The Impact of AI on the Dance World: Taking Small Steps or Giant Leaps

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I think AI is going to change everything,” San Francisco Ballet Artistic Director Tamara Rojo told me earlier this year. “We just don’t know how.” Artificial intelligence’s influence on the creative industries can already be seen everywhere in film, television and music, but dance relies heavily on live bodies performing in front of an audience. As a format, it appears to be somewhat isolated. However, this week, choreographers Ao Nakamura and Esteban Lecoq, collectively known as AΦEis launching Lilith.Aeon, what is billed as the world’s first AI-driven dance production. The performer, Lilith, is an AI co-created with Mr. Nakamura and Mr. Lecoq. “She” appears in an LED cube, which the audience moves around, and their movements trigger Lilith’s dance.

Nakamura and Lecoq argue that they are interested in enhancing storytelling, rather than pursuing cutting-edge technology for its own sake. Working as dancers with the theater company Punchdrunk opened their eyes to the idea of immersive experiences, which led to virtual reality (VR), augmented reality (AR), and now AI. Their question is always, “How can we make this technology happen?” But it’s not like robots are going to take over the world.

Lilith.Aeon’s story is inspired by transhumanism (using technology to evolve beyond human limitations) and began as a script written by an AI bot. Nakamura and Lecoq provided all of their research to AI, including images, audiobooks, and discussions. “And we were able to interact with the AI, collaborate with it, and co-create the work together.” The two created a “dictionary-like” step that Lilith was trained on; The AI continued to generate new “words” of its own. They were excited when Lilith did something they never expected, but the choreography is still tailored to their aesthetic. “It’s not random,” Lecoq says. “I’m not interested in looking at things like screensavers.”




“It’s not random. I’m not interested in looking at things like screensavers.” … Lilith.Aeon. Photo: Shaneobenson @Shaneobenson

You can’t talk about AI in dance without talking about Wayne McGregor. Always at the forefront when it comes to technology, I first started researching AI 20 years ago. McGregor developed it in collaboration with Google. Somais a choreographic tool trained on his 25-year archive of work that can analyze thousands of hours of video and derive real-time suggestions, just as dancers improvise in the studio. He used AISOMA to generate a new version of his 2017 work autobiography It varies from performance to performance. His latest project, which opens next year, is on another earthdeveloped with Professor Geoffrey Shaw in Hong Kong, uses a 360-degree screen with sensing technology to allow viewers to build their own experiences.

choreographer alexander whitley We are also developing ways to use AI to integrate audiences into our work. The VR version of The Rite of Spring works on using audience movements as triggers for avatars trained on Whitley’s database of choreography. This technology allows amateur spectators to make their movements more artistic, and even allows them to arrange their movements to the music, like a dance version of Autotune.

Technology is developing rapidly. A type of motion capture that was once the province of Hollywood studios is now accessible through an app on your phone (try it) Move.ai), much of the progress is being driven by the gaming industry. However, there are some pitfalls that are worth looking into. Video game performers, including motion capture actors, impressive In the US, due to concerns about being replaced by AI (similar to the actors’ strike in 2023). Dancers are already being recorded by companies that build motion banks (“We’ve done about a million projects that require motion capture, like someone spinning on their head,” McGregor says). And the issue of rights and royalties when using dancers’ movements (and expertise) to train AI is a big one. McGregor said outright acquisitions were common in motion capture deals in the past. “We didn’t understand how the technology would be applied in the future.” He is currently working with Arts Council England on intellectual property (IP), motion data and “ethical AI”. I would like to take action. If done well, this could become a new source of income for dancers. “Coding choreo makes coin,” quotes Jonzi D from a hip-hop show. frayedfeaturing AI-generated dancing avatars.

But what if you want to create coins for others? Dancing is an ever-changing art form, passed down through dance floors, studios, and now social media, and where ideas originate. It can be difficult to know or prove what happened. You can copyright a dance piece, but you can’t copyright a step, as dancers who tried to sue the makers of the video game Fortnite discovered. Files can be copyrighted. Nigerian choreographer Kudus Onyikeku uses AI to recognize and classify movements to build a dance databank and protect intellectual property, especially of black artists, which has often been exploited in the past. We are conducting research.

Artists who are serious about AI are partnering with big companies like Nvidia, Amazon, and Dell. They get technology, and in return companies get ideas, accolades, and importantly, data. Are they selling their souls or just pragmatism? Potentially, it affects both directions. “We don’t want to be an adopter of technology,” McGregor says. “You want to be part of the conversation from the beginning and be the voice. If you want to stay ahead of the curve, otherwise you’ll just be servicing the technology.” Often developing tools Commercial funding is the only way to do so, and some tools have the potential to democratize dance and demystify it. Whitley is working on software that can be used in education, allowing students with no dance knowledge to create their own choreography on screen.




A scene from Wayne McGregor & Co.’s Autobiography (v95 and v96) held at Sadler’s Wells, London, earlier this year. Photo: Tristram Kenton/Guardian

“I think humans and AI can do great things together,” says Jonzi D. But he also notices that most of the AI-generated content he sees has a certain similar look. “It comes down to how creatively you can use it.” Lecoq agrees that if everything is trained on the same content, everything will look the same. Art will undermine itself. “It would be lazy not to push the boundaries further,” he says. AI is not a shortcut when developing technology as we go along, as AΦE does. “It’s a long cut. It’s a very difficult and lonely process.”

Rojo thinks of several useful applications for AI in dance. For example, algorithms that can solve the headache of recasting a ballet when someone is injured can calculate who is available, who knows the role, etc. in seconds. Less useful, she says, “is if the composers were changed, the set and lighting designers were changed,” and the choreography patterns were created by artificial intelligence. “And it’s not outside the realm of possibility.”

However, computer intrusion into creativity is nothing new. “Computers are the future of dance,’’ said the choreographer. Merce Cunningham Back in 1995, he had already been working on the LifeForms program for six years, manipulating avatars on screen and transmitting the results to dancers. The intention was to shed the dancers’ natural habit of one movement instinctively leading to another and find something new, which choreographers have always tried.

So is that good or bad for the industry? “I try to avoid the binary of technology as either a savior or a destroyer,” Whitley says. There will inevitably be disruptive effects on the industry, “but there are also some really exciting possibilities that come with it.” Not all dancers will lose their jobs. “I’m not worried about turnover at all,” McGregor says. For him, it’s about using technology to better understand the complexities of the human body. “And we are far from building a version that somehow replicates the brilliance of the human body. Human virtuosity and ingenuity are what we are most often associated with.”

Watching dance is also about getting to know the limits of the human body and seeing it reach its limits. There’s no point in having an avatar that can do anything. Mr McGregor said: “There is no danger in the digital world.” But even if there is AI intervention in the choreography, “when performed by living, breathing humans, it becomes meaningful and tangible.” says Whitley. “Certainly, live performance cannot replace digital experiences,” Nakamura says. She’s not interested in seeing real people replicated on screen (“What do you mean?”), but with Lilith.Aeon, she wants to create something that couldn’t exist otherwise. I’m thinking. But despite the fact that AΦE is pioneering the latest in artificial intelligence, Lecoq claims that they are not very interested in technology. “The best technology that I like is the washing machine and the microwave.”

