SNine years ago today, Joaquin Oliver was murdered in the hallway outside his Florida classroom. He was one of 17 students and staff killed in America's deadliest high school shooting. On Wednesday, lawmakers in Washington, D.C., will hear his voice recreated by artificial intelligence on the phone, asking them why they haven't done more about the gun violence epidemic.

“It's been six years and you haven't done anything. You can't stop the shootings that have happened since then,” he said of the Valentine's Day 2018 shooting at Marjory Stoneman Douglas High School in Parkland. A message from Oliver, who was 17 at the time of his tragic death, reads:

“I came back today because my parents used AI to recreate my voice and call you. Other victims like me have also received countless calls demanding action. How many calls will it take to care? How many dead voices will I hear before I finally hear it?”

Oliver is one of six people who lost their lives to firearms, and his voice is about to be heard again. He's issuing a call to action in an innovative online gun reform campaign launched today. shot line.

A project by two activist groups formed in the wake of the Parkland shooting and creative communications agency MullenLowe, it leverages AI technology to generate direct messages from shooting victims themselves.

The voices are “trained” using deep machine learning from audio clips provided by family members. The resulting recordings are ready to go directly to the people in Congress who have the power to take action against gun violence. Website visitors enter their zip code and choose the message they want to send to their elected representatives.

“We all hear children's voices in our heads. Why don't lawmakers need to hear them too?” said Mike Song, whose 15-year-old son Ethan died in an accident involving a missing gun.

Ethan's message, like Oliver's, is straightforward. “Children like me die every day. It's time to act. It's time to pass laws that protect children from unsafe guns. At the end of the day, it's about helping people. It’s your job to pass responsible gun control, or we’ll find someone to do it.”

Other voices recreated for the Shotline project include that of 10-year-old Ujiyah Garcia, a victim of the 2022 Uvalde Elementary School shooting in Texas. Akira DaSilva, 23, was killed in the 2018 Waffle House shooting in Tennessee. Jaycee Webster, 20, was shot and killed by an intruder in his Maryland home in 2017. And in 2014, Mike Bohan committed suicide with a gun he could buy in 15 minutes.

Vaughn's death, who suffered from depression, sparked a movement that led to passage of Maryland's first Red Flag gun control.

Six years after Oliver's murder, it is by design that Oliver's voice is at the forefront of the campaign. One of his two groups behind this effort is march for our livean activist group formed by Stoneman Douglas students that sparked global protests after Parkland.

the other one is, Change references, was founded by the teenager's parents, Manny and Patricia Oliver. They have been relentlessly advocating for gun reform since his son was murdered.

“We wanted this to be a powerful message,” Patricia Oliver said. “Joaquin has his own energy, his own image, and that's what keeps him alive. I'm so proud of Joaquin, he's the driving force that drives us forward.”

She admits the process of recreating her son's voice for 56 seconds was mentally taxing. The Olivers searched their phones and computers for videos containing Joaquin's statements and asked her sister Andrea, other relatives and girlfriend Tori to do the same.

“It was difficult to make out his exact voice because of the noise in the background,” she said. “In one video, he was in the pool and we were talking and the sound of the water was distracting.”

Eventually, we assembled enough clips for our engineers to work with, and after a long period of fine-tuning, we received the final “draft.”

“When I played it, it was incredibly shocking and a lot of different emotions came up. We had been listening to videos of Joaquín talking about the past, and now he's in a situation where he is today, very emotional. We talk about recent things,” she said.

“I know this is just a fantasy and not the truth. But in that moment, you forget what you're listening to, why you're listening, and he just says, 'Hello, Mom, how are you?' I just hope from the bottom of my heart that you just say, “?”. once again. “

Ethan's mother, Christine Song, said she felt the same painful emotions when she heard her son “talk” again six years after his death.

“It brings you back to that day, the last words your child said to you before leaving your life,” she said.

“Honestly, I just sat there and sobbed, because I knew he would never come back. But the Olivers, and my husband, and people like us all have one thing in common: What we're saying is that we go out every day and fight for respect for our children, and we're actually fighting for your children and grandchildren.”

The Songs are pressuring federal lawmakers to pass the Connecticut bill. ethan's lawrequires safe storage of firearms in the home.

“We have promised that we will not stop until we can create a cultural shift in this country where gun owners make safe storage of their weapons second nature,” said Kristen Song. Ta. “You might think that's enough because the coffins of our dead children are piling up, but when it comes to Republicans in Congress, they just don't listen.”

To create voice and calls, MullenLowe talking baby For E*Trade's Super Bowl commercial, we partnered with AI specialist Edisen, with teams in the US and Sweden working on the project.

Snippets of audio “trained” on speech patterns and tonality were fed through Eleven Labs’ generative voice AI platform, and the reconstructed voices generated voice calls from text-to-speech scripts.

“There's a lot of talk about AI right now, but this is a beautiful example of what AI can actually achieve, and a very human achievement,” says Mirko, AI creative designer at Stockholm-based Edisen.・Mr. Lempert said.

“This project was very moving and showed me how different our world is, because in my country we are not exposed to it.” [gun violence] That's the situation. That was a wake-up call. ”

Last week, the Federal Communications Commission banned robocalls using AI-generated voices after Joe Biden's voice was imitated in a fake phone call to voters in New Hampshire.

MullenLowe said Shotline calls are exempt because they are not auto-dialed, are made to a landline and are provided with a callback number.