Everest Boole discovered several cards adorned with evenly spaced holes along the edges. By tightening threads from each hole to its opposite, she created a line that gracefully crossed the center. This exercise allowed her to form a symmetrical curve and fostered her intuition for formal geometry.

A few years later, in 1864, she found herself a widow with five children. Despite the academic establishment’s disregard for women’s contributions, she persevered as a librarian and math tutor in London.

Boole believed that engaging children with mathematical objects, like her curve stitching activities, could deepen their understanding. She connected mathematical imagination and creativity in various ways, using fables and history to elucidate logic and algebra.

Now you can explore by creating a “string art” image inspired by her work. Begin with a pair of horizontal and vertical axes, each 10 cm long and marked with numbers 1-10 spaced 1 cm apart. Create a straight line from point 1 on the horizontal axis to point 10 on the vertical axis. Continue connecting points 2 to 9, 3 to 8, and so forth. While all lines are straight, the intersections will form curves.

You may have used drawing software to control the path’s shape via two endpoints. These represent Bezier curves, crucial in computer-aided design, reminiscent of Boole’s early stitching curves fixed to the axes and their intersection points.

With practice, you should be able to draw lines without numbering them—experiment with different colors as well. She recommended it as a stitching exercise rather than a drawing, which can also be approached using threads. Simply substitute the dots with holes.

Like other mathematical concepts, this idea invites exploration. For instance, alter the axes to meet at varying angles, or examine what occurs when the distances between dots differ, such as 1 cm for one line and 2 cm for another.

Consider drawing a circle or another shape, distributing dots evenly around it, then systematically connecting them. For example, connect all dots in a clockwise fashion for ten dots. You can even recreate the boat-like image shown above (center, right). What else can you create?

For more creative projects, visit newscientist.com/maker

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Source: www.newscientist.com

Creativity at Risk: AI Job Concerns in the Advertising Industry

Featuring motion capture technology, Indian cricket legend Rahul Dravid provides custom coaching advice for children. Shakespeare’s original manuscripts can now be rewritten by a trained AI algorithm through a robotic arm. Artificial intelligence is rapidly transforming the worldwide advertising landscape.

The AI-generated advertisements from Cadbury’s drink brand Bournvita and pen manufacturer BIC were crafted by WPP, an agency group investing £300 million annually in data, technology, and machine learning to maintain its edge.

Mark Reid, CEO of the London-based Marketing Services Group, has stated that AI is “essential” for the future of the business and recognizes that it will lead to significant changes in the workforce of the advertising sector.


Recently, Reid announced his resignation as CEO of WPP after nearly seven years, amidst a team of more than 30 members.

Advertising agencies face challenges from familiar adversaries. Over the past decade, tech giants like Google and Meta (the parent company of Facebook) have built sophisticated tools for publishers and ad buyers, solidifying their dominance online. This year, Big Tech has captured nearly two-thirds of the £45 billion that UK advertisers are spending.




WPP’s subsidiary VML has harnessed AI for a “one BIC, one book, two classics” campaign targeting Brazilian audiences. Photo: WPP

Meta is preparing to launch AI tools that enable the complete creation and targeting of advertising campaigns on social media, raising concerns about “creative extinction” and potential job cuts across agencies.

These tools are set to be introduced by the end of next year. In a recent interview, Zuckerberg described them as “redefining advertising categories.”

Agencies of all sizes, particularly large international networks like WPP, Publicis, and Omnicom, are developing their own AI resources while investing in partnerships with tech giants like Meta and Google, striving to retain clients.

“I’m confident AI will disrupt a significant number of jobs,” stated the CEO of a major advertising firm. “That said, many institutions maintain differing client portfolios, allowing them to perform a broad range of tasks. Staffing remains secure in areas like strategy, consumer insights, and certain conceptual roles, yet production roles are where the impact is most felt.”

Tech executives endorsed the advantages of AI at last week’s Enders Deloitte conference, which focused on the media and telecommunications sector.