Source: www.theguardian.com

The negative impact of frenemies and love-hate relationships on your well-being

Mariana Castel/Millennium Images, UK

When I think about the members of my social network, I am almost filled with feelings of pure love and warmth. I can't wait to see them again, knowing we can bask in each other's love and support.

But for some, it evokes a completely different emotion: a mixture of enthusiasm and fear. In terms of conversation, encounters like Russian roulette are guaranteed. If I'm in a good mood, these guys will give me a fun night, but if I catch them at the wrong time, they can suck all my goodwill. I have no idea what will happen.

If this sounds familiar, it means you have a frenemy too. Psychologists call them “ambivalent relationships,” and not only can they ruin a good party, but they can also have surprising consequences for your happiness. A wealth of research shows that love-hate relationships like this are often more stressful than interacting with people who are constantly mean. It can harm your mental and physical health. They can also cause you to age prematurely.

Knowing this, the easy solution seems to be to cut ties with these people. However, our relationship with frenemies is not simple, and it is not always possible or desirable to abandon them. However, gaining deeper insight into your own ambiguous relationships can help you cope more effectively. You might even become better friends that way. Because if you know the signs to look out for, you may realize that the frenemy in some relationships is you.

Since the 1970s, huge amount of research We're looking at thousands of things…

Source: www.newscientist.com

The Impending Collapse of Atlantic Currents: The Impact on our Planet

The frozen River Thames is being hit by cold winds, the Mersey docks are blocked by ice floes, and crops are failing in the UK. Meanwhile, rising sea levels are flooding the east coast of the United States, and the Amazon ecosystem is experiencing disruptions due to changing seasons. The world has undergone significant changes. What has caused this?

These events may seem like scenes from a disaster movie, but a recent scientific study focusing on the Atlantic Meridional Overturning Circulation (AMOC) warns that these scenarios could become a reality as early as 2050. Learn more.


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What is AMOC, why is it vital, and what changes can we expect? Will disruptions lead to catastrophic events, and how can we address the situation?

The Importance of AMOC and Expected Changes

The AMOC, also known as the “Great Ocean Conveyor,” is a vast ocean current system that includes the Gulf Stream. It transports warm, salty water from the tropics northward into the North Atlantic Ocean. As this water cools and becomes denser, it sinks, flows back southward at depth, and eventually rises to the surface, creating a continuous circulation loop.

This circulation system moves significant amounts of heat around the Atlantic Ocean, equivalent to boiling approximately 100 billion kettles. The AMOC plays a crucial role in distributing heat input to the Northern Hemisphere and affects climate zones worldwide. Any weakening of the AMOC could lead to shifts in global climate patterns, impacting various regions.

Changes in wind patterns can also influence AMOC. Stronger winds during ice ages bolstered parts of the Gulf Stream, while in a warmer future world, wind effects might weaken the AMOC.

Evidences of AMOC Changes

Direct measurements of AMOC strength started in 2004 using the RAPID array across the Atlantic Ocean. Observations indicate a 10% decline in intensity over nearly two decades, but year-to-year variations pose challenges in determining a clear long-term trend.

Past indirect measures, such as cooling trends in southern Greenland, suggest a weakening AMOC. Salt accumulation in the South Atlantic further supports the notion of reduced heat and salt transport due to system weakening.

By studying marine sediment cores and ancient shells, paleoclimatologists have discovered that the current AMOC weakening is unparalleled in the last 1,600 years, indicating a potential 15% decline in the system’s strength.

Future Outlook for AMOC

Climate models predict a 30-50% weakening of AMOC by the end of the century if greenhouse gas emissions continue. This could result in altered weather patterns, increased extreme events, and sea level rise along certain coastlines.

A small increase in global temperatures might trigger a swift shutdown of the AMOC, leading to severe climate impacts. Understanding the potential collapse mechanisms, such as “salt feedback,” highlights the need for immediate climate action to prevent such scenarios.

Managing AMOC Risk

To mitigate the risks associated with AMOC collapse, we must urgently reduce greenhouse gas emissions, enhance climate resilience, and prepare for potential disruptions in food and water supplies. Addressing the root cause of global warming and implementing sustainable practices are crucial in safeguarding the stability of the Earth’s climate system.

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Source: www.sciencefocus.com

How Fasting Can Impact Your Longevity

Various methods have been attempted to combat aging, but without breakthroughs in anti-aging drugs, scientists are focusing on lifestyle changes, particularly diet.

A recent study suggests that dietary restriction, which involves reducing total daily calorie intake, has a greater impact on shortening lifespan compared to intermittent fasting. The study, published in the magazine nature, involved tracking the health of 960 mice fed different diets, highlighting the importance of diet in longevity.

However, while the study provides valuable insights, experts caution against directly applying the results to humans, emphasizing the need for careful consideration due to the differences between mice and humans.

The study revealed that mice on a low-calorie diet lived longer on average, with those consuming 60% of their baseline calories having the longest lifespan. Surprisingly, the very low-calorie diet consistently extended the mice’s lifespans, showcasing the importance of resilience in maintaining health.

Genetic factors may also play a role in how different individuals respond to diet and weight loss, highlighting the complexity of longevity and the need for personalized approaches.

Ultimately, the study sheds light on the intricate relationship between diet, weight loss, and longevity, emphasizing the importance of moderation and resilience in achieving long-term health goals.

Your genetics may be interfering.

Individual variability and resilience to weight loss were key factors observed in the study, with genetic factors potentially influencing the effects of diet on lifespan. Maintaining a healthy immune system and avoiding extreme weight loss were associated with longer lifespan in mice.

While metabolic markers like weight and body fat are important indicators of overall health, the study suggests that caloric restriction may have a more significant impact on longevity than previously thought.

Experts stress the importance of individualized approaches to diet and weight loss based on genetic factors and resilience, highlighting the need for a nuanced understanding of longevity and health.

About our experts

Dr. Andrew Steele, a scientist and author, delves into the science of aging and longevity in his book Ageless: The new science of growing older without getting older. His interdisciplinary background allows him to provide unique insights into aging and health.

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Source: www.sciencefocus.com

The Sun’s Ultimate Impact on Earth’s Life

Upon entering my department’s weekly Astro Coffee Journal Club some years ago, I was immediately struck by an existential crisis regarding the future of our planet.

Let me clarify; our discussion was not centered on the planet itself. Rather, we were delving into a newly published research paper detailing intriguing features in the light spectrum of very distant stars known as white dwarfs—or dead stars.


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While this white dwarf wouldn’t directly impact Earth, nor did its spectrum pose any particular threat, the paper did offer a peek into our Sun and, in turn, our own future in a somewhat terrifying manner.

