Tag Archives: happiness

Pluribus Review: Breaking Bad Showrunner Explores Happiness in New Sci-Fi Series

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Rhea Seehorn stars in ‘Pluribus’, debuting on Apple TV+ on November 7, 2025.

Anna Kooris, Apple TV+

Pluribus
Vince Gilligan, Apple TV

When posed with the question of the greatest episode in TV history (a regular discussion among my patient friends), “Ozymandias,” from Breaking Bad, often comes to mind. This episode, a pinnacle in storytelling, acting, and direction, encapsulates the harrowing tale of a chemistry teacher turned meth producer after a cancer diagnosis.

Being part of a flawlessly executed episode is a substantial legacy. Creating two monumental series like Breaking Bad and its companion Better Call Saul has entirely revolutionized television. Vince Gilligan, the brilliant showrunner, has proven his mettle and with Pluribus, his intriguing new sci-fi series for Apple TV, there’s little left for him to prove.

Having viewed the first six episodes of this nine-part season, I can affirm that the series is crafted with remarkable confidence, maintaining an engaging grip through its intricate plot twists and immersive world.

Carol (Rhea Seehorn, veteran of Better Call Saul) is the writer behind Waikalo Wind, a popular series of pirate-themed novels. While her successes afford her a comfortable living, she’s plagued by creative stagnation. However, her life is about to take a darker turn.

During a book tour with her agent and partner Helen (Miriam Shor), a strange incident occurs—everyone around Carol suddenly experiences a seizure. Once the episode subsides, they find themselves in an entirely different reality, leaving her as one of the few unaffected. This anomaly may be connected to a peculiar radio signal that was detected 439 days earlier, pulsating a base-4 rhythm every 78 seconds from 600 light-years away.

“
Can a society become utopian without the consent of its citizens? Even if one person feels trapped, is it still a utopia?
“

Unbeknownst to Carol, the rest of humanity revels in liberation from trivial grievances and desperately wishes for her to join them.

I understand their obsession with her. Even prior to her becoming the world’s unhappiest individual, her cantankerous demeanor is captivating. She reminds me of Paul Sheldon in the film Misery, though disturbed by adoring fans, Carol is scrutinized by billions. Her fellow humans serve her unwaveringly as they seek to decipher her differences and remedy her situation. Eventually, she begins to navigate the rules of this new world and discovers she possesses more agency than she initially believed.

Pluribus poses many compelling questions. Can a utopian society exist without the agreement of its members? Is it still utopia if one feels isolated? Besides Seehorn’s stellar performance, the series is commendably character-focused, noticeably dedicating time to moments like a character attempting to conceal a body. There’s an organic pacing to the story development, leading to unexpected turns.

Despite having seen the majority of the first season, the direction of Pluribus remains enigmatic. Some viewers may find this ambiguity off-putting, and its deliberate pace could polarize opinions. However, I find it exhilarating, as it subverts typical big-budget sci-fi conventions.

With a second season assured, it’s certain to cultivate its own “Ozymandias” moment if it gains traction.

I also suggest:

Breaking Bad
Vince Gilligan

Need more proof of Vince Gilligan’s prowess? Check out his debut masterpiece. The tale of a chemistry teacher turned meth manufacturer is a gripping five-act tragedy, illustrating one of television’s most remarkable antiheroes.

Outlander
Adapted by Ronald D. Moore

There are significant moments in Pluribus reminiscent of character dynamics in Outlander, where rearranging a bookstore serves to provide characters interaction through literature. Diana Gabaldon’s Outlander may not be as visually depicted in the books, but the TV rendition is exceptional.

Bethan Ackerley is an associate editor at New Scientist. She enjoys science fiction, comedy, and anything creepy. Follow her at @inkerley

Topics:

  • Science Fiction/
  • Television

Source: www.newscientist.com

The Level of Happiness Required to Reap Health Benefits

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On average, do you feel happier than 2.7 out of 10?? And does your country’s population score high as well? Good news! According to a new study, your community is happy enough to enjoy significant health advantages.

The study, published in Medical Frontier, found that countries with a Life Ladder score exceeding 2.7 out of 10—a global indicator of well-being—experienced markedly lower mortality rates from non-communicable diseases (NCDs) like heart disease, cancer, asthma, and diabetes.

These findings indicate that while happiness and health are interconnected, nations need to progress beyond this well-being threshold for citizens to fully realize these benefits.