Speaking at the conference, Stephen Pretorius, referred to as the “AI guy at WPP,” emphasized, “True creativity is an inherently human skill.”

He argued that while AI isn’t a direct substitute for recruitment, institutions must adapt and prioritize client relationships.

“AI replaces tasks rather than jobs,” he stated. “Many responsibilities we were compensated for are now automated, necessitating a shift in our business models. Team structures and client incentives will also evolve. This is merely a transitional phase.”

Recently, WPP reported several layoffs across its media division, previously known as GroupM.

“We live in a scenario where a major holding company is facing a conundrum,” remarked another agency CEO. “Clients expect to invest millions in AI, cutting budgets while speeding up and reducing costs. Many clients are seeking to decrease their fees.”

Currently, the AI revolution hasn’t made a significant dent in the UK advertising sector.




Meta, the parent company of Facebook and Instagram, plans to introduce AI tools enabling advertisers to fully create and target campaigns on social media. Photo: Anadoll/Getty Images

Last year, the IPA reported a record employment figure of 26,787 individuals in media, creative, and digital agencies, representing 85% of the UK’s advertising expenditure.

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The IPA has tracked market size since 1960 when it recorded 199,000 employees, dipping to just under 12,000 in the early 1990s.

Advertising expenditure surged dramatically, fueled by the rise of the Internet, from a mere £60 million noted in the pre-television era of 1938.

By 1982, the UK advertising market was valued at £3.1 billion, and this year it is expected to surpass £45 billion, according to the Advertising Association/WARC that has published annual reports since 1980.

Agency executives believe that major advertisers face too much brand risk to allow AI to handle the entire creative process.

“I can often identify a piece of AI-generated work from a mile away—it’s polished, overly idealistic, and somewhat artificial,” observed one creative agency head. “But that’s evolving. I’ve been told creatives could never improve upon the iconic gorilla ad for Cadbury, yet I’m uncertain. AI can ultimately refine enough to respond to highly intuitive concepts.”




Cadbury’s Dairy Milk ad featuring gorillas playing drums became a viral sensation. Photo: Rex Features

As the industry speculates about Meta’s plans to replace conventional agencies, Zuckerberg has sought to clarify that AI technologies are primarily aimed at small and medium enterprises.

“In future collaborations with creative agencies, we’ll likely ensure their involvement,” he remarked at the Stripes Conference, emphasizing this position shortly after his initial comments about Meta’s AI advertising trajectory. “If agencies don’t adapt, they might find themselves throwing together ad compositions only to flood the Meta platform with thousands of variations to see which performs best.”

Meta and Google maintain they’ve “democratized” advertising by enabling countless small and mid-sized companies to run campaigns without the financial burden of traditional advertising channels.

“That’s the mask they wear constantly,” stated a head of an advertising agency. “When they emerged decades ago as a novel ad platform, the focus was on small businesses, yet now they are capturing almost two-thirds of the UK’s advertising budget.”

In the 2000s, big tech firms grew immensely, propelling WPP to become the largest advertising group worldwide, while the CEO of S4 Capital has been dubbed Meta and Google’s ‘Frenemy.’

Two decades later, the rise of AI within advertising marks the latest technological upheaval that the industry must adapt to in order to thrive.

Meta’s bold commitment to “automatically generate ads in seconds” signals a transformative shift towards total mechanization of production processes,” asserts Patrick Garvey, co-founder of the independent agency PI. “This isn’t the demise of an agency; rather, it signals the end of outdated institutional paradigms.”

He champions the small businesses reshaping the landscape but questions whether Meta’s approach to AI resembles “advertising fast food.” For traditional ad firms, it could prove to be a bitter pill.

Source: www.theguardian.com

Unlocking Your Creativity: Insights from Your Memory

While creative thinking may seem entirely novel, recent studies indicate that our imagination is intricately linked to memory more than we realize.

The latest research reveals that individuals who can recall small, seemingly trivial details excel in generating creative ideas.