First and foremost, rest assured that our sun won’t explode, contrary to popular belief. One prevalent astronomical misconception is the notion that our sun will eventually go supernova, ending in a dramatic explosion that engulfs our solar system.

Based on our knowledge of stellar evolution, this fate does not await our Sun at all.

There are two main routes for a star to go supernova: a nuclear collapse supernova, where a massive star exhausts its fusion fuel, collapses, and bounces back in a violent explosion, or when a stellar remnant interacts catastrophically with a companion star, annihilating both. Fortunately, our Sun is safe from these outcomes as it lacks the mass for nuclear collapse and doesn’t have a companion star.

Nonetheless, immortality isn’t in the cards for the Sun.

Presently, our sun operates as a massive fusion reactor, converting hydrogen into helium at its core and emitting vast energy. Although some energy escapes as light, the rest bounces inward off the plasma, creating pressure that counteracts gravitational collapse—similar to how air pressure shapes a balloon. For the next 5 billion years, the Sun will function normally, but as hydrogen depletes, its core will compress, triggering fusion of helium into heavier elements and causing the sun to swell and grow brighter.

At this point, the sun will become potent enough to evaporate Earth’s oceans, likely wiping out life. Mercury and Venus will face a more severe fate, swallowed by the expanding sun. The future of Earth is uncertain during this phase, known as the red giant phase, when the Sun ceases nuclear fusion and sheds its outer layers, potentially birthing stunning planetary nebulae.

As the core collapses, it forms a dense white dwarf star sustained by quantum mechanical processes rather than fusion. Eventually, all Sun-like stars end as white dwarfs, cooling and fading away.

In our journal club, researchers studied a white dwarf’s spectral lines and noted unexpected elements like calcium, potassium, and sodium—fragments likely from a devoured planet, a notion hauntingly depicted as blood on a predator’s jaw. This insight into contaminated white dwarfs evoked a sense of emotional calm and reflection.

Perhaps in the distant future, alien astronomers will gaze upon us, reminiscing about the once vibrant Earth. The contemplation of these cosmic phenomena leaves one pondering the impermanence of all things.

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Source: www.sciencefocus.com

Exploring the Impact of Joni Mitchell on Music and America: Top Podcasts of the Week

This week’s picks

Joanne McNally investigates… Was Furby spying on us?
BBC Sounds, weekly episodes

Why was Furby, the cute talking toy from the ’90s, banned from the Pentagon? Could Furby be a secret listening device for the Chinese government? The comic’s latest fun, self-aware “investigation” finds her calling aviation authorities and heading to the home of a Furby collector who hangs Furby skins out to dry on a clothesline. It’s fun and silly. Alexi Duggins

Doubt everything
Widely available, with weekly episodes
Brian Reed, of S-Town and The Trojan Horse Affair, is launching a new show that explores journalism’s place in the modern world. The show was inspired by the reaction to S-Town, which saw Reed have to prove in court that his podcast was journalism. It’s an admirable and forthright take on an important issue, and the striking first episode sees Reed confront one of his biggest critics: advertisement

A visitor walks past the Furby exhibit at the Hasbro booth at the Tokyo Toy Show 2024. Photo: Franck Robichon/EPA

Night shift
Widely available, with weekly episodes
Jake Adelstein returns to his Missouri hometown in the 1990s, when patient deaths soared at his local hospital. This is a depressing story of a hospital that smelled of “soap and cigarettes” and provided solid medical care, only to be hit by a rise in “Code Blue” alarms. Adelstein tells the story without being exploitative. Hannah Verdier

The Road to Joni
Widely available, with weekly episodes
Carmel Holt travels the US to explore Joni Mitchell’s appeal across ages and generations. She meets Joni fans like Hozier, Esperanza Spalding, and Don Was to ask them how they got into Joni and where she’s taken them. Lovingly written and delightfully rambling, this is a wonderful tribute to an utterly unique artist. Phil Harrison

Dealcraft: Insights from Great Negotiators
Widely available, with weekly episodes
Ready for a raise? Join host Jim Sebenius for “Cool Deal” tips from negotiation gurus. Proving that negotiating is never boring, attorney John Branca shares how he helped Michael Jackson get access to his master recordings that were traditionally held by his record company. HV

There is a podcast

Cybertruck: Shaping the future of automobiles? Photo: Tesla/Reuters

this week, Charlie Lindler Top 5 podcasts selected futureFrom climate-conscious programming to policing tech excesses

How to save the planet
“What if there was an uplifting show about climate change?” asks Gimlet’s Climate Change Podcast, hosted by Alex Blumberg and his “geek gang.” The show focuses on solving environmental problems now and in the future. The podcast ended two years ago, but fortunately (or unfortunately), the topics Blumberg and company explore with a positive, optimistic attitude remain relevant. Should I get rid of my lawn? How can I buy less? Is fast fashion really that bad for the planet? Listen in and find out.

Managing the future of work
Hold on, come back! Yes, this podcast is as business-focused as you’d expect from a show produced by Harvard Business School. Sure, there are episodes on HR databases, supply chains, and AI in the workplace. But thanks to an engaging host and knowledgeable guests, there’s a rich back catalogue of real, usable, relevant research on how work is changing our lives, and vice versa. Start with computer scientist and author Cal Newport’s talk on “The Productivity Deficit” and you’ll be hooked.

Easy to understand English
This political and cultural podcast from journalist Derek Thompson, less tech-driven and more focused on humanity, quickly became a favorite of mine when it launched in 2021. The content delivered by not only Thompson’s guests but the host himself makes every episode rich with interaction and always leaves you smarter than before you started listening. Thompson has a talent for putting names to social phenomena you’ve felt but can’t quite pinpoint. Fittingly, the title of the first episode, about the metaverse, NFTs, and everything in between, is “The Future Is Going to Be Crazy Weird.”

Concentrate your full attention
Produced by the Center for Humane Technology, the show closely monitors the ever-expanding, unregulated tech industry and asks whether we are truly using our advancements for good. Host Tristan Harris, a former Google design ethicist, was a compelling commentator in Netflix’s excellent documentary The Social Dilemma, which explores how social media manipulates our minds. Here, he continues the sobering thought process with guests including authors Yuval Noah Harari, Kara Swisher, and Esther Perel, who comments on the impact of technology on intimate relationships.

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All the future
If you have any doubts, just listen to The Wall Street Journal’s all-encompassing podcast. From modern bookstore design to how the Tesla Cybertruck is impacting auto manufacturing to scientists developing artificial breast milk, this long-running, award-winning podcast covers cutting-edge technological advances. While the AI portion may be too much for many listeners, a quick browse through the show’s extensive archives will find enough to fill your commute, all in 15-minute, digestible episodes.

Give it a try…

  • From family group chat etiquette to helping your child get their first period, This is so awkward They’re there to hold the hands of nervous, sweaty parents.

  • Two indie rock drummers bring you a podcast about soccer fans. Outing with Woody and Piers.