For each 1% rise in well-being above the 2.7 threshold, deaths from non-communicable diseases (NCDs) declined by an average of 0.43%. This implies that even slight increases in happiness can result in tangible health improvements.

In the United States, where the average happiness score stands at 6.96, such an increase could translate to nearly 11,500 fewer NCD-related deaths annually.

“Happiness is not merely a personal feeling; it serves as a measurable public health resource,” stated Yulia Iuga, a professor at the University of Alba Iulia in Romania and the study’s lead author.

The research analyzed well-being data from 123 countries collected between 2006 and 2021, comparing NCD mortality rates among adults aged 30 to 70.

Researchers employed the Life Ladder, a global tool for assessing subjective well-being that asks individuals to rate their lives on a scale of 0 to 10, where higher scores represent greater satisfaction.

“You can think of the life ladder as a straightforward happiness scale from zero to 10, with zero indicating the worst life and 10 the best,” Iuga clarified. “An appropriate descriptor for the 2.7 threshold could be ‘barely coping.'” Currently, only one nation falls below this benchmark: Afghanistan, with a happiness score of 1.36. Meanwhile, Finland leads the world ranking with a Life Ladder score of 7.74, followed by Denmark (7.52) and Iceland (7.51).

Many studies link health and happiness – Credit: Getty

Iuga noted that the findings suggest the benefits of happiness are likely to continue expanding indefinitely. “There’s no downside to being excessively happy,” she emphasized. “This study found no point at which the health benefits began to taper off or reverse.”

Iuga further indicated that policies aimed at enhancing population well-being can foster self-sustaining cycles of health improvement. In essence, better health boosts happiness, which in turn encourages further health gains.

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Source: www.sciencefocus.com

Your Happiness in Life May Not Follow a U-Shaped Curve—Here’s How It Can Shift

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Our happiness levels vary throughout life

Ippei & Janine Photography/Getty Images

The widely accepted notion that happiness follows a U-shaped trajectory—with peaks in early and late life—may be misleading.

This idea gained traction from an original study by researchers David Blanchflower and Andrew Oswald, based on data from 500,000 individuals in 2008. Since then, it has permeated popular culture through mainstream literature.

However, researchers Fabian Kratz and Josef Brüderl at Ludwig Maximilian University in Munich argue that this belief may not hold true.

Kratz feels compelled to reevaluate the U-curve claim. The researchers analyzed self-reported happiness data from 70,922 adults who took part in the Socio-Economic Panel Survey in Germany from 1984 to 2017, modeling how happiness evolved over individuals’ lifetimes.

Contrary to the U-shaped model, they discovered that happiness typically declines during adulthood, only beginning to rise again in the late 50s.

Kratz believes that prior research may have drawn erroneous conclusions by oversimplifying the happiness trajectory and neglecting deaths due to suicide or illness. “It can seem that happiness increases after a certain age simply because those who are unhappy have already passed away,” Kratz explains.

“In the social sciences, there’s been considerable debate over conflicting findings—results often evaporate with new data collection,” says Julia Roller at the University of Leipzig. “Yet, another overlooked issue is that researchers may analyze data in ways that are systematically flawed. This can yield replicable findings, but still mislead.”

Others posit that these findings raise important questions. “This study provides an excellent opportunity to reconsider our understanding in this field,” remarks Philip Cohen at the University of Maryland, highlighting the need to explore why our happiness shifts throughout life and how we can ameliorate low points. Both Kratz and Brüderl express a desire to avoid speculation on the reasons behind these observed changes.

Oswald notes that the study presents “interesting results” worthy of consideration, but he emphasizes that factors such as marriage and income are beyond his control.

Furthermore, he points out that the study focuses on a single country, leaving it unclear whether these results are applicable elsewhere. Kratz suggests this may provide a useful foundation for future research. Notably, the findings could inform policy. “Previous scholars argued for the importance of proactive policies to help individuals navigate mid-life crises,” Kratz mentions. “While we do not dismiss this urgency, our results indicate that addressing declining well-being in older adults should be a priority.”

Do you need someone to talk to? In the UK, contact Samaritans at 116123 (Samaritans.org); in the US, reach out to the Suicide and Crisis Lifeline at 988 (988lifeline.org). For services in other countries, visit bit.ly/suicidehelplines.