“This indicates that creative thinkers perceive and interpret the world in a unique way,” stated Dr. Felix Chan, an assistant professor at the University of Birmingham. BBC Science Focus. Chan was not part of this study.

“They might follow the same narrative, but they retain elements that most people overlook as insignificant.”

In this investigation, 220 participants listened to one of four audio narratives, which varied from Hitchcock’s thrillers to true crime, romance, and fantasy. Throughout the listening process, researchers monitored participants’ brain activity using functional magnetic resonance imaging (fMRI).

Afterwards, participants were prompted to recall the story and devise their own alternative endings. These creative outcomes were evaluated by four independent judges trained in storytelling.

Ultimately, researchers found that certain participants (those who remembered details not central to the plot) received higher ratings for their original, imaginative story endings.

Brain scans supported these findings. Specifically, creative thinkers exhibited distinctive activity in the emotionally engaged region of the brain (the anterior cingulate cortex), along with robust and sustained activity in the hippocampus, the brain’s center for memory, particularly during the less pivotal segments of the story.

This suggests that creativity may stem from reconfiguring memories, implying that new ideas are often built upon previous recollections.

“This is an exceptionally creative exploration of creativity,” Chan concluded. “Researchers aimed to uncover how our brains are capable of producing original thoughts. Essentially, what elements in our brains fuel our imagination.”

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About our experts

Dr. Felix Chan is a neuroscientist specializing in training to comprehend brain activity and function. His expertise lies in understanding what energizes our brains and how this translates into cognitive activity. He figuratively understands “food for thought.” Currently, he serves as an associate professor of pharmacology at the Faculty of Health Sciences, Pharmacy, University of Birmingham.

Source: www.sciencefocus.com

Baftas showcase the creativity of games, from Neva to Highland Song

IT is easy to be a little troubled by his recent fate. Last week I saw a video of Trump Gaza generated by a vicious AI, and was so appalled that I made the kayak guide book an impulse. It felt like the only sane response was to bring it into the water and let go of the paddle.

While video games are a reliable antidote to existential fate, layoffs, corporate homogenization, and AI slops all have invaded my safe haven, making it even more difficult to get a simple reprieve from what's happening in the outside world. And I would like to thank you for your nominations for the BAFTA Games Awards.

2025 picks have been announced Last week (as many readers know, there is a tradition now). In my opinion, BAFTA events are the most exclusive and most commercial shows of the Game Awards show, and its judging panels are a mix of video game industry experts and post-BAFTA membership experts, typically with the widest range of picks. I've always seen a lot of what I personally like about video games with these nominations: their pure creative variations and vitality. (Disclosure: Over the years I have been involved with these screening panels in a variety of abilities, but not 2025.)

There will be no appointments for SuperB Indiana Jones and The Gread Circle, as the eligibility period runs from November 2023 to November 2024. (I feel very sorry for the amazing game that came out in December.) One of my favorites I played was making the cut. A magical, authentic game about ramming through the Scottish mountains, Highland Song appears in Best British games along with another Scottish set game that wakes deep, a space horror thriller set on North Sea oil rig. Yorkshire-ish comedy is grateful you're here! It also won this award, as did LEGO Horizon Adventure, Paper Trail and Hellblade II.

Hellblade II is actually the most nominated entire game and appears in 11 categories. Meanwhile, I awaken deep things and thank you for appearing at the age of 8 and being here at the age of 7. If I could be forgiven for a very gentle patriotism, the UK gaming industry should be very proud of last year's production. This was generally scary for people working in the play business.

Personal favourites… The game about Neva, Warrior and Her Wolf is nominated for the Artistic Achievement Award. Photo: Neva

The fun is appreciated that you are here! Astro Bot, Black Myth: Wukong, Balatro, Helldivers 2, and Zelda: Echoes of Wisdom, have become the best game category, the game I liked more than most others. There are a lot of big games here in different categories, but what I like about BAFTAS is that indie games aren't relegated to their own specific categories. Anywherebringing you a fun, unpredictable slate. Stop motion submarine puppet adventure game Harold Halibrib and Warrior and Wolf environmentalist action game Neva (My Personal Favorite) has been awarded the Artistic Achievement Award, adjacent to large titles such as Astro Bot and Wukong.