If you’d like to read the full newsletter, sign up to receive Hear Here in your inbox every Thursday.

Source: www.theguardian.com

Uncovering the Secrets of Dinosaurs: An Interview with David Horn on the Impact of New Technology

New Scientist. Website and magazine featuring science news and long-form articles covered by expert journalists on developments in science, technology, health and the environment.

Paul Riding/Joseph Woodhouse

Dinosaurs ruled the earth for around 180 million years. But fossils that are at least 65 million years old are incredibly hard to decipher, so we know very little about what these iconic prehistoric creatures lived. Finding out more has long seemed impossible, but not anymore.

Over the past few decades, new techniques and new specimens have provided previously unimaginable insights into the behavior and ecology of dinosaurs. Combined with insights from modern animals, this has finally enabled paleontologists to understand dinosaur biology, from parental care, migration, and hunting styles to communication, sociality, and combat.

David Horne is one of the researchers trying to find out more about life during the time of the dinosaurs: the paleontologist at Queen Mary, University of London, is soon to publish a book about his latest findings. Revealing dinosaur behavior: What they did and how we know. New Scientist From mobile herbivores and semi-aquatic predators to why ostriches are problematic for understanding which dinosaurs doted on their young, here’s some of what’s been discovered so far.

Collin Barrass: Some of the biggest dinosaurs were Diplodocus or BrachiosaurusFor example, dinosaurs were not at all similar to living animals, so how do we figure out how they behaved?

David Horne: One of the most important things we can do as paleontologists is to better utilize our knowledge of the biology and behavior of modern animals. Mouth shapes are a good example. People with small mouths usually target nutritious food, such as shoots and leaves, one by one. If…

Source: www.newscientist.com

The impact of the melting Greenland Ice Sheet on ocean currents

Climate change affects our planet and our lives in many ways. Dry the atmosphere To Increase in home runs Climate change accelerates glacial melt with each Major League Baseball season. Greenland Ice Sheet The land ice mass that covers about 80% of Greenland. When glaciers melt, icebergs form, a process called “iceberg formation.” Glacier collapse Recent climate change has increased the rate at which icebergs are flowing from the Greenland Ice Sheet into the North Atlantic.

Scientists have found that in the past, large increases in the rate of glacial collapse have disrupted important ocean current systems in the Atlantic Ocean. Atlantic Meridional Gyre Or as the AMOC, it carries warm water north and cold water south, affecting global temperatures and moving nutrients across the Atlantic Ocean, meaning that disrupting the AMOC could change the climate and destabilize marine ecosystems. Recently, scientists conducted a study to determine whether the current increase in glacier collapse could disrupt the AMOC.

For this study, the researchers developed a method to quantify glacial runoff during past periods of increased glacial collapse in the North Atlantic that disrupted the AMOC. Heinrich Event They began by looking at present-day glaciers in the North Atlantic and the Arctic. As icebergs break up, they deposit sediment. This sediment includes sand and rocks from the land below the ice sheet, as well as the remains of organisms that lived on the ice sheet. When the icebergs melt at sea, the sediment is released and sinks to the ocean floor.

Scientists observed modern glaciers melting and measured the average amount of sediment, by volume, that they released. Using this average, the researchers estimated how much ice was released during past Heinrich events, based on the amount of sediment that was deposited on the floor of the North Atlantic Ocean.

Scientists used this method to estimate the total amount of ice lost during 10 Heinrich events (the last of which) that occurred over the past 140,000 years. Glacial Cycle Previous scientists had determined the duration of Heinrich events, which allowed the researchers to estimate the ice runoff rate during each event. The researchers compared their estimated runoff rates to current ice runoff rates and found that current ice runoff rates are similar to those of previous mid-sized Heinrich events that disrupted the AMOC. However, the scientists who conducted the study also noted that the AMOC is currently stable.

The researchers suggested two factors that could help explain why the current increase in glacial collapse is not disrupting the AMOC as much as it has in the past. First, the researchers think that the AMOC was stronger when the current glacial runoff rate began to increase than it was at the start of past Heinrich events, which may make the current AMOC more resistant to disruptions. Second, each of the 10 Heinrich events the scientists used in their study lasted about 250 years, while the faster glacial collapse seen today may have been due to a slowdown in the early Heinrich events. It began in recent decades They suggested that AMOC collapse could only occur after a longer period of increased glacier calving than has happened previously.

If the rate of glacial calving continues to increase by the time the AMOC collapses, the size of the Greenland Ice Sheet may limit its influence on the AMOC. The researchers noted that if the Greenland Ice Sheet continues to melt at its current rate, the rate of calving will slow before 250 years have passed. The icebergs that caused the Heinrich events in the last glacial cycle broke off from a much larger ice sheet. Laurentide Ice Sheet It no longer exists.

The scientists who conducted the study said that freshwater runoff from the melting Greenland Ice Sheet could also disrupt the AMOC, but its impact would be less severe than ice runoff. However, they noted that freshwater runoff is likely to increase as glacial collapse slows in the coming decades, which could have unpredictable consequences. The researchers suggested that the scientific community should continue their work to model the impacts of a melting Greenland Ice Sheet as accurately as possible, because, in their words, “the fate of the AMOC remains uncertain.”


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Source: sciworthy.com

Terrifying Landscapes: The Impact of Violent Conflict on Non-State Societies in Ancient Europe

The impact of intergroup conflict on demographics has long been debated, especially in prehistoric and non-state societies. In their study, scientists from the Complexity Science Hub, the University of Washington, and the Leibniz Center for Archaeology believe that beyond the direct casualties of combat, conflicts can create “landscapes of fear” that can lead many non-combatants near conflict zones to abandon their homes and migrate.

The Battle of Orsha by Hans Krell.

“Around the world, scientists have extensively studied and debated the existence and role of prehistoric conflict,” said Dr Daniel Condor, a researcher at the Complexity Science Hub.

“But it remains difficult to estimate the impact on population numbers and so on.”

“The situation is further complicated by potential indirect effects, such as people leaving their homes or avoiding certain areas out of fear.”

These indirect effects of conflict can have caused significant long-term demographic changes in non-state societies such as Neolithic Europe (c. 7000-3000 BC).

“Our model shows that fear of conflict led to population declines in potentially dangerous areas.”

“As a result, people began concentrating in safer areas, such as on the hills, and overpopulation threatened to increase death rates and decrease birth rates.”

“The results of the simulation study are in good agreement with empirical evidence from archaeological field investigations, for example the Late Neolithic site of Kapellenberg near Frankfurt, dating to around 3700 BC,” added Dr Detlef Groenenborn, researcher at the Leibniz Archaeological Centre.

“There are many examples of agricultural land being temporarily abandoned as groups retreated to more defensible locations and invested heavily in extensive defensive systems such as walls, palisades and ditches.”

“The concentration of people in particular, often well-defended locations, may have led to growing wealth inequalities and political structures that legitimised these differences,” said Dr Peter Turchin, a researcher at the Complexity Science Hub.