Source: www.newscientist.com

How Nearly a Century of Happiness Research Unveiled a Key Finding

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When Lyubomirsky joined Stanford’s Graduate School of Social Psychology in 1989, the study of happiness was just beginning to earn respectability in academia. Ed Diener, a psychologist at the University of Illinois at Urbana-Champaign, would later gain recognition for his contributions to the field. Despite his long-standing interest in happiness, he chose to wait until he achieved tenure before diving into the subject. Similarly, Lyubomirsky was hesitant to specialize in happiness; as a serious scientist, she felt that topics related to “emotion” were often regarded as less rigorous. However, after an engaging discussion with her advisor on her first day at Stanford, she resolved to make happiness her primary focus.

Lyubomirsky began by exploring the fundamental question of why some individuals experience greater happiness than others. A few years prior, Diener had published a survey that examined existing research, highlighting the types of behaviors often associated with happy individuals. However, the studies often yielded conflicting results, leading to a lack of definitive answers. Lyubomirsky’s own findings indicated that mindset plays a significant role; happy individuals tended to avoid comparing themselves to others, held positive views of those around them, made fulfilling choices, and did not dwell on negativity.

Yet, Lyubomirsky recognized the complexity of cause and effect. Did a happy disposition foster a healthy mindset, or did adopting a positive outlook lead to increased happiness? Were people inherently predisposed to a certain level of happiness, much like mothers clustering together? She pondered whether it was possible to shift one’s mindset, noting that such changes often required extensive time—many people spend years in therapy attempting to achieve this, often without success. This prompted her to investigate whether simpler, quicker actions could enhance well-being.

To this end, Lyubomirsky researched various habits and practices thought to uplift mood, such as random acts of kindness and expressions of gratitude. Over six weeks, she instructed students to perform five acts of kindness each week—like donating blood or assisting peers with assignments. By the end of the study, these students reported higher levels of happiness compared to a control group. Another group reflected weekly on things they were grateful for, such as “My Mother” and “AOL Instant Messenger,” and similarly experienced an increase in happiness. Although the changes were modest, Lyubomirsky found it intriguing that small, low-cost interventions could enhance students’ quality of life. In 2005, she published a paper asserting that individuals possess significant control over their happiness.

Lyubomirsky’s research emerged during a time when psychology was reevaluating its objectives and focus. When Martin Seligman, a psychologist from the University of Pennsylvania, took leadership of the American Psychological Association in 1998, he and his colleagues noted that the field had overly concentrated on dysfunction, neglecting the promotion of life satisfaction. He urged his peers to explore themes such as “optimism, courage, work ethic, resilience, interpersonal skills, pleasure, insight, and social responsibility,” advocating a return to making life more fulfilling and productive for everyone.

Source: www.nytimes.com

Time for a re-evaluation: What does true happiness entail?

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The annual publication was once again seen in March this year, the World Happiness Report. Latest International Rankings show that Finland is number one, with several other Nordic countries dominating the top 10.

There are always skeptics, including many Finnish people, who question the validity and significance of the data in this report. Rankings are based on a single question asking people to rate their quality of life on a 10-point scale, which may not be the most rigorous research approach.

But if this method is not the right way to measure happiness, then what is? This question is more complex than expected, as it is challenging to scientifically define happiness, despite everyone understanding it and striving to achieve it.

You may assume that happiness is simply an emotion. However, defining emotions, including happiness, is equally difficult.

Most dictionaries define happiness as a “sense of well-being.” While this definition seems accurate, it does not provide substantial information. The meaning of happiness varies slightly, with many associating it with joy. Happiness is perceived as an emotion felt when experiencing joy.

However, joy can be triggered by various experiences, including sad music, scary movies, and tragic stories – not necessarily happy situations. Despite individual preferences, people can experience pleasure in emotional states that are not conventionally happy.

Another concept often linked to happiness is satisfaction. Many can relate to the feeling of contentment when everything falls into place. This feeling undoubtedly contributes to happiness.

On the other hand, happiness can also manifest as ecstasy, excitement, and whimsical delight. Individuals in this state are undeniably happy. Both satisfaction and ecstasy represent forms of happiness, although they are inherently different.

Satisfaction is presented as a form of happiness produced by stress removal – Photo credit: Getty

Understanding happiness involves multiple brain processes. While joy can be triggered by reward pathways, it is not the sole determinant of happiness. Neuroscience data suggests that there is no specific “happiness center” in the human brain. Instead, happiness is a generalized term encompassing various positive experiences and emotions.

Happiness can also result from reducing or eliminating stress-induced brain activity. This is why alcohol, for example, is often used to alleviate stress and induce feelings of happiness. By suppressing certain parts of the brain responsible for worry and stress, alcohol can create a sense of relief and happiness.