The vague “Games Beyond Entertainment” category has always been my favorite due to its vague definition. These are all games with a broader meaning than what is meant to be. We have kind words. There, you can send a wonderful message to strangers or send your worries to the world. There is a botanical mansion about exploring the Victorian botanist's home. The Story of Kenzera: Zau is informed by the director's grief after his father's death. Tetris Forever is a fascinating interactive documentary about block-drawing games and insight into the wild times of video games history. Perhaps because of the portrayal of life with mental illness, Hellblade is there as well. And then there is a vampire therapist. You are a cowboy who speaks immortal undead through their emotional baggage. I've never heard of this game so I'll download it right away.

Last year's awards were so comprehensively dominated by Baldur's Gate 3, the show usually lacked a surprising trend, but many categories this year are far more demanding. The show will be held on April 8th at 7pm on BST at 7pm, with comedian Philwan re-running, making almost all of this nomination list worthwhile winners. That being said, if Lipentagio doesn't get the best story, I'm a fummie if it's a brilliantly smart and greatest roleplay game metaphor: Lipentagio doesn't get the best story.

What to do

Wonderstop. Photo: Ivy Road/Anapurna

Wonderstop The game is a formerly terrifying warrior and forced to run a whimsical tea shop in the fantasy forest, and she is not happy about it. It's also a game about burnout. Co-authored by Davey Wreden (The Stanley Paraable, The Beginners Guide) and Karla Zimonja (Hone Home) discover that he had invested too much in his work and was suddenly taken away from meaning when he couldn't function like he used to. (I don't know what you're talking about.)

Available at:PS5,Xbox,PC
Estimated playtime: 10 hours

What to read

Landmarks in the world of explorable 3D games… The Legend of Zelda: The Ocarina Era from 1998. Photo: Nintendo
  • Inspired by the BAFTA investigation, I asked a lot of interesting and prominent people for them The most influential video game ever. No two chose the same game. Most of their choices were very beautifully esoteric and I found it obviously boring to choose something relatively predictable.

  • Sony is experimenting AI-driven game characters: That's what the AI ​​version of Aloy on Horizon was It leaked to the bargespeak to the player in a synthesized voice. Important Reminder: Horizon is the story of how greedy technocrats destroyed the Earth with the help of AI.

  • there is New “official” trailer for Our Last In season 2, Pedro Pascal and Bella Ramsay returned as Heroes Joel and Ellie. Those of us who have played the game will know there are plenty of trailers it's not Show it…

  • Speaking of trailers, there is a 10 minute (yes, 10) trailer Death Scheme 2It will be released on June 26th. As it's a game of Kojima Hideo, it looks like equal parts are creative and confusing And it's totally weird.

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What to click

Question block

Trigger warning for vegetarians…Monster Hunter: The World. Photo: Capcom

leader Robin We provide questions for this week:

Here's the question I can't get out of my head: How can I play Monster Hunter! ? I'm not creaking at all, but I was able to barely pass a training session that involved in hurting harmless creatures trapped in the arena. I was tired and my son was scared. Then some innocent creatures were about to die, and I was pulling on my stupid face and taking pictures of the poor the last time it breathed. And what prompted you to leave the game if Monster Hunter didn't do that for you? ”

This is such a valid question! I was a vegetarian for 12 years, but throughout, I was willing to cut off the majestic creatures. Monster Hunter And I was proud of my achievements. I'm so fascinated by this dichotomy that I wrote an entire article about it when Monster Hunter: World came out in 2018. Quote yourself.

Whether it's Monster Hunter or Game of Thrones, one of the features of fantasy violence is to reflect the role that violence plays in the real world and in the human nature. Monster Hunter may involve murder, but it also restores humans to the hierarchy of nature… pretending to fight hunters in my spare time is probably the outlet for slave carnivorous animals.

I'm no longer a vegetarian, but I fully acknowledge the dissonance between respecting and admiring these incredible virtual creatures and killing them to make flashy helmets. The latest game has many cognitive somersaults in its story, as killing these dangerous beasts does it to protect people and ecosystems. But at the base level, it's fun so I'm doing it, and that teeth It's quite gloss on one level. Another thing: it's fantasy. I personally feel more comfortable killing virtual dragons than killing virtual people, as I have no judgment for first-person shooters at all.

To Part 2 of Your Question: One Instant Grand Theft Auto v It made me uncomfortable and I had to take my partner to play through the scene for me. A scene from the story involving a hillbilly psycho capturing and torture a Middle Eastern man. You have no choice but to be active and it made me feel nauseous. It is clearly intended to be a satirical commentary on the immediate torture of the US government after 9/11,

Source: www.theguardian.com

Discovering the Magic of Centrelink Hold Music: How We Found Love and Creativity through Remixing Familiar Tunes

Triple J played continuously for 8 hours. The DJ remixed it, the dancers grooved to it, and many of us listened, sat down, and felt frustrated.

Slowly, Centrelink Hold Music has become a part of the cultural landscape, serving as the backdrop for art and going viral on TikTok.

Influencer and comedian Lyanna Kea’s TikTok dance in 2024 garnered 91,000 likes and 2,297 comments, echoing the frustration of a caller on hold.

“Everyone recognizes the tune on Centrelink,” Kea remarked. “Everyone knows the feeling of being stuck on hold for hours before being abruptly disconnected.”

“It’s ingrained in everyone’s minds.”

In 1989, Tim Carlton, a 16-year-old American at the time, created a song that was later used by Cisco, a major supplier of corporate mobile phones, and has since gained global recognition.

The tune is now known worldwide for its presence on Cisco’s hold music playlist. It was even featured in a 2023 Bud Light commercial and has garnered millions of plays on Spotify.

In 2018, Centrelink swapped its classic hold music for Opus No. 1 synth melodies, even reaching audiences in countries like Switzerland and Poland.

Both Australians and global citizens have been impacted. Artist Jonathan Hobbsey created a performance piece for the Fringe Festival in 2023, inspired by lockdown experiences.

“I wanted to evoke a communal experience that resonated with people,” Hobbsey explained. “Music is the sound of limbo.”

Music On Hold Australia’s manager Jenny Crosby emphasized the importance of a good hold song having consistent beats, volume, and minimal emotional content.

“Hold music may seem dull in the music world, but it serves a purpose,” she noted.

Twenty years ago, Crosby curated a collection of songs for the ATO, with some still playing today, proving their lasting appeal.

Lauren Roseworn, a social sciences professor, suggested that Centrelink embrace its hold music legacy to connect with people’s shared experiences.

“Instead of dwelling on the negative, we can find humor and solidarity in these familiar tunes,” she concluded.

Source: www.theguardian.com

Creativity at its best: African content creators on YouTube and TikTok explore new avenues for monetization

VLogs by Nigerian content creators Tayo Aina feature anything from Nigeria Japan (immigration) wave and voodoo festival. Performing with Afrobeats stars in Benin david or last hunter-gatherer tribe. In Tanzania, you can get millions of views on YouTube.

Aina, 31, who started the channel in 2017 while working as an Uber driver, says it has allowed her to see parts of Nigeria that she had never had the chance to visit before. Using his iPhone, he began a mini-travel adventure, taking breaks to record the places he visited and tell stories not covered in mainstream media.


“I want to inspire the next generation of Africans to have no limits,” says Nigerian content creator Tayo Aina. Photo: Handout

Aina learned how to film and edit through YouTube tutorials, saved up to buy better equipment, and soon began traveling beyond Nigeria to countries like Kenya, Ethiopia, and Namibia, learning about the continent’s culture and social life. He created a travel video that introduces Africa through the lens of photography. African traveler.

“Most of the online media was negative, and I realized that I was trying to change the narrative about Africa by presenting it more clearly. It’s light,” says Aina, who now travels around the world.

Africa’s Creator Industry 2024 Report Research by publisher Communiqué and media technology company TM Global values ​​the sector at £2.4bn and predicts it will grow five times by 2030, reflecting trends in the global creator economy. Its growth is being driven by a wave of creators between the ages of 18 and 34, a surge in internet connectivity and social media usage across the continent, and the explosion of African culture on the world stage.

Growing interest in African culture – from Afrobeats and Amapiano Music and dance to an international fashion collection made from African textiles such as Ankara and Kikyoy. African movies – This is part of an international aspiration for authentic cultural storytelling outside the Arctic Circle, reflected in global cultural movements such as Hallyu, says David Adeleke, Founder of Communiqué.

This year, TikTok recognized More than a dozen African creators including Nigerian lifestyle creators @__iremide, a person who makes videos that satirize everyday life, and a South African Sachiko-sama. The 22-year-old is known for cosplaying characters from anime, video games, and pop culture. Nick Clegg, Meta’s president of international affairs, recently said: held a meeting Other social media platforms such as YouTube and TikTok are increasing their presence and Heva I’m getting involved.

The report says the industry is gaining momentum but is still young. Most content creators are in their third year of work, have fewer than 10,000 followers, and are faced with the challenge of turning social capital into income. The report adds that discussions about the monetization and standardization of the creator business ecosystem continue to take place primarily in Western countries.

But that is gradually changing.

As Aina’s channel grew and attracted a more international audience, he discovered what he was capable of. more and more It cost him money when his content was viewed by Western audiences rather than Africa. YouTube’s advertising model relies on ad spend, which is lower in many African markets than in North America and Europe.

“Part of the reason is economic. Generally speaking, Western creators and audiences have more resources, but that alone is not enough to justify the disparity in opportunity. ” says Adeleke.

As Aina began diversifying her content and audience to generate more income, there were other issues to worry about. He shares a video about the barriers and prejudice he faced during his travels, including being detained in Ethiopia on suspicion of drug possession, being arrested in South Africa on suspicion of being a “fraudster” and being refused entry to Dubai. I’ve posted it on my blog. The 2022 incident in Dubai was the “last straw” for Aina. Aina invested her savings in St. Kitts and Nevis and eventually secured a passport from St. Kitts and Nevis, becoming a citizen of the Caribbean nation.

He currently runs the Creator Academy on YouTube, where he has trained nearly 2,000 mostly African creators. “I want the next generation of Africans to grow their brands globally without limitations,” he says.

Chiamaka “Amaka” Amaku A 30-year-old Nigerian travel and lifestyle innovator who works as a social media manager and creates content as a personal project, believes digital infrastructure issues, including the challenges of sending and receiving international money, are a challenge for Nigerian creators. It says it can limit growth. Some global payment platforms have imposed restrictions on certain countries, including Nigeria, due to concerns about fraud and money laundering.

“Payment is one of the biggest challenges in Nigeria’s creator economy,” Amaku said, adding that payment barriers deter global brands from working with Nigerian creators.

In recent years, fintech companies such as flutter wave and salary stack While supporting international payments has reduced the barriers creators face in accepting digital payments, many restrictions remain, including local bank policies. For travel creators like Amaku, that means it’s harder to book flights or take Uber abroad.

Amaku, who charges between £250 and £500 for posts on his Instagram page, which has around 20,000 followers, says it is difficult to make a living from creating content and there is a “culture of secrecy” around fees in the industry in Nigeria. He says that many people have died because of this. Creators quickly changed.

Sharon Makira A 31-year-old Kenyan luxury travel creator who describes her audience as “Afropolitan champagne nomads” agrees. He said competition for brand sponsorships is fierce because many companies still rely on traditional advertising, so negotiating rates can become a race to the bottom.

With around 20,000 followers on Instagram and 7,000 followers on YouTube, she gets around five brand deals a year, and is paid around £600 to £1,000 per campaign. When she became a full-time content creator last year, after nearly a decade in media and PR, she realized she couldn’t make a living relying on a few unpredictable brand deals, so companies started creating content. We have opened a PR studio that allows you to tailor your business to suit your needs. Cooperate with viewers, travel agencies and other businesses nomad And luxury lodges in Rwanda Singita Kwitonda.

According to her, building a business around a social media brand can earn you several times more per project than a brand deal. “I think there’s real promise there.” [African] Creators: Leverage your social capital, network, credibility, and personal brand to launch your business,” she says.


Source: www.theguardian.com

Boosting Creativity and Resilience by Embracing Your Shadow Self | BBC Science Focus Magazine

When you search the hashtag “mental health” on TikTok, you’ll come across a plethora of videos discussing “shadow work.” These videos have collectively amassed over a billion views and contributed to the success of The Shadow Work Journal, written by former TikTok employee Kayla Shaheen.

Despite its peculiar nature, the shadow work trend is actually a modern interpretation of a concept introduced by Swiss psychiatrist Carl Jung in the mid-20th century.


Jung, a colleague of Sigmund Freud, shared Freud’s belief in the significance of the unconscious mind in human psychology. One of Jung’s theories about the unconscious posits that everyone has a “shadow” self – a part of us comprised of characteristics we fear or dislike. He referred to it as the “shadow” to signify its dark and undesirable nature that we can’t escape.

Jung suggested that our shadow self is revealed when we speak or act thoughtlessly, and it can also manifest in our dreams.

The purpose of shadow work is to delve deeper into understanding your shadow self, learn from it, and integrate it into your being. By doing so, you can feel more authentic and whole as your shadow is a genuine part of who you are. Jung argued that the shadow possesses valuable attributes like raw power and insight, which can enhance creativity, personal understanding, and resilience when expressed.

Shadow work involves introspective exercises to connect with your shadow. For instance, Shaheen recommends spending time in a quiet, dimly lit space, listening to your inner voice, and reflecting on the words that come to mind.

Visualization exercises are also common in shadow work, such as imagining two doors leading to your ideal self and your shadow self, and envisioning the experience of walking through each door.

While some therapists appreciate the increased interest in self-reflection, others are concerned that the portrayal of shadow work on social media lacks depth and may not fully capture Jungian psychology. Additionally, for individuals with traumatic backgrounds, reflective practices may trigger distressing emotions best addressed in a therapeutic setting.

For skeptics, Jung’s theory, like Freud’s, lacks empirical evidence and may potentially harm individuals by attributing distressing thoughts to a supposed part of themselves.

This article explores the question “What is shadow work, and can embracing your shadow self enhance mental health?” posed by Lina McBride from Norwich.

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Source: www.sciencefocus.com

Brain Scan Shows How Neural Network Boosts Creativity

Practicing mindfulness improves creative thinking

Giraxia/Getty Images

It's easy to name people who have evolved human thinking, from Jane Austen to Albert Einstein, Zaha Hadid to Ai Weiwei, but why are these people so much more creative than others? It's much more difficult to explain what kind of thinking you do. Are their brains just built that way, or can anyone learn it? The mystery of creativity has long puzzled scientists. Now, researchers are finally making some progress towards closing the curtain. Even better, their insights can help us all exercise a little more original thinking.

Some of them are exciting insights This stems from the “dual process theory” of creativity, which distinguishes between idea generation and idea evaluation. Idea generation involves digging deep into existing knowledge for seeds of inspiration. Perhaps it is done by drawing analogies from completely different areas. Free association is key at this stage, as one thought leads to another, more original insight. The second phase, idea evaluation, requires you to apply a more critical eye to select the ideas that best fit your goals. Novelists must decide whether strange, supernatural plot twists will excite readers or turn them off. Engineers must consider whether a fish-inspired airplane would be practical and efficient. Large projects require these two stages to be repeated many times during the long and winding journey from concept to completion.

Brain scans of people engaged in creative problem solving suggest that idea generation and evaluation relies on…

Source: www.newscientist.com

The Impact of AI on Creativity in the Fashion Industry

T
The impact of artificial intelligence on creative industries is a topic that has sparked widespread fears of job losses and the death of imagination, and the world of fashion is no exception.

But this month’s London Fashion Week, which marks the event’s 40th anniversary, will feature a slew of AI-generated costumes, with industry insiders saying the technology is helping to make the journey from improving diversity to shortening the path to the design desk. He is expressing increasing optimism about what the field can do. Go to the sales floor.

President of London College of Fashion
innovation agency
Matthew Drinkwater believes AI will prove to be an “incredibly useful tool” for the creative process and the industry as a whole.

“It’s opened the door to a non-traditional path into the fashion industry for people who wouldn’t have been able to get into it before, because let’s be honest, this industry is pretty elitist and very This is because there may be a perception that the industry is exclusive and expensive.

“But thanks to these tools, people from completely different backgrounds are starting to gain a foothold in the industry. And to me, that feels really fresh and exciting,” he said.

Brands such as Heriot Emil, Zara and H&M are already using AI to manage their supply chains, promoting sustainability by reducing overstock and waste. Many brands are also leveraging AI to aid the design process, visualizing different materials and patterns using garment images generated from input prompts. This allows designers to make informed decisions before the garment is physically produced.

consulting company
McKinsey predicted
Last year, generative AI (a term used to describe technology that can generate compelling images, text, and audio from simple human prompts) drove the domestic fashion and luxury sector’s operating profits from $150 billion to $275 billion ($120 billion). It has been announced that this could increase from £220 billion to £220 billion. Next 3-5 years. It is predicted that the use of AI to predict future fashion trends and the realization of virtual try-on will be just around the corner.

Drinkwater has been working with his team to consider how AI can change the industry, and has been testing generative AI’s ability to create clothing for years. “We were trying to scrape websites and get a lot of data so we could create a dress from over 40,000 images. It was actually quite a task to do this four years ago. But now they open up their laptops, or even their smartphones, and start generating images very quickly,” Drinkwater said.





A collaboration between VFX and AI artist Atara and London College of Fashion’s Fashion Innovation Agency will take place in March 2023.

“So typically we take things that are probably three to five years away from commercialization and start showing research projects about where the future of the industry could move,” he added.

Last April, Cyrille Foiret’s generative AI studio, Maison Meta, hosted the first AI Fashion Week in New York. This included a competition for aspiring designers to create a fashion line using AI. Winners were able to physically manufacture their collections for sale online at retailer Revolve. As in other industries, AI has become associated with layoffs, with critics arguing that creative artistry could be lost. But Foiret insists there is little need to fear.

“AI is a very powerful tool to amplify creativity. People who think it will reduce their jobs should not think that way. We just need to get used to the tool, but it is just a tool.” , and it’s useless if there’s no one behind it,” he said.

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Arti Zeighami, former chief data and analytics officer at H&M and now senior AI advisor at consulting firm BCG, agrees that AI can be used as a force for good in the fashion world. “Being transparent about AI can help people feel less fearful and more secure and in control. What’s important is a change in human thinking,” he said.

“AI will evolve as a technology, and we need to evolve with it, but we’re not at the Terminator stage, at least not yet.”

Mary Towers, head of AI at the TUC, said AI could be a useful support for creative sector workers, but it should not be taken over to replace human creativity. .

“We need new legislation to ensure that all workers in the arts, including fashion, are consulted and properly compensated when their work or intellectual property is used by AI.” she stated.

“In the UK, we have already seen performers having their images, voices or likenesses replicated by AI technology without their consent. We cannot afford for this to become the norm in other industries. , new regulations are urgently needed to protect worker creativity and copyright.”

Source: www.theguardian.com