“Thus, the indirect effects of conflict may also have played an important role in the emergence of larger political units and the rise of early states.”

To simulate the demographic dynamics of Neolithic Europe, the authors developed a new computational model.

To test their model, the researchers used a database of archaeological sites and analysed a number of radiocarbon dates from different locations and time periods, under the assumption that this reflects the scale of human activity and therefore population numbers.

“This allows us to explore the typical amplitudes and time scales of population growth and decline across Europe. Our goal was to reflect these patterns in our simulations,” Dr Conder said.

“Direct collaboration with archaeologists is crucial to ensure we have as complete a picture as possible.”

“This study is a great example of the potential of such interdisciplinary collaboration.”

of study Published in Royal Society Journal Interface.

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Daniel Condor others2024. Landscapes of Fear: Indirect Impacts of Conflict May Cause Large-Scale Population Declines in Non-State Societies. JR Association Interface 21(217):20240210;doi:10.1098/rsif.2024.0210

This article is based on an original release by Complexity Science Hub.

Source: www.sci.news

AI’s impact on the film industry will surprise you

Throughout the history of cinema, filmmakers have constantly pushed the boundaries of special effects. From early techniques like using puppets to create dramatic scenes to more advanced methods involving animation and computer graphics, the evolution of visual effects has been remarkable.

In the past, creating high-quality computer graphics for films was a time-consuming and expensive process. However, with the rise of generative artificial intelligence (AI), this has changed. AIs like DALL.E, Midjourney, and Firefly have demonstrated the ability to generate stunning visuals from text descriptions almost instantly.

These AI-powered tools not only make it easier to edit images and footage but also offer the potential to create fully computer-generated movies without the need for physical actors. While there has been some resistance from screenwriters and actors, the rapid advancements in AI technology are reshaping the film industry.

Despite some concerns about copyright and the originality of AI-generated content, it is clear that AI is revolutionizing the creation of special effects in movies. While the long-term impact of AI on the film industry remains uncertain, it is certain that visual effects are becoming more accessible and affordable thanks to AI.

Ultimately, AI can be a powerful tool in post-production and help filmmakers focus on storytelling and performance rather than just visual effects. The future of filmmaking may be different, but with the right approach, AI can enhance the creative process and lead to more memorable films.

This article is a response to a question sent via email by Hilda Patterson: “To what extent will AI change the film industry?”

If you have any questions, please send them to the email address below. For further information, please contact:or send us a message Facebook, Xor Instagram Page (be sure to include your name and location).

Ultimate Fun fact For more amazing science, check out this page.


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Source: www.sciencefocus.com

The Arrival of Apple’s AI: How it Will Impact Your iPhone

aArtificial intelligence (AI) will soon be coming to iPhones in a move that Apple says will completely change how people use the devices. The iPhone maker’s AI tools, branded “Apple Intelligence”, will include an enhanced voice assistant, Siri, in partnership with ChatGPT owner OpenAI.


Apple isn’t the first smartphone maker to adopt AI: the technology is already available in phones like Google’s latest Pixel and Samsung’s Galaxy series.

But the sheer volume of data required for AI raises concerns about data privacy. Apple has built its reputation on privacy. Its advertisements state: Privacy. That’s the iPhone. – so this is an area where the company claims to be different.

What is Apple Intelligence and when is it available?

Apple Intelligence is the iPhone maker’s collective name for its AI features, including the ChatGPT-4o integration that will arrive in the iOS 18 software upgrade.

The first version of iOS 18 will debut alongside Apple’s iPhone 16 models in September, while the AI features will arrive later in the iOS 18.1 update scheduled for mid-to-late October.

The first iOS 18.1 Apple Intelligence features available in the beta include new writing tools, suggested replies in the Messages app, email summaries, transcription of phone calls, and more.

Other features coming later this year or in early 2025 include Image Playground, which lets you create your own animated images within the app, and custom emojis called Genmoji. Meanwhile, long-awaited AI enhancements to Apple’s chatbot, Siri, include ChatGPT integration, richer language understanding, and more. Deeper integration Within individual apps, Siri will be able to look at your calendar, photos and messages and improve responses to texts — for example, if you ask when your mom’s flight is going to land, Siri will make an inference based on recent messages and emails, Apple said.

Apple Intelligence is set to roll out globally, but regulatory concerns are expected to mean significant delays in the EU and China.

Because AI requires powerful hardware, the feature won’t be compatible with older devices: Apple says that to access all the features, you’ll need an iPhone 15 or later, or an Apple device with an M1 or M2 chip.

How will it change the way you use your iPhone?

The feature is being rolled out gradually, so you won’t see any dramatic changes right away. But with Apple Intelligence enabled, you’ll notice your interactions become more personalized and your tasks get done faster. For example, using the summary tool to write emails on the go can help. Call recording and transcription “After you’ve asked for permission, of course.”It can make everyday tasks easier and more enjoyable to perform, says Adam Biddlecombe, co-founder of AI newsletter Mindstream.

Similar to ChatGPT, Apple’s intelligent assistant will develop the ability to provide contextual responses, i.e. remember the threads of previous Siri conversations. On the privacy front, a new visual indicator around the Siri icon will let you know if Siri is listening.

But it’s worth noting that, like any shiny new technology, Apple’s AI may have some hiccups at launch. AI models need data to work, and while the technology is improving, even Apple’s CEO Tim Cook admits he’s “not 100% sure” Apple’s minds don’t hallucinate“I’m confident it’s going to be very high quality,” he said in a recent interview, “but to be honest with you, I’m nowhere near 100 percent. I would never say I’m 100 percent.”

So unless you have full confidence in the chatbot’s accuracy, we recommend double-checking the airline’s website to see when your mom’s flight will land.

How is ChatGPT on iPhone different from using the ChatGTP app?

Apple uses ChatGPT as a backup to perform functions it can’t control itself: Users ask Siri questions, but when Apple’s chatbot can’t answer more complex requests, it hands the baton over to ChatGPT.

The same thing Creating text and creating imagesWhile Apple Intelligence offers these features, and ChatGPT can write text and create images from scratch, Apple still isn’t that good at them.

Camden Woolven, head of the AI group at consulting firm GRC International Group, said the main difference between the app and ChatGPT on the iPhone is how it handles data: “When you use ChatGPT directly, your queries go directly to OpenAI’s servers. There’s no middleman.”

But when using Siri’s ChatGPT integration, Apple acts as a “privacy-focused intermediary,” he says.

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“Siri will attempt to fulfill your request directly on your device, but if it can’t, it will send some data to Apple servers in an encrypted and anonymized form,” he explains.

If both your device and Apple’s servers can’t process the request, Siri will contact ChatGPT, “but even in that case, the request still goes to Apple first, where it’s anonymized and encrypted before being sent to OpenAI,” Woollven says. “This means that when you use Siri, your data gets an extra layer of privacy protection that you don’t get when using ChatGPT directly.”

Users can access the GPT-4o-powered Siri for free without creating an account, and ChatGPT subscribers can connect their account to access paid features, including larger message limits and access to enhanced features like a new voice mode that lets you communicate with ChatGPT over real-time video.

Are my conversations tracked or stored anywhere? If so, by whom?

Apple says that there are built-in privacy protections for users who access ChatGPT, and most of the processing is done on-device, so your data never leaves your iPhone.

IP addresses are hidden, OpenAI does not store your requests, and users who choose to connect their accounts are subject to ChatGPT’s data usage policy.

For more complex queries that require the cloud, Apple says it anonymizes and encrypts the data end-to-end before sending it to its servers or to ChatGPT. “This means that neither Apple nor even OpenAI can see the contents of your request, only the encrypted and anonymized version,” Woollven said.

But even anonymized data can still be linked to you if it’s specific enough, Woolven warns: “So while Apple isn’t directly storing your conversations in a way that can be linked to you, there is still a small risk that very specific queries could potentially be linked to you.”

More broadly, all Apple Intelligence requests that need to be processed off-device are sent to the company’s private cloud. Private Cloud Computing claims to protect your data from external sources.

Apple says it will be transparent about when it uses your data, providing a detailed on-device report called the Apple Intelligence Report that shows how your Siri requests were processed, so you can see for yourself what data was used and where it was sent.

But AI needs a lot of information to function, and to perform these functions, Apple will need access to more of your data: “Apple will be able to read your messages, monitor your calendar, track your maps and location, record your calls, view your photos, and understand other personal information,” Moore said.

I’m not sure about this, can I opt out?

Yes, you must turn on Apple Intelligence in Settings, so even if you’re concerned about data privacy or have doubts about the accuracy or usefulness of these features, you’re under no obligation to use them.

Source: www.theguardian.com

The Positive Impact of Arts and Crafts on Happiness Compared to Employment

Creative hobbies give us a sense of self-expression and progress.

Botanical Vision/Alamy

Engaging in arts and crafts improves mental health and a sense that life is worth living, and these activities have positive effects that are equal to or greater than the improvements in mental health that come with employment.

Decades of research have shown that health, income, and employment status are key predictors of people’s life satisfaction. But researchers from Anglia Ruskin University in the UK wanted to explore what other activities and situations might improve mental health. “Crafts are accessible, affordable, and already popular, so we were interested in finding out whether they have health benefits,” the researchers say. Helen Keyes.

Keys and her colleagues analyzed more than 7,000 responses to the annual survey. Participate in the surveyThe survey asks people in England about their involvement in activities such as arts and culture, sport and internet use. All participants were also asked about their levels of happiness, anxiety, loneliness, life satisfaction and whether they feel their life is worth living.

More than a third of participants said they had done at least one arts or crafts activity in the past year, including pottery, painting, knitting, photography, filmmaking, woodworking, and jewelry making. The researchers found that engaging in arts and crafts was associated with higher scores across measures of mental health, even after accounting for factors such as health and employment status.

Although the increase was small (about 0.2 on a 10-point scale), crafting was a stronger predictor of feeling that life was worth living than factors that are harder to change, such as having a job.

“There’s something about making things that gives you a sense of progress and self-expression that you can’t get in a job,” Keys says. “You can take real pride in what you make, and you can see the progress in real time.” The positive effect of creative activities on people’s sense of value in life was 1.6 times higher than in a job situation.

Arts and crafts also increased happiness and life satisfaction, but did not produce significant changes in reported loneliness, which may be because many crafts can be done alone.

Promoting and supporting arts and crafts can be used as a preventative mental health strategy on a national scale, Keys said: “When people do it, they have fun. It’s an easy win.”

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Source: www.newscientist.com

The impending catastrophe: Climate change’s impact on our oceans

Around this time last year, Dean Grubbs and his colleagues were celebrating a conservation success story.The star of the show was the smalltooth sawfish, a large ray with a saw-like snout lined with tiny teeth. Victim of coastal development and bycatch, in 2003 it became the first saltwater fish to receive federal protection under the Endangered Species Act. By 2023, Florida's population will be the last sawfish in the US, and it's on the rise. “We were excited. We were seeing the population start to bounce back,” says Grubbs, a marine ecologist at Florida State University.

Then disaster struck. In January, a sawfish was found dead, thrashing about in shallow waters, spinning like crazy. This was after months of the smaller fish exhibiting similar behavior. Suddenly, Grubbs and his team were spending their days pulling dead sawfish from the water. After months of research and testing, the culprit finally emerged: ocean heat. A record-breaking heatwave brought “hot tub” water temperatures to Florida's coast in 2023, setting off a chain reaction that appears to have devastated the vulnerable sawfish population.

This is just one cautionary tale: something is wrong with the world's oceans. From orange algae blooms in the North Sea to outbreaks of gelatinous Bombay duckfish off the coast of China to the disappearance of Antarctic “bottom waters,” evidence is mounting that extreme temperatures are wreaking havoc on our oceans. After years of acting as silent sinks for excess human-made heat, the oceans are beginning to creak under the pressure. And we're finally starting to realize just how worried we should be.

About 90 percent of the excess is…

Source: www.newscientist.com

The Impact of Alcohol on Biological Age: A Closer Look

It is widely known that excessive alcohol consumption is detrimental to health, a fact that has been established by scientific research over many years.

Despite this, there is still much to learn about the effects of alcohol on the body and whether consuming small amounts of certain types of alcohol may have potential benefits.

New research is shedding light on how alcohol impacts the body and accelerates the aging process, particularly at a cellular level that determines biological age.

Unlike chronological age, which simply counts the number of years someone has lived, biological age assesses cellular function and disease risk. Two key indicators of biological age, telomere length, and epigenetic age, provide evidence of the harmful effects of alcohol consumption on the body.


Drinking alcohol increases the risk of DNA damage

Telomeres are essential components of our genetic structure, protecting chromosomes from damage during cell replication. Over time, telomeres naturally shorten as cells divide. Shortened telomeres are associated with age-related diseases such as Alzheimer’s, cancer, and heart disease.

Research conducted by Anya Topiwala and her team at Oxford University in 2022 found that excessive alcohol consumption leads to a reduction in telomere length, accelerating the biological aging process.

Observational studies have shown that consuming 29 or more units of alcohol per week can result in a 1-2 year change in telomere length compared to drinking less than six units per week. Individuals with alcohol use disorders were found to have even shorter telomeres.

The exact mechanism by which alcohol shortens telomeres is not fully understood, but it is believed to be related to oxidative stress caused by alcohol consumption.

Certain types of alcohol are bad for you

Epigenetic age, which assesses DNA methylation linked to aging using multiple biomarkers, indicates the impact of lifestyle choices on biological age. Studies have shown that cumulative alcohol exposure increases biological age, with liquor drinkers being at a higher risk of premature aging compared to beer or wine drinkers.

Further research is being conducted to better understand the connection between alcohol consumption and biological aging, as the specific reasons behind these effects are not fully clear.

Can biological age be reversed?

While biological aging is theoretically reversible, the practical methods to achieve this reversal are not yet established. Scientists believe that by addressing environmental factors and lifestyle choices that impact DNA function, it may be possible to slow down the aging process.

Quitting or reducing alcohol consumption has been shown to slow down biological aging. Both studies emphasize that moderate drinking does not have any protective effects and that increased alcohol consumption accelerates the aging process.

About our experts

Anya Topiwala: A psychiatrist at Oxford University, Topiwala’s research focuses on the impact of alcohol consumption on brain health using large datasets and advanced imaging techniques.

Hou Li-Fan: A Professor of Preventive Medicine at Northwestern University, Dr. Hou’s research integrates epidemiological methods with molecular technologies to identify molecular markers and understand their role in disease prevention.


Source: www.sciencefocus.com

Viruses with a significant impact on the microbiome and overall health

Rats in John Cryan's lab were withdrawn and anxious, behaving in ways that mirrored those who had been bullied at work and suspected they might encounter the bully again.

Believe it or not, the good news is that they fed some of these rodents a slurry of microbes extracted from their own feces. This may sound unpleasant, but it had a surprisingly positive effect on their behavior. “That was surprising,” says Cryan, a neurobiologist at University College Cork in Ireland. “We found that the behavioral changes that were induced by stress were normalized, and they started to behave like normal animals.”

Even more surprising, the mental changes weren't brought about by changes to gut bacteria, but by modifying another key aspect of the microbiome whose importance is only now being recognized: viruses.

After all, our bodies are full of these viruses – trillions of stowaways that do no harm to our health, but instead play a key role in nurturing a beneficial microbiome and making us healthier. Recent studies have found that the influence of this “virome” can be found throughout the body, from the blood to the brain. The hope is that tweaking it might lead to new ways of treating a variety of ailments, from inflammatory bowel disease and obesity to anxiety.

Microbiome Diversity

Over the past decade, there has been growing interest in the microbiome (all the tiny organisms that live on and in our bodies), but that interest has focused primarily on bacteria. Until recently, it was assumed that…

Source: www.newscientist.com

The impact of historical discrimination on heat waves in minority and low-income communities

Today, the South Bronx has the least amount of green space per capita in the city and is crisscrossed by power plants, waste dumps and freeways, causing significant noise and air pollution. Residents face high rates of infant mortality, cognitive impairment, heart disease, and asthma, and Mott Haven is known as ‘ Asthma Alley.’ These conditions increase vulnerability to heat.

“Environmental racism in the South Bronx is clear,” said Arif Ullah, executive director of the environmental justice group South Bronx Unite.

Similar inequities have been identified across the country. Analysis of 115 metropolitan areas from San Jose, California, to Louisville, Kentucky, to Hartford, Connecticut, neighborhoods with larger numbers of residents who identify as black, African American, Hispanic, or Latino were found to be less likely to have air conditioning.

To combat rising temperatures, New York City Mayor Eric Adams has implemented heatstroke measures. For one week, starting June 18, hundreds of locations were designated as air-conditioned facilities where residents could stay cool during the day.

New York City Emergency Management Director Zach Iscol said the city is distributing “cool kits” and indoor thermometers. He said: There is a program to help low-income residents who need heating and cooling. This year, 21,000 applications have already been received.

Installing air conditioning for people with mobility impairments is actually essential as outdoor temperatures rise — or these individuals may never be able to reach a cooling center. In areas like Brownsville, the South Bronx, and East Harlem, residents also report being exposed to crime and drug dealing when they go outside to cool off.

Celine Olivarius, who has lived in the South Bronx for nine years, brought her two grandsons, ages 9 and 4, to cool off in the fountains at Willis Playground. She expresses concern about the opioid epidemic, as drug users are injecting in the bathroom, and she worries that children might pick up needles.

Environmentalists say one solution to beat the heat in sprawling cities is to plant more trees, create green spaces like parks and meadows, and cover rooftops with vegetation.

“We need to focus on low-income communities, people of color, and immigrant communities,” Uhlfelder said. Areas with a 33 percent reduction in tree canopy area are likely to experience a 13-degree increase (7 degrees Celsius) in temperature compared to predominantly white areas just two miles away.

The New York City Council passed laws last fall to add trees to the City Charter Sustainability Plan and mandate the development of urban forest plans to increase tree cover from 22 percent to 30 percent by 2035.

“I’ve never felt anything like it,” said Howard Shillingford, a 58-year-old janitor who grew up in the South Bronx, on a recent sweltering day. It’s especially bad when he’s cleaning school staircases, where the windows often don’t open.

“Oh my goodness, those stairs look like an oven,” Shillingford said as he read the news on a computer at Mott Haven Public Library, another cooling center.

Residents in heat-stricken areas are getting resourceful. Berrios holds a wet towel to the back of her neck. Olivarria squirts her grandchildren with a toy water gun. Jorge Morales, a 54-year-old graffiti artist from the South Bronx, showers twice a day and washes his Chihuahua, Bugsy, in the sink. Residents sometimes unscrew fire hydrants, allowing water to spill off the sidewalk and onto the street.

“I don’t like wasting water, but people here do it. It’s a way of survival,” Morales, who is half Puerto Rican and half Cuban, said as he charged his phone in the same library.

Experts say extreme heat will likely become the new normal and should not be underestimated. Heat waves have become more frequent since 1936.

“If we continue on this path, the heat wave in 2044 will be much worse than the one we’re experiencing now,” said Jones, the science historian. “This is not an unusual heat wave. It is a sign of things to come.”

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Source: www.nbcnews.com

FarmVille Celebrates 15 Years: The Impact of the Beloved Facebook Game on the Digital Landscape

debtFacebook users of a certain age may remember a particularly lonely-looking farm animal that appeared in their feeds during the platform’s heyday. A lonely cow wandered into FarmVille players’ pastures with a frown on its face and tears in its eyes. “She’s very sad and needs a new home,” the caption read, urging players to adopt the cow or message a friend for help. Ignore the cow’s pleas and you’ll likely lose both your friend and your food. Message your friends about it and you’ll have fueled one of the biggest online crazes of the 2010s.

When FarmVille was released 15 years ago, it was a smash hit. Over 18,000 players played on the first day, and by the fourth day that number had risen to 1 million. At its peak in 2010, over 80 million users were logging in each month to plant crops, care for animals, and harvest to earn coins to spend on decorations. They made their obsession public.McDonald’s created farms for promotions long before artists were releasing music on Fortnite. Lady Gaga performs new song From her second album to a cartoon farm sim. Not bad for a game made in five weeks.

By 2009, developer Zynga had established itself as a pioneer in social media gaming, when four friends from the University of Illinois presented plans for a farming sim. It was a hastily reworked version of a failed browser game they’d made that copied The Sims, but Zynga was impressed enough to buy the technology, hire the four people, and pair them with some in-house developers. Zynga quickly released FarmVille.




The world of FarmVille… Photo: PhotoEdit/Alamy

“Facebook was exploding in popularity and engagement in a way that was novel at the time,” says John Tien, a former director of product at Zynga. Farm Town, a farming simulation game with a similar cartoony look and design made earlier by another studio, was already attracting 1 million daily active users on Facebook’s platform. Facebook had previously courted game studios and told Zynga it would soon give third-party developers access to user data, friends lists, and news feeds.

“By opening up its platform to app developers like Zynga, Facebook has been able to create an almost symbiotic relationship,” Tien says. “Facebook has given Zynga access to a large, engaged user base, and Zynga has given Facebook users more to do on the platform.”

Features like the lonely cow, which gently nudged players by requesting their friends to help grow their farm, became central to the experience, and Facebook was flooded with posts and notifications promoting FarmVille to the masses. These viral mechanics gave the game a “meme-like buzz,” says former Zynga vice president and general manager Roy Segal. “It’s this water cooler effect: you see your friends playing and you want to join in.”

And once you were in, it was hard to get out. For each crop you planted, you had to return at a set time, a few hours later, to harvest it. If you left it for too long, it would wither and die. “The idea is that the player makes their own schedule,” says Amitt Mahajan, co-creator and lead developer of FarmVille. “That’s what keeps people coming back every day.”

The result, Tien says, is a game that players feel they have to accomplish. “We all have growing lists of things we need to do and we’re struggling to get them done in the time we want,” Tien says. “Checking things off a list is viscerally satisfying, and playing FarmVille was a way for players to experience that satisfaction.”

New features and content were added several times a week to keep players interested, but the real magic happened behind the scenes with Zynga’s in-house data analytics tool, ZTrack. The tool could monitor the most detailed player behaviors, from what features players used to how long they spent on them to where they clicked on the screen, with the goal of building an ever-evolving, data-driven picture of player interests.

“At any given time, we had hundreds, maybe thousands, of dashboards and experiments running,” says Tien. “We could see core metrics every five minutes. We could see immediately after a new feature was released whether it was having an effective impact.”

Metrics-based design is standard today across social media platforms, apps, online retailers and digital services. Reliance on big data to predict consumer behavior is the foundation of everything from Google’s advertising empire to Cambridge Analytica’s political consulting. But back in 2009, no one was doing it quite like FarmVille.

“Zynga’s approach to game analytics inspired the entire digital analytics industry,” says Jeffrey Wang, co-founder and chief architect of analytics platform Amplitude. “One of Amplitude’s earliest customers was a former Zynga product manager who had started his own company and was looking for a tool comparable to ZTrack. There was nothing even close at the time.”

ZTrack became the backbone of FarmVille – features were repeatedly tested, analyzed and optimized, and the results determined what to deploy, monetization options and how to integrate to maximize player retention.

“Zynga’s dirty secret is that none of our five company values ​​are more important than our metrics,” the Zynga co-founder said. Andrew Trader Ken Rudin, former vice president of growth, analytics and platform technology at Zynga, went a step further: Quoted In 2010:[Zynga is] An analytics company disguised as a gaming company.”


Like most Facebook apps at the time, users could not play FarmVille without giving Zynga permission to collect their personal Facebook data. But the details of what data would be shared were written in small print on click-through screens that most users habitually ignored. “We as citizens, and government policymakers, didn’t really know the extent of it. [online data harvesting]”We’ve seen the harm that can come from unrestricted data extraction,” says Florence Chi, an associate professor of communication at Loyola University Chicago. But since then, she says, “we’ve seen the harm that can come from unrestricted data extraction.” Discovered in 2010 They share players’ personal data with advertisers and online data brokers.

FarmVille’s success, driven by data-driven design, was short-lived. Over the next few years, players abandoned the game, Zynga turned to unpopular sequels, and Facebook eventually revoked access to developers the game relied on for its early virality. In 2020, Adobe dropped support for Flash, the software that powers FarmVille. The game suddenly went offline.

But Zynga’s success continued. Words with friendsmobile racing game CSR Racing, Draw Something and a suite of slot machine games all use player data to maximise engagement. Zynga still makes data-driven, aggressively monetised games for mobile phones under Take-Two Interactive, which acquired the company in 2022 for $12.7bn (£9.4bn).

For Chee, FarmVille was a Silicon Valley entrepreneur’s dream, and very much a product of its time. “If you look at today, there’s not really a Facebook social phenomenon like there was in 2009,” she says. “It was a very special time for a game like FarmVille to come out, and the recommendation systems and algorithms were just in the right place.”

Source: www.theguardian.com

Exploring the impact of TikTok on the 2024 general election in UK politics

If a week is a long time in politics, five years between elections feels like an eternity in the UK. The political landscape has changed dramatically since the Conservative Party’s landslide victory in 2019, but so has the social media landscape.

In 2019, TikTok was “the video-sharing app that became phenomenally popular among teenagers,” according to a commentator at The Guardian.

Fast forward to 2023 and an Ofcom investigation has found that: 10% of people aged 16 and over The number of people saying they get their news from TikTok is higher than BBC Radio 1 and on par with the Guardian, a significant increase from 1% in 2020 after the last election.

While some say the so-called battle over TikTok has been exaggerated, the platform’s creators are well aware that there is an audience among TikTok users, young and old, who enjoys political content.

To understand how the 2024 election unfolded on TikTok, we monitored the platform for one hour per day for a week using four separate accounts, searching for the widely used tag “#ukpolitics” as well as campaign-specific hashtags and terms.

Before we begin, a few disclaimers: No one outside TikTok knows how TikTok’s algorithm works, nor do we know whether and how the algorithm can be manipulated to promote certain content.

The platform is also notoriously difficult to measure: there’s no “most popular” section, so the sample is just a snapshot of what people saw on the site for one hour each day for one week over the duration of the campaign.


Straight TikTok: “Traditional” News for a New Audience

If you think of TikTok as all dance crazes, lip-sync challenges, and make-up artist tutorials, you’d be right – but you’ll also find some familiar faces, including BBC and ITV news anchors, LBC radio presenters, and broadcast journalists.


Conspiracy theorist

We found very few accounts spreading conspiracy theories, at least in the sample we collected, but they do exist.

While we do not intend to help conspiracy theorists by spreading their videos more widely on this platform, topics we saw included false claims that Labour would introduce Sharia law if it came to power.

Again, it is not known why such content was served, but AI Forensics warns that such content could be amplified by a “secret recipe” hidden in the platforms’ algorithms.

“Engagement can be both good and bad, so polarized discussions around extreme views and hate speech can drive up engagement metrics,” Romano said.

At least three accounts initially identified as containing conspiracy theories were removed during the investigation, though it is unclear whether this was of the accounts’ own volition or if they were removed by TikTok.

Source: www.theguardian.com