Happiness can result from reduced brain stress – Photo credit: Getty

One theory suggests that satisfaction stems from stress relief, while ecstasy, joy, and happiness result from heightened stimulation in the brain’s reward pathway. However, this is only a partial explanation, as the brain’s complexity surpasses such simplistic categorizations.

The 2025 World Happiness Report focused on attributes like empathy and kindness. Given humans’ social nature, these qualities play a significant role in happiness. Empathy and connection with others contribute to overall happiness, highlighting the importance of kindness and belonging.

Empathy and validation, while essential for happiness, can also present challenges. Despite possessing wealth, power, and security, individuals may still feel unhappy if they lack social acceptance. Happiness is deeply intertwined with human relationships and emotional connections.

Measuring happiness is a complex task, especially in scientific terms. However, this complexity should not deter individuals from pursuing happiness in their lives, regardless of how it is defined.

Source: www.sciencefocus.com

The Positive Impact of Arts and Crafts on Happiness Compared to Employment

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Creative hobbies give us a sense of self-expression and progress.

Botanical Vision/Alamy

Engaging in arts and crafts improves mental health and a sense that life is worth living, and these activities have positive effects that are equal to or greater than the improvements in mental health that come with employment.

Decades of research have shown that health, income, and employment status are key predictors of people’s life satisfaction. But researchers from Anglia Ruskin University in the UK wanted to explore what other activities and situations might improve mental health. “Crafts are accessible, affordable, and already popular, so we were interested in finding out whether they have health benefits,” the researchers say. Helen Keyes.

Keys and her colleagues analyzed more than 7,000 responses to the annual survey. Participate in the surveyThe survey asks people in England about their involvement in activities such as arts and culture, sport and internet use. All participants were also asked about their levels of happiness, anxiety, loneliness, life satisfaction and whether they feel their life is worth living.

More than a third of participants said they had done at least one arts or crafts activity in the past year, including pottery, painting, knitting, photography, filmmaking, woodworking, and jewelry making. The researchers found that engaging in arts and crafts was associated with higher scores across measures of mental health, even after accounting for factors such as health and employment status.

Although the increase was small (about 0.2 on a 10-point scale), crafting was a stronger predictor of feeling that life was worth living than factors that are harder to change, such as having a job.

“There’s something about making things that gives you a sense of progress and self-expression that you can’t get in a job,” Keys says. “You can take real pride in what you make, and you can see the progress in real time.” The positive effect of creative activities on people’s sense of value in life was 1.6 times higher than in a job situation.

Arts and crafts also increased happiness and life satisfaction, but did not produce significant changes in reported loneliness, which may be because many crafts can be done alone.

Promoting and supporting arts and crafts can be used as a preventative mental health strategy on a national scale, Keys said: “When people do it, they have fun. It’s an easy win.”

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Source: www.newscientist.com

10 Simple Steps to Ensure Your Dog’s Safety and Happiness in Hot Weather

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As temperatures rise in many parts of the world this summer, staying cool can be a challenge. Imagine wearing a furry coat all day in such heat – not fun, right?

Our furry friends face this reality, which is why they need extra attention when the weather gets hot.

“Dogs rely on panting to cool down, which is less efficient than sweating,” explains Dogs Trust to BBC Science Focus.

“They lack self-control, so they don’t realize when they need to slow down due to heat.”

Fortunately, there are simple things you can do to keep your dog calm and happy when temperatures soar.

1. Walk your dog in the mornings and evenings

Like humans, dogs can overheat if exercised in direct sunlight. Research shows that a significant number of heatstroke cases in dogs are caused by exercise, with walking being a common trigger.

One recommendation from The Kennel Club is to walk your dog early in the morning or late in the evening to avoid the hottest times of the day.

2. Stay hydrated

Just like people, dogs need to stay hydrated in hot weather. Carry water and a bowl for your dog when going out to prevent dehydration.

3. Harness your dog

Harnesses are recommended over collars, especially in hot weather, as collars can restrict airflow and hinder a dog’s ability to cool down through panting.

4. Watch out for symptoms of heatstroke and stroke

Heatstroke can affect any dog, with certain breeds and conditions increasing the risk. Look for signs like excessive panting, breathing difficulties, fatigue, and more.

5. Remember that the sidewalk can be hot for your feet.

Test pavement temperature with your hand before letting your dog walk on it. Hot pavements can burn your dog’s paws, so stick to grass or cooler surfaces.

6. Try paddling

Give your dog access to water for a cool dip. A paddling pool or water play can help them cool off and have fun.

7. Be careful when traveling by car

Avoid leaving your dog in a hot car and take precautions for car journeys to ensure your dog’s comfort and safety.

8. Offer frozen treats

Provide your dog with frozen treats to help them cool down. Avoid harmful foods and opt for ice in their water or frozen toys.

9. Have the person lie down on a damp towel

Use a damp towel to help your dog relax and cool down after a hot day.

10. Get a haircut

Trimming your dog’s hair can help keep them cool, especially in hot weather. Proper grooming can assist in heat dissipation and prevent overheating.

For more tips and information on caring for your dog in hot weather, visit the Dogs Trust website.

About our experts

Victoria Phillips Veterinary Manager at Dogs Trust, with 18 years of experience in the veterinary field.

Source: www.sciencefocus.com

The Significance of Happiness: Exploring the Evolution of Astro Bot, the Ultimate PlayStation 5 Game

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IEven though it’s the next big game for the PlayStation 5 and it’s in Sony’s DNA, there’s still something Nintendo about Astro Bot. That’s because it’s perfectly designed for the controller it’s played on, taking advantage of all the features of the DualSense controller. The spacey aesthetic, with different planets representing different colorful worlds to jump into, is reminiscent of Super Mario Galaxy, and it’s just pure joy to play. On a console where the most well-known hits are pretty serious (like God of War and The Last of Us), Astro Bot prioritizes fun.

“I think Sony’s product design is about cool, but it also embraces playfulness,” says Nicolas Doucet, studio director at Team Asobi, the Japanese studio behind Astro Bot. “The two are not mutually exclusive or antagonistic… [PlayStation] The hardware team loved it and no one cared less about it. These are highly crafted products, so you can imagine that designers wouldn’t want them tampered with. But we were looking at PSVR and turning it into a mothership.”

The first Astro Bot game, Rescue Mission, was the best thing ever made for PlayStation’s VR headset, a clever platformer brimming with original ideas. Astro’s Playroom was a treat that came packaged with the PS5 when it launched in 2020, designed to show off the capabilities of Sony’s new console and its controller. It did so brilliantly, with levels themed around the PS5’s super-fast SSD hard drive and a singing GPU soundtrack, taking full advantage of every little gimmick in the PS5 controller, from the microphone to the haptic triggers. But Astro’s Playroom was also, unexpectedly, an interactive museum of Sony’s gaming hardware. As I played, I collected consoles, peripherals, and other knickknacks, gradually filling the lab with PlayStation history. It was fun.

A cheeky idea that will never come again… Astro Bots. Photo: Sony/Team Asobi

During the development of Astro’s Playroom, Team Asobi worked very closely with the people making the PS5 and the controller. They were even running around the building with prototypes in paper bags, Doucet said. “They gave us prototype controllers that were twice the size of a normal controller, or they put two controllers together because they needed more power. You can see how much work went into miniaturizing all that and making a controller that looks and feels good. They came up with features like adaptive triggers and haptics because they Feeling Our job is to generate as many ideas as possible about how it might be used, and then validate and sometimes deny those intuitions. After all, we’re not selling technology, we’re selling an experience, a magical experience. come “From technology.”

Now, Team Asobi was given the freedom to create a bigger, longer game (12 hours or so) as an extended tech demo, without being tied to a single piece of PlayStation hardware. That said, it’s still a clear tribute to all things Sony. It incorporates many ideas that didn’t make it into the 2020 game. Astro Bot now flies between levels in a controller-shaped spaceship whose exhaust gases are made up of PlayStation button symbols. Running around several levels as this adorable robot, I slid down a waterslide with a bunch of beach balls, jumped off a high board into a pool, took down an angry giant octopus by slingshotting myself in the face with a retractable frog-face boxing glove, used a magnet to gather pieces of metal into a ball big enough to smash things, and blew up Astro like a balloon before sending him flying with the gas that erupted.

It’s super cute, funny and full of playful details. We discovered that the flames spewing from Astro’s jetpack can cut through wooden logs, but only because it’s fun; Astro struck a confident surfing pose when he hopped onto a turtle to see if he could ride on its back; and when we tickled a sad-looking anemone to discover a secret room, we were greeted with a chorus of “Secret!” These details are inconsequential, but as Doucet points out, “They’re important, because all these little things become memories.”

Hey! Don’t you remember me? … Astro Bot. Photo: Sony/Team Asobi

The levels are like a solar system that slowly expands outwards as the challenge increases. There’s the safest one towards the middle, where a 5-year-old can have fun kicking a football, jumping through water, and punching the occasional bad guy. And then there are the hardest levels towards the edge. There are over 150 little tributes to PlayStation games, from PaRappa the Rapper to Journey, in the form of cosplay robots that you can rescue. The challenge levels will test your 90s childhood 3D platforming skills, including precision jumps across platforms suspended in time and a miniature ice rink floating in space. This is the simplest fun I’ve had playing a game in a long time.

Team Asobi is relatively small, with about 65 people, and relatively international. According to Doucet, three-quarters of the team is Japanese, and the rest are from 16 countries. Some of them have worked on past PlayStation projects, such as Shadow of the Colossus and Gravity Daze, but some are newcomers. They are all focused on making Astro Bot a true mascot for PlayStation, Doucet says. “We want to develop Astro into a really strong franchise. We want to develop this little character even more,” he says. “There are a lot of expectations to meet at PlayStation, but we never forget that we are the underdogs. That’s part of the mindset of a successful person, you always want to be in pursuit of something. If you become too satisfied, the game starts to lose its soul.”

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Astro Bot certainly has a soul. It’s clear that the development team is having a lot of fun. “We’re geeky people, and I’m a PlayStation collector myself,” says Doucet. “It might sound a little corny, but it’s important that we’re happy so that our players are happy.”

Astro Bot will be available on PlayStation 5 on September 6th

This interview and play session took place at Summer Game Fest in Los Angeles. Keza MacDonald’s travel and accommodations were covered by Amazon Games.

Source: www.theguardian.com

Gozen Secures $3.3 Million Investment from Happiness Capital, SoSV, and More to Expand Production of Lab-Grown Leather

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Like it or not, the leather industry is a major contributor to greenhouse gas (GHG) emissions and global waste generation. Current methods being used to meet the increasing demand for leather involve very simple and completely unsustainable solutions. It is simply raising more livestock (this is 14% of global greenhouse gas emissions).

But now there are startups leading the way in developing bio-based alternatives that have properties similar to, or even better than, traditional leather.

Alternative leather startup gelatex To date, we have raised $1.3 million from Estonia. Based in Copenhagen, Beyond leather We produce plant-based, eco-friendly alternatives to animal leather. It has raised 1.2 million euros so far.

Vitro Lab The San Jose-based company has raised $54.4 million and is developing a platform to make leather using stem cell-based technology. Meanwhile, modern meadow is working on lab-grown leather (among other materials) and has raised $183.6 million.

As you can see, there is a lot of interest in this area.

Now, a startup originally from Turkey and now based in San Francisco thinks it has come up with a game-changing product.

Gozen has now raised $3.3 million in a seed funding round led by Happiness Capital (lead investor) with participation from Accelr8, Astor Management, and Valley-based SOSV. The company is currently planning a facility in Turkey with a production capacity of up to 1 million square feet.

The startup’s biomaterial Lunaform is vegan, plastic-free, and produced by microorganisms during the fermentation process. The material is intended for use in the fashion and automotive industries, and the company has patented the technology in Turkey and is applying for patents in other countries.

The material was unveiled at the Balenciaga Summer 24 show during Paris Fashion Week earlier last month.
Gozen said Lunaform is a unique, fully formed material that ultimately provides increased strength and flexibility. (Using multiple layers of plant-based composite leather makes it more susceptible to damage). With customizable thickness and texture, he can be produced in 13 square foot sheets.

Ese Gozen, founder and CEO of GOZEN, told me over the phone: We use a fermentation transplantation system that creates the material in just 10 days. Now that the formulation is solid, it’s time to harvest it. This is microbial cellulose, which is another type of cellulose. ”

She said the resulting material was “very strong and very thin.” The current material is 0.2mm, giving it a unique texture. Contains no plastic or toxic chemicals. ”

He added that he has a startup plan that aims not only for fashion but also for the automobile industry.

Poe Bronson, managing director of SOSV IndieBio, Gozen’s first investor, added in a statement: However, I believed that your approach could outperform other approaches in both performance and economy. ”

No matter what happens, the market is growing.

The global leather products market size is projected It is expected to grow from $468.49 billion in 2023 to $738.61 billion by 2030 at a CAGR of 6.7%.

Source: techcrunch